The branch of Iceland in Woodley is much like any other branch of the chain - basically it's a plainly decorated store mostly containing freezers full of frozen food! However the range of frozen food is good and very reasonably priced. There's also some non-frozen products, e.g. tinned food, bread, cakes and milk. Also there's a range of canned beers available (bizarrely some come in pint cans rather than 440 or 500ml ones which you see elsewhere!).
My main bugbear with this shop is that there never seem to be enough checkouts manned and queues are often long and slow. However the store offers a free delivery service to customers who register for it which can be very useful. read more