1. HQ Milton

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San Francisco, CA

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HQ Milton

4.8 (119 reviews)
Ultra High-EndWatches
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The best experience I have ever had when it comes to buying and learning about watches. Eventhough this was my first vintage watch purchase, they treated me like family. I couldnt think of any other place I would buy my watches from. Special thanks to Molly and Scott for the experience they gave me. I will defnitely be a returning customer. I wish more rolex dealers/AD would learn from them.

Been wanting Rolex Batman for long time and wanted to pass down something down to my son. Went to AD and of course AD had one in stock had to put myself in long list. Up on checking the Rolex forum I have found HQ Milton and sure if enough HQ Milton had one in stock. Reached out to Scott and they had one in excellent condition. Having limited knowledge I wanted to purchase from reputable store. Scott was transparent and provided FIRST class service!! Highly recommend to others who are in market for pre-own Rolex! Thank you!

Greg W.

Just bought my first Rolex Date Day 18238 from Jacek at HQ Milton in San Francisco yesterday (Truly a candy store for vintage Rolex watches.) And this watch is the exact same watch I used to own 20 years ago that I regretted selling about 13 years ago.Took me 13 years to track down the exact same watch. It looks so clean that my son thought it was only 2 month new. Wow!) And Thanks Jacek and your Sales Team for your awesome prices and the exceptional Customer service! I will be buying 2 more Rolex watches from you guys this year. Cheers! If you are looking at buying a Rolex watch, from a vintage Rolex to a newer Rolex, don't look anywhere else, I highly recommend that you buy from HQ Milton in San Francisco. You will be glad you did!

Rolex GMT Master 16750 from HQ Milton.

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After talking to numerous retailers across the US, I could not have had a better experience. Highly recommend.

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Ask the Community - HQ Milton

Do you replace watch batteries? What do they cost? Thank you.

No, they do not replace batteries or work on quartz watches.

Do you repair woman's Rolex?

If it was purchased from them and under the limited HQ Milton warranty.

Don’t See Your Question? Ask Away!

Review Highlights - HQ Milton

“I found an incredible watch from them at a fair price and Jacek was fast, responsive and patient over email.”

Mentioned in 63 reviews

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Seregin's Fine Timepieces

Seregin's Fine Timepieces

4.7(151 reviews)
1.9 mi•Union Square, Tenderloin
•$$

I cannot recommend Seregin's enough! I've had several watches serviced and repaired by them, Peter…read moreand Paul are incredibly knowledgeable and they gave wonderful advice. The work is prompt, prices are more than fair, and the quality of the work they perform is impeccable. They even warranty the service for one year, which is stellar! Don't hesitate to bring any of your watches to Seregin's, they will be in the best hands.

This review is long overdue…read more Such a bittersweet review for me... I inherited my late mom's beautiful Vacheron gold watch from the 1970's that was no longer working and missing a part. I did extensive research and decided on Seregin's and I'm so happy that I did. Not only were they friendly/kind and super professional, but this watch, being a relic, and extremely thin and intricate, at this point, was a hard one to fix. Paul, the owner, went above and beyond, connecting with his own network to find the parts that were no longer for sale publicly. He called me multiple times to confirm the heftier price tag that parts and service would cost and when the timeline would be extended. When I came in to pick up the final product and he listened to my story of my beautiful mother and the watch, he truly had compassion and added to the story of this watch. This wasn't a faceless transaction and for something like an inherited treasure, that truly meant something to me. Overall, they clearly know their business here, from your more normal watch to luxury pieces. They care about the products and the customers they service.

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Seregin's Fine Timepieces
Seregin's Fine Timepieces
Seregin's Fine Timepieces

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Shinola - A display

Shinola

4.5(37 reviews)
2.7 mi•Financial District
•$$$

I was first turned on to Shinola by my husband - He's a big watch guy and sure does love a Shinola!…read more Shinola is a luxury watch brand with its home store located in Detroit in a gorgeous historic building. The company has quality craftsmanship and each product is designed and built in a handmade production. Not only do they offer STUNNING watches, Shinola also has Leather Goods, Bicycles, Clocks, Lifestyle Accessories, Journals {which can be custom printed/monogrammed - and makes the perfect gift}, Wallets & Handbags {I already have my eye on a beautiful Hobo bag} and so much more. Yes, we've ordered a few products off the website {and purchased in the now closed Palo Alto location}, but this review is for the San Francisco location. Located on Hotaling Place, there will be plenty of street parking on the surrounding blocks {use the Pay By Phone parking app}. The building itself is located on a narrow road in the Historic Whiskey Warehouse - It's a Gorgeous store! The shop will typically have an opening to enter into the Filson store as well but because of Covid restrictions, you do have to enter/exit from each store individually. The team is taking every Covid-19 precaution: Limited access into the store, Hand sanitizing station located at the entrance and around the store, The team walking around wiping down surfaces, Masks worn by all guests & team members as well as all products sanitized before and after they are touched/tried on. Speaking of the team, they are all so fantastic at this location! It is always service with a smile and service that goes above and beyond most retail experiences. They allow you to shop and browse around the store and they all have an extensive knowledge of the products should you have any questions. They also make the check out process super easy and provide beautiful complimentary gift-wrapping if needed. Way to go, Shinola - Fab service each and every time I'm in the store! If you are in the market for a new watch or some amazing hand crafted luxury goods - Shinola is a great place to start! And if I'm ever in the Detroit area, I am booking a room at the Shinola Hotel!

Well, customer service just isn't what it used to be, am I right?…read more Tried for days to order online a new watch strap and the website concerning shipping certain items to California is horrendous. Figured I'd go into the store on the weekend, because they would surely have a large selection of watch straps in all sizes and materials--that was not the case! After some back and forth with the store clerk, she indicated that she could place the order and have it shipped. After being on the struggle bus for over ten minutes, I asked to see the order one last time before paying. Of course, despite my very clear instruction that I was seeking a 20mm watch strap, she had the wrong size. Oops! If you're looking for top-notch customer service, maybe best to try another location. For the price point and value, this experience doesn't instill much confidence in the brand after being a loyal customer for a decade. Felt like I was shopping at Foot Locker. I totally get the complaint that Shinola is just a nostalgic version of Fossil or some other middle-of-the-road watch company, but I have tried so hard to like this brand. Do better folks!

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Shinola - My run well feels great to wear everyday

My run well feels great to wear everyday

Shinola - Small dog bed :)

Small dog bed :)

Shinola

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Swatch

Swatch

3.8(97 reviews)
1.9 mi•Union Square
•$$

I received a Moonswatch Mission to the Moon as a gift and really loved it. It's a fun casual watch…read moreand a great talking piece for watch lovers. Unfortunately, I was at a festival and lost it so I wanted to replace the watch as soon as possible. I don't have a Swatch store anywhere near me so that's not so easy. They did start selling some of the Moonswatches online including the one I had, but I knew I was going to SF soon and that the store would be down the street from my hotel. Plus, some new colors and models came out that I was interested in. I was taking a risk because collectors buy certain ones up and often wait outside the store for new drops when they release. The watch I was interested in was the grey 1965 which had just come out. I came into the store and was greeted by the staff. I told them my predicament about losing one and wanting to replace it, but also about my curiosity to see other color ways that aren't available to me in SC. They asked about all the color ways I was interested in, brought them out, and added a couple extras that I might like. I was able to compare them all right next to each other and see the small differences like between the Mission to the Moon and the Moonphase which are super similar. I ended up leaving with the 1965 and I'm so happy with it. I even bought a watch for my friend who bought me the initial watch I lost as an extra thank you and to remedy my prior carelessness in losing the first one. Now all is right in the world and I love my new watch. I have to shout out the staff too who were not only helpful, but patient while I made my decision. Plus while I was picking out the watch I was gifting to a friend, one of the female staff members offered to try it on her wrist so I could choose the right size for my female friend.

On a whim I decided to dip into the Swatch Store in Union Square after a Giants game. I had been…read morelooking for the Moonswatch Mission to Mercury for nearly a year. Every Swatch Store I visited did not have it. I gave up hope until recently. Walked into Union Square store and asked "Peter" if they had the "Mercury" in stock. He said they had every SKU in stock except for the "White Snoopy". What?!! I asked to see the Mercury and was about to buy it when he said they had the "Black Snoopy". I did not know about but; but was immediately smitten when I saw it. I bought it. A tip of the cap to Peter and the entire Union Square Team for their great customer service. You made this guy very happy.

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Swatch
Swatch
Swatch

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HQ Milton - watches - Updated October 2026

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