I just bought a car from Dave Rohe tonight (October 26, 2015). My first visit to Gem Mazda was on September 9th. I've made three trips to the lot. Once was literally just to try fitting carseats into several vehicles. I've also called three times and wrote two emails. Dave and the team knew for a fact that I wasn't going to buy anything until today at the earliest. Despite all of that, he never once tried to pressure me to buy a car while I was there. I hate car dealerships. I get extremely anxious just thinking about negotiating and being pressured. Dave knew that from the first time he saw me. I'm a meticulous person. I analyze things. I do my homework. I take six weeks to buy a car, and I'm certainly going to know the car inside and out before I sign anything. Luckily for me, Dave knows his stuff. He explained the entire history of Mazda during (one of a couple of) test drives. He told me all about how Mazda engineered their way into the upper echelon of consumer sedans. He pointed out how all the top car reviewers are putting Mazdas on their year-end lists, and told me where to verify his claims (you'd better believe I did). When I finally decided to pull the trigger, Dave was willing to stay 2 hours late to complete the sale...since I still had about a million questions. He never once looked exasperated or put out by my interrogation. He's done this before. I'm not the worst. I'm not even close to the worst. He gave examples to prove that I wasn't the worst. Before I came to Gem Mazda, I knew literally nothing about Mazdas. By the time Dave finished walking me through the process, I felt comfortable enough to recommend both the car and the dealership, and I've owned my Mazda3 for approximately 3 hours now. Go buy your next car from Dave at Gem Mazda. This has been the best car-buying experience I've ever had by a mile, and this is the 7th car-buying experience in my lifetime. He won't BS you. He won't try to pressure you. He won't accidentally lie to you due to something he doesn't know or conveniently forgot. This is the real deal. I'm not a paid shill, and I didn't know Dave personally before this experience. If you have questions, I'm on Twitter @bryancook. read more

Two years ago, I was introduced Dave Rohe at Gem Mazda and he converted me from a Honda guy to a Mazda enthusiast when I bought my first car from him just after I moved to Tallahassee. My first purchase from Gem Mazda, I purchased a great pre-owned 2009 Mazda 6. I fell in love with this car and the way it drove. Since then, I haved kept in touch with Dave and always get a friendly greeting when I come into the dealer for service. Everyone at Gem Mazda makes the car buying and owning expierence as best as it can be! Well, two years later, I purchased my first New Car! First place I went was Gem Mazda. Dave was once again awesome in the whole buying experience, found the car I wanted at the right price, a brand new 2015 Soul Red Mazda3 sedan. I couldn't be happier Dave, Chris, and Janice were excellent in the whole process as it felt more like a family experience than a buisness transaction. Gem Mazda will be my only place I recommend in Tallahassee for any of your car needs, whether it be a used or new vehicle, Dave Rohe at Gem Mazda is the go to guy!!! Thanks to Dave and the Gem Mazda team for a great buying experience! I couldn't be happier with my new Mazda3. ZOOM-ZOOM! read more

Went to Gem Mazda due to the fact that it was the only dealership within my driving distance parameters that went the distance in finding a new miata with a manual transmission that I would be allowed to test drive. I was contacted by David Rohe. I found him to be very knowledgeable, polite and understood that driving from Georgia my time was valuable. This mantra was echoed by all the staff at Gem. I picked up my new car yesterday and am, so far, very pleased. I am expecting the enjoyment I had with my old MG but without the mechanical problems and the lake of oil on my garage floor. If there was one downside in the experience it was not with Gem Mazda or the staff. I had placed my name on a notification list at Mazda for the Miata but was not notified that there was a early purchase program for the launch edition. The color combination on that edition was my first choice and David tried in vain to locate and secure one. read more

This dealership can be summed up with one word: AMAZING! The staff was extremely patient with me (as a first time Mazda buyer) and provided accurate information and expertise. The dealers are not just "car salesmen" as they treat your money almost as if it is their own and are not just focused on "making a sale". Full disclosure is always provided & the staff is honest. The longest part of the process is waiting on banks as the dealership itself is equipped with more than enough staff to get the job done quickly, all while maintaining the thoroughness and integrity of the sale. The process of buying a car can be tedious but the folks at Gem Mazda made it much easier! Brian Shaw, the salesman who relentlessly helped me find my Mazda3, is THE best! Chris K., Janice G., and Markus B. were also very instrumental in facilitating the process. Thank you to everyone! Summary: I DO recommend doing business here. read more

100% recommend my family and friends to Gem Mazda, particularly David Rohe who contacted me by email with all of his information so that I could contact him for what worked best for me. I felt very welcome and appreciated as soon as I walked in the door and did not feel pressured or rushed regardless of the time. David explained everything clearly and was patient with me being I was a bit nervous with my first own purchase. The dealership did not have the color I wanted but the staff found the car I was looking for and had it on site the next day. Definitely the easiest and most comfortable purchase I have made. David Rohe is the one to see. I have had 2 other Mazda Mazda3 before the one I purchased on Friday and have also always been very please with the service department. Quick and professional! read more

We had an excellent experience working with Devon at Gem Mazda. From start to finish, he was extremely professional, knowledgeable, patient, & respectful throughout the entire process. He made sure we were well taken care of, answered every question we had, & never once made us feel pressured or rushed into anything. Buying a car can sometimes feel stressful, but Devon made the experience smooth, comfortable & actually enjoyable. His customer service truly stood out, & you can tell he genuinely cares about helping his customers find the right vehicle for them. I truly appreciate all of his help & will definitely be recommending anyone looking for a vehicle to come to Gem Mazda and ask for Devon! read more

Several family members have switched from Toyota to Mazda over the last 5 years. They all love their cars. So, my wife and I considered checking out a Mazda for the first time. When we walked into Gem Mazda we met David Rohe. By far the best salesperson we have ever met. Very easy to talk to and very knowledgeable. We were treated with respect by the entire staff. Chris the Finance Manager was very nice. We compared the Mazda CX5 to Toyota Rav 4 and Honda CR7. The Mazda is by far the better car. We would recommend comparing these vehicles and believe you will make the same choice we did. And, You will love the friendly, helpful service you will get at Gem Mazda. read more

Recently purchased a Mazda CX-9 from GEM Mazda of Tallahassee. The purchase was one of the easiest transactions I've ever done. Everyone at GEM Mazda was very professional, especially salesman Nick Cessna! I drove a CX-5 and liked it, but thought I would rather have a larger vehicle, so Mr. Cessna suggested a CX-9, but I was sceptical about the power of a 4 cylinder engine. When I drove one, I was shocked with the performance of it. They didn't have the color of veh I wanted in stock, so Mr. Cessna found one at another dealership and had It delivered the next day! I'm so pleased with it. Thanks Nick Cessna for your patience and service! Rayford P. read more

We have been Gem Mazda customers since 2013 and use their service department for all our oil changes/routine maintenance. They are always courteous and complete the service within the hour and don't try to sell extra services. I 'hate' the car buying experience....you go to a dealership to look and are practically tackled by a salesman before you get out of your car. However, Gem Mazda is different, the salesmen are friendly, very knowledgeable, patient, and skilled in helping you find the car/features you really want (not what they want to sell). I have purchased 2 vehicles from Gem Mazda and highly recommend them. read more

We had been shopping around for a lease for a couple months and were lucky to find Dave at Gem Mazda. He helped us get the deal we wanted for the perfect car. We got there later in the day and by the time we had finished all the paperwork it was past closing, however, Dave took the time to show me all the features in the new car-synced the blue tooth, created all my "favorites," and gave me a basic explanation of the overall functionality. We never felt rushed and truly enjoyed our time at Gem Mazda. Excellent customer service from the moment we walked in the door, to the time we left! read more

I have purchased several vehicles from Gem Mazda. I love Mazda vehicles, because they are well made and fun to drive. Yesterday I bought a new Miata from Gem, and Dave Rohe was extremely helpful and very professional. I found the car I was interested in on the Gem Mazda website, talked to Dave on the phone a couple times about the car and my trade in, and had most of the details ironed out before I even drove to the dealership. Once we agreed on a price, the rest of the process went very smoothly and I was very pleased with the car. I highly recommend Dave and Gem. read more

I was very impressed by the friendliness of the entire staff, but especially my salesman, Brian Shaw and the finance manager Chris Koromvokis. In fact, the integrity and honesty of everyone made buying my car a pleasant experience. By accident, I had left some stuff in the car I traded and the staff was nice enough to get it returned to me. I love my Mazda CX-5 and am glad I returned to Mazdas. I bought my first Mazda when they were located with Palmer Harrell Buick. Thank you Brian and Chris and everyone at Gem Mazda for getting me to come back to driving a Mazda read more

I bought my first Mazda from this dealership and was very impressed with the customer service. Ben helped my wife and I every step of the way and Chris certainly went above and beyond to work everything out with the paperwork. Also, the car I bought was in pristine condition - even having been a used vehicle. No buyers remorse here! Thanks for all the help guys. I will certainly be back when it's time to purchase another vehicle. I may even have to make the drive from Thomasville, GA for my maintenance/repairs. read more

After leasing a few Mazda3's from Gem Mazda over the years, I decided to purchase a 2016 CX-5 Touring last weekend and couldn't be more pleased (again) with my experience. I worked with Dave - he was not only friendly and polite, but very knowledgeable and thorough when explaining the car features to me. He was also able to help me find the exact car I wanted within my budget. I'm so glad I'm going to remain a part of the Gem Mazda family and look forward to servicing my CX5 there in the future! read more

We've bought two cars from Gem Mazda and have used Gem Mazda's maintenance services on many occasions. The quality of the vehicles and service is exceptional. The staff at Gem Mazda is always helpful and accomodating, friendly and honest. Gem Mazda is the preeminent dealership in Tallahassee. We've bought and serviced vehicles at competing local and regional dealerships, and none of the competitors have come close to the quality of service provided by Gem Mazda. read more

I wanted to recognize salesman David Rohe for all his excellent assistance! I have horrible credit but he managed to get me in a beautiful Honda Civic. He was straightforward, honest and open with me. I highly recommend that you give him a visit and he'll do his best to get you in the car that you want and not just put you in any car. The finance manager was very helpful and nice as well. read more

Best car dealership in Tallahassee. Enrique was knowledgeable, friendly, and honest. Answered all my questions without being pushy. The dealership had a great selection of certified pre-owned cars and suvs, allowing me choice in mileage and colors. After visiting most of the car dealerships in Tallahassee, I purchased a CX-5 and couldn't be happier with my purchase. read more

While my wife and I didn't end up buying from Gem Mazda, I was very impressed with the way James and the staff conducted business. I felt very informed about the vehicle and my financial options and the vehicle itself was a joy to drive. While it didn't work out this time, I would not hesitate to return to Gem Mazda in the future. read more

Wonderful, magical people. I came in, freaking out about my current position with my current 2005 Mazda 3, told them what I could do, what I couldn't do, and what I needed. Within in a few hours, I was driving away in a brand new 2016 Mazda 3! I couldn't believe it. Thank you thank you so much, Markus and Chris!! read more