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    Go Outdoors

    4.5 (2 reviews)
    Closed 9:00 am - 8:00 pm

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    18 years ago

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    18 years ago

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    Lillywhites - Can't resist, 50% off!

    Lillywhites

    3.4(89 reviews)
    50.3 miSt James's
    £

    While greeted at the door, once on the floor that held my purchase, no one was there to assist…read more There were several other shoppers also in need of assistance.

    Lillywhites in Piccadilly Circus, London is a large sports shop, which is much to my surprise owned…read moreby Sports Direct in central London (not too far away from their own large, flagship branch which is less popular on Yelp in terms of the number of reviews). It is located in a fairly old building and the only disabled/wheelchair entrance due to the oddly shaped step going into the store is the offputting, dirty, back "staff entrance" I have long avoided this store as its name Llilywhites is associated with Tottenham Hotspur FC - I stupidly thought this was actually their club shop until I noticed a sign which confused me "The world's finest sports store", after doing some research later I found the name comes from the family which used to own and run the store, located at 25 Regent St since the year of 1925 - it is nice to see it is still in its' original old building, which surely must be Grade listed by now - fairly impressive for a sports shop and especially considering it is now owned by the UK's largest sports retailer, for them to keep the original branding including the website (same website as Sports Direct just with the Lilywhites logo), despite other branches in other cities changing hands such as Leeds, Newcastle and Nottingham. It seems despite seeming to be a higher-end brand the overall store feel and layout is the same - and that includes the staff who didn't seem friendly or helpful by any means to struggling disabled customers or just shoppers looking to find something. It is over multiple floors and does have a decent selection, however. Is it as good as Sports Direct's flagship central London location? No, of course not - other than keeping the brand name it seems the store which seemed so historic and cool has become a boring branded store in every other regard, it's just a more expensive Sports Direct without improved quality/service etc. 2* - For the store size and location, nothing else.

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    Lillywhites - Display shoes, additional 10% off!

    Display shoes, additional 10% off!

    Lillywhites
    Lillywhites - Best reusable shopping bag ever!

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    Best reusable shopping bag ever!

    GO Outdoors

    GO Outdoors

    4.1(17 reviews)
    47.9 mi
    ££

    Shop is fine. Prices are good so long as you pay for their membership card. Staff are pleasant…read more But oh my God pray you never have to deal with their head office customer service dept. They are completely incompetent and lazy. I ordered some jackets online for my family, in several sizes to try. Kept 4, returned 6. They processed the refund at three different prices - for the same jacket in different sizes. When I pointed out their error I just got a "we refunded this correctly" email. I'm now 12 emails in to this conversation and they're still doubling down. No attempt to explain why they're applied 3 different prices to the same jacket. No attempt to explain why the difference between my original payment and the refund is more than the cost of the 4 jackets I've kept. Just insulting "I've looked into this..." emails when they clearly haven't looked into it and can't be bothered. Lazy, rude and incompetent. It's terrible that their shop staff are being undermined by head office like this.

    Go Outdoors is located just off the A45 and is an ideal location for me, but you need to know where…read moreit is because its out of the way a little bit. Store is absolutley massive and has a large range of goods. Has some great offers on coats and tents, which is ideal for family holidays as we love to go camping. I would recommend visiting here if your looking at buying tents or anything to do with the outdoors. Staff can be a bit useless but where dont you get that.

    Go Outdoors - sportswear - Updated May 2026

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