Middle aged, established, non-threatening, reliable, and more a relic of yesterday's economy than a harbinger of tomorrow. In these respects, Gap is a little like me.
I visited recently - for the first time in several years - because my partner needed jeans, and getting that perfect fit requires an entire afternoon and half a bottle of Advil.
Me? I mostly wandered the aisles aimlessly. I didn't need to try on 20 pairs because I already know exactly my ideal Gap khaki size and cut. I cycle through a couple more of these each year. Yes, I am a curmudgeon who religiously goes online to order two new pairs of Gap khakis every year to replace two worn pairs of Gap khakis. You want trendy and bold? Find a young person. read more