Had my hair cut here a few weeks ago by Julie and she is their best kept secret. I was recommended…read moreto her by some friends and it was so nice to have someone with my hair type do my hair. She gave me my style but for my hair type and it looks so much better than what I've had done in the past. Definitely coming here again :)

Absolutely love Kelle. I have been going to her now for 5 years. She is an incredibly talented…read morehairstylist who truly knows her craft. The layers she gave me are so beautiful and full of movement, and the balayage and highlights are stunning and perfectly blended. Kelle is warm, friendly, and professional, and she always takes the time to listen to exactly what I want. If you're looking for someone who can give you gorgeous color and a fresh, flattering cut, I highly recommend Kelle! Just make sure and book ahead as she's usually booked 4 weeks out. Kelle gets 5 stars all the way!

Honestly, I have been to so many hair salons -- some great, some...not so much -- and The Blvd. Is…read moreBY FAR my fav of all time. The vibes are immaculate and my stylist Caitlin is so talented and is able to decipher my every whim and request. If you're looking for a place that is super friendly, fun, and trendy with talented stylists and awesome playlists -- this is it!

I genuinely do not like leaving bad reviews, especially because I've been coming here for almost…read moretwo years, but today was quite literally my final straw. I've gone here consistently since moving to St. Louis for haircuts, root touch-ups, color, all of it. I also truly do not care who I'm assigned to. I'm not one of those clients who needs one specific stylist every single time. I just expect basic communication, decent service, and for my appointment to actually make sense when I arrive. Coordination! Unfortunately, the vibe here has always felt off The front desk is rarely welcoming. Half the time, no one greets you, acknowledges you, or makes you feel like they are happy you're there. The energy can feel very cliquey, dismissive, and honestly kind of performative. It gives "we're all a family here," but somehow the client is not included in the family. I've overlooked a lot because I liked the actual hair services. I've waited 30 minutes past my appointment time before. I've had appointments moved around. One time, I was sent to the Webster Groves location, got there, and was then told I actually needed to go to Des Peres because they could not take me. Like...okay gas?? But today was what officially did it for me. I booked a root touch-up before a photo shoot tomorrow and a trip next week. I sent pictures and a description of what I wanted directly to the stylist beforehand. I've also had this exact type of service done through this salon multiple times, usually for around $250, so this was not some random mystery appointment. I arrived and waited around 30 minutes to be assisted, only to then be told it would cost over $400. And to be very clear, I am not asking anyone to lower their prices, undervalue their work, or change their hourly rate for me. Charge whatever you charge. That is fully your business. My issue is: why was none of this communicated nor coordinated before I showed up? You had my appointment details. You had the pictures. You had my description. You had my client history from the past two years. If the service was now going to cost almost twice what I normally paid, or if I had supposedly booked the wrong category, somebody should have figured that out before I arrived, waited 30 minutes, and left with absolutely nothing done. Even the stylist seemed surprised by how I had apparently been charged or categorized during previous appointments, which honestly just made the whole situation feel even more disorganized. That is an internal coordination issue, not something that should suddenly become the client's emergency while they are sitting in the chair So now I have a photo shoot tomorrow, a trip next week, and no hair did or done because this salon could not communicate beforehand. After nearly two years of being a loyal client, I'm done overlooking the rude front desk energy, the scheduling confusion, the long waits, and the constant lack of coordination. The actual talent may be there, but the overall experience is not. I will not be coming back. Respectfully, the vibes are not worth $400+.

My fabulous hair stylist (Cate) moved her clientele over here to Jonathan's shortly after hair…read moresalons re-opened at the beginning of this damn pandemic. I am so glad that she did. I love the smaller salon feeling that Jonathan's has, while still offering all the amenities of a larger salon. When the hair salons reopened, the salon Cate was originally working, really wasn't following the recommendations of the CDC and St Louis County guidelines. She wanted a safe place to work and a safe place for her clients to return too. So, she found Jonathan's. Let me repeat, I am so glad that she did. First off, I love how she cuts my hair. I prefer scissor cuts to a clipper with a snap comb attached, which so many use for a mans hair-cut. She takes the time to totally scissor my hair and only uses a clipper to trim up my neckline. We've had a professional relationship/friendship going on 15 years. Now, why I am so glad she moved. Jonathan's is really protective of their staff and clients. When you arrive, outside they have a table where you are required to spray the bottoms of your shoes with a sanitizer. Once you enter, if you don't have your own personal mask, they'll provide you one. They also, provide gloves for the clients to wear while in the salon. In addition to these protective measures, they sanitize the chairs and workstations in between each client. I feel totally safe! A bonus of coming here, is the other staff members. I just adore, Queen. She makes me smile every time I visit. Will I return? - Every 6 weeks, like clock work. When: Most recently, September 23, 2020 Why: Hair-Cut

Since my last review, I've been consistently seeing Kate for my haircuts, color, and brow waxing. I…read morelive in New York, but I don't let that stop me from continuing to see Kate exclusively. Every time I'm home, I make sure to get an appointment. She knows exactly the shape and color I'm looking for, and you couldn't ask for a sweeter stylist. I also just reminded myself to book an appointment for when I'm back in September! For evidence, check out my profile picture, which was taken immediately after an appointment with Kate!

I read all the reviews so I made an appointment with Chelsea the owner. We discussed my hair and…read moreshe did a beautiful job cutting it. I will go back. Sondra

The five star reviews ARE TRUE!…read more First, the ambiance was so relaxing. Im talking essential oil diffuser, low chandelier lights, candles for sale, fun couches, with a maximalist-esque decor vibe, and even a little library! Second, I came in to get a bad color fixed from another salon and believe me when I say that she went above and beyond. I didn't expect much since it was in pretty bad shape coming in, but she blended it so well and did exactly what I wanted. Going back to the relaxing environment, at the shampoo bowl, I nodded off THREE times because I was so relaxed. THREE TIMES! That's never happened with uncomfortable shampoo bowls being at odd angles, but the bowl was what all shampoo bowls everywhere need to be! It's by appointment only so you'll want to book in advance if you want to get in. After I booked, I went to look for another time and she was already booked a month out. (Not surprising!!) Great conversationalist, wonderful treatment, took her time on me, and just.. what a lovely experience. I would say this place is definitely a Maplewood gem.

I really wanted to love my experience here because the salon is beautiful and everyone was warm and…read morewelcoming. Unfortunately, my initial appointment was disappointing. I booked and paid $90 specifically for a curly haircut after explaining that I wanted more curl definition, styling guidance, and a cut tailored to my natural curls. Instead, the service felt more like a standard haircut than a specialized curly service, and I left unhappy with both the styling and overall result. Anna was very sweet and did try to correct the styling when she realized I was unhappy, which I appreciated, but ultimately the experience did not feel like the specialized curly service I had booked and paid for. UPDATE: The owner reached out after my experience and offered me a complimentary appointment with another curly hair specialist. I decided to give the salon another chance, and I'm very glad I did. My second experience was completely different. I was extremely happy with my hair and, just as importantly, I left feeling educated about my curls and confident that I could recreate the results at home. My stylist took the time to explain the techniques and products that worked best for my hair, which was exactly what I had hoped for from the beginning. I really appreciate the owner listening to my concerns and making an effort to make things right. While my first experience was disappointing, I'm very happy with how the salon handled the situation and with the service I received the second time around. I would definitely return for another curly hair service.

Great location. Hallie did a wonderful job on my haircut listening to exactly what I wanted.read more

I really cannot say enough good things about Kate. She's centrally located, offers lots of options…read morefor appointment times and is very reasonably priced. She is happy to suggest products if you aren't sure what to use. She is the only person I've trusted my hair to for more than ten years now. I am a blond by birth and a redhead by choice. She actually understands the chemistry of color and how to take the color you have and make it the color you want. I can tell you from my experience with my last hair stylist that not everyone has this knowledge! She makes an effort to get continuing education to stay on top of new trends and techniques. I get my color done every 5-6 weeks but I am routinely able to stretch her cuts 3 months or more and I have hair that grows quickly. That's just a reflection of her skills!

Kate is efficient and knows exactly how to cut my hair in the way that's most flattering. I also…read morefelt comfortable enough for her to choose the right color for my hair, as I slowly transition to going gray.

I've been coming here for about 15 years and this is one of the most satisfying salons ever been…read moreto. Professional, attentive, and personal. You can talk as much or as little as you'd like. And for the service you get, the prices cannot be beat. Amazing ambiance with chill music, lots of light, and an attention to detail that most other places I've been to just simply don't do. Highly recommended

My daughter asked me to cut her hair and I botched up her bangs really bad. So I brought to Nova…read moreSalon and was hoping they could work a miracle on her hair. Paul did a wonderful job and she was so happy and excited about how her hair turned out. We highly recommend Paul as he is a very talented stylist who listened to what my daughter wanted and made her hair look beautiful.

I've been seeing Alex for MedSpa treatments for about a year and think she's fantastic. I've had…read moremicro-needling, filler and botox and have been very pleased with all of her work. I got married in May, and she made sure that I looked my best; my skin looked smooth, glowy and radiant thanks to her skills. Additionally, she's a total sweetheart . I highly recommend her.

I rarely leave negative reviews, but my experience was extremely disappointing…read more I attempted to use a gift card that had been purchased for me in 2023. The card did not have an expiration date printed on it, but I was told it had expired. Instead of honoring the gift card, the business charged my credit card that was on file and kept my gift card, telling me it needed to be shown to the manager. I was assured a manager would call me the following day. No one called. Over the next several days, I made multiple phone calls and was repeatedly told someone would get back to me. Again, no one did. When I went back to the business simply to retrieve my gift card, I was told they didn't have it. The conversation then escalated to the point where my husband and I were told to leave or the police would be called. I reached out to the owner directly by email and never received a response. I have since filed a complaint with the Missouri Attorney General because I was unable to resolve the matter with the business. Everyone can make a mistake, but what disappointed me most was the complete lack of communication and customer service. Had someone simply returned my calls and worked with me to resolve the issue, this review probably wouldn't exist. Edit after receiving your response calling me a liar: I messaged you again with my phone number, my husband's phone number, and my email address. We still have received no phone call, email, or any messages. There is a law in Missouri that gift cards do not expire. Your associate told me you were out of town when we called and came in, and that we were not a priority. After reading other people's reviews, I see that you definitely do not value your clients.

Beautiful atmosphere and great location, but I wasn't a fan of my stylist whatsoever. She wasn't…read morepersonable and I'm not super pleased with my end results. I'm giving 3 stars because I'm sure there's better employees at this location, but mine was not worth a return visit despite multiple 5 star reviews.

Dated salon. I was not happy with my hair at all and my stylist cut the appointment short to go on…read morebreak.

This was my first visit to Lisa who listened to my concerns and offered a lot of good information…read moreand then a great haircut. The salon itself is comfortable and welcoming. Will be happy to return!

Paid over $400 plus tip for services I didn't ask for and didn't get what I paid for…read more Kevin the owner was my stylist and an apprentice did my color. Long story short, I asked for a toner to fix the warmth on my blond job plus a trim, received PARTIAL HIGHLIGHTS in a chunky Avril Lavigne red and was charged approx $400 before tip. Kevin was visibly uncomfortable but didn't offer to fix anything. Didn't even realize how bad he was until I went to get it fixed at a better salon and was charged $190 for the toner I wanted and a more drastic cut that took twice as long (Kevin's color faded after a week and I decided to cut my loses). Don't waist your time or money.