Wow! Reading the reviews that scored this establishment so low, I was shocked. Complaints were…read moremostly about the price and food quality that I did not experience in my one visit. There is a lot to say. Please read on. I'm writing this to offset the complaints in the other reviews. I'm going to start off with the food, which my family and I found to be EXCELLENT. Granted, I had selections different than those who dissed this place. I brought home macron, fruit gels and Napoleons. My wife is an excellent home baker who provides baked goods to great reviews when she brings her wares to community events. Her take on the macron were that they were excellent as they are a very sensitive product to make. As for me, I have only had a few from other places of comparable reputation and I found these to be equal to those. Slightly larger than a gaming die, the fruit gels were great. One of my adult sons loves Turkish Delights and the other loves high quality fruit slice gels. While these were in between both of them, the fruit taste coated the mouth wonderfully. Napoleons are hard to find due to their complexity. The one I had ranked as high as the few enjoyments of my past. One review explained how they did not like the eclairs. Well, that is fine, but I have never seen such a variety nor attention to detail in the presentation. I can understand the comment about the counter person who was confused about how to charge. The young lady I met seemed a bit green behind the ears. Food is placed in the display case wonderfully and the place is well lit. Ambiance was that of a nice pastry shop. At the start of this dissertation, I told you to read on so it is why here I tell you about finding this place and their neighbor competition. When I checked out, the person behind the counter said they do not get a lot of business because their sign is so small. Never mind that - find them! Another French pastry shop is less than 100 yards across the parking lot. The other way my ultimate destination, but I accidentally pulled up in front of the subject of this review. They offer different products and depending on my home menu selections, I will visit both. You should, too.

So yummy with excellent service. Always enjoy visiting this fantastic dessert place.read more

Simple Pure Sweets has a fantastic variety of pastries, desserts, breads, and full scale lunch…read moreitems. Their rotating menu and seasonal items keep the menu fresh and interesting, and the decor and service make it a delightful place to visit. Whether you need a great dessert for a party, or you want a quick lunch, this is definitely the place to stop!

The best little gem in Murfreesboro! Every time we come in we're greeted with smiles and are…read moreremembered! I love the seasonal rotation of items. Everything is always so delicious. The coffees are great too! It's not always easy to find a spot with good coffee and great food but simply pure has nailed it! Their chicken salad makes me feel like it's spring no matter the time of year pair it with a croissant and you're in heaven! If you're ever on the square definitely pop in!

Great treats and wonderful staff. Very helpful when needed to order in bulk for our event.read more

We try macarons everywhere we travel because they've become one of those little traditions my…read moredaughter and I share together. They're one of our favorite treats, so whenever we visit somewhere new, finding a macaron spot is always high on our list. Out of all the places we've tried, this one truly stood out to us in such a special way. From the very first visit, everything felt warm and welcoming. The woman helping us was incredibly kind, informative, and genuinely passionate about what she was serving. She took the time to explain flavors, answer questions, and make us feel comfortable rather than rushed. What made the experience even more memorable was that she actually remembered us every time we came back, which added such a personal touch that you just don't find often anymore. My daughter loved this place so much that she asked to come back every single night during our trip, and honestly, I completely understood why. We originally stopped in simply wanting to try something new before heading back to our hotel, but it quickly became one of the highlights of our evenings. The atmosphere, the kindness, and of course the delicious macarons made it feel like more than just grabbing dessert. Sometimes the places that leave the biggest impression aren't the ones you plan your whole trip around, but the ones that make you feel welcomed and create memories you'll talk about long after you leave. This was absolutely one of those places for us, and it's somewhere we'll genuinely look forward to visiting again in the future.

The Hot Chocolatier is AMAZING! I'm from the area, and I just never have been able to get to it…read morebefore closing time. Well, I got to go today. I got the S'mores Hot Chocolate. My husband got the Lavender White Chocolate. Both were PHENOMENAL!!! The BEST hot chocolate I've ever had! Even better than my ex-MIL's!!! So freaking GOOD!! The barista who helped us was so kind and so helpful. We would have never tried anything lavender. The place had a really cool vibe. Get yourself to the Hot Chocolatier, PRONTO!!!

I'll start by saying I ordered the white hot chocolate and squirrel cheesecake to go because we…read morewere wandering around town sightseeing. Staff was friendly. There were a lot of options as far as flavors, sizes, toppings, etc. I stuck with a 12 oz white hot chocolate with whipped cream. Now the white hot chocolate was fantastic. It was real white chocolate and it was a nice bit of sweetness. But the cheesecake was unfortunately disappointing. I don't know if it was over baked or over beaten or what but it had a rubbery jello like texture that's not appealing in the mouth when expecting something different. I could only have two bites before giving up on the $9 slice. I'm torn on this review. And this is because I was so excited and hopeful to try the cute hot chocolate place with desserts that I wanted to love it. But was so disappointed with my dessert. The hot chocolate was fantastic and that being their key thing is what I would try again. But I'd probably never reorder a baked dessert from them as they are not necessarily cheap and I wouldn't want to be disappointed when there are other treat options around the area. The space itself is mountainy fun candy cottage vibe. Serves the purpose of having somewhere to enjoy the treats you've ordered inside.

Yummy rolled ice cream, chill vibe, great service! I will definitely be back! Perfect treat on a…read morehot day.

Little hidden gem. I found this place looking for boba…read moredrinks but turns out the have a lot more than just boba drinks. Their specialty seem to be ice cream. Rolled ice cream to be exact. The parking is shared with all businesses in the plaza and probably easy to miss. The service can be improved but nothing to complain. They're just very serious and look overwhelmed as it can get packed. There are tables where you can seat and enjoy your treat.

On my way to the dentist I spotted this place and after a recent trip to Europe was craving a…read moredecent croissant. I made a mental note and prayed I remebered it after having my mouth violated by gloved hands and metal instraments. While I was leaving the dentist office I almost went to a fast food joint but then actually remembered Little Gourmand! So glad I did!! It was so great getting a great almond croissant plus I added the seasonal spring matcha for a pick me up as I headed to a spreadsheet filled day at work. I made a mess of my desk eating the croissant but didn't care because it was delish!

Popped into little gourmand to grab my friend a birthday goodie. Came out like a bandit with a…read morepastry and fruit tart! They were so sweet and wrapped it with a little bow for her. The shop was more of a small cafe vibes to-go but the smells were immaculate. The staff were all so friendly!

Hungry and being dragged down by 3 sweet, but exhausting children, I found Woops! In the mall and…read moremy sweet tooth called. I had to answer! Each macaron was teasing me. They all looked so delicious! The lady at the stand had a few samples to try: the honey lavender & the raspberry. Both so good! Looking down at the case, I decided to take a box home with me. I got 6 flavors for about $16, including tax. Honey lavender, cookies & cream, love rocks (has pop rocks in the center), blueberry cheesecake, raspberry, and pistachio. My favorite was a tie between raspberry & blueberry cheesecake. And I definitely recommend trying the honey lavender, it's spot on. Great flavors, great texture. I only give it a 4 Star because they weren't authentic tasting French macarons.

Oh my goodness. These macarons are pricy. $3.25 each or a dozen for $30. That's a lot for a two…read moreinch cookie but man are they delicious. The selection of flavors is substantial. I recommend the dark chocolate or red velvet. Definitely worth it as a very occasional treat. Too expensive to buy very often.

I wasn't expecting it to be inside the mall, but the location was cool springs, so I should have…read moreknown. That was no problem though, I wanted to go to the mall today anyway. The service was great! The cashier was quick and very friendly. Will definitely visit again. The macarons were great too! Just the right amount of crunch and the perfect amount of filling!

I can not leave the mall without buying these! But the last few times they have tasted stale, so…read moredisappointing! But believe it or not that is NOT the point of this review! (Yesterday, 10/11/19) ...What made matters worse, the blonde lady acted like she didn't want to sale us anything...(hell I already knew what I wanted) She just told my mom and me to let her know when we were ready...(um can I get a hi, how are doing, damn we are in the south! Manners!) I had to ask for a bag (she gave me this big ass black bag) and I had to get my own receipt from behind her register because she walked off! She didn't say Thank you, bye, kiss my ass, nothing... oh Wait she did say that the first receipt was hers. And proceeded to whatever she was doing! I gave this review a 2 for the cookies... a bad review because of her funky ass attitude!!