Bought new 55 inch tv and surround sound system. They installed everything and am very pleased. Thank you Gordon & Mike for your service !!

The guys from HFB who came to pick up my audio system this morning were on time, efficient, personable, and easy with whom to work. HiFi Buys is my go-to place for all my music reproduction needs. read more

Terrific people and very nice selection of equipment. Love this place as there is something for everybody here.

Absolutely the only place you need to go in Atlanta. Maybe even the Southeast. Seriously! Came in today to get a sense of what I might setup for a new home theater + home audio selection. Greeted by Bryan, and from beginning to end the experience was great. He got to know my specific situation, my priorities and preferences. Learned a lot even as a guy in music production and audio! Always learn a lot here. No pressure to buy, only a recommendation to take advantage of the sales if I could! (They got some killer Memorial Day sales if you catch this in time) I got an idea of what I'll do when I get settled into the new home. But I know I won't go anywhere else no matter what. Go stop by today to see for yourself! read more

Walked in yesterday after a friend recommended HiFi Buys to me as I was looking for a turntable. I had previously looked at a Project RPM3 at a different store but that purchase did not work out. As soon as my partner and I walked in to HiFi Buys, the owner, Alan, greeted us and spent time demonstrating various turntables which all sounded great. We decided on a Rega P3 with an Exact 2 cartridge as well as a MoFI phono preamp - great value and amazing sound! Alan is thorough, extremely knowledgeable, and always excited to take care of his customers! Even though I don't live in Atlanta, I'll be sure to contact Alan for future audio upgrades. read more

HiFi Buys - High Fidelity Audio Equipment Near Me - Atlanta, Georgia

I've been a satisfied customer of Alan's since 2005. All of my components have been purchased here. Service after the sale has been superb. David, Bryan and Ed have always done there best to make sure my audiophile journey was a successful one. read more

You know when you talk to a buddy about a shared interest and lose yourself in a great conversation? That's what happened to me at HiFi Buys Atlanta. Stopped by HiFi Buys on a whim asking for a brand the store didn't carry. Alan asked about my interests, got to know me, and spent almost an hour teaching me about products, pointing out great options and features. No hard sell whatsoever, nothing pushy. Just a cool guy showing amazing gear and exploring our shared love of music. He handed me a tablet, encouraging me to stream whatever I wanted to hear. He was excited about the amazing collection of audio toys in his shop. The entire experience was about helping me learn more about the equipment he obviously loves. I'm still putting together my budget and choices, but this store is definitely on my short list of vendors. read more

David, Allan, and the crew at HiFi Buys are amazing! Today they fixed my record player system sound quality ( dirty needle and wrong tracking force). They're very knowledgeable about all things hifi so I definitely recommend checking them out. Thanks, guys - you'll see me again soon when I'm ready to upgrade my system! read more

I've been a customer of Hi-Fi Buys for some time and can't say enough about their expertise and customer service. I'm always amazed at the staff's technical knowledge of their brands, and they always explain everything - without any sales pressure. Special shout-out to David, who recently spent hours with me on a moderate turntable upgrade. If you want to know anything about turntables, cartridges, phono stages, or probably anything else in the store, he's The Man!! read more

Alan and the entire staff at HiFi Buys are just extraordinary. I dropped in today because I happened to be in the area and I hadn't popped by in a while. I spent about an hour sampling some vinyl in one of their music rooms and then Alan moved me over to their streaming setup to compare a couple of DACs. You can tell the entire staff truly comes from a place of passion for what they do and they're extremely accommodating and low pressure. I get the sense Alan understands that HiFi audio is a unique niche that allows the music and gear to make the sale. Other than knowledge and likability, very little is required of the sales associate to gain a lifelong customer. The facility and selection of gear are excellent, but refined and selected with purpose. In other words, it's not the Walmart of HiFi gear. I brought my Rega in about a year ago with concerns that I'd damaged the stylus in my cartridge. The guys checked it out, gave me a clean bill of health, and didn't charge me a thing for their time. I didn't buy my turntable from HiFi Buys either, so that made an impression. They'll definitely have my business in the very near future when I upgrade my current system. read more

Full disclosure, I haven't purchased anything from HiFi Buys yet. Emphasis on the yet. So if I hadn't bought anything, why am I leaving a review? Simply put, this store and its staff deserve recognition for customer service and an experience that I haven't felt from any retail business. My wife gifted me an amp that was an upgrade from what I was using for 2 channel listening. Upon connecting the amp to the setup, I noticed that I found my speakers to be overly bright and fatiguing and as such, I wanted to upgrade them. On our first visit, Bryan walked us through the showroom and let us listen to a few sets of speakers and near the end of the visit, I was leaning towards some KEFs. I asked for his business card and said I needed some time to think about it. Later that evening, I emailed asking how long it would take to get the speakers and what their return policy was. Instead, Bryan recommended that I borrow the floor model of the speakers I was eyeing to see if I liked how they sounded in my space since I live and work close to the store. I mulled it over and before I agreed, I visited one more time to listen to the speakers. While Bryan wasn't there that day, Russel was just as courteous and played some other tracks for me to listen to. I should note that during both visits, the owner Alan came over to me to talk about what I was looking for and talked about what he liked about the speakers I was eyeing. It wasn't in a pushy salesman manner; more like providing guidance in a shared passion. Anyway, I took the speakers home and they weren't impressive in my space, as there wasn't anything overly night and day different than what I have. I admittedly was devastated. These speakers are beautiful and really stirred emotion while listening to them at the store. My wife and I realized that it's probably more or less because of the space I have for a listening room (it's a weird space and a by-product of having to cram a home office in because pandemic). The other thing is that these were bookshelf speakers and I think I lean more towards tower speakers (plus we have a troublesome cat that knocks over furniture and speakers on top of stands put a fear of god in me). We talked about it and decided that I'll redo the space so it's more in line with what it was pre-pandemic so I can have a larger listening space again. Additionally, as I approach 50 (f-----ck), we're trying to be more purposeful with our purchases; buying things that we can use and enjoy for decades (end game type stuff) and leaning towards a more higher end speaker (towers of course). When that time comes in the next few months, without a doubt and without hesitation, we'll be buying them from this store. read more

I cant say enough positive statements regarding HIFI Buys staff and support. I purchased a new Samsung TV and could not connect my SONY (purchased at HIFI BUYS) receiver to my TV to get audio from the receiver to my KEF speakers. I tried numerous times and hours trying to figure out what I am doing wrong!!! I couldn't get it to work!!! I called HIFI Buys and talked with OMRI WILLIAMS, he told me to bring my SONY in and they will take a look to see what's up. He mentioned they will take a look but I might need to leave it. When I arrived OMRI remembered my call and started talking with the staff to help me with my issue. Install Manager CHRIS LOWE starts troubleshooting my SONY. HE WAS AWESOME...It took a while to figure it out (I felt good not feeling like an idiot) but he solved the problem and I felt confident it would work when I got home. During the time we had to wait, OMRI was awesome making us feel at home with his friendly hospitality. What I found amazing, after a couple hours of my SONY needing a long system update (which I didn't even know it needed - thanks Chris) and the time Chris needed to troubleshoot...what was my charge? What an awesome place!!! NO CHARGE....WHAT??? NO CHARGE. WOW, where do you get service like that today??? HIFI BUYS, THAT'S WHERE!!! I am not saying you're issue will be like mine, but you know you can TRUST HIFI BUYS in what they are doing. THANK YOU HIFI BUYS...you have my loyal support!!! And yes, I got home and am enjoying my new TV with my SONY and KEF speakers....THANK YOU HIFI BUYS...CHRIS and OMRI!!! And of course I bought a nice lunch for Chris!!! read more

I've been seeking headphones that met a set of criteria that meant slim choices. Made a couple of purchases through Amazon and Best Buy that I returned because they weren't satisfying, but there was no way to try them out pre-purchase. I knew HiFi Buys was an audiophile's dream and anticipated being intimidated and minimized by my budget of $400, which isn't much in the high-end audio world. I visited them on Saturday, July 10th, hoping to once and for all, find headphones that met my criteria, at a price I could afford. Entered the store to find a headphone bar. Broad price range but all good quality, nicely displayed and ready to try. Met Chris Doughty, who was easy going yet very helpful, friendly, informative and not at all intimidating or dismayed by my budget. In minutes I was testing a set of headphones he recommended and they were PERFECT. On top of that, at this incredible store with amazing gear and true expertise on staff assisting me, these were cheaper than I'd seen them priced through other more general retailers. I should have begun my search at HiFi Buys! After choosing headphones and making my purchase, then meeting their awesome resident pooch, "HiFi," as well as some other friendly team members,, and obviously with no more $ to spend, Chris asked if he could show my wife and I some cool equipment...just because it's fun and they seem proud of what they do and what they sell. Chris asked for a fav album choice from us, then teed up Pink Floyd "Dark Side of the Moon" on a system in one of their plush listening rooms. System cost as much as a nice house and was beyond anything I'd ever seen or heard. He then left, closed the door and let us chill on a leather sofa to soak up some Pink Floyd on a system that was mind-blowing. Disney World for audiophiles. Nothing more to sell us, yet he created a fascinating and fun experience for us. I will be back at HiFi Buys for EVERY audio purchase I make going forward. Got the perfect headphones, with expert advice, at a great price, met a bunch of no-pressure, friendly folks and one awesome pooch, and had a blast experiencing some out of this world audio gear. A great customer experience! If you're into good music listening, just go here and tell them what you need. Hopefully you'll get to meet HiFi and Chris but either way, you'll be in great hands. Huuuuge thumbs up for the team at HiFi Buys. read more

Great hifi store. Alan and his super knowledgeable crew make you feel completely at home as you listen to the finest High fidelity components available on the planet. They do not carry any low quality equipment, but can fit any budget with a great sounding system. A group of super nice guys who share their passion for music with you. This place is one of a kind. read more

Great selection of headphones and very big on customer service. They let you demo the headphones before buying and are very good on recommendations. Highly recommend read more

I had the best experience at Hi Fi Buys yesterday. The entire staff is incredibly nice, and I was treated like the most important customer in the world. I felt that there was no pressure to purchase anything - and the entire staff has a wealth of knowledge to share and are willing to help you find something to fit your budget. I happily left with a new pair of speakers and subwoofer- and the price was the same as anywhere online. I encourage everyone to support this local business! read more

I've been an amateur audiophile most of my life, and one of the great pleasures is the quest to find that piece that is going to move the needle on your set while staying in (let's be honest, near...lol) your budget. Having knowledgeable salespeople help you find it with the patience to do the requisite a/b auditions is an experience that mostly just doesn't exist any more. But it does here. Alan and his team are absolutely aces, and if you're the least bit serious about home audio, they have something for you and are happy to show and tell you everything you need to know. I literally could not be happier with the experience. After much research, my selection was not even on my radar initially. After listening to some things that were as well as other models they carry, I found the right turntable for me. I am sure to be back when it's time to upgrade something else! read more

HiFi Buys is probably one of the best HiFi-Audio retailers in the Southern region of the United States. Their staff is very knowledgeable, very attentive, accommodating and offers all the options and services you'd expect with a high profile licensed retailer. However, without the overbearing pretentious attitude. They definitely had positive control over their store, ensuring that the multiple protocols and mandates from both the CDC governing officials and local laws were indeed in enforced and in place. I called prior to my first visit to see if I could sample a setup and they ensured by the time I got there it was ready to go, and boy did I have an amazing time. Thank you staff of HiFi Buys this review was well deserved. Sincerely.. read more

I've lived in Atlanta since 1991, and used to love the original HiFi Buys before they were bought by Tweeter and subsequently out of business. They tried to evolve with the changing times of A/V, but were not able to. During that evolution in parallel enters Alan Jones in 1995 with a small audio focused shop in Lilburn. Fast forward roughly 20 years, and Mr. Jones moves his store to Buckhead and the HiFi Buys name is brought back to life. If you are in the niche market of very high end audio gear, you likely already know the story. I am sharing with Yelpers so that they are both educated and prepared should they choose to go to HiFi Buys. And let me be clear, anyone into decent audio equipment should visit HiFi Buys. If you are in the market for a turntable or higher quality digital/streaming gear, this to me is the only good option in Atlanta. There are a couple of other boutique options plus the Magnolia shops inside of Best Buy. I've been to them all, and in my opinion, Alan Jones has the best gear and the best staff. Even if you are not ready to buy, David or Alan will spend plenty of time with you to help educate and let you listen. Warning! If you are looking to spend a few hundred bucks on a component and/or system, this likely is not the place for you. They certainly have some awesome deals. For example, they have ELAC bookshelf speakers that get rave reviews and are roughly $400 a pair. And then they have other brands like KEF and Vandersteen that put you into 5 digits. Lots of choices on turntables from $300-$2000 Pro-ject and Regas. Then 4 and 5 digit brands like VPI and Brinkmann. Plenty of A/V receivers from Sony for the more standard consumer prices. Then NAD and Anthem for the really high end. Plus plenty of A/V separates from brands like NAD and Parasound. Interested in Hi-Fi streaming instead of the compressed world of Apple Music or Spotify? THIS IS THE PLACE! They have a good selection of Audioquest cables and other accessories. I know they also do custom work and Home Theatre installs. That isn't the world I live in so I can't speak from direct experience, but based on the experiences I have had with Alan and staff, I am willing to bet they are the best there too. The location is well marked with a sign on Peachtree bearing the original HiFi Buys logo. But the actual shop is behind the Peachtree facing side of the building. Parking is sufficient as it is the kind of business that usually only has a handful of clients at a time. If you are into decent, high-end, super high-end, or stupid high-end gear, this is the shop for you. Go in, ask for Dave or Alan and be prepared to drool and/or spend. If you are looking for a budget sound-bar or a great deal on TV, that is awesome and there is zero wrong with that. I have plenty of that kind of gear, and for that, Best Buy is perfect. I just want to make sure I am properly setting expectations. I also want to clarify that the staff there in no way are elitist. They treat everyone with the utmost respect, and they will steer you appropriately based on your needs and budget. So don't be afraid to go in and see if they have the right gear for you even if you are not sure if they are the right kind of shop for you. read more

Over the past 12 years or so I have visited the store in Buckhead and previously in Lilburn and have always had my questions answered whether I was buying or not. I purchased speakers, then upgraded my system (their advice on setup before we built out the room saved me a lot of time and looked much cleaner). Recently had a much smaller budget for a system and they nailed that too. It sounds great. Tom came out recently after the cable crew unhooked several cables and told me my system hookup (which had worked fine for years) was the problem. He reconnected my prepro properly and, guess what? It works fine with the cable again. My advice, give them a visit. Tell them your budget and they will work up a nice sounding system in that price range. They also have a nice vinyl selection. read more

A simply sublime hifi shop run by a Mr. Alan Jones. Lots of square footage (a real treat for someone used to the smallish SF shops) of great gear. Much of it American made including Vandersteen, Audio Research, McIntosh. Includes a pretty nice collection of new and used vinyl. Not to be missed is the mini-museum of vintage gear. Highly recommended read more

1st review after a few visits. I was looking for some updated home stereo equipment to enjoy my record collection. I don't know the entire backstory, but HiFi Buys has been around ATL for decades under different ownership. Sounds like the current owner had a successful shop in a different location prior to obtaining the shop. You will find a wide selection of high-end stereo equipment at the shop. Nothing is cheap, but they do have entry level pieces. Salesmen seem very knowledgeable and can help with building your system. Installation services are also available and I had a very good experience with Tom who heads this division. If you are planning on investing in a stereo system this is a shop that you should consider. Check the website for details. read more

Just got back from Hifi Buy to replace a defective Dac that I bought last weekend and Alan was pleasant to replace it for me . Alan showed me other dacs and suggested computer speakers too. Michael was good to talk to and demonstrated the computer speakers for me read more

Great staff. They're super knowledgeable. Best audio guys in the southeast. HiFi = HiFive

I have been dealing with this HiFi store since it was located in Lilburn, GA, as Audio Alternative.  Allan has been there the whole time.  I have SLOWLY upgraded over the years, and he has never been pushy.  I assembled a fairly motley high end system, mostly with used pieces.  Thiel CS3.6, which they sold a lot of back in the day, and they were very helpful.  More recently, we added a record player to the system and began collecting vinyl.  With each upgrade, HiFi buys was there.  Ultimately got to the point where my preamp and expensive analog to digital converter were fighting.  Allan asked me to bring in my entire system, and proved that what was between the turntable and the speakers was the problem, because my turntable sounded great with the correct equipment.  They let me bring in my records and spent hours with me listening to music.  Ultimately I left with the Parasound Halo P6 preamp with phono stage.  That was a big improvement.  But Allan dropped a hint that a new amplifier, the Parasound Halo A21+, would really bring my Thiels to life.  He was right.  We have spent more time listening to music as a family with the arrival of that amp than ever before.  My wife can hear the difference.  And chooses to go listen on the stereo.  That's the most impressive thing I can say.  That a non-audiophile can appreciate that one product is clearly superior to another amp that was in the system.  Allan and the team will be patient with you, building a relationship over years.  And they'll never push you to purchase something of poor quality to make a sale.  The entire team comes highly recommended.  If you're in the area, stop by and give things a listen.  You'll be glad you did. read more

I have never personally bought an item from HiFi. With that said their customer service is top notch. I have some audio equipment and have gone in to check the store out and ask questions. They are more than helpful and will point you in the right direction without trying to force a sale. They are a wealth of knowledge in audio/video equipment and are happy to have you experience the amazing equipment they have set up in store. Highly recommend for anyone who is starting out or looking to enhance their setup. read more

You can stay on your couch and order your equipment from Amazon. There is probably a Best Buy near you. However, you are missing out if you don't make the trip down to HiFi Buys. I was fortunate enough to work with David in picking out my relatively low-end equipment. He spent a significant amount of time explaining differences in systems and letting me listen to multiple systems. He did not try to upsell me, and, in fact, I ended up with something less than what I told him my budget was. If you are someone who just has music on in the background or because you think people will think you are cool with your fancy equipment, then MAYBE you would be fine going somewhere else and buying whatever. However, if you are somebody who truly loves music and gets into it at a deeply emotional level, you will find your squad at HiFi Buys, and there is no place else you ought to go. read more

We're based in Nashville and Sewanee and decided to put together a hifi system. We connected with Alan and Mike with the help of a friend who's a lifelong audiophile in Atlanta. They were extraordinarily helpful throughout the process, following up with me about possibilities and purchases and our general audio happiness. Alan and Mike made excellent suggestions, were extremely professional and gave us an amazing deal on a pre amp. Beyond that, they followed through all the way to the turntable to make certain that we were happy. Alan and Mike made topshelf stereo curating as easy as it gets and we look forward to working with them again, down the road. read more

It is so nice to see the HiFi Buys brand return to the streets of too rapidly changing Buckhead... The new shop is gorgeous, friendly and full of fantastic audiophile gear that spans the range of entry level to "You gotta be kidding me...but, if I win the lottery well..." Audiophile shops can be intimidating and it was a great relief to feel welcomed by Chris and the owner, Alan. Both spent time with us making sure that we were getting this ohmage and sensitivity stuff straight. Over nearly two hours we discussed our budget, room constraints and wants and needs with Chris as demoed speakers in our price range (even aiming for the low end of it!). He's the kind of dude who knows about gear and truly wants to share that appreciation with the customer. He never made us feel like rubes or unworthy just because we were working on a budget and probably don't fit with the profile of their average customer. For anyone who has spent time in audiophile shops and come away feeling confused or condescended to, HiFi Buys is just the opposite experience. For selection, prices, information and accessibility hit this place up. Ask for Chris. Make your music sound better! I will be back and this will be my shop going forward. Not that joint in the northern suburb where customer service seems to be the last of the owner's concerns... read more

I had a terrific experience with Ed, who was patient enough to let me try several different systems for comparison. Thanks to him, I felt confident purchasing an expensive component. He was informative, answered all my questions, and never pushed a sale. They'll definitely be the dealers for my next big purchase. read more

I love the experience, expertise and customer service owner Alan Jones and his staff consistently deliver. I've owned a vinyl collection and turntables for 40 years. I first purchased a Rega turntable from Alan back when he owned Audio Alternative in Lilburn. A few years later, I phoned him to inquire about replacing my cartridge and after asking about my listening habits, he told me my current cartridge would still serve me well. Now as the owner of the revived HiFi Buys in Buckhead, Alan and his staff were my first choice when I finally needed to replace my cartridge and belt. Staffer Mike Doughty patiently talked me through my various options and I opted to upgrade both my cartridge and belt. My table has never sounded more pristine. For vinyl enthusiasts, they also carry a carefully curated selection of LPs to thumb through. When I came in to pick up my table, Alan had it hooked up and ready to play so I could hear the enhancements before I left the store. He personally carried my turntable out to the car for me. In an era when individualized customer care is on the wane, Alan and his knowledgeable staff are simply the best. read more

Not the best place to go if you care about receiving a positive customer experience. They will boot your car if you park in their lot whether or not you are going in the store. Management does not care about customer issue resolution either. Stick with Best Buy folks! read more

Best and maybe only true Audiophile Hifi store in Atlanta. If you are Serious about Audio Quality, put this place on your short must know list, these guys know their shit! Make no mistake, this is not another Home Theater pop up, although for the Audio, I would use no one else. This is the place you go when you want to unleash the Audiophile in all of us. Where you go when you're tired of compressed music and want to hear what the artist wanted you to hear. To re-live those moments when you get lost in the music and Hear those sounds you forgot we're there...the tap of the symbol, the string brush on that forgotten guitar. When they whisper, you hear And understand. You feel the emotion! read more

I recently purchased a piece of equipment from HiFi Buys here in Atlanta following the suggestions of the staff and after some listening for both myself and my wife. Firstly the staff took the time to understand my needs and provide solutions that met my requirements over two listening sessions. I am delighted with the choice and the purchase. But that is only aspect one of the experience, indeed I had a problem, a fuse went off and I needed help. These are the times when you need your store to support you the most, and now that we are almost all working from home being able to listen to our preferred music is not only a pleasure but is also much needed therapy. The staff was amazing in both troubleshooting, providing the answer and providing the parts I needed to get back up and running. Despite all the restrictions they went to Fedex and dropped off what I needed even though they were closed and got the things to me in record time. I will ONLY buy from HiFi Buys and will recommend this store to everyone that lives in the area. Thank you for your help guys. read more

We were in the market for new home electronics (wall mounted smart tv, dvd player, control4 home automation, amp, sound bar, and related audio equipment, and upgraded wireless internet capabilities) and engaged HiFi Buys to build our system. Working with Tom and the rest of their knowledgeable staff made the experience a breeze - they helped us choose the right components (purchased from their store at prices comparable to the competition), worked with our contractor to ensure we had the right electrical and structural support, and installed the new equipment. We are completely satisfied with the new system. Even if you are investing in a modest system such as ours (in the $8000 range), their selection of equipment and expertise is worth the expense. read more

An audio geek's heaven! Super nice owner. Several listening rooms with drool worthy gear :) So glad to see he is keeping the hifi buys name alive. read more

Went in to buy a turntable after doing my own research. Spent at least one hour being educated by David White and listening to some amazing audio equipment. Lookin forward upgrading my modest system in the future. read more

Hifi buys... I've taken my vintage turntable in, because I've had a lot of trouble finding anyone who could do great work on it. Hifi buys need be your only stop. They did awesome work on my table, and I'm super happy. I'll only be working with there tech on my turntables from now on. Great selection of LPs, and hifi gear. read more

Too bad I can't make this a zero star review: Apparently this business needs to make money after their doors close at 7pm, so be warned. We went to dinner across the street, parked in an empty parking lot, across the street and received not one, but two boots on our car. Our dinner reservation was at 8pm. The restaurant was able to show us shredded warning signs about parking next to their restaurant. Truly bad form and obvious desperation for dollars. As an added bonus, the poor person who took this job and came to take the boots off the car, doesn't even make change..... read more

When I moved to Atlanta, there were many HiFi dealers but clearly one ruled them all: HiFi Buys. They simply had the most lust-worthy gear on offer in the ATL metro area. They were so successful that they had the coin to sponsor the preeminent large concert venue in the ATL area - Lakewood Amphitheater, aka HiFi Buys Amphitheater. Lakewood still sets the standard for the very best sound I've heard in a large live concert venue. For some reason, HiFi Buys' success waned and they fell from prominence and eventually went out of business. In the years that followed other high-end HiFi stores like Music Audio and Audio Forrest also closed, and only one store remained with the passion and experience to continue in HiFi buys vaunted tradition: Audio Alternatives. Alan and David have the intellectual curiosity and commitment to separate snake oil from truth. They listen tirelessly, and identify increasingly peerless brands that are, year after year, state of the art. Now their relentless pursuit of perfection has come full circle. Audio Alternatives is now HiFi Buys. Regardless of your budget, trust these experts with your HiFi life. They are so good that even though I now live in California, I would call them up and pay hourly for their consultation. If you are lucky enough to live in metro ATL, rejoice, and seek their sage advice. read more