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    Imaginary Factory

    4.9 (24 reviews)
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    Updated a few days ago

    Imaginary Factory Photos

    IMAGINARY FACTORY ATMOSPHERE

    What's the vibe?
    Hipster
    Casual
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    Mocktail 
 Watermelon Basil - A tall, cylindrical glass contains a pinkish cocktail with ice, garnished with a leaf and a fruit slice, placed on a black napkin.
    Chass C.

    Imaginary Factory is easily my favorite bar in the city--I'm here every week! The vibe is unbeatable, and what makes it even better is that the bartender is not just serving up drinks, he's the owner, too. You can feel the passion he puts into everything. The decor is fantastic and gives the place a unique, inviting atmosphere. The drinks are delicious--nothing you won't find at other bars, but honestly, the people and the energy here are what make this place special. You'll meet so many great people, and it always feels like a welcoming community. If you're looking for a spot with a killer vibe and a chance to connect with awesome folks, Imaginary Factory is where you need to be!

    Tony S.

    Cool take on a cocktail bar. Everything decor wise is white like it was bleached. Refreshing cocktails and ping pong, open air with a few roll up garage doors. Great stop before a Madison concert!

    Pineapple drink with sage foam. Plus a sample of a spicy more savory drink. Yum!! - A tall glass with a straw and a cocktail glass with a yellowish drink sit on a white table, with shadows and sunlight in the background.
    Steph B.

    Went here with a three year old and still had a grand time! The bartenders here are always so kind. I've been when the place is busy and when it's more empty and the service always feel personal and genuinely kind. Sadly they were no longer selling rap snacks when I went this time so there wasn't food to purchase. However, the drinks were amazing! The first one I had had an herbal foam on top and fruity refreshing. I got some samples of other which were good too, including a spicy and more savory one.And of course the vibe in the space stands out. The white decor and weird and cool chairs are fun. Also discovered there are board games around the space. Definitely worth a visit!

    Prickly Lime Cider and 75 Bees
    Michelle C.

    This place is a lil hole in the wall. It's kinda tucked away but very fun on the inside. It is startlingly white, head to ceiling, with neon lights thrown here and there. There's board games, ping pong. A recipe for a good time plus the drinks were excellent! We got 75 bees (so sweet) and prickly lime cider (no booziness just delicious). Garden salad (tastes like a red bell pepper, it's novel but maybe not my fave) and pineapple sage (the foam on top is so yummy, and it's a classic fruity cocktail) We brought a deck of cars and played games at the bar. There's couches. Strangers talking to strangers. The bartender was super kind. Great for a chill night out.

    Tom Collins
    Alexandra K.

    IF is hands down one of the most creative and unique cocktail bars I have ever had the pleasure of going to. Hastings and Kelsey come up with the most interesting and tasty drinks and there is always a ton of unique flavors and combos. They are also just two amazing humans and my husband and I are so lucky to know them. The service is amazing and we bring as many people possible there so that they can also experience this spot. The ambiance is also just SO COOL. The all white interior is funky and it just has the aura of a creative space. Our favorite cocktails are the Tom Collins, the Grapefruit Slushie, and the Ginger Old Fashioned. An absolute must stop if you are in Madison!

    Brown derby
    Cherise K.

    Been here a couple of times and just like the vibe. It's usually on the quieter side, but that leads to a unique experience with friends and the bartender. I really liked the Fake fernet, which I believe was told is used semi in the new old fashioned mix. Definitely recommend sitting at the bar and seeing what is new and tasting whatever you fancy! Be warned the drinks are strong! But for down easy! Definitely also check out the bathroom, I love their use of block color and is just a cool concept. Happy drinking!

    The image shows a white-walled room with minimal decor, including abstract line art on the walls and purple lighting, creating a subdued atmosphere.
    Gabriela D.

    Cute hipster bar. The ambience is great there's a ping pong table and outdoor space. The staff here is so friendly and kind. Kelsey is the best. The drinks are creative and very refreshing. It's a great spot to hangout and chat with friends.

    A handwritten menu board displays classic cocktails with prices, including gin, whiskey, and non-alcoholic options, in a bar setting with purple lighting.
    Erin M.

    Talk about a vibe. This hidden gem is fantastic. Located on a dead end street with an unassuming entrance, you step into an alternate reality. The bartender was ready for me before I was for her because I was too excited taking it all in. Once I calmed down I ordered the Rhubarb Spritz, my friend got the Pineapple Sage. The menu is misleading because it looks like you're getting some ordinary drink, but these were imaginative, unique, well-balanced, refreshing and delicious. That sage foam/fluff, whatever you want to call it was out of this world. This place has to be on your list for a bar hopping night.

    Boozy Old Fashioned - A glass of cocktail with ice and an orange slice garnish sits on a black napkin at a bar counter.
    Allison G.

    Blink and you might miss it! Imaginary Factory is a new cocktail bar right next to State Line Distillery. It's only been open for about 2 months but is off to a great start! When you pull up, there is a small neon sign that reads ''IF'' (for Imaginary Factory). You really have to know what you're looking for which adds to the mystery of the place. There isn't a parking lot so you'll need to find a spot on the street. It was super easy to find parking because it's in a less busy location. When you walk in, everything is white. It almost feels like you walked into a cloud. It has a very trendy, mysterious vibe. It's also very clean, which is hard to do with white! For drinks, my husband and I both got their famous Boozy Old Fashioned. The name doesn't lie, it is boozy! We absolutely loved it! If you're looking for a sweet, sugar Old Fashioned, this wouldn't be for you. If you really love to taste the brandy in your Old Fashioned, this is for you! They also has other cocktails and boozy slushees at the bar! The one thing that was not white was the ping pong table. My husband and I enjoyed a few games while enjoying our drinks. I won, of course. :) Super fun that they have that option! The furniture and decor was super modern and sleek! I loved all the different shapes and sizes for the tables and chairs! We also enjoyed that the garage doors were open at the front and back. It gave the bar a beautiful indoor/ outdoor feel. There was also the perfect breeze next to the ping pong table! I'd definitely recommend Imaginary Factory! Go check it out.

    Purple - A bathroom painted in purple features a toilet, a small wall-mounted sink, a mirror, and a window with glass blocks for natural light.
    Billy D.

    A distillery & cocktail bar shrouded in mystery. You might not even notice it, surrounded by mundane industrial buildings of the isthmus past. When does it open? Why is it all white inside? How long will the walls stay this white? Does anyone even like squirt classic? Are the honey jalapeño chips too sweet? Is the grapefruit slushy the drink of the summer? Does this place have anything to do with the distillery next door? Only you can find out.

    Cocktailin' at IF!
    Vicki A.

    Leaving State Line Distillery we came upon this fun place. Thought it was a pop-up, but isn't. Of course had to try! I had the South Side-my best one yet! Everyone tried different cocktails and loved them. And a random ping pong table! Great bartender and place!

    There is a pingpong table in back.

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    1 month ago

    We had no idea this place was open for five years. Exceptional cocktails. The pineapple with sage combination is crazy good. Check it out!

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    2 years ago

    Creatively curated, delicious flavors fill its unique ambiance. At the intersection of Jamba Juice, Korova milk bar, and Willi Wonka.

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    Ask the Community - Imaginary Factory

    Review Highlights - Imaginary Factory

    Imaginary Factory is a new cocktail bar right next to State Line Distillery.

    Mentioned in 2 reviews

    Read more highlights

    Imaginary Factory - cocktailbars - Updated May 2026

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