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If &

4.4 (40 reviews)
Ultra High-EndJewelry, Watches
Open • 10:00 am - 8:00 pm

If & Photos

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Reviews With Photos

Allister D.

5 stars all the way! I'm a fan of Ben Baller and wanted to check out his jewelry shop. I was helped by one of the best people, Shiryu. He's genuine and super patient. I finally bought my first gold chain; 14K Franco, 20 inch'. Shi carefully explained to me the difference of gold and instructions for care. They sell so much from custom pieces, chains, rings, bracelets, etc. the team here is nice and welcoming. This is a memory I won't forget. I'll be sure to stop by again for more jewelry! Thank you to Shiryu for everything.

Franco
John A.

Purchased this piece a year ago 5mm Franco 18k about 100 grams with vs+ clasp 2c they charged 16k smh didn't know much about jewelry but unfortunately I learned the expensive and hard way. After looking further into pricing I could have got a 200 grams chain :-( easily this place is taxed big time it is very nice quality that's why I give 2 stars

Dad's 75th. Tennis bracelet from IF.
Derrick P.

I don't know much about jewelry but I can recognize quality. I'll let the picture speak for itself.

Rose Gold Jesus piece. 14k.

5 star service is all I can say. I am a past customer and decided to stroll by just to get out of the rainy weather for a while. Their selection is amazing, and curated with great taste. The amount of pieces they offer is above par, they have EVERYTHING you might need. You need a horoscope sign they have 1 of each in three different metals. You want to make your imaginary bitcoin money real? They have multiple bitcoin pendants. Religious? They have your back covered with a cross, a Jesus piece, and one of my favorites because I felt represented they had Our Lady of Guadalupe pendant. As far as prices go, they are fair. It's P2P (pay to play) the pieces here have meticulous detail and you know you're getting PREMIUM precious metals, but if you want to talk about value GET THIS. While I was drafting this in my phone and looking at product they offered to clean my pieces I purchased in the past. You can't tell me that's not 5 star service.

Custom jewelry

Quality custom piece. Great service and fast shipping. Custom piece turned out perfect. Worth every dollar spent for the service received. I will be ordering another piece very soon. Thank you again for helping make a great memory with the jewelry.

Pic of bev center when i came visit flagship store after reopening for covid
Jordan K.

Best business integrity in the jewelry industry. Have had their standard pieces, and ordered custom pendant and a custom bracelet. James and ki both have given me world class customer service over the years. Everything handmade, these guys have the passion

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James H.

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4 years ago

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James H.

Thank you, Derrick!!

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4 years ago

Amazing Quality & Amazing Service! Thank you Niall!! Outstanding customer service & super responsive!!

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7 years ago

Quality that can't be matched. If you're looking for the beat of the best this is the place to shop.

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10 years ago

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7 years ago

Customer service was on point. My nano Harvey cross is sick. Love the quality of the diamonds and the overall clean presentation and design.

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9 years ago

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10 years ago

Love my VS micro Harvey cross and love the service. Will be back soon for more. Thanks guys.

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11 years ago

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Ask the Community - If &

Do you clean watches? Rolex, TAG etc?

Hi Mia. We are able to service most luxury watches, including Rolex & Tag Heuer. Feel free to bring yours in for an initial inspection for pricing. If any questions prior to your visit, contact our team directly at (323)565-2020. Thank you!

I purchased a pendant from you in December this last year, and the spring broke in the lobster clasp. I've worn it to dinner a few times. I'm surprised it broke that easily. Is this something that can be repaired easily w/o costing a small fortune?

Hey Mike, Sorry to hear about that, but don't worry! Feel free to bring it in and I'll make sure… 

Don’t See Your Question? Ask Away!

Review Highlights - If &

“I'd say the only feedback is we do need bit bigger pendants as most of the standard sizes of pendants at IF&Co.”

Mentioned in 14 reviews

Read more highlights

Sell Me Watch

Sell Me Watch

4.9(29 reviews)
7.4 mi•Downtown
•$$$
20 years in business
Certified professionals

I found this place on Chatgbt to sell a Rolex . Got a great deal and was really Easy.read more

Amongst all the "glowing reviews" here is mine - but wait they aren't all glowing - if you go to…read more"not recommended reviews" there are plenty of 1 star reviews - not really fair is it to only have 5 stars showing when clearly people aren't all having the same experience. First of all - I had a bad vibe from the second I walked in - or tried to come in for 2 minutes. I was stuck in the door with a stroller with my toddler in it. The door was extremely heavy and I was attempting to push her through and she got stuck and I kept pushing and it wasn't working. Three grown adults - 2 women and the owner - a man - sat there and watched me struggle and not a single one of them said wow let me help you. I should have taken that as my cue and honestly left. Anyway - aside they can clearly care less for mothers - the owner completely low balled me on my Cartier watch. Yes that's right a Cartier watch for $200. I can get a Michael Kors for less than that. How silly. I was so upset over the door situation and just driving to DTLA with a toddler in general - and he knew that I'm assuming - so he took advantage - and I let him rob me. I did show him online they sell for a lot more than that - and he said well yeah - and still gave me $200...so a Cartier watch is same level as a crappy Michael Kors? Ok! Last but not least - when a man came in to "buy" a Rolex they were all over him like white on rice - having me wait while they bend over backwards. The guy didn't even buy the watch from what I saw - and honestly I can care less. If you are a mother or you aren't buying or selling a Rolex I would stay away. I've never felt so discriminated against quite honestly. I will say, the owner did finally offer to help me with the door as I was leaving - but honestly the damage was already done. I wish I kept my watch and sold it myself online instead of getting swindled.

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Sell Me Watch
Sell Me Watch
Sell Me Watch

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Ramerica Fine Jewelry & Watches - Rolex Daytona 18K Gold & Stainless Steel Watch.

Ramerica Fine Jewelry & Watches

4.9(85 reviews)
7.4 mi•Downtown
•$$$

I've been going to Ramin for over 25 years, and there is simply no one else I would trust when it…read morecomes to watches and jewelry. Over the years, I've purchased multiple watches and diamonds from him, and he has always taken incredible care of me. I call him "Uncle Ramin" because after all these years, he truly is like family. He is honest, trustworthy, dependable, and genuinely cares about the people he works with. In a business where it can sometimes be difficult to know who you can trust, Ramin is truly one of a kind. Whenever there is something special I'm looking for, he gets me what I want, and whenever I need him, he is there. That kind of relationship and trust is incredibly hard to find. After more than 25 years, I can say without hesitation that I wouldn't go anywhere else. Ramin isn't just my jeweler -- he's family. Highly recommended.

Almost "too good to be true" sums it up. None of the watches they advertised were actually…read moreavailable when I arrived, and the pieces they did have were priced thousands above what they listed online. It felt like a textbook bait and switch tactic, which is disappointing for a place claiming to deal in luxury goods. I will give them credit that the watches themselves looked fine, but their advertising practices and overall ethics are seriously questionable. Based on how everything was presented, some of their tactics may raise legal concerns under consumer protection rules.

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Ramerica Fine Jewelry & Watches - ROLEX GMT GOLD

ROLEX GMT GOLD

Ramerica Fine Jewelry & Watches - 31mm Rolex 18k Gold & Stainless Steel Datejust Watch. Champagne Dial. Jubilee Band.

31mm Rolex 18k Gold & Stainless Steel Datejust Watch. Champagne Dial. Jubilee Band.

Ramerica Fine Jewelry & Watches - Cartier Tank MC Stainless Steel Watch.

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Cartier Tank MC Stainless Steel Watch.

Sam's Jewelry & Watch Repairs

Sam's Jewelry & Watch Repairs

4.9(1k reviews)
7.4 mi•Downtown
•$
Free estimates
Committed to satisfaction

Love Sam's! Fast, friendly, professional, incredibly skilled…read more I brought in a vintage cluster ring from my grandmother that needed pretty significant resizing from an 8.5 down to a 5, and he did it beautifully without sacrificing any stones. When I went to pick it up, I brought in a watch for servicing and some more jewelry for Cleaning. All of which is completely reasonably priced. I'm really looking forward to having them make a custom piece for me with some loose stones I have. The entire staff is just such a pleasure. I get the impression that regardless of what you bring in, or what you need done- They treat it and you with the same care and respect as they would the Hope diamond. So happy to find a jeweler I can trust!

Sam is a nice man but make sure you do some pricing research in advance. The reviews here were so…read moreoverwhelmingly positive that I didn't look around and got a little bit overcharged I'd say. After dropping my simple gold wedding band off with the promise of a 1 hr turnaround at $125 to have it sized down (he tried to charge $150), I came back 90 minutes later and the ring had clearly not been touched yet. I shared that I'd spent the last 90 minutes researching online and at other shops in the jewelry market and had learned that this service should cost no more than $50. Some places charge as low as $20. I asked Sam politely what the reason was for the steep price difference. He talked about how much time and care went into sizing the ring, and how he used only the best materials so that the cut would be completely invisible. To demonstrate, he began showing me the process, which reinforced my suspicion that when I walked back into the store, he had not yet begun work on my ring. 10 minutes later Sam was done - the work was good, but the seam was indeed visible. After a conversation the price came down to $100. I'm happy, the work is no better or worse than any I have had done before. But be warned that he clearly upcharges for his charm (he's very sweet and complimentary) and generosity (he did a sonic clean on my engagement ring for free). If you want a deal this is not the place. But it's fine otherwise! Not gonna get scalped but not the most price sensitive option if you're in the jewelry district.

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Sam's Jewelry & Watch Repairs - Watch repair center

Watch repair center

Sam's Jewelry & Watch Repairs
Sam's Jewelry & Watch Repairs

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MJW - Check the details on this new masterpiece

MJW

4.9(100 reviews)
7.4 mi•Downtown
•$$

This review is past due...Been coming to MJW for years now and this store is a hidden Gem!…read more Omid and Imán have been selling me jewelry for quite some time now and my experience MJW has been amazing... From jewelry to watches, these guys are very knowledgeable and have a good amount of inventory to choose from.. I recently purchased a Datejust and a tennis bracelet from them for my girlfriend's Christmas present. She loved them btw! Shout out to the MJW team for always taking care of me...

Last year I met Omid when he purchased a house from me. During the time that we were working…read moretogether he delivered a gift to me, a beautiful necklace and earrings from his jewelry store, which are replicas of Van Cleef and Arpels. I did not want to accept the gift but he insisted. A few months later after the transaction closed I purchased a necklace from him and hoped to continue doing business with his jewelry store. About 5 -6 months ago one of the earring's clasp broke. I contacted him. He said no problem, he would fix it for me. I dropped the earrings off to him. When I followed up with him he at first told me the earring was being repaired, and then as time went on he said that it could not be repaired and he would have to send it back somewhere. This went on for months and he kept telling me it was in customs. Then the truth came out and he began to ignore me. He did not want to return the earrings to me. He said that I could afford to buy them from him, and I did not deserve the gift. I have all his texts which prove that he never planned to repair or return the earrings to me. He even threatened to write a bad review about me as a real estate agent.

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MJW
MJW - Custom Made 14k Two Tone Cuban Choker With Diamond Lock.

Custom Made 14k Two Tone Cuban Choker With Diamond Lock.

MJW

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If & - jewelry - Updated October 2026

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