This place is overrated.
It benefits from its location -- not much cupcake competition around here. Also, I get that they won on Cupcake Wars, but it seems they are really coasting on this accolade, which is now years in the past.
[Edit in light of owner response: I never said that they shouldn't promote that they won on Cupcake Wars. I said that it seems they are coasting on that -- meaning that the quality of the experience I have had with them doesn't meet the high reputation.]
Here are my gripes: They keep the storefront lights out no matter what time of day it is, and aren't very inviting otherwise. It's clear that their priority is their bulk orders and pickups. I don't begrudge the priority, but keeping the lights out communicates to the walk-in customer that they're not welcome to stay. So, why bother to have seating at all then?
[Edit in light of owner response: This has happened more than once, including months ago.]
The cupcakes are basically what you'd expect -- over the top masses of sugary frosting atop average tasting cakes. Too many of the flavors are exercises in missed opportunity, such as the adult s'mores cupcake: no hint of alcohol to be tasted, and the light graham sprinkle on the gob of marshmallowy (more like vanilla) frosting was weak. Some they manage to do well enough, and they should be credited for making the effort to have gluten-free and vegan varieties. I think a lot of the appeal is in how over the top the frosting is, and the flavor combinations which at least sound like they'll be awesome.
[Edit in light of owner response: I guess I missed the instructions about how to eat the cupcake. Wouldn't have expected to inject the vodka into the cupcake myself. Either way, the cupcake was mediocre otherwise.]
They take the "hardcore" thing a little far with their "hardcore balls" which are named after celebrities (i.e., so-and-so's balls). I get the joke, but it's not really that funny.
[Edit in light of owner response: I don't doubt that people laugh, but I also don't doubt that some laugh out of discomfort or the expectation that they should laugh. Anyway, I still don't think it's very funny.]
Service ranges from can't-be-bothered-to-look-at-you to somewhat friendly.
My recommendation is to satisfy your sweet tooth elsewhere.
[Edit in light of owner response: From two stars to one. I really don't appreciate the condescension in the response to me. (The critical assumptions about how I'd rate other businesses are irrelevant and unprofessional.) In my opinion, an owner of a business feeling it appropriate to do this is another mark against the business.] read more