Specialties
Hardkour Performance is a mobile fitness company that specializes in Obstacle Course Race (OCR) training to prepare them for their next event such as Spartan Race, Tough Mudder, Rugged Maniac, and many more. We change locations every one to three months to train in different terrains and environments.
Our training program includes, but not limited to, functional training, high-intensity interval training, circuit training, military-inspired and sandbag training.
History
Established in 2015.
Hardkour Performance (HKP) specializes in improving overall athleticism and physicality. Inspired by Obstacle Course Racing (OCR) events such as Ninja Warrior, Spartan Race, etc, we aim to improve and prepare our athletes for any sport or event, breaking through any plateaus they may have.
Meet the Business Owner: Justin N.
Hardkour Performance (HKP) is founded and owned by Justin Nucum, a CSUF alumni who has graduated with a degree in both Entrepreneurship and Public Relations.
The idea derived from influences of the rising Obstacle Course Racing (OCR) scene, which includes well-known events such as Ninja Warrior, Spartan Race, and many others.
HKP was initially a college project as a requirement prior to graduate which would then be pitched to angel investors.
Surprised by the feedback Justin received, he was motivated to put a team together and get his project into the real world.
Prior to HKP's startup, Justin spent a few years in the fashion industry working with well-known streetwear brands such as illest, imking, etc.
His streetwear influences transcends into HKP's releases, making it a truly unique brand for both fitness and hypebeasts heads.
Hardkour Performance was induced in 2014, and has been fully operating since 2017.
You can catch Justin on Instagram at @j_nukes