Before anyone gets too excited, no I'm not getting married. Buuuuttttt one of my very dear friends…read moreis! Can we take a second to focus on how cute the name of this shop is!...adorable! My friend had an appointment at 1:30 today. Unfortunately she needed to push it back to 2:45. She called when they opened at 11 and was able to switch times with ease! We arrived about 5 minutes early and the associate was waiting at the door for us. She greeted us with a smile and offered us water. I think they only have one appointment in at a time. The boutique is small. Dresses hang along the walls, separated by style. Clearance dresses on the back wall. Since it's small, they don't offer a huge inventory of dresses but the selection is still good. There's one small section of veils and belts. There's also a shelf with accessories on it. One floor length mirror sits by the veils and belts. This was my friend's second appointment here and the sales associate had her previous favorites already hanging in the dressing room. Inside the dressing room, there was a framed "Future Mrs. Williams" sign...what a nice, sweet added touch! The sales associate was kind. She didn't rush us or try to push my friend into purchasing a dress today. She helped her try on multiple veils and even remembered which one she tried on at her previous appointment. They have this thing called "The Island" --where the bride-to-be hangs her favorite three dresses on a blue wall. If she finds a fourth she likes, one has to go. She informed us that's how they keep brides from getting too overwhelmed in the process. Very clever! She informed us new inventory will be coming in soon for the season.

I was SO nervous to go dress shopping for the first time. But this was the perfect spot for a first…read morelook around. CASSIE!! So kind, professional, & encouraging. She made the environment comfortable & I felt able to communicate what I liked & didn't like. Would recommend this spot 100%. Was looking for BOHO options & found a few that I loved! Overall, great experience. Definitely go if you're in the market!!

I have nothing but RAVE reviews and kudos to send to my new friends at Fancy Frock! I ultimately…read moredid not purchase my wedding gown from these ladies. But it wasn't because I did not want to, but because they did not carry the dress I fell in love with. I was in town from Boston on vacation with my family, from Ohio and I thought it might be a perfect time to try on some gowns seeing as me and my family live so far apart and we weren't sure of the next visit. I couldn't imagine not having my mom around while I tried on wedding gowns. We did a little research and came across Fancy Frock on Google. My mom, sister and myself hopped in the car and took the 20 min drive from Myrtle Beach to Murrells Inlet. With no appointment made we walked in and were immediately greeted and were made to feel welcome. I met with Stephanie and she was a peach from the start. Very honest straight forward and not at all pressuring. She took a moment to educate me on the importance of wearing the correct undergarments, this was a first and very helpful! I stepped in to my first gown and it was gorgeous! Fun and flirty just like I was looking for however It didn't quite do it for me, as I still had "my dress" in the back of my head. Stephanie saw that and went to great lengths to recreate "my dress- Allure 8966" she got two dresses and pieced them together to show me what the dress I loved would look like. It was very creative and extremely helpful! I have never experienced this kind of help and honesty from any sales person and I only wish they had/ were able to order my dress, because I would have loved to given the sale to these lovely ladies, and this store! I highly recommend this store to any newly engaged ladies out there looking for a gown.

Called to inquire about a bridal party consultation for my daughter's bridesmaids. I had high hopes…read morebut was very disappointed, website was hard to navigate, called store and was on hold for over 15 mins before I called back. I was met with arrogance and talked over without the staff member knowing my situation, expertise, why or who I was. Such a shame because I like to support local businesses and I will never refer them to anyone

They did a great job shortening my wife's Brooks Brothers dress. This is a small town so it is not…read moreeasy to get good specialized services, so we appreciate Ellen and the service she provided. We will come back for any alterations needs. Thank you.

From the owner: Juliet's Bridal & Formal provides Custom Designed Formal Wear, Prom Dresses, Tuxedos, Wedding…read moreDresses, Mother of the Bride Dresses, Alterations to the Florence, SC area.

Wonderful little boutique in Pawleys, I highly recommend!! I'm recently engaged currently living in…read moreFlorida and had never tried on wedding dresses before. I was visiting SC for the Thanksgiving holiday and my mom, sister and I decided to finally go look at dresses together. The shop owner was so kind and considerate. She helped me figure out the dress style/shape that works best for my body. She wasn't pushy or super "sales-y" at all, totally respected the fact that I was just starting out on my dress shopping journey. Now I know what to shop for back home in Florida! If I lived up there, I would definitely buy my dress at Adore!!

Sue was AMAZING! She was so personable and helped each and every one of our 5 bridesmaids pick…read moretheir perfect dress to match the bride! THANK YOU SUE for making this stressful day stress free and fun for everyone!

This place was amazing. Every single consultant was so friendly and just overall happy to help me…read morefind my wedding dress. They were super patient with me as I was torn between 2 dresses and made me feel so confident in my choice. I would highly recommend this company and staff to any bride who is looking for an overall great experience. Their collection is beautiful and has so many options and the prices were so fair for the high quality of the dresses. Loved every part of my experience. Sophie was so kind, compassionate and willing to help with anything!

Our daughter was in search of the perfect dress for for her big day and she found it at…read moreIrresistible Elegance at the Kingstree, SC location. She had a host of ladies assisting her, including the owner herself who is skilled at matching the perfect dress with the recipient's body type & style. The dressing area was large and very comfortable. We truly enjoyed our experience.

I have an outdoor wedding in about a month and a half. I was super overwhelmed the first time I…read morewent to try on dresses at another location in Wilmington. When I went into Coastal Knot I told them a ballpark of what I did and didn't like and they picked 7 dresses that were absoluely perfect. I honestly believe the employee who helped me knew my style better than I knew my style. It was a fun experience, the woman who helped us was 100% professional and she made me and two of my girlfriend's feel right at home. She was born for this profession!!! I was highly impressed. 100% this is the place to go! They know what they're doing ladies!

Karen was so kind and welcoming right off the bat. She took the time to consider what would look…read morebest on my body type and found the most beautiful dress, within 45 min! I was shocked it didn't take that long to find. Beautiful shop and gorgeous dresses, I highly recommend

The ladies were very helpful and showed so much grace during a misunderstanding. Unfortunately,…read morewhen I entered the dress number, it pulled up a dress similar to the one I bought, which led me to believe I had purchased a two-year-old dress. They took the time to investigate the situation, spent hours researching, and that's when I discovered the dress was actually different -- even though another website had not updated it to the 2026 version. They were wonderful and incredibly helpful throughout the entire process. They truly made my daughter feel like a queen. Please give this store a chance -- they will make your prom experience wonderful!

The ladies that work here were very uninterested in helping me. Very nice dresses but unfriendly…read morestaff.