I had the best experience at Identity Salon with Eva! My hair has always been difficult to process and most stylists have a hard time getting the right blonde for me. Eva absolutely nailed it! I'm obsessed with the color and so grateful! I highly recommend Identity Salon! read more

They are awesome and very accommodating. They take very good care of my wife - even helping her coordinate a ride home. Super attentive - which I greatly appreciate. read more

Absolutely the worst brazilian I have ever had in my entire life. I get maintenance usually and it takes 15 minutes. But this was seriously my living hell. 1. Wax was way too hot and burned me. 2. Took a million years. 3. Was so overpriced I could cry. Please just do yourself a favor and go somewhere else, or just shave...honestly razor burn beats abuse. Never going back. read more

This place is great, I LOVE the atmosphere and it's in a very convenient location. I called not expecting to get in right away and was able to get in the same day. (To be honest the reason I chose here over Richard's is because Richard's is in a gross frat/sorority neighborhood and I don't really like that, this is right next door to Taco del Mar) I was wanting to bring my (unnatural) jet-black hair a couple shades lighter and instead of telling me yes (or no) over the phone they asked me to come in for a free consultation and to do a strand test. I appreciate that a lot because it shows they want to make sure the hair will turn out before they process your entire head. I saw Robin, and she was great. Very friendly, sociable, and easy to get along with. My hair turned out great as well. You can tell they really know what they're doing there! The price for what I got done was reasonable as well - I will be returning! read more

NICOLE IS AMAZING. Now that is out of the way, I want to say that new hair salons and new stylists make me nervous. I've had a lot of "bad experiences" in the past with unfortunate haircuts. I called the day before (Wednesday) for an appointment, because I know that Identity can be pretty booked solid, but I got an appointment the next day (Thursday) with Nicole. I didn't know what to expect but the salon totally delivered. I explained my anxiousness with haircuts to Nicole and she was all understanding and talked me through one of the best haircuts that I've had in YEARS. Bonus, because my haircut only took up 30 minutes, a few dollars were taken off. Also, this doesn't matter too much, but the place is spotless and gorgeous inside. If you're looking for someone to cut your hair, ask for Nicole, you won't be sorry. read more

Identity Salon Day Spa - I'm really happy with my haircut by Nicole. - Day Spas Near Me - Pullman, Washington

I just got my first hair cut at Identity. It consisted of cutting four or five inches off, trimming up my bangs, a little bit of thinning, and then finishing up with a blow dry and straightening. I saw Robin who was nice and gave me tips as she went along to maintain my hair. The rates are pretty standard. If you're going to get a wax though I would hands-down recommend Stacy. This was probably the least painful brazilian I have experienced and it was pretty quick. I hadn't had one for over 6 months so the roots were pretty thick and it was still less painful. For the wax you're in a private room with a pretty nice atmosphere. Stacy is easy to talk to and makes it go fast. Definitely recommend it. read more

Great spot. I just moved from much bigger cities to Pullman, and I was happy to find Identity! I have to be honest, I was so worried about getting my hair cut here that I prolonged it for as long as possible. However, I was pleasantly surprised the moment I walked into the salon. It is minimalist and modern, which feels very warm to walk into now that it's crisp outside. I have a short style that many people have butchered, but not here. Michelle understood what I wanted and made it happen! Highly recommended! read more

So its taken me a while to write a review of this place as the experience was sooo traumatic. I don't even know which hair stylist it was but the fact that this women was allowed to work here says way too much about this salon that I don't even care. I had a wonderful cut that I loved but after a full year of personal professional and academic craziness I hadn't attended to my hair in at least a year. At this point my hair was down to my lower back layered with a perimeter that was in a "V" and of course blended layers throughout. All I wanted was a shorter version of that for the summer so that it could grow out by fall. It was awful I don't even know how to describe it. The V started at the base of my neck and was so short that the hair stylist who first fixed it referred to it as a start of an undercut. The sides were kept long and only layered after my insistence and instructing her where to cut. And then upon seeing how she was cutting these layers at a complete 90degrees to my face I had to tell her to cut more angled and to blend it. I think at 5 years old I've given my barbie better hair cuts and I seriously wanted to check that she had received her license. I was so upset and as I tired to explain my hair just kept getting shorter and shorter. As I was in full panic mode and realized this wasn't getting any better I lied and said it was great. So she started blow drying my hair. And she blow dried it in a way that brought out the most fly-a-ways ever, both before and after. These fly-a-ways were exactly the things of childhood 90s/80s traumas that now require stylist to spend an inordinate amount of time convincing women of why layers are actually (or rather can be) cute and chic. I thought this was a mistake and carefully watched her to see what not to do but then she would put the blow dryer down run her hand up the sides to make my fly-aways curl up and out?!?!?!?! Then hair spray the up curls into place. She then started this swoosh action at the bottom that made it look feathered like two bird wings on the bottom coming towards my face. It was horrifying like who does that when not styling for character on the set of the golden girls! All in all she left me with basically an undercut in back, two long non-layered pillars behind my ears, thick crazy layered chucks like dog ears over my ears and jagged jabs framing my face. When I came home my very macho non-fashion male roommate just looked at it in horror and started laughing. To the salon's credit while the front desk lady asked everyone leaving if they wanted to make a new appointment she just looked at me and completed the transaction. I think she might have even mentioned free cut corrections but I am so repulsed by the whole place that I never want to go near that place. And of course the transaction being required to be in cash like we were doing a drug deal. All-in-all, It took me three cut corrections and 7 months of tears to finally rid myself of that cut. The last one being last month. If it wasn't for the horrifying styling I would have excused it as it being an off day but she was obviously proud of not only the cut but enthusiastically just off with what she thought was forward and fashionable. And her being so proud of that cut and just going to town at the bad styling just makes me question the whole staff like how do you see something like that walk out of your salon and still keep someone like that on??? read more

I love walking in here. It's like a piece of the city in a small college town. The staff are friendly and will happily talk your ear off while you wait for your appointment. I have very curly hair and have had more than my share of bad haircuts over the course of my 25 years; none of them have come from Identity. Robin did a wonderful job converting my shoulder-length rats nest to a chic chin-length bob. Michelle did a great job cutting it back (after I procrastinated on getting it maintained LOL) and even gave me some tips on using other kinds of products besides my standard leave-in and gel routine. I have yet to try any of the other spa treatments offered here (including waxing, facials, massage, and tanning) but I can't but expect them to be of the same quality I have seen thus far. read more

You would think that getting a Brazilian wax would be awkward in a small town like Pullman, but I assure you Identity knows the way. I only discovered it late in my last year at school, and now I'm stuck trying to find a new salon in my hometown that even comes close to Identity. Their attention to detail, alongside their relaxed attitude makes this the best place in town for waxing. I will also throw out that they are quite LGBT friendly and their prices are reasonable for the quality service provided. read more

I hate this place. I'm surprised it got so many good reviews. I had highlights done, and they charged me $350 (ive had my hair highlighted a million times and i know that was WAY over priced). Then the manager was rude and tried to tell me that's what it costs for shoulder length hair. I so do not think so! But when I got home somehow she had my number and called to apologize for the way I was treated. So I suppose that was big of her. Never went back. read more

I went to Identity Salon in Pullman, WA to get a cut and style. As soon as I got in my car, I began crying. The manner in which I was treated was inexcusable. Moreover, my stylist cut my hair, and it looked NOTHING like the pic I provided. Not even remotely. I had to have a friend even out my hair! Another issue I found most peculiar was their rules. Rules?! Apparently, if you are unable to make your appointment (because emergencies), they will charge you and you have to provide a credit card despite the fact that they only accept cash or checks. In sum, I will never go back and I highly recommend people find a different salon. The only reason I gave them one star is because yelp requires a star rating. read more

Definitely too pricey for the service given. The hairdresser, Stacy, cut off way more of my hair then I had asked which led to a frustrating experience. The store also only took cash which was rather inconvenient. I haven't tried their spa features so I can't comment on that but only get your hair cut here if you're looking to burn money. Go to hair by James instead read more

This place is absolutely ridiculous. My boyfriend bought me a $100 gift card for my birthday in March to get a massage. They did not tell him when he bought it that they did not have a massage therapist. I called to schedule a massage (which is on their service menu) and they told me they couldn't do one because they don't have a massage therapist. Fine. I wait over 6 months and call back to get a massage. THEY STILL DO NOT HAVE A MASSAGE THERAPIST. I asked for a refund and the lady on the phone refuses and says I can use it on products or other services. No. I got this to get a massage, I don't need a wax or your expensive hair products. This is absolutely ridiculous and I hope they get in some kind of trouble for false advertising. If I had the time and wasn't already stressed out of my mind (hence really needing a massage) I would file a claim with the Better Business Bureau. read more

I only ever went to identity to get a Brazilian wax, but every time was a great experience. Stacy was very nice and always was interested in how everything was going. The staff up front were always kind and welcoming also. read more

Great place!! Stacy is super kind and fast at waxing! Definitely makes you feel comfortable.

I have had both facials and haircuts from Stacy, and was very pleased. I'm used to facials burning a little, but this was very gentle. It left my skin feeling and looking wonderful. The haircut was even better - I needed a serious update, and Stacy took the time to figure out what I had time for, what looked best on my face shape, and what I liked. She also gave me a mini-lesson in how to use the straightener and dryer to get the right look. read more

I found this place to be incredibly uncomfortable. I do not feel good supporting a place that speaks to their employees the way they do, and charges too much for the level of services they provide (you can find better in town). The whole experience felt forced and fake the whole time. Not a fan. read more

There are so many wonderful things to say about Identity Salon. First, the very professional environment from the way they dress to the way they conduct business. I always feel like I am at a high end salon with class. They talk to you to determine your needs and to make sure they completely understand what you are looking for in the end result. The make recommendations without pressure. If they are running late, they call to tell you as not to waste your time. The salon is clean and not overly cluttered or loud. They do not make promises they cannot deliver on. Stacy is amazing. I went to her after moving from another state where I had a well established relationship with my stylist. Finding someone new is always stressful. The first person I went to in this area made a true mess of my hair. Stacy assessed and did not stray from the challenge. She now has me back to my perfect color and has gained my trust. She even moved my car while I was processing so I would not get a parking ticket as I was there past the 2 (or is it 3?) hour parking. I highly recommend and this is my very first review on Yelp. I just felt that strongly about it. read more

Nicole is amazing as another poster stated. She always talks me down from some of my outlandish ideas but really listens and comes up with something I like. She is a brilliant colorist. You are in really good hands if she is styling your hair! read more

I came to Identity to get my underarms waxed because they were so dark. When I walked in, I was surprised to see how large the salon actually was. Since it was my first time there, I had to fill out some paperwork. The receptionist who was at the desk was very friendly and once I was done, pointed Stacy out to me. Stacy is amazing. She is personable and made me feel right at home. I also like the fact that she keeps the conversation going because I was so nervous about the wax, I stopped talking. The wax did not take very long, nor was it as painful as I thought it would be. Stacy is very good at what she does and takes pride in her work. I was so pleased that I made an appointment for about 5 weeks from that date. Loving everything about Identity Salon! read more

One of the worst customer services I have ever encountered. Probably, being one of the very few Saloons in the town, has literally made them forget what are the attributes of a good Saloon. They are extremely rude in their dealings, specially with the new ones. Their prices are ridiculously high, but knowing the fact that Pullman is a small town, you would probably want to live with that. I was new in the town and found them on Google, while I was looking for a local saloon. They mentioned on their website that they welcome walk-ins, but I cared to call and booked an appointment. The lady booked me for the next day and told me that I would need to wait as they would have some other clients, at that time. I had to come straight from work, so I was fine with this option and was willing to wait. She later called me if I can make it between 5:00-5:15, so that they can finish the paper work, I told them I would try my best (definitely thinking it to be an optional thing to arrive early just like they wanted me to wait for a while). On the day of appointment I went straight from work to them and arrived at the location around 5:18. I got late a few minutes as it was high rush how, and since I was new in the town, I called to them to guide me where exactly in the street they are located. The lady on the phone "after accusing me for being late" told me that not only she had canceled my appointment, but also she would be marking my name and credit card number down (in case of any future appointments), so that I cannot be given any appointments again, because I was unable to keep this one. I never heard any such example of a saloon to deal with a client who is coming for the first time, new in the town and pretty much knew nothing about their paper work required for the service. Canceling appointment make sense, but to write down my name because I got five minutes late, (even though I was told that I will have to wait because of the other clients and they have so called walk-in service as well) is just one of the worst client experience I ever had. A place I would never go again. Services have no importance, unless they don;t know how to deal with customers. A HUGE DISLIKE for them read more

WARNING...you may not get what you pay for and you will pay a lot! I was charged $175.00 for a color that turned out disastrous! After coloring my hair, the Colorist was profusely apologetic (the color was uneven and REALLY wrong). She assured me that her work was guaranteed although she could not refund any money, give me credit for product or even recolor to the original request (auburn with some blonde highlights). She caused serious damage to my hair in attempts to "scrub" out the mis-color that resulted in severe thinning (breakage) throughout the top of my head. After multiple attempts to communicate with the owners, Stacey and Jeff , they refused to respond to me. As a local professional woman, I was shocked at their disregard. I will not recommend Identity Salon to anyone I know. read more