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Gold Rush - Aurora

4.0 (4 reviews)
Open • 9:00 am - 6:00 pm

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7 months ago

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3 years ago

It was super easy and straight forward to sell my silver jewelry. Tay was extremely friendly and kind.

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4 years ago

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2 years ago

Rashad was a great help gave me a proper value for my gold. quick and efficient. highly recommend gold rush

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Jay Feder Jewelers

Jay Feder Jewelers

(71 reviews)

$$

Low quality Jewlery, horrible customer service and unreasonable high prices. I had a platinum ring…read morewith sapphire that I only had on special occasions . a year later its "supposed Platinum" band was broken in half out of nowhere! I was washing my hand and suddenly the ring broke in two! when I called to have it fixed, they said they will have to ship it to NY, have it evaluated then shipped back to me in at least a month, and I have to pay for it all! I have never had any of my rings brake in 2 pieces ever except from Jay Feder! I'd avoid this place at all cost and making sure others know about it too.

I didn't make a purchase, and won't be returning to the store, because it doesn't display prices. I…read moretalked with ChatGPT about this. Me: No prices were displayed. This annoys me. I don't want to have to ask the staff each time I want to know an item's price. I might have to ask 10 to 15 times. ChatGPT: I totally understand your frustration. It feels awkward to repeatedly ask for prices, especially when you're trying to explore on your own. Some stores do this because they want to engage you directly, but it can make the experience less enjoyable. Transparent pricing would make it easier to browse and make decisions without the extra hassle. Have you considered giving feedback to the store or shopping somewhere with clearly marked prices? That might help reduce the annoyance in the future. It's fairly common in some jewelry stores not to display prices. This practice can be intentional to encourage interaction between customers and sales staff. Me: Interacting with staff is the last thing I want to do. I don't want my decision to be influenced by some sales pitch. ChatGPT: That's completely fair. When you're shopping for something as personal as jewelry, you want the freedom to explore without feeling pressured or influenced by a sales pitch. It makes sense to prefer a store with transparent pricing so you can focus on what you like without any distractions. You should visit stores that clearly display prices. That way, you can make a decision on your own terms, without feeling rushed or influenced by staff.

Len Larson Jewelry Company - Gold with White Gold Bow Solitaire Engagement Ring

Len Larson Jewelry Company

(30 reviews)

$$$

Southeast

I had the distinct pleasure of working with the Larson family today. They were friendly,…read moreprofessional, fair, and went out of their way on multiple occasions to answer questions about the various bits and bobs I brought in. They were kind enough to look at some antique Turkoman jewelry I was curious about. Even though I wasn't planning to sell those pieces, they still checked the metal and confirmed the carnelian stones so that I could be a more informed seller when offering them to collectors. Exceptionally honest and fair, they even recommended that I take my grandmother's wedding ring to an appraiser and sell it independently, going so far as to suggest a specific appraiser and a reasonable target price. I had a number in mind going in, and even after choosing to keep a few pieces, they exceeded my goal. They also work with a charity, donating costume jewelry, small gemstones, and miscellaneous items. It was a relief not to have to deal with those myself, and comforting to know they'd go to a good cause. Zach, Len, and Karen were an absolute delight to do business with, and the entire process was pleasant and seamless. I highly recommend the Len Larson Jewelry Company. If I'm ever in the market for a lovely bauble, it will be my first stop.

Family owned business excellent customer service we spent time with Zach, met Karen, mother and…read moreLen, father. Zach took his time with us explaining the process in detail and showing us what the findings were while answering questions along the way. We felt they were honest and upfront. With 40 years in business that should tell you something that they are doing it right.

Gold Rush - Aurora - goldbuyers - Updated May 2026

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