The TV advert states: "so thats why mums go to Iceland", however, the 'why' is certainly not to show off heaving bosoms in low cut tops, or curvacious buttocks in well fitting jeans.
More likely is to attempt to buy a weekly shop of frozen goods for their "partner" and brood of 6 children, using as many coupons as humanly possible.
Sales of Aunt Bessie frozen yorkshire puddings have been known to hit record highs whenever another new state benefit is introduced by the Government, while the flow of pot noodles peaks on an average giro day, then tails off over the rest of the week.
So basically, I have deduced that poor mums go to Iceland, because they cannot afford to visit M&S.
Close to Ladbrokes bookmaker, if the mums "partner" has been working 'on the side' recently. read more