Just driving up to this adorable shop brought excitement! We were greeted with a warm smile and…read moreeagerness to help by the owner. There was SO MUCH candy!! My favorite find was the bulk style of PEZ candy! I have only seen them in packages. The grandkids loved them. The taffy was fresh and delicious as was the many many versions of Jelly Belly candies. On the bag was a scan code to have more delivered. The lady said there was no delivery charge. I don't know if it was just at Christmas time or always. Good deal, no less. The cost was to be expected. Weigh Weigh Weigh or it will sneak up on you! The parking was fine. The place was clean and was still organized despite having thousands of candies!!

*CELIAC / GLUTEN FREE REVIEW…read more GF salt water taffy!! other bulk items are not labeled, but they also have tons of prepackaged items that are GF / where you can read all ingredients. a crazy decorated spot for a sweet treat, I only got taffy but I did not get sick!

My kids loved this place. So cool, ice cream and all the candy you can think of. The girls behind…read morethe counter were so sweet

The coffee cookie ice cream was delicious, not too sweet. I found many of the other flavors a bit…read moretoo sweet for my taste..I wished I'd noticed that they make ice cream sandwiches before I ordered... next time.. The shops are large and justify the price...

We were visiting and stumbled upon this place. We came here 2x during our trip. This place is a…read morecandy paradise and also the ice cream is soooo good. D'siah and Jeff were the ones who helped us. Jeff recommended this bourbon ice cream and omg it was so unique and probably one of my top favorite ice cream. Both D'siah and Jeff were so personable, friendly and just really nice. They made our experience an experience we will never forget. They definitely went above and beyond to make sure we were happy especially my son. Lots of cool items here from taffy, chocolate, novelty gifts. It's a cool spot. Must visit.

Aesthetically pleasing atmosphere, colorful & sometimes they have discounts on T-shirts. Regular…read moreIce Cream cups and cones are decently priced but the milkshakes and specialty stuff is too pricey. Service is fine

This store is amazing! Not only do they have an expansive selection of candy but also a huge…read moretraditional and unique truffle counter. We bought bulk candy and a jalapeño truffle to try. Everything wad delicious and fresh. We can't wait to come back and try some other truffles, especially the dark chocolate ones. Staff was super friendly too.

Cool store. Tons of candy. Kids enjoyed walking around and filling up there bags. Ice cream was…read moregood.

Went here and shopped here for the 1st time on Wednesday June 3rd 2026. After work, I had some time…read moreto kill and decided to look for some candy. This location is located at Broadway At The Beach, near build a bear and the carnival side. If you never been in an It'Sugar, they have classic candies, in bags or boxes, as well as international candy, and gummy bears, chocolates, and more! They have lots of variety of candy and can't go wrong! They also have choices of containers with the loose candy, as one can do a chinese box, small tin can, and something else. It is fixed and easy pricing as well. it was 19.99 for the chinese container of candy, which i filled with the swedish candy and a bunch of others! More importantly, it also stayed fresh as well until I finished it. They also had Harry Potter chocolate frogs with the collectable cards that I loved, and glad that they had! Cashier was pleasant and even had me sign up for the itsugar rewards! Paid via credit card, and will be back for my candy needs/cravings!

Goodness gracious, great balls of fire -- if you want it, IT'SUGAR probably has it! From classic…read morecandies to international treats you rarely see anywhere else, this place is pure heaven for anyone with a sweet tooth (aka my kind of paradise). Every corner is packed with bright colors, oversized candy displays, and nostalgic favorites that make you feel like a kid again. I'm not going to write a ridiculously long list of everything they carry because honestly, it would take all day -- but believe me when I say, if you're looking for it, they probably have it here. Whether you want something sour, chewy, chocolatey, or just plain over-the-top, you'll find it. And don't forget to snap a picture with Mr. Jelly Belly before you leave!

Delightful candy shop. Received as hostess gift and then stocked up on salt water taffy on my beach…read moretrip. Might have grabbed some moon pies to take home too!

Worst fresh taffy I have ever had. It was hard and crusty and no way it was fresh. maybe in the…read moresummer they make it but this time of year stay away they should be giving it away for free.

There are so many Sugar Life Ice Cream & Candy shoppes all around Myrtle Beach SC so of course we…read morehad to stop!! Everyone enjoyed making their sweet shop choices and Calliope just chose a Blow Pop Lollipop and I went with Salt Water Taffy assorted flavors, while Saige chose 10 pieces of Jelly Filled Candy pieces and a strange flavored drink!! Everyone had fun making their decisions but no one bought Ice cream lol!! Love the bright colorful decor and prices not too bad!! Lisa Diane Boyce-Vanoy Noël Teel Joshua Hunt Kayla Beth Fields

The milkshake was very good and it's very cool looking place but the employees seem to not want you…read morethere based on the interaction. They give off the vibe of order and get out. Perhaps they just had a rough day though.

An evening at broadway at the beach means stopping for ice cream. The sweets smell from the area…read morewas inviting, so we stopped in. The shop I would say is mostly chocolate, candies, and things like caramel apples with a small ice cream shop. No non dairy options for my son. However, he found something in there that he wanted. I had a pecan ice scoop which was delicious. My husband ordered the cookies and cream sundae and it was delicious! Service was attentive and quick.

Kilwins is by far our favorite ice cream anywhere, ever! We look for one every time we travel! This…read morelocation is smaller than some but so worth the trip - velvety, creamy, flavorful delicious ice cream every time! Our favorite is the sea salt caramel but I also have grown to love the Kilwins Tracks too. On this trip, my son was with us who has Celiacs and they were kind enough to review ingredients with him, open a brand new container with clean utensils to serve him.