My guess is that Cassi Manner believes that since she is a pseudo-influencer on Instagram that it automatically makes her a Social Media/Digital Marketing expert. There are, of course flaws in this logic.
1. Not everybody whom she takes on as a client drives clicks through bikini pictures (not that there is anything wrong with this, even in Cassi's case).
2. The talent quotient between becoming successful solely through posting bikini pictures on Instagram and understanding the nuance of digital marketing in a commercial enterprise is wide.
When you first speak with Cassi, she gives you the Irving Rosenfeld in "American Hustle" routine - she doesn't know if you would be a good fit ... for her. But, surprise, you ALWAYS are going to be a good fit if you can cough up the $5,000 a month. And she then of course purports to be an expert in your field of business.
The reality is (and perhaps this is good, I don't know), Cassi does very little. This is all outsourced to other people throughout the country. Again, there isn't anything wrong with it, but when you have disparate persons not working together on a cogent strategy - and there is seemingly zero leadership (Cassi), you aren't going to get the result you want.
Thus, predictably, the "discovery" phase of the engagement will take three months and absolutely nothing will happen in terms of actual marketing. Most competent digital marketing professionals can handle the "discovery" in an afternoon. Nevertheless, you will be passed around her various sub-contractors to have needless conversations that rehash the same information you provided Cassi but seemingly she was too lazy to forward.
Eventually, when Cassi realizes that she can literally offer you zero benefit, she will send you a two-line email informing you that you are not a good fit for her company and are no longer afforded the distinct honor of paying her $5,000 per month (for nothing). Note that this email will come 3-4 months following you hiring her, during which time nothing has happened on any level whatsoever other than you having lit $20,000 on fire.
Her instagram is a good follow; Cassi preaches all this self-love and kum ba yah nonsense. She should perhaps stick to that and pimping skin care products instead of misrepresenting herself to small businesses. read more
