Walked in just browsing, and we left with two rings we'll keep forever. Sam took care of us - super…read moreeasygoing, knew his stuff, and never made it feel like a sales pitch. We picked out two gorgeous rings to celebrate our anniversary and the birth of our first daughter, and it actually felt meaningful - not like buying something off a rack. The whole shop feels curated instead of cluttered, with pieces that have real character. Prices felt fair too. We will be back the next time we're in Santa Fe.

Danny was amazing to work with. Helpful, knowledgable, and quick to answer my calls around delivery…read moreand care. We absolutely LOVE the gorgeous amethyst we purchased in Sante fe. We can not say enough about the beauty of this place. The picture does not represent the beauty well. There are citrine crystals growing on the amethyst as well.

Since we've moved to NM I've developed a taste for turquoise (among other things). Although I never…read moremuch of a buyer - I may find that one piece I just have to own. That brings me to Samsville. A Native American headdress in the window brought me in. To the wife's chagrin, The vintage (1930s ~ 1970s) turquoise jewelry and great conversation kept me there. There are 3 combined sales areas, the 2 largest has all the jewelry. There is some newer stuff. But I wasn't looking for bright & shiny. The vintage jewelry showed excellent craftsmanship and lots of patina. Prices? Couldn't tell you. I didn't look or ask. Sam was there and presented a wealth of info and historical info. There's more than just turquoise. I saw clothing items and pottery including vintage stuff too. So nothing bought this time. However we'll be back with buying on the mind. In a town with plenty Native trinkets geared towards tourists this is the real deal for someone looking for authentic vintage jewelry.

Great jewelry selection, fast delivery and always excellent service…read more I found them during a visit to Santa Fe and continue buy from them online.

Nice store with beautiful jewelry! Although we didn't purchase anything it was fun to look around…read moreand the lady working was super friendly!

My usual go to is Gold House. On the rare occasion they don't have it this is my second stop. It's…read moreok - they're in the same family, offerings are different. Entering this store brings you into a store seemingly out of place here. It would look more at home in places like Dallas, Houston, Beverly Hills, very upscale. A great selection of higher end watches and jewelry. The inventory here is quality at a much different price point. But I found what I needed at a nice price. It was a good experience - but one I expected.

Update on my October 16, 2025 Gold House review of the Turquoise and Diamond bracelet that broke…read moreTWICE within three weeks, and where the Gold House (which is affiliated also with Kenny Diva Diamonds and any Santa Fe jewelry store run by Suleiman Management) refused a refund per New Mexico Consumer Law. WARNING: An independent appraisal validated that the 18-carat gold band WAS NOT 18-caret gold. The Turquoise is not the MINED turquoise we were told by the Gold House; it is SYNTHETIC Turquoise which is easily made in the lab, and costs 50% to 70% cheaper. Thus, the (fake) appraisal that they gave me certifying the estimated value of the bracelet was FRADULENT. DO NOT SHOP HERE. . . . and BE CAREFUL of ANY jewelry store selling "authentic, mined" turquoise. Here are the facts: If you're comparing Santa Fe-area mined turquoise to synthetic turquoise, the differences are substantial: * Natural turquoise has geological authenticity, cultural significance, and collector value. * Synthetic turquoise is visually similar but lacks natural structure, rarity, and provenance. _ _ _ _ _ The presence of mined (natural) turquoise versus synthetic turquoise can dramatically change the appraised value of a bracelet--often by a factor of 5× to 50×, depending on quality, provenance, and craftsmanship. _ _ _ _ _ How Turquoise Type Affects Appraised Value 1. Natural, Mined Turquoise = Highest Value Appraisers place a premium on natural, mined turquoise, especially when it is: * From a known mine (Cerrillos, Sleeping Beauty, Kingman, Royston, Bisbee, etc.) * High-grade (dense, hard, vivid color, minimal matrix) * Untreated or minimally treated (stabilized is acceptable but lowers value somewhat) Value impact * A bracelet with high-grade natural turquoise can be worth thousands more than the same bracelet set with synthetic stones. * If the stones are from a famous mine, provenance alone can add 20-200% to the appraisal. _ _ _ _ _ 2. Stabilized Natural Turquoise = Mid-Range Value Most turquoise on the market is stabilized because natural turquoise is porous. Appraisers still consider stabilized turquoise real turquoise, but: * It is valued lower than untreated high-grade stones. * It is valued far higher than synthetic or reconstituted material. Value impact * Typically 40-70% of the value of high-grade natural turquoise. * Still considered legitimate and insurable as turquoise. _ _ _ _ _ 3. Synthetic Turquoise = Very Low Value Synthetic turquoise includes: * Resin-based imitation * Dyed howlite or magnesite * Reconstituted turquoise powder mixed with resin Appraisers classify these as non-gem materials. Value impact * A bracelet with synthetic turquoise may be valued only for the metal and craftsmanship, not the stones. * The turquoise itself may add little to no appraised value. * In many cases, synthetic stones reduce the appraisal by 80-95% compared to natural turquoise. _ _ _ _ _ Example of Real-World Appraisal Differences Imagine two identical sterling silver bracelets: Bracelet A: Natural, mined turquoise * High-grade stones from a known mine * Appraised value: $1,200-$3,500 Bracelet B: Synthetic turquoise * Resin-based imitation * Appraised value: $150-$300 (mostly metal + labor) Same design, same metal, same craftsmanship--but the stones change everything. _ _ _ _ _ Why Appraisers Penalize Synthetic Stones Appraisers look at: * Rarity * Authenticity * Market demand * Replacement cost * Cultural significance Natural turquoise checks all these boxes. Synthetic turquoise checks none. Even if synthetic stones look "perfect," they have: * No geological rarity * No mine provenance * No collector value * No resale market * No cultural or historical significance _ _ _ _ _ BE AN INFORMED CONSUMER. . . . DON'T GET RIPPED OFF by The Gold House. . . . or any affiliate!!!!

I'm absolutely thrilled with my Anniversary Ring from Santa Fe's Gold House! It's absolutely…read moregorgeous! Bara, the Sales Manager, was incredibly trustworthy from the very beginning. He was honest and reliable throughout the entire 4-6 week process. I quickly realized that Bara is incredibly professional, knowledgeable, and an expert in all things jewelry. His confidence put me at ease about letting Santa Fe Gold House, which is over 300 miles away from home, design my replacement Anniversary Ring based on just a description of my lost ring. When FedEx finally delivered my Ring, I was blown away. I'm completely satisfied and loving it!

They were very nice, honest and friendly to deal with. They also have a very good and unique…read moreselection of authentic Native American jewelry. Great overall experience!

FANTASTIC!! VERY knowledgeable and super friendly!!…read more These guys really, REALLY know their stuff. I've dealt with them three times in the past fifteen years or so - with deceased relative's "collections" - and some of my own. Great, fair prices. Vast selection. I cannot recommend them enough. Literally, one of the most reliable, reputable, and best businesses in Santa Fe. And they've been there a long time! HIGHLY recommended! (And I rarely say that!)

This shop has a great selection of art, beautiful jewelry, and accessories. Some new pieces and…read moresome vintage pieces. I believe all inventory is hand made. KhaliL showed me the concho belts in their collection and was very helpful in explaining the details of each belt. KhaliL was pleasant to work with and very knowledgeable. He was working in the store when I visited a year earlier and didn't purchase anything. This year he sold me a beautiful silver belt at a great price. I also met the owner Sal, who was very friendly and pleasant. He provided a cleaning cloth along with my belt purchase. Highly recommend.

Wonderful spot for local art and jewelry, of different styles and representations, including…read moreIndigenous pieces. Love it!

The selection of pieces wearable or simply to appreciate is wonderful. The owner is knowledgeable…read moreand has something to share regarding every item in the store. I bought a turquoise Buddha carving that I cherish. I will always visit and buy here when I'm in town. Love this store.

Wow! This is my favorite shop on the plaza. So many colors and a great selection of loose stones,…read morecrystals, jewelry and more. It was very clean and organized. Zoe and Gilda were so incredibly helpful and fun!

I understand things happen but it would be great if they answered their door, phone, email,…read moreInstagram. I've been trying and I will remain courteous but they have a Rolex and I need info. They called me back and I tried explaining I would update this review but the miscommunication was evident in what felt like a one sided conversation. Like I said, I UNDERSTAND THINGS HAPPEN but it went from some sort of fair/festival/event to a death in the family. Maybe it was both. Back story: originally I brought the Rolex in to be serviced had a great conversation with the gentleman who said it would take a couple of weeks at least to get the info from Rolex. When I heard back, I was just getting out of surgery and said I'd contact them back which is what brought about this review after multiple attempts at the store, voicemails, emails, Instagram messages. The 2 star review I originally put here was to gain attention hoping to get contact. I'm updating it now. I hope next time they can have someone put a sign on the door saying they had an emergency or were on vacation or anything other than leaving an open sign and not being open or responding.

The service in this wonderful family owned store was incredible! The son helped me out as I was…read morelooking to replace a beloved necklace my mom had bought 2 yrs prior at De Bella. He found exactly what my mom wanted & explained everything in detail about the piece to educate me. He even asked my mom if she was left or right handed so he could put the necklace clasp on the correct side for her. Perfection! He even looked up the current price of gold to make sure I was getting the best value. Helpful, honest & a beautiful selection. Overall great experience.