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    How Sweet It Is

    2.0 (72 reviews)
    InexpensiveCandy Stores

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    strawberry fields in a waffle cone
    Jason M.

    I was just about to finish my exploration of Tlaquepaque when I stumbled upon How Sweet It Is. Being a fan of ice cream, I thought this would be a great opportunity to try somewhere new and have a little treat, so I decided to check it out. HSII isn't a large space - you're almost immediately greeted by the front counter upon entry. The walls are lined with a decent selection of confections with more available to order. I wanted ice cream, and after looking at available flavors I went with strawberry fields in a waffle cone. It was fine - I didn't find the ice cream to be too special but they gave a lot. Did I think it was worth the almost $6 they charged? No. I also picked up a bag of nonpareils which were just average. Service was fine - they weren't overly friendly but also weren't rude like other reviews mentioned. Overall, I think this place takes advantage of its surroundings by delivering average goods at high prices. If you're caught up in the Sedona moment then you might be wooed, but How Sweet It Is is definitely not worth it.

    Clinton F.

    Cute little shop with yummy looking treats, counter employee was not rude but not welcoming either. My partner had a shake I had a fruit smoothie (they were out of ingredients in my first two choices) no biggie. I ended up with passion fruit with banana. It was good, size wise I know it was made with care but $16 dollars for two average sized beverage treats........not sure I'd repeat the experience maybe stick to chocolate.

    Veronica K.

    I've been multiple times. I think all it is great location, to be honest. The goodies were nothing special AND overpriced. But when you've been walking around under the sun and are craving for a treat, seeing this place open, you just might not be able to resist. Hahaha. I'm a sucker for that so I'll probably be back.

    Jane M.

    Cute ice cream shop in Tlaqpaque arts village in Sedona.. stopped by here a hot saturday afternoon and it was busy! I ordered the blueberry mixed berry ice cream and loved it but my friend ordered a chocolate chip ice cream and that was okay.. there is no space for indoor seating so feel free to grab your ice cream walk out and sit by the fountains.. A couple of other friends picked up other chocolate flavors and they were okay as well.. hit and miss I guess! Try it out!

    Dark honey comb &milk honey comb chocolate
    Anju K.

    Cute little shop to curb your sweet cravings.Got Dark honey comb chocolate,milk honey comb chocolate,homemade fudge chocolate walnut and a scoop of cone icecream. The shop tends to get really crowded.

    Hee Y.

    Came here after eating at a restaurant nearby with friends. We each got a scoop of ice cream. It was pricey (close to $6 w/ tax), the flavors were limited, the ice cream tasted watery, and the cashier was super unfriendly. I wanted a cup for my ice cream and waffle cone so I wouldn't have to deal with it melting on me and she said that was an extra charge. Whaattt. Not worth! Even the other candy items are overpriced!

    Small hot chocolate
    Ivy C.

    Small candy shop in this cute plaza. I got a hot chocolate for $4.30 with tax, which is more than usual. Tasted pretty good since it had a spice kinda taste and came with whipped cream. Made out of powder though. They have candy, fudge, and ice cream here but I'm not sure how could or homemade those are. Customer service was fine. They should probably just fix their door.

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    8 months ago

    We spent $60 on chocolates and licorice here and it was all terrible. Major letdown. Would definitely not recommend.

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    4 years ago

    do not buy over priced ice cream here!!! $6 bucks for one scoop, they did not even fill the ice cream cone. what a rip off!!

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    6 years ago

    Super cute place I absolutely loved it here and their Hot chocolate is amazing as well!

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    8 years ago

    The fudge was not fresh. The owner wasn't all that nice and the place had a depressing vibe. I'm not a huge fan. Would not recommend.

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    Page 1 of 2

    Ask the Community - How Sweet It Is

    Review Highlights - How Sweet It Is

    I wish I had a picture to post as this is a cute little storefront in the Tlaquepaque Village in Sedona...

    Mentioned in 3 reviews

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    Sedona’s Popcorn Emporium - Cajun popcorn

    Sedona’s Popcorn Emporium

    3.7(32 reviews)
    0.5 mi

    First off, I'm annoyed that I forgot to check in, lol. I looked around the first time I went in,…read morebut didn't buy anything. Walked up and down Uptown Sedona before coming back, and decided on the Bacon Cheddar and White Cheddar Garlic Parmesan because yummmm!! When I went to pay, the guy at the register said since you're buying 2, you get a free bag of butter popcorn! Heyyyy, I'm all for free, so yes sir, thank you very much! At $6.95/bag, they are fairly priced. I like the variety of flavors but do wish there was more room to move inside. It's very cramped in here, but you just grab what you want, pay and leave. I also wish the popcorn was made fresh, but I know it's an entire production to do that with when you offer different flavors. They also sell other items like ice cream, drinks, and different flavors of salt water taffy. I'm a fan of taffy, but I skipped it this time around. The staff was friendly and the freebie was a pleasant surprise. If you're walking around Uptown Sedona and want a lighter snack, pop into Sedona's Popcorn Emporium and support this local small business. I'll have to make it a regular stop each time I'm in the area!

    Love this place!! They have the best caramel popcorn and have a bunch of other goodies. They even…read morehave bug lollipops if you're in to that sort of thing! If you're ever in the Sedona area you should totally stop in for at least the free smells. Service is super quick!

    Photos
    Sedona’s Popcorn Emporium
    Sedona’s Popcorn Emporium
    Sedona’s Popcorn Emporium - Storefront

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    Storefront

    ChocolaTree - Chocolatree 2025

    ChocolaTree

    4.0(1.4k reviews)
    1.4 mi
    $$

    Oh what an INCREDIBLE offering (all gluten-free, all vegetarian menu) in Sedona. Esp for those with…read moregluten sensitivities, it's a safe haven. Service was amazing too - attentive, friendly & joyous. Menu is innovative and while we didn't vibe with the taste of every item we tried, we enjoyed how healthy and gut friendly the food was. They say all their food is prepared in-house and is never from a can. Their dessert selection is amazing (tried the freshly baked vegan, GF scone which was soooo yum). The chocolates were good too but a tad overpriced imho. And omg, the seating in this restaurant is something else... there's PLENTY of inside and outdoor seating, incl their magical garden area.

    I ordered the breakfast burrito, and unfortunately it falls into the vegan food trap of an over…read morereliance on sweet potato. Given that the burrito has two ingredients as of yesterday (menu says it has salsa, but upon ordering you're offered an up sell to pay extra for salsa or avocado), I was disappointed it didn't err on the side of extra chickpea chorizo. It was however seasoned incredibly well, sweet potatoes included. If you want a more quiet patio experience, then I would opt for the dog-friendly patio in the front as opposed to the one through the restaurant toward the back. There wasn't anyone there when I came at open.

    Photos
    ChocolaTree - Sage bundles and other homemade craft goods offered throughout the shop

    Sage bundles and other homemade craft goods offered throughout the shop

    ChocolaTree - Organic Gluten-Free Baked Goods

    Organic Gluten-Free Baked Goods

    ChocolaTree - Pu-erh teapot

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    Pu-erh teapot

    The Hangin Tree

    The Hangin Tree

    4.5(13 reviews)
    0.4 mi
    $$

    One of the better souvenir shops! They had the best magnets-- hand made Sedona rocks. The art on…read morethese rocks were so pretty and was exactly what we were looking for. The sweet lady was very helpful and explained how they had an artist who created them on a weekly basis.

    The person at the billing counter was extremely rude…read more I bought an item from an adjacent store (The Naja) and was holding it in my hand. I was buying a magnet from The Hangin Tree, which I presented at the billing counter. The guy looked at my other hand and asked "That from my store?" I said "no", then he did something rather unexpected - he grabbed the item from my hand, flipped it around and was trying very hard to read the label on the item. I said - "I got it from the other store, it's not from here." Not able to find what he was looking for (i.e. proof that it is from his store), he said - "how come they didn't give you bag?" I said - "because I didn't want a plastic bag". I live in Seattle and I am used to a very high-trust environment. This entire encounter left a very bitter taste in my mouth and made me wonder he was so distrustful because of some prejudice against my race. I also felt he was staring at me in a distrustful way the whole time I was looking around the store too, as if I was going to steal something. I later went through the other Google reviews and it did seem like he can be rude to people who is not like him (read: non-white, on the spectrum, etc.) I would recommend people The Naja instead for almost the same collection and a more amicable experience at the billing counter.

    Photos
    The Hangin Tree
    The Hangin Tree - Magnets I purchased

    Magnets I purchased

    The Hangin Tree - A tree called the hangin tree with a  noose dangling from it

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    A tree called the hangin tree with a noose dangling from it

    How Sweet It Is - candy - Updated May 2026

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