ICON Outlet at The O2 opened towards the end of 2018 and is a fairly exciting and unique concept of having a decent-sized (211,000 square feet) Outlet mall built in the O2 Arena, of course, you have a Cineworld, the main O2 arena and multiple restaurants and coffee-shops on the lower floor but the Icon Outlet adds a twist to that.
The ICON Outlet does also have a few stores including Nike and Adidas on the lower floor and I think they share the restaurants which are located below - as they are on both the arena and mall's website - but the restaurants were there before the Icon even existed so I'm not sure how that situation works.
Many of the stores here are pretty small - most notably the Whittard store but they do have some fairly common house-hold names and designer brands from Ted Baker to Hotel Chocolat. Levi's to Moss Bros. Lindt to Tommy Hilfiger. (For a full list see my photo)
Like the arena as the whole, the area was pretty modern and clean. Unlike most outlet stores, I found some of them to actually have higher prices than their highstreet counterparts. - bizarre.
I don't really like Outlet malls but as far as this one goes it's A-OK - it isn't really worth a trip out to but if you want to kill some-time before watching a film or seeing a show at the O2, or if you're in the Greenwich area (North Greenwich Tube Station is just outside) it is a cool place to check-out to kill time. read more