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Imaginary Factory

4.9 (24 reviews)
Closed • 5:00 pm - 10:00 PM
Updated a few days ago

IMAGINARY FACTORY · YELP ASSISTANT

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IMAGINARY FACTORY ATMOSPHERE

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Hipster
Casual
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Intimate

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Recommended Reviews - Imaginary Factory

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Tony S.

Cool take on a cocktail bar. Everything decor wise is white like it was bleached. Refreshing cocktails and ping pong, open air with a few roll up garage doors. Great stop before a Madison concert!

Pineapple drink with sage foam. Plus a sample of a spicy more savory drink. Yum!!
Steph B.

Went here with a three year old and still had a grand time! The bartenders here are always so kind. I've been when the place is busy and when it's more empty and the service always feel personal and genuinely kind. Sadly they were no longer selling rap snacks when I went this time so there wasn't food to purchase. However, the drinks were amazing! The first one I had had an herbal foam on top and fruity refreshing. I got some samples of other which were good too, including a spicy and more savory one.And of course the vibe in the space stands out. The white decor and weird and cool chairs are fun. Also discovered there are board games around the space. Definitely worth a visit!

Prickly Lime Cider and 75 Bees
Michelle C.

This place is a lil hole in the wall. It's kinda tucked away but very fun on the inside. It is startlingly white, head to ceiling, with neon lights thrown here and there. There's board games, ping pong. A recipe for a good time plus the drinks were excellent! We got 75 bees (so sweet) and prickly lime cider (no booziness just delicious). Garden salad (tastes like a red bell pepper, it's novel but maybe not my fave) and pineapple sage (the foam on top is so yummy, and it's a classic fruity cocktail) We brought a deck of cars and played games at the bar. There's couches. Strangers talking to strangers. The bartender was super kind. Great for a chill night out.

Brown derby
Cherise K.

Been here a couple of times and just like the vibe. It's usually on the quieter side, but that leads to a unique experience with friends and the bartender. I really liked the Fake fernet, which I believe was told is used semi in the new old fashioned mix. Definitely recommend sitting at the bar and seeing what is new and tasting whatever you fancy! Be warned the drinks are strong! But for down easy! Definitely also check out the bathroom, I love their use of block color and is just a cool concept. Happy drinking!

Gabriela D.

Cute hipster bar. The ambience is great there's a ping pong table and outdoor space. The staff here is so friendly and kind. Kelsey is the best. The drinks are creative and very refreshing. It's a great spot to hangout and chat with friends.

Tom Collins
Alexandra K.

IF is hands down one of the most creative and unique cocktail bars I have ever had the pleasure of going to. Hastings and Kelsey come up with the most interesting and tasty drinks and there is always a ton of unique flavors and combos. They are also just two amazing humans and my husband and I are so lucky to know them. The service is amazing and we bring as many people possible there so that they can also experience this spot. The ambiance is also just SO COOL. The all white interior is funky and it just has the aura of a creative space. Our favorite cocktails are the Tom Collins, the Grapefruit Slushie, and the Ginger Old Fashioned. An absolute must stop if you are in Madison!

Boozy Old Fashioned
Allison G.

Blink and you might miss it! Imaginary Factory is a new cocktail bar right next to State Line Distillery. It's only been open for about 2 months but is off to a great start! When you pull up, there is a small neon sign that reads ''IF'' (for Imaginary Factory). You really have to know what you're looking for which adds to the mystery of the place. There isn't a parking lot so you'll need to find a spot on the street. It was super easy to find parking because it's in a less busy location. When you walk in, everything is white. It almost feels like you walked into a cloud. It has a very trendy, mysterious vibe. It's also very clean, which is hard to do with white! For drinks, my husband and I both got their famous Boozy Old Fashioned. The name doesn't lie, it is boozy! We absolutely loved it! If you're looking for a sweet, sugar Old Fashioned, this wouldn't be for you. If you really love to taste the brandy in your Old Fashioned, this is for you! They also has other cocktails and boozy slushees at the bar! The one thing that was not white was the ping pong table. My husband and I enjoyed a few games while enjoying our drinks. I won, of course. :) Super fun that they have that option! The furniture and decor was super modern and sleek! I loved all the different shapes and sizes for the tables and chairs! We also enjoyed that the garage doors were open at the front and back. It gave the bar a beautiful indoor/ outdoor feel. There was also the perfect breeze next to the ping pong table! I'd definitely recommend Imaginary Factory! Go check it out.

Erin M.

Talk about a vibe. This hidden gem is fantastic. Located on a dead end street with an unassuming entrance, you step into an alternate reality. The bartender was ready for me before I was for her because I was too excited taking it all in. Once I calmed down I ordered the Rhubarb Spritz, my friend got the Pineapple Sage. The menu is misleading because it looks like you're getting some ordinary drink, but these were imaginative, unique, well-balanced, refreshing and delicious. That sage foam/fluff, whatever you want to call it was out of this world. This place has to be on your list for a bar hopping night.

Purple
Billy D.

A distillery & cocktail bar shrouded in mystery. You might not even notice it, surrounded by mundane industrial buildings of the isthmus past. When does it open? Why is it all white inside? How long will the walls stay this white? Does anyone even like squirt classic? Are the honey jalapeño chips too sweet? Is the grapefruit slushy the drink of the summer? Does this place have anything to do with the distillery next door? Only you can find out.

Cocktailin' at IF!
Vicki A.

Leaving State Line Distillery we came upon this fun place. Thought it was a pop-up, but isn't. Of course had to try! I had the South Side-my best one yet! Everyone tried different cocktails and loved them. And a random ping pong table! Great bartender and place!

There is a pingpong table in back.

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2 years ago

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6 months ago

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2 years ago

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7 months ago

We had no idea this place was open for five years. Exceptional cocktails. The pineapple with sage combination is crazy good. Check it out!

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1 year ago

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2 years ago

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2 years ago

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4 years ago

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5 years ago

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3 years ago

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1 year ago

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5 years ago

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5 years ago

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3 years ago

Creatively curated, delicious flavors fill its unique ambiance. At the intersection of Jamba Juice, Korova milk bar, and Willi Wonka.

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3 years ago

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Ask the Community - Imaginary Factory

Review Highlights - Imaginary Factory

“Imaginary Factory is a new cocktail bar right next to State Line Distillery.”

Mentioned in 2 reviews

Read more highlights

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I was out and about, exploring Madison, and Merchant looked like a cool place to stop for happy…read morehour. I sat at the bar, and Mi took great care of me. I had dinner plans, so I just wanted to stop in for a drink and snack. They have some really good offers for HH and their cheese curds are half off. I had never had one, so it sounded like the perfect time to try. I got a glass of wine and the curds. They came out quickly, hot and fresh. It was a big bowl of fried cheese. They come with ranch and hot honey, and apparently they recently won best cheese curd at the cheese curd crawl. They were super tasty. Well seasoned, perfectly fried, and kind of chewy. I am not on the hot honey frenzy train, but I tried it and thought it paired well, just wasn't for me. The ranch was tasty though. Even the happy hour portion was hefty and I couldn't put down half. A little wine and cheese on a beautiful day, just makes for a good experience. They were making some pretty interesting cocktails behind the bar, and it is definitely worth coming back to try out their other options.

Wanted to sit outside for dinner and came across Merchant. Waitress was quick to come over with…read moremenus and water. We started with the cheese board for $32.00. Let's say not the best board I've ever had. Very light on the cheese for the price. Wouldn't order again. Cheese curds were tasty. My husband at the steak which came rare had to return to cook more. The fries were over cooked. My son had the Mac n cheese with chicken that he enjoyed. We also ordered a salad which was fresh and tasty. The menu was small but a nice place to come and have a drink after work then move in for dinner.

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The Botanist Social - mushroom flatbread

The Botanist Social

4.0(98 reviews)
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We loved this place! The drinks were phenomenal and Mikhail was outstanding--so friendly, polite…read moreand with great customer service! Our favorites drinks were the Mad Hatter (comes in a cute little cup), The Last Word (which came with blue flames on top ), Shy Girl, and a fig/blueberry cocktail (I can't remember the name--but it was delicious) The fried cheese curds were also SO good and definitely worth ordering. We enjoyed ourselves so much that we actually came back the very next day for happy hour The happy hour was such a great deal, and we had another wonderful experience with our waitress, Bella G. She was super nice and took great care of us! Amazing cocktails, great food, and fantastic service both times. Clearly we're fans! Highly recommend!

Came to Botanist Social for a cocktail and dinner before a game…read more Walked into the cool vibe and decor and got a nice welcome from the hostess as well as the waitress. I had the clover club cocktail and it was delish. Nice and refreshing and not too heavy. CLOVER CLUB Gin, raspberry syrup, egg whites*, lemon We shared the butter's salad and it was a nice mix. BURRATA SALAD Peaches, tomatoes, burrata cheese, sweet vinegar dressing I had the Campanella pasta as the main and it was very savory. Noodles could have been a bit more al Dente. CAMPANELLE PASTA Campanelle noodles, braised short rib, poached egg, balsamic drizzle Service was good throughout, our server did several check-ins. Cool spot. Small food menu but would come back again.

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The Botanist Social - Wall of liquor behind the bar

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Eno Vino Downtown - Crispy Lobster

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I was staying at the AC Marriott for work and got in late on a Sunday (around 8:30) and since most…read moreplaces close at 9:00, I opted to come to Eno Vino since it's inside the hotel on the 10th floor. Pros: Great that they are open late - convenient to hotel guests and beautiful views of the Capitol and overall a nice vibe. Not super fancy but definitely nicer. My server was super welcoming and friendly - wish I had caught her name! They have an all day HH on Sundays which is a pretty good value! Half off a bunch of apps and then drink discounts as well. Cons: The drink I got (Hot Guava Summer) was just ok. Not bad but nothing special -- it tasted a bit watered down. I wanted the chicken tandoori skewers ($24 but $12 on HH) but unfortunately they were out of this dish! Instead I opted for the "bruschetta" which you can choose any 4 for $28. I opted for the sweet corn (too mayo-ey), fresh mozzarella (decent), brie & apple (decent), and prosciutto (decent). These all sounded really good but execution was not great. Some were too salty while others had flavors that didn't seem to totally jive. Also, the bread is super thick like french bread almost (definitely not traditional bruschetta). I ate most of the toppings and left behind a bunch of the bread.. I appreciated the variety in textures and toppings but this is not something I'd order again. Maybe the other food items are better so worth giving them another chance perhaps... This place is fine in a pinch, but next time I'd likely stick with a glass of wine and enjoying the view.

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Imaginary Factory - cocktailbars - Updated November 2026

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