It's Sugar!!!! What more can you want and yay so fun! This 3 story, 22,000 sq ft candy department store is so unique it contains over 10,000 types of sweets. Over 5,000 bulk sq feet of bulk bins to mix and match of all different kinds of sweets you can buy by weight! There is a towering "Statue of Liberty" 3 story replica covered in 1.5 million Jelly Belly Jelly beans. There is a lollipop garden centerpiece with close to 10,000 decorative lollipops! There are themed areas in the store such as a sour patch kids theme, needs, starburst and of course Reese's. There is a dedicated section that has candy from various countries around the world. Lot's of novelties, retro novelties, gifts and even needoh's and other popular items can be found like Pokémon candy. The ambience you may feel can be similar to a modern day Willy Wonka factory with lot's of bright eye catching colors. Kids of every age will enjoy this fun store it's beautiful and unique and should not be missed when you visit American Dream. It's Sugar but more it's an experience that has you leaving with a smile on your face and in your heart! Address: 1 American Dream Way suite G134 East Rutherford New Jersey 07073 Phone: (551)213-3744 Hours: Monday - Thursday: 11:00 AM - 9:00 PMFriday - Saturday: 11:00 AM - 10:00 PMSunday: 10:00 AM - 8:00 PM Wheelchair accessible *** read more

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I swear, every time I come in here, I buy up the whole store. This place is pure magic! Candy wonderland overload. hands-down the most epic candy store I've ever stepped into. It's like Willy Wonka's factory exploded into a multi-level, Instagram-worthy dreamland with over 10,000 types of sweets The vibes are incredibly fun and lighthearted. Walking in instantly makes you feel like a kid again. The displays are next-level: giant candy sculptures, colorful bins everywhere. The selection is insane and perfectly organized, so it's easy to get lost (in the best way) browsing for hours. From nostalgic classics to viral TikTok finds, giant gummy bears, massive lollipops, chicosticks, creme savers, and every brand you can imagine. Walk around any part of the store and you'll find something special. It's also a massive store. it's 3 levels of nonstop candy. I'm amazed. I loaded up on unique gummies, chocolates, spicy candy dust, and some quirky novelties that made great gifts. The whole experience was exciting and sweet for my kiddos and I. If you have a sweet tooth, stop here. You won't regret it. One of the highlights of the American Dream Mall! read more

This is a huge, two story candy shop with a large selection of loose candy. They had a ton of gummy candy options, but I felt their chocolate was a bit lacking. They have cartons of various sizes, which you can fill for a flat fee, or you can use bags and pay by the pound. I didn't get a chance to check out the second floor, but they likely have something for everyone. read more

Located in the American Dream mall next to both Nickelodeon Universe and DreamWorks waterpark, it's inevitable you end up here if you have kids and are visiting either attraction. The outside with the jelly bean Statue of Liberty certainly draws you in but the actual contents of the store are pretty basic albeit on a grand scale spread across three floors. A pound of candy is around $18 and none of it is any different than what you'd find in a candy store at the beach. The checkout worker conducted the entire interaction with no words except stating my price total. My favorite part was snapping pictures of my kids with the iconic candy mascots, like the tootsie pop owl. read more

Definitely a trap for those with a sweet tooth. Located inside the American Dream Mall, close to the water park and the Nickelodeon theme park. Because, you know, that's just what kids (of all ages) need after a day at a couple of indoor parks. Big selection of all the standard favorites, Hershey, Reese's etc. Novelty items, other candy items. Cool displays made of candy. Fun spot to check out. read more

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Conveniently located inside American mall.. fantastic, decorations, and ambience.. just love their entrance, which Statue of Liberty and it's surely a photo op place . Parking in the small is a big headache and also time-consuming, especially on weekends and peak hours... the mall is slightly away from South Jersey and Central Jersey within an hour drive.. It's still worth a visit once in six months... This place has wide variety of all chocolate candies, and gummy's .. kids really go crazy looking at different flavors of chocolates which you generally don't get outside.. there are some weird ones too like the urine chocolate.. a slightly pricey, but it's OK once in a while... service could be better.. billing was quick.. really a nice place to visit if you go to the American dream mall.. good experience overall.. 4 stars . read more

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If you've never seen a 3-story tall replica of the Statue of Liberty covered in jelly beans--well, here's your chance! I did a double take when I took a closer look at the little multicolored globules of sugar on this statue's surface. Someone spent a lot of time glueing. The inside of this giant candy store is filled with packages and containers of sugary candies, snacks, and candy-related paraphernalia. There is an entire floor of candy by the pound, another floor with dedicated displays to specific candies. Since it was Easter weekend I took a photo of the large yellow peep in all its sweet puffy glory. As other reviews have mentioned they carry a number of candies that aren't as commonly found though overall prices are higher than your average supermarket. The three floors of the store are connected by stairs and also an elevator. Location of the store is in the B wing of the mall, directly next to the Dreamworks water park, and across for the Nickelodeon Universe theme park. read more

IT'SUGAR - Lots and lots and lots of sugar - Candy Stores Near Me - East Rutherford, New Jersey

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Love the enormous selection - however tgey do not have a big assortment of "sugar free" items. I wish they had more! I'm diabetic. I do love the great novelty items and candy from my childhood! We had a lot of fun browsing and taking photos! read more

IT'SUGAR - Candy Stores Near Me - East Rutherford, New Jersey

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This place is a cavity's heaven! It's a 3 story candy land with an Oreo Cafe on level 2. They have a large selection of Oreo types and flavors. Candy by the pound and candies you don't find often in stores anymore. read more

IT'SUGAR - Enhance - Candy Stores Near Me - East Rutherford, New Jersey

Three floors of fun! Top floor includes the Oreo Cafe, bottom floor has the select-your-own candy bins. My favorite part was the Haribo section on the second floor (the pillows were really cute). I'm always on the search for Haribo gummies that have no color/dyes, so it was great to have found some here. Two thumbs up! read more

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Sweet tooth galore, such a fun spot to get different kinds of candies, chocolates, and gummies, definitely a real life "Candy Land.." read more

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Lol, making that three letters, which equals three stories of IT'Sugar. I honestly don't know where to start, but this candy, snack, and clothing is the overall take. The selections are endless with a lot to offer, with a majority of candy in boxes and also bins that can be put in a bag. You name it, most likely they'll have it. That's covering the 1st and 2nd floor. The 3rd floor has more of it as well but in addition to oreo products and even a cafe, which includes ice cream and milkshakes as the main offerings. Be prepared to have quite an experience, especially as a first-time visitor. Service is great and will also be very busy. read more

IT'SUGAR - Candy Stores Near Me - East Rutherford, New Jersey

Lots of candy, including classics, new stuff, and an Oreo Cafe on the 3rd floor. While not enthused at seeing kids poking their hands into and sampling the candies, the store clerks were too few to cover the whole area. You did get a lot of flavors and types of candy that weren't readily available elsewheres, and that was fun to look and remark at. Including the jelly bean entry (glued on, so don't eat those), a giant mile-long sweet candy necklace in a box, lovely lollipop display. The crystal candies were all broken up - not a great seller, I guess. They also have some clothing, small toys, and a number of fun prank stuff. All overpriced, but it is a giant expensive mall for tourists. About $16/lbs for mix-match candy. Obviously if you're buying certain candies, I'm not sure that's the best way to use the per pound- there's also a box you can fill for $15ish (as long as it closes) and try to stuff that way, but it's likely just under a pound for most candies. Having it beside the Nickelodeon fun park = lots of sugar-hyped kids. read more

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Awesome place! A little pricier than I would have liked. 3 floors inside the American dream mall. Lots of old stuff and new stuff, brought back some nostalgia. read more

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We always have fun coming here! There are so many options to choose from, the possibilities are endless. Every visit makes you feel like a kid again. The vibes here are fun and lighthearted. They even have fun and quirky candies that add to the whole experience. I love coming back here to try something new each time. Their treats also make great gifts. Plus, the candy and jelly bean statues are absolutely amazing! The staff are always friendly and helpful. read more

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It's a 3 story candy store, who doesn't LOVE candy! I came here mostly for the Oreo Cafe on the 3rd level, but of course my kiddos wanted to look around. Let me just say that when I was a kid I LOVED these types of candy stores in the mall, and this one took the concept all the way. There is 3 levels of candy and novelty items with every type of candy you can imagine. If I didn't have the kiddos with me I would have had more time to look around. I'll definitely stop here again in the future and explore a little more! read more

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OMG! This store is just that "sugar"! All of your favorite candy in one big 3 story store. A sweet tooth fix of massive proportions! A dentists nightmare or vision of future income. A diabetic's spiraling fall into the abyss. A favorite for both the kids and the kid in the adult body we live in. LOL! Lots of old time favorites as well as all the new sweet craves. There is an Oreo Cafe upstairs as well. Just imagine a huge box of Skittles, starburst or Jelly Belly jellybeans right at your fingertips! Oh and parents, by now you should know better than to have your children touch the binned candy with their hands as you tell them to take just one!!!! Yuck factor overload. So it's just like when you were a kid sharing all your germs with your friends, and their friends.. just go and enjoy the sealed goodies! read more

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Wow. What a candy store! Two floors of candy. You have to enter and exit thru the first floor at the moment as the store is not complete yet I believe. It looks like there will be a third floor but it was not open on my first visit. The first floor has the candy in sections, gummy, chocolate, etc. They also have international candy too! They also have the option of candy by weight. They are in containers and you use a scooper to fill a plastic bag. They had sour coke gummies which is hard to find. The second floor has a Pez section which also had collectible pez collectors for sale. There's also shirts as well. I found some old school candy as well which I haven't seen in years. They had whatchamacallits which I haven't seen in a really long time. I'm definitely stopping in to satisfy the sugar tooth in me. read more

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This place is a museum of candy. Will definitely put you in a good mood upon entering. They have all types of old and new candy as well as foreign types as well as t shirts and other candy inspired merch. read more

IT'SUGAR - Macha kitkat - Candy Stores Near Me - East Rutherford, New Jersey

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What candy don't they have here? I went overboard and bought probably three months worth of sweets. The first floor has a wide variety of candies and chocolates, including European and Asian products. And you will not be able to miss the buckets of M&M varieties and other loose candy that you can buy by the pound. Second floor is more of the same. Now for the third floor. It has an OREO station. That's basically my catnip. So yes I ordered the OREO shake. It honestly was not very impressive but you bet I would order it again. I can't help myself! So yea this is more of an attraction than a store. Give in to your inner child and go. read more

This is one of the bigger Its Sugar store around the area. Definitely take a visit here if you go to the mall, as they have a great selection of candy and fan favorites. 4 stars because they do have the "amusement park" prices. read more

IT'SUGAR - Photo op with Jelly Belly - Candy Stores Near Me - East Rutherford, New Jersey

It's Sugar at American Dream is a fantasy land of candy! Of course, since this is the American Dream location, the store has a beyond huge selection of treats. Much like the rest of this mall, it is also selfie-ready with a huge display made entirely of candy. It's a fun place to check out if you're in the mall but definitely not somewhere I'd go just to buy candy as it is kinda pricey. read more

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I'm giving "It's Sugar" five stars because it has the largest variety of sugar treats I have ever seen. The store has three floors that feature candies that can be bought by the pound like rum raisin chocolate balls. The largest candy necklass at 5.280 feet is on display, as well as, a ceiling high piller of jelly beans of all flavors. M&Ms, Reece's Peanutbutter Cups in various sizes and Milkyway chocolates in unique packages are also available among other offerings. The second floor has international candy with an emphasis on Japanese candys and drinks. Here you will also find novelty items, T-shirts with candy related themes and signage. I also found heritage candirs like "Pez" and Dots. The third floor features the "Oreo Bar" which has a dining area and a large ice Cream fountain where you can create own ice cream treat. They also have a large selection of "Oreo" novelity accessories. There are too many candy treats to mention but I can say that "It's Sugar" will amaze you with it's selections under one roof. read more

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WHOA. A three floor candy store? Yes, please. Seriously, just about any kind of candy there is is sold here. Not only that but they also have t-shirts, toys, and M&M cosmetic bags. They even have a Statue of Liberty made out of jelly beans. (If you're a Jelly Belly fan, put this place on your bucket list.) Check it out. read more

IT'SUGAR - Give me your tired, your poor, your sugar addicts - Candy Stores Near Me - East Rutherford, New Jersey

One of the best candy store's I've ever been too. It's 3 floors - although the third floor isn't finished yet.They literally have just about every candy that's ever existed from old school items to newer items. They have everything mini - which is awesome because it's always better mini. The store itself is beautiful and it almost feels like you're in Willy Wonka's factory with all the life size jelly bean made items! The decor is also pretty cool. We were amazed and it was beautiful. They also had some really neat items that I have never seen elsewhere! I think they have another store at Foxwoods MGM - and I have bought stuff from that store as well. They have a bunch of neat little things and world records such as the longest candy necklace and the largest chocolate egg. Very interesting place! They also have like A Container full of expensive apex dispensers some worth tens of thousands of dollars! Cool! My only two complaints were the staff wasn't friendly or helpful at all. I couldn't even find a staff member when looking and the prices were a bit on the high side. I spent $70 and I've already run out of candy! It should have lasted me longer. It's the weighted candy that's really expensive! Otherwise the prices weren't as bad as I had anticipated. We will DEFINITELY be back! read more

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In a word. "GINORMOUS"! This place is the go to store for everything candy and then some. A huge selection of favorites and other cool candy related items. Shirts, mugs, toys, stuffed pillows etc. the staff is friendly and helpful. Bring your $$. It's expensive. read more

IT'SUGAR - Huge Lollipop! - Candy Stores Near Me - East Rutherford, New Jersey

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Always a great location to shop around. The place is huge, and there are lots of cool stuff to see and take pictures with. Candy here of course is not cheap, so we only buy a small amount of loose gummies every time we visit. Staff is always nice. read more

Absolutely loved this store..! Plenty of new varieties of my favorite Candies and Chocolates to choose from. Plus was able to find some of the old Classics..! read more

A Pennsylvanian like myself was overwhelmed with astonishment when I first laid my eyes on this store. The mall itself is a world of its own, but this candy store kicked my boredom to the moon. The entrance, which was made up of somewhere around one million jelly beans, was depressing if I'm being honest. What a waste of nutritious food! But with this being New Jersey, you have to be a heart surgeon in order to afford anything. I'll be back... when my buddy Pasi's good college friend begins his run for Sandwich President of Mahwah in 2037. read more

IT'SUGAR - There wasn't any Captain Toosie merchandise. - Candy Stores Near Me - East Rutherford, New Jersey

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Nice staff, huge selection, great prices, big place, everything you can imagine all here in this store. They had modern day candy along with nostalgic candy, Even the line moved fast in this store I really enjoyed shopping in this store and will definitely hit this place back up when I'm in this mall again read more

The place was spacious and had alot of options to choose from . Staff were friendly and did there best to run the store . My problem is there mask policy . When you are entering the establishment , they say you need a mask at all times . Most of the kids were not wearing a mask and I saw one kid dunk his hands into a candy container . They removed the container , but there is too much error if it was busy and it was missed . Wait until the pandemic is over until you come here or they put covid regulations in place . read more

This store is pretty neat! We are adults and had a bunch of fun just walking around. Currently only two of three levels are open. The candy is pricey. Note: American Dream mall is not something we like. This review is only about the candy store. read more

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It is an amazing spot for people with sweet tooth. Three floors of different types of sugary goodness. The top floor has Oreo Cafe and lots of Oreo options. Great spot in American Dream. read more

I mostly came here for the Oreo Cafe on the third floor. They are a bit pricey, but judging from the lines they could up the price and still be fine. They make a good waffle and their cold brew is also pretty tasty. read more

IT'SUGAR - a giant shark in a store - Candy Stores Near Me - East Rutherford, New Jersey

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Almost exactly what you'd expect. Tons of candy of all shapes and sizes throughout the store. My only suggestion is to place the erotic candy in its own section away from the eyes of children. read more

IT'SUGAR - Candy Stores Near Me - East Rutherford, New Jersey

My daughter loves to come here. Lots of variety of candy but it's expensive so be prepared to drop lots of money.