Update on my October 16, 2025 Gold House review of the Turquoise and Diamond bracelet that broke…read moreTWICE within three weeks, and where the Gold House (which is affiliated also with Kenny Diva Diamonds and any Santa Fe jewelry store run by Suleiman Management) refused a refund per New Mexico Consumer Law. WARNING: An independent appraisal validated that the 18-carat gold band WAS NOT 18-caret gold. The Turquoise is not the MINED turquoise we were told by the Gold House; it is SYNTHETIC Turquoise which is easily made in the lab, and costs 50% to 70% cheaper. Thus, the (fake) appraisal that they gave me certifying the estimated value of the bracelet was FRADULENT. DO NOT SHOP HERE. . . . and BE CAREFUL of ANY jewelry store selling "authentic, mined" turquoise. Here are the facts: If you're comparing Santa Fe-area mined turquoise to synthetic turquoise, the differences are substantial: * Natural turquoise has geological authenticity, cultural significance, and collector value. * Synthetic turquoise is visually similar but lacks natural structure, rarity, and provenance. _ _ _ _ _ The presence of mined (natural) turquoise versus synthetic turquoise can dramatically change the appraised value of a bracelet--often by a factor of 5× to 50×, depending on quality, provenance, and craftsmanship. _ _ _ _ _ How Turquoise Type Affects Appraised Value 1. Natural, Mined Turquoise = Highest Value Appraisers place a premium on natural, mined turquoise, especially when it is: * From a known mine (Cerrillos, Sleeping Beauty, Kingman, Royston, Bisbee, etc.) * High-grade (dense, hard, vivid color, minimal matrix) * Untreated or minimally treated (stabilized is acceptable but lowers value somewhat) Value impact * A bracelet with high-grade natural turquoise can be worth thousands more than the same bracelet set with synthetic stones. * If the stones are from a famous mine, provenance alone can add 20-200% to the appraisal. _ _ _ _ _ 2. Stabilized Natural Turquoise = Mid-Range Value Most turquoise on the market is stabilized because natural turquoise is porous. Appraisers still consider stabilized turquoise real turquoise, but: * It is valued lower than untreated high-grade stones. * It is valued far higher than synthetic or reconstituted material. Value impact * Typically 40-70% of the value of high-grade natural turquoise. * Still considered legitimate and insurable as turquoise. _ _ _ _ _ 3. Synthetic Turquoise = Very Low Value Synthetic turquoise includes: * Resin-based imitation * Dyed howlite or magnesite * Reconstituted turquoise powder mixed with resin Appraisers classify these as non-gem materials. Value impact * A bracelet with synthetic turquoise may be valued only for the metal and craftsmanship, not the stones. * The turquoise itself may add little to no appraised value. * In many cases, synthetic stones reduce the appraisal by 80-95% compared to natural turquoise. _ _ _ _ _ Example of Real-World Appraisal Differences Imagine two identical sterling silver bracelets: Bracelet A: Natural, mined turquoise * High-grade stones from a known mine * Appraised value: $1,200-$3,500 Bracelet B: Synthetic turquoise * Resin-based imitation * Appraised value: $150-$300 (mostly metal + labor) Same design, same metal, same craftsmanship--but the stones change everything. _ _ _ _ _ Why Appraisers Penalize Synthetic Stones Appraisers look at: * Rarity * Authenticity * Market demand * Replacement cost * Cultural significance Natural turquoise checks all these boxes. Synthetic turquoise checks none. Even if synthetic stones look "perfect," they have: * No geological rarity * No mine provenance * No collector value * No resale market * No cultural or historical significance _ _ _ _ _ BE AN INFORMED CONSUMER. . . . DON'T GET RIPPED OFF by The Gold House. . . . or any affiliate!!!!

I'm absolutely thrilled with my Anniversary Ring from Santa Fe's Gold House! It's absolutely…read moregorgeous! Bara, the Sales Manager, was incredibly trustworthy from the very beginning. He was honest and reliable throughout the entire 4-6 week process. I quickly realized that Bara is incredibly professional, knowledgeable, and an expert in all things jewelry. His confidence put me at ease about letting Santa Fe Gold House, which is over 300 miles away from home, design my replacement Anniversary Ring based on just a description of my lost ring. When FedEx finally delivered my Ring, I was blown away. I'm completely satisfied and loving it!

A "must do" if you ever visit Santa Fe, NM, is the Native American Vendors Program of the Palace of…read morethe Governors. Daily, year round, the jewelry and craft makers from the pueblos surrounding Santa Fe set up displays to sell their wares outside the Palace, facing the Plaza. While the local artists who have achieved some renown have their items displayed in the shops around Santa Fe, the local Native American families, often with the help of mom, dad, and kids, spread out blankets in their assigned stalls. It's really something to see! Especially as the vendors move their wares on the blankets using long sticks with hooks on the end! :-) And, there is something for everyone... jewelry, turquoise, silver, beadwork, small crafts. It's just fun to browse and talk to the vendors. They truly are wonderful people, and we enjoy supporting them! And, much of the jewelry is beautiful, some better than what you'll find in the shops. Lots of jewelry for men too, so don't be shy about shopping! LOL But beware, they are tough negotiators! Great value to be had, at a fair price! Recommend you visit with the Native American Vendors whenever you can, it's a blessing to interact with and support them!

Native American vendors daily display and sell their jewelry and handmade items. All are beautiful…read moreand unique. I highly recommend because the Natives are licensed for permits to sell in Santa Fe. The jewelry is authentic and high quality stones and metals . I recommend paying with cash (service fee card) . I purchased quite a few pieces for myself and family for gifts.

I love this place the woman in the shop I'm not sure if she's the owner but is amazing and always…read moresuper helpful with jewelry repairs & her stuff she makes is beautiful. Highly recommend and I feel an overlooked shop in SF due to all of the other "tourist" jewelry shops in the area.

I have purchased several items from Gusterman's. They resized a ring and checked the stone…read more Beautiful pieces and helpful people!

This store is a wonderful treasure box. Beautiful jewelry, belts, décor…read more The owner was lovely to work with. And she gladly shares her knowledge. I easily spent an hour in this store. Lots to examine. Lots to want. I was here July 2020, a relaxed moment during covid restrictions.

Amy, the owner, Laura & Michael take service to a whole new level…read more Believe me, this store is a major find. They have an enormous amount of turquoise and sterling silver jewelry from various time periods for reasonable prices. I bought three pair of absolutely stunning earrings plus several pairs of hard-to-find sterling silver 'monster' earring backs. Michael did a magnificent job of restringing my orange coral squash blossom necklace. I had this done two years ago by Sun Country Traders. Whoever did the repair did it so tightly that it rolled every time I wore -- and it was months before I got it back. When I picked it up I noticed that and mentioned it to lady I was paying. She brushed my concern off and said it would be fine; it was just a new restring. It was on a chain; they do not stretch or settle. If you need your jewelry restrung, I highly recommend this shop!!! We'll be back on our future trips to Santa Fe.

Tresa made me a beautiful custom diamond ring. I went in unsure of what I wanted and she guided me…read morethrough designing exactly what I wanted. Could not be happier.

Best jewelry collection in town. Whenever I need a gift or something for myself, they always have…read morebeautiful pieces in the price range. An impressive assortment of beautiful jewelry that never fails to stun.

Most places have a lifetime warranty because they have a quality product. Not this place. Theirs is…read morea lifetime warranty because they will just make you send it back to get fixed after they do a bad job. I had my engagement ring 2 months before the resizing broke in two spots. I only wore the ring a couple times a week. Then I tried to contact them and they would only text and not actually call me back to talk to me.

Lots of Beautiful jewelry to see, staff was very friendly. Although we didn't purchase anything it…read morewas nice to look around at everything.

I've been to Santa Fe Silverworks several times and always find something I love there. Greg's…read moreDesigns are always unique and amazingly crafted. The jewelry in Santa Fe all starts looking the same. This jeweler really stands out among a lot of "cookie cutter" jewelers. There's not another silver artist in Santa Fe that compares. Will continue to buy from him.

Gregory makes the most beautiful silver jewelry I have ever seen. We have purchased multiple pieces…read more(2 rings, 3 bracelets and a necklace charm). All of his pieces are handmade and exquisite. He is one of the best silver artisans I have had the pleasure to do business with. Besides being a top notch silversmith, he is an affable man to converse with.

Joseph was extremely knowledgeable & very patient with us when we took some inherited silver and…read moreturquoise jewelry in to get an understanding of the value. He knew the tribe, approximate age and gave us a fair wholesale value. The shop is full of many treasures and will definitely return

I was sent a different pot from the one I bought It's a…read morecheap reproduction poorly implemented and not signed the same way