I know I'm dating myself here, but I remember a time when stores like Sam Goody, The Wiz, Suncoast and Kay Bee all stood alongside FYE locations. I admit I was more of a Suncoast guy when it came to buying media, but if there was an FYE nearby I'd stop into it for fun. When I saw the FYE signage in Menlo Park mall I definitely wanted to check it out partly out of nostalgia than anything else. Interestingly, they've dropped the acronym logo (F.Y.E., which stands for "For Your Entertainment) and it's just "FYE" now.
FYE is not quite the spectacle of its predecessors. Its layout is basically a large rectangle with shelves on the outer edges and islands in the middle with the cashier counter off to the left in the middle. Its "decor" mostly relies on the various T-shirts and product package art on display throughout the store. This is not terrible, mind you. They have a wide selection of products so there's a lot to catch your eye, but I do remember their older format focusing a bit more on the decor of the store itself.
To be honest, I'm kind of shocked FYE still exists (then again, I can say the same for Gamestop). In the old days it had a heavy focus on media (CDs, DVDs, VHS tapes etc.), but to adapt and survive in the modern era they have diversified. They are now more of a pop culture store including media (Blu-Rays, Vinyl etc.), toy store (action figures, Hot Wheels etc.), apparel shop (T-Shirts mostly) and even snack store (candy, chips etc.). What I have been surprised about is that over the past two years, they have begun to carry *more* product and diversify. Seriously, 3-4 years ago the store looked mostly empty, the air smelled stale and it looked like it was getting ready to close. Now it looks like a store with some life to it, and that's a good thing. Malls need more shops like this! It can't all be about over-expensive clothing and electronics.
Much to my surprise, during my last two trips to this store I have found toys I have looked for at other stores like Target but never found. One was a Transformer, the other was a Hot Wheels car, so I make this a regular stop now when I'm in the mall.
The staff members I've dealt with are friendly and efficient but I do feel bad for them. During both of my last visits the entire store is seemingly staffed by one person only and that's a lot to put on one person.
This is a fun stop that is quite different than most stores in the mall. Definitely worth dropping by! read more