I think this place could get to a 5 for me but when we went it was a colder/rainy day for a pre-dinner drink so the place was white only no cool lights and it was super crazy loud and the ping pong players kept losing their ball and chasing it under tables. Maybe it was just the groups who had taken over this particular day weren't my vibe. The drinks were amazing though. Creative, fresh, loved them. I had one with blended mint and gin. We tried the jell o shot of the day which had pop rocks and was salty and fruity. Seriously one of the most interesting concoctions and was fun. Very worth the stop. read more

We had no idea this place was open for five years. Exceptional cocktails. The pineapple with sage combination is crazy good. Check it out!

As someone who loves science and weird drinks this has got to be my favorite spot in Madison. The inside is a lot bigger than you would think from the size of the door. The atmosphere is so cool, very experimental and unique. The colored lighting against the white walls and furniture makes for really cool pictures. The drinks were amazing. Especially the savory ones. If you love bloody Mary's you'll love their garden salad cocktail. Of course we tried some Jell-O shots too. The grape was our favorite. There is also a ping-pong table in the back! Lastly, have to shout out the bartenders because they are awesome and had great recommendations! read more

See all

Imaginary Factory is easily my favorite bar in the city--I'm here every week! The vibe is unbeatable, and what makes it even better is that the bartender is not just serving up drinks, he's the owner, too. You can feel the passion he puts into everything. The decor is fantastic and gives the place a unique, inviting atmosphere. The drinks are delicious--nothing you won't find at other bars, but honestly, the people and the energy here are what make this place special. You'll meet so many great people, and it always feels like a welcoming community. If you're looking for a spot with a killer vibe and a chance to connect with awesome folks, Imaginary Factory is where you need to be! read more

See all

Cool take on a cocktail bar. Everything decor wise is white like it was bleached. Refreshing cocktails and ping pong, open air with a few roll up garage doors. Great stop before a Madison concert! read more

See all

This was a fantastic, queer-friendly bar. They have a cute art station for anyone to use as well as a ping-pong table in the back. The all-white decor is fun with the mood lighting. We had the Garden Salad drink and I will say, I've never had anything like it! It was delicious and I would highly recommend if you like more creative, eclectic drinks. Service was great, the bartender spilled a bit off the top of my drink and gave me an extra shot for free to make up for it (definitely didn't spill that much!). Am looking forward to returning. read more

Went here with a three year old and still had a grand time! The bartenders here are always so kind. I've been when the place is busy and when it's more empty and the service always feel personal and genuinely kind. Sadly they were no longer selling rap snacks when I went this time so there wasn't food to purchase. However, the drinks were amazing! The first one I had had an herbal foam on top and fruity refreshing. I got some samples of other which were good too, including a spicy and more savory one.And of course the vibe in the space stands out. The white decor and weird and cool chairs are fun. Also discovered there are board games around the space. Definitely worth a visit! read more

See all

This place is a lil hole in the wall. It's kinda tucked away but very fun on the inside. It is startlingly white, head to ceiling, with neon lights thrown here and there. There's board games, ping pong. A recipe for a good time plus the drinks were excellent! We got 75 bees (so sweet) and prickly lime cider (no booziness just delicious). Garden salad (tastes like a red bell pepper, it's novel but maybe not my fave) and pineapple sage (the foam on top is so yummy, and it's a classic fruity cocktail) We brought a deck of cars and played games at the bar. There's couches. Strangers talking to strangers. The bartender was super kind. Great for a chill night out. read more

See all

I was introduced to this place by a friend and the vibes here were just beautiful. My friends and I took a seat in the back and pulled out a board game, Sequence, that was amongst a bunch of other board games this place had to offer. There was also a free snack table by the board games, where one could indulge in a few different treats. I enjoyed quite a few rounds of Sequence and drinks. Speaking of the drinks, they were very unique and tasty! The drinks I had were like no other! I really enjoyed not only the drinks but the overall ambiance and experience. read more

Been here a couple of times and just like the vibe. It's usually on the quieter side, but that leads to a unique experience with friends and the bartender. I really liked the Fake fernet, which I believe was told is used semi in the new old fashioned mix. Definitely recommend sitting at the bar and seeing what is new and tasting whatever you fancy! Be warned the drinks are strong! But for down easy! Definitely also check out the bathroom, I love their use of block color and is just a cool concept. Happy drinking! read more

Imaginary Factory - Brown derby - Cocktail Bars Near Me - Madison, Wisconsin

Cute hipster bar. The ambience is great there's a ping pong table and outdoor space. The staff here is so friendly and kind. Kelsey is the best. The drinks are creative and very refreshing. It's a great spot to hangout and chat with friends. read more

Imaginary Factory - Cocktail Bars Near Me - Madison, Wisconsin

See all

IF is hands down one of the most creative and unique cocktail bars I have ever had the pleasure of going to. Hastings and Kelsey come up with the most interesting and tasty drinks and there is always a ton of unique flavors and combos. They are also just two amazing humans and my husband and I are so lucky to know them. The service is amazing and we bring as many people possible there so that they can also experience this spot. The ambiance is also just SO COOL. The all white interior is funky and it just has the aura of a creative space. Our favorite cocktails are the Tom Collins, the Grapefruit Slushie, and the Ginger Old Fashioned. An absolute must stop if you are in Madison! read more

Imaginary Factory - Tom Collins - Cocktail Bars Near Me - Madison, Wisconsin

Talk about a vibe. This hidden gem is fantastic. Located on a dead end street with an unassuming entrance, you step into an alternate reality. The bartender was ready for me before I was for her because I was too excited taking it all in. Once I calmed down I ordered the Rhubarb Spritz, my friend got the Pineapple Sage. The menu is misleading because it looks like you're getting some ordinary drink, but these were imaginative, unique, well-balanced, refreshing and delicious. That sage foam/fluff, whatever you want to call it was out of this world. This place has to be on your list for a bar hopping night. read more

See all

VERY unique cocktails. Definitely a place any cocktail lover should check out. They don't have an assortment of commercially available spirits but that's part of the charm. read more

Blink and you might miss it! Imaginary Factory is a new cocktail bar right next to State Line Distillery. It's only been open for about 2 months but is off to a great start! When you pull up, there is a small neon sign that reads ''IF'' (for Imaginary Factory). You really have to know what you're looking for which adds to the mystery of the place. There isn't a parking lot so you'll need to find a spot on the street. It was super easy to find parking because it's in a less busy location. When you walk in, everything is white. It almost feels like you walked into a cloud. It has a very trendy, mysterious vibe. It's also very clean, which is hard to do with white! For drinks, my husband and I both got their famous Boozy Old Fashioned. The name doesn't lie, it is boozy! We absolutely loved it! If you're looking for a sweet, sugar Old Fashioned, this wouldn't be for you. If you really love to taste the brandy in your Old Fashioned, this is for you! They also has other cocktails and boozy slushees at the bar! The one thing that was not white was the ping pong table. My husband and I enjoyed a few games while enjoying our drinks. I won, of course. :) Super fun that they have that option! The furniture and decor was super modern and sleek! I loved all the different shapes and sizes for the tables and chairs! We also enjoyed that the garage doors were open at the front and back. It gave the bar a beautiful indoor/ outdoor feel. There was also the perfect breeze next to the ping pong table! I'd definitely recommend Imaginary Factory! Go check it out. read more

See all

A distillery & cocktail bar shrouded in mystery. You might not even notice it, surrounded by mundane industrial buildings of the isthmus past. When does it open? Why is it all white inside? How long will the walls stay this white? Does anyone even like squirt classic? Are the honey jalapeño chips too sweet? Is the grapefruit slushy the drink of the summer? Does this place have anything to do with the distillery next door? Only you can find out. read more

See all

Leaving State Line Distillery we came upon this fun place. Thought it was a pop-up, but isn't. Of course had to try! I had the South Side-my best one yet! Everyone tried different cocktails and loved them. And a random ping pong table! Great bartender and place! read more

Imaginary Factory - Cocktailin' at IF! - Cocktail Bars Near Me - Madison, Wisconsin

See all

I have no clue what we wandered into. White walls, White furnishings. Minimalist to a tee. And we loved it. There is only a smattering of drink options but everything we tried was spot on. Quirky. Fun. Weird. A great litmus test-if the people you bring don't get or enjoy it, they shouldn't be people you hang with on the regular. I don't know if the business model is viable long term but I will be there as much as I can be to do my part to keep it in the Madison cocktail scene long term. read more

This place is a fun hidden treasure with a "Black Mirror" feel. The drinks are great and staff are really nice. The back entrance is marked with a mural of a pencil. There is a ping pong table in back. read more

See all

Creatively curated, delicious flavors fill its unique ambiance. At the intersection of Jamba Juice, Korova milk bar, and Willi Wonka.

Super creative drinks, completely unexpected!! Very excited to go back. The lighting was super cute (we went in the day so it was just the purple pendants) read more

Imaginary Factory is perfect for Parties! Not only do they have amazing drinks and services but the space was perfect for my wife's birthday party. They curated a perfect drink menu for us and also had a list of N/A's that were perfect for our brunch party. It is a must check out hidden gem! read more

High end cocktail lounge with a pop up vibe..... may I recommend the "Boozy Old Fashioned" a staple but not your only surprise ... just around the corner from all your favorite haunts. Bike friendly low key with rotating menu. Just off Dickinson beside Stateline. Be a hero and bring your friends too the newest east side destination where people are the "Colour". read more

This place is amazing. Besides the funky, all-white décor, the cocktails are interesting and delicious. Also, the staff are friendly and welcoming. The whole place has a great quirky, fun, warm, easy-going, pleasant vibe. I whole-heartedly recommend checking this place out. It just might become your favorite spot. read more