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IT'SUGAR

3.9 (41 reviews)
Closed 11:00 am - 7:00 pm

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Mr Kelly belly and son!! Lol
Courtney G.

God do I need to go in? Noooo but should I go in?? Yesssss... lol you can hardly pass this store by without at least going in and checking it out! The candy bars are overly huge!! The candy choices are immense!! There's even places to buy by the pound! My sons are grown and they all love going in and seeing the candy they grew up on and more!! This place never disappoints!! The gentleman at counter was very nice and asked if we found what we needed.. I limit myself here and try to buy for others because candy makes a great gift during the holidays.. they have more than just candy they have merchandise like socks and cups and oddities like lollipop with scorpions in them lol .. you never know what you'll find!

Zayda G.

I love your business it's so cool I've never been to the place but I saw everything on this app you'll have everything and want it Love you keep it up

Mini Jawbreakers
Kimberly J.

Candy everywhere! My first visit to IT'SUGAR was in Atlantic City. We love gummy bears and had to drop by this location while in SC. Their gummy bears are always fresh. They have a nice chew and don't taste like they've been sitting there for years. In addition to regular sized gummy bears, IT'SUGAR offers mini and super sized ones. Their mini and regular sized come in a variety of flavors: Green Apple, Strawberry, Pineapple, Raspberry, Grape, Peach, Watermelon, and Cherry. My favorites are the Strawberry, Peach, and Watermelon. If you're not into gummy candies, they have plenty of other items to fulfill your sweet tooth. There are zip lock bags available throughout the store. You help yourself with the candy, which can be dangerous. We definitely loaded our bags and it can get pricey.

Dan R.

Willie Wonka would feel right at home here. It's an embarassment of sugar overload in the form of candy in every combination and permutation imagineable. Candy bars as big as your head. Gumballs as big as an apple. Bins and bins of colorful things you can buy by the pound. If you walk in here with your kids, be prepared to peel out a few $20's........

Time to sugar up the grandbabies!
Dennis L.

If you need a serious sugar rush, this is the place to go. Literally tons of every variety of candy. Lots of the nostalgic hard to find kind as well. Also supersized candy like a five pound gummy bear for purchase. Fun place to come and browse!

Sugar overLoad
Tiana P.

Oh wow! The colors alone in this place made me smile! My kids lost their minds in here! M&M wall colors out of this world! Nerds,laffy taffy...make your own pixie stix Annnnnnd if you like Twizzlers they have some long as your arm :D I spent too much in here... I blame it on the kids. (orWasItTheKidNme) Lol

Fun gifts!!!
Mary P.

If coffee is the #1 thing I am a sucker for, then candy is my #2!! I love all kinds of candy shops like this one. I love all the funny and ironic special candies they sell, plus all the usual bulk type items. We stopped in while at Broadway on the Beach and the selection is HUGE. As others have said, don't go too crazy, it is expensive. Expensive, but fun. You can find lots of unique gifts for people here and the place is huge. Go in, have fun, and stay away from the "bulk" candy - most of which you can find in any grocery store, for 1/4 the price.

Matt G.

This review excludes the Doughnuttery shop which is inside It's Sugar, the Doughnuttery is utter garbage, read my separate review if you are curious to know more. The It's Sugar store on the other hand is a lot of fun! They have so much cool novelty candy and all the candy clasdics! All that sour stuff, yes! This location is a lot larger and better than the ones in NC. Buy candy loose weight or in a box. If I was a kid I could go crazy in here. But now I am an adult with dental bills and will mainly eat with my eyes.

Close Account D.

This place is all about candy. They sell huge packages of Hershey Bars, Reeses, Twizzlers and a few other choice brands. Circular tables are filled with scoop candy. The smell of sugar is everywhere. Along the perimeter of the store you will find regular sized Clark Bars, Charms and Bonomo Turkish Taffy, amongst the selection. Tee shirts, note pads and other souvenirs were scattered about the store. If you have a sweet tooth, this is the place to go. If you're diabetic, keep away.

Deardre W.

This is like Wonka World for the kids! Definite sugar rush!

Giant Hershey piggy banks

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8 years ago

Super cute store. Went there on vacation. Lots of good stuff. Even enjoyed the great music. We will be going back.

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12 years ago

They have everything that is made of sugar! A little pricey. But it is in tourist trap myrtle beach.

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Ask the Community - IT'SUGAR

Review Highlights - IT'SUGAR

Okay, so I turned 30 this year, so during my vacation when I found out there was a big candy store in Myrtle Beach, I tried to play it cool.

Mentioned in 3 reviews

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The Dolly Llama - Myrtle Beach - dolly's dream OG waffle

The Dolly Llama - Myrtle Beach

(49 reviews)

My husband actually found The Dolly Llama on Instagram and immediately said we had to try it and…read moreI'm so glad we did! First off, I absolutely love the aesthetics of the shop. It's super bright, colorful, and fun. The llama pictures on the walls were really cool and made the whole place feel playful and unique. The staff greeted us as soon as we walked in, which was nice. They also had printed menus you could grab and read easily instead of just staring up at a board, which made it simple to look through all the options. I also thought it was really fun that they had board games on each table, which made it a great place to sit, hang out, and enjoy your dessert. I ordered the Bubble Waffle "Dolly Dream", but swapped the Nutella for peanut butter, yummm! The bubble waffle itself was soooo good. Warm, soft, and just the right texture with the ice cream. It definitely felt like more of a dessert experience than just grabbing a regular ice cream cone. We would 100% come back. It's definitely not your basic ice cream shop, and it was such a fun place to try!

Found this amazing ice cream shop in myrtle beach. The place was clean and the staff was very…read morehelpful and nice. We got a couple ice cream on waffle and man were they amazing. I had the Llama gone nuts signature waffle. A huge scoop of vanilla ice cream on a waffle with peanut butter and almonds. It was perfect blend of flavors and was quite a lot of ice cream. If you got a sweet tooth and craving an amazing ice cream experience check them out. You won't be disappointed!

The Crazy Mason - Build Me Up Buttercup!

The Crazy Mason

(286 reviews)

$$

Super fun dessert spot with something for the whole family. This was my first time visit their new…read morelocation (not the bowling alley). Really nice space but the dining concept has changed from my experience at three other locations. They now offer dine in or takeout, but the dine in is more full service restaurant style with a server. Not sure how you would take these shakes to go. Seems unnecessary for table service but I'm sure they rack up the tips now. Anyway, shakes are all fun and creative and always delicious. My kids love the strawberry cheesecake one, the cookie one, and the mint one. My wife and I decided to try something new on this stop. She has gone non-dairy so she got the açaí and oat, which was a nice açaí bowl like dessert option. She really enjoyed it. I got the turtle waffle. They make liege waffles (never noticed that before!) and this one was topped with brownie batter ice cream, brownie bites, chocolate covered pretzels, whipped cream, and caramel. Absolutely scrumptious. Look, it's pricy here, but they do a great job and it's something that everyone will get a kick out of. We do crazy mason about 1-2 times a year and that's enough for us probably. If you haven't been, it's worth bringing the family when everyone has saved a lot of room for dessert. Something you'll all remember for a long time.

This was definitely a good experience after a day of shopping at the mall. It got us out of the…read morecraziness from Black Friday. It is a really cute set up and was beautifully decorated for Christmas. There was even a small arcade area for the kiddos. We were a little surprised when we were seated at a table with a waitress (we expected an order counter and open seating). Both milkshakes were great! One topped with a sugar waffle and the other with an entire piece of cheesecake. The flavors were rich and the whipped cream was perfect. It was hard to finish, but worth the calories!

IT'SUGAR - candy - Updated May 2026

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