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    FreeForm Coffee Roasters

    4.6 (196 reviews)
    Closed 7:00 am - 2:00 pm
    Updated 3 months ago

    FreeForm Coffee Roasters Photos

    FREEFORM COFFEE ROASTERS ATMOSPHERE

    What's the vibe?
    Moderate noise
    Good for working

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    Mocha
    Amanda K.

    This place is very busy. We came around 8:30 and there was so much people waiting for their orders. My husband got the mocha and he said it was good. They also have merch in the back. The door is pretty small so if there is a line you have to squeeze out because some people don't want to move out of the way.

    Outdoor view, front entry
    Jordi Z.

    Great indoor space, super clean and friendly staff, and perfectly located just outside of Tlaquepaque. They open pretty early too, for those who enjoy a good sunrise hike. The seasonal syrup flavors seem to be a local favorite, we got a hot cardamom spiced latte and marshmallow macha latte, but the matcha was a bit bitter and clumpy. Still worth the visit, and they have several comfy seating options indoors & outside if you wanted a place to meet with a friend or do some work.

    Chai Latte
    Ashley H.

    Best coffee experience while in Sedona. I dropped by on Presidents' Day morning and there was a substantial line when I arrived. Parking was still available which was nice. The line for coffee went pretty fast and the cashier that took our order was all good vibes. Getting our order was quick too; I think there were 3 baristas making orders. I was able to try their latte and iced chai. Chai was the right amount of sweetness; I had tried The Chai Spot and enjoyed this more. Latte was great as well! I don't know if they rotate their beans, but the coffee they pick was not too sour for me. Overall, a great coffee spot if you are in the Sedona area!

    Hot salted maple latte was amazing!
    Christine L.

    We were here for 3 days and came here every morning for all 3 days. The nicest barista, the silkiest specialty lattes. It was the perfect hot cup of warmth to start the morning. We LOVED the hot salted maple latte and highly recommend it.

    Inside
    Han C.

    What a cute coffee shop located in Sedona! My husband was looking for some good third wave coffee and found this place. He had the pour over while I had the London Fog as the non coffee drinker. This place is constantly busy - we were there for close to an hour - hour and a half on a Sunday morning and there always was a line. I appreciate that if you order for here they give you your drink in a mug. I really loved my London Fog as it wasn't too sweet! Price seems on par for the specialty coffee. I can't recommend this place to study/meet up as the inside is very small and has only enough seating for 15 people at most but we were able to snag a table after waiting for about 10 minutes. They also have a balcony upstairs with a couple 2 seater tables outside. Parking is free in the front and on the side.

    Hot Cinnamon amaretto Latte with Almond Milk and 2 extra shots of Espresso
    Cherokee W.

    We passed by this coffee shop several times over the weekend and noticed it always had a line out the door, so I knew it had to be worth a stop. When we finally went in, the inside was super cute, aesthetically pleasing, and very clean. It had a cozy, welcoming atmosphere, and despite being busy, it didn't feel chaotic. We visited late in the morning, around 10:30 a.m. The line wasn't too long at that point, but the shop was still packed with people waiting on their orders, and most of the tables were full. It definitely seemed like a popular spot with both locals and visitors. I ordered a seasonal latte, a hot cinnamon amaretto with almond milk and two extra shots of espresso. The espresso was perfectly brewed with no burnt or bitter taste, which I always appreciate. The amaretto flavor came through a bit stronger than the cinnamon, but overall the latte was smooth, flavorful, and really enjoyable. It's easy to see why this place stays busy. Between the atmosphere and the quality of the coffee, it's definitely somewhere I'd stop again to try something different on the menu.

    Outside
    Amanda M.

    Great coffee, cute shop and friendly staff! Stopped in for my morning latte and got the Blackberry cobbler latte. Shot was great and they lightly sweeten it. Def recommend for a nice latte and chill atmosphere.

    Joanne H.

    Super chic and clean coffee shop! I tried their chai and it's extremely flavorful! Also barista was patient and knowledgeable to their products! Can't wait to come back and try other drinks!

    Latte.
    Donald M.

    Nice find on my way through Sedona. Coffee was great and the staff was very friendly. Being from Ca I thought their pricing was very reasonable.

    Menu
    Sue B.

    This is a very nice coffee roaster. They made a very nice latte and after chatting with them, said they could make me a breve if I ask. We didn't see any pastries or food so I think it's coffee only. They also had a nice selection of beans available.

    Entrance
    Derek L.

    Wonderful spot for a coffee! Super friendly staff, quick service, great options and a cozy vibe with some good seating options. Would definitely recommend!

    Two seasonal specials: marshmallow matcha and cinnamon amaretto latte with a cheese danish
    Marie E.

    Such a fun tucked away coffee shop that is certainly no secret! This shop is always buzzing with people, staff seems to enjoy their day, and lots of great places to sit - comfy chairs, little tables, or belly up to the coffee bar! Also their merchandise is great!

    Flat white

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    Great Ethiopian. If you like fresh beans, it's a must to buy some bags. I bought two and wish I would have gotten more.

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    FreeForm Coffee Roasters Reviews in Other Languages

    Ask the Community - FreeForm Coffee Roasters

    What type of milks do they offer?

    Hello! We offer organic dairy options, oat milk, almond milk and sugar-free almond milk. Hope you can swing by!

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    4.5(820 reviews)
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    These are very nice donuts. These are also very good looking donuts. They have a lot of options…read moreand some of them are quite creative. They tasted very fresh. Now, there may be a line and the line may be out the door because this is a small shop and it is very popular. The line moves quickly, so never fear. You should fear that they might sell out of your favorite donut if you don't get here quickly. They have people waiting outside even before they open. I am no donut expert but there is no question these donuts look good and taste good. But in my experience, the cheapo donuts you can get from the random immigrant-owned shops in just about every city also taste good for about half the price or even less. But these are very nice looking and good tasting donuts, don't get me wrong. They have signs here and there inside the store indicating this place is a Top 100 or even a Top 50 donut shop in the country, I guess. I don't know how you rank donut shops but hey, maybe they are. They have cool t-shirts and other merch for sale here, too. This is a very solid donut shop, if that's your jam or jelly.

    While on vaca, gotta hit a sweet spot, and this place was featured on a few You tube travel…read morebloggers' videos that I watched. We made sure to arrive early and pick up on our way to the Grand Canyon. Around 730am ish their supply was excellent - they had lots of classics and specials as well with catchy names : D We opted for a few classics and my fave - the Apple fritter. I like to taste test everywhere we visit. My first impression- thin and crispy with a sugar glaze on top. First bite- I loved the thin and crispy outer texture , tasted the sugar glaze and cinnamon, but where were the apple pieces or chunks? A little disappointing. Maple was good. They sell their own brand merchandise and hot/cold drinks. There are a few tables to sit at inside and outside. Located in a small strip mall, parking was ample.

    Photos
    Sedonuts And Coffee - The vortex with pecans is out of this world

    The vortex with pecans is out of this world

    Sedonuts And Coffee - Yes, there will be a line, but it moves quickly and it is WELL worth the wait. Also, the view is stunning.

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    Sedonuts And Coffee - Chocolate frosted bar, toasted coconut, and it's nutty

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    Cuptown - Blueberry Muffin Latte

    Cuptown

    4.5(289 reviews)
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    Early morning latte runs are best with smooth foam and toasty espresso. My man at uptown delivered…read more Lattes and chai were awesome. Just happened to be the first day of for the French Toast Latte- so we had to try it out. So happy I did. Delish! Art covers the walls with coffee bean burlap sacks as the register facade. Authentic, welcoming and smelled great. Check this place out. They open earlier than some of the other coffee shops around and have what you need for real espresso and latte drinks.

    If you want to see how surprisingly rare it is to get coffee at the right temperature, just visit a…read morefew coffee shops these days. Lukewarm. Scalding. Somehow both at once. And then there's Cup Town Coffee in Sedona, Arizona, quietly getting it exactly right. Let's start there. The coffee was brewed and served at the perfect temperature. Not "wait ten minutes before you can sip it" hot. Not "did this sit on the counter?" warm. Just right. Bravo. It feels like such a small thing until someone nails it, and they absolutely did. We ordered the Cupid's Mocha, a dark chocolate and strawberry combo that could have gone very wrong in lesser hands. Instead, it was rich, balanced, and just sweet enough without feeling like dessert in a cup. Chocolate forward with a subtle strawberry finish. It tasted intentional. Thoughtful. Like someone actually cares about what lands in the mug. We took our drinks outside, grabbed a seat, and soaked in that ridiculous Sedona mountain view. And honestly, what's better than sitting next to the person you love, sipping a perfectly made mocha, staring at red rock formations that look like they were painted by someone showing off? Five stars. Great coffee, perfect temperature, and a view that makes you want to cancel the rest of your day. Cup Town gets it right.

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    Cuptown - S'mores latte

    S'mores latte

    Cuptown - Sitting area

    Sitting area

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    Big Park Bakery - Best Chai in town!!

    Big Park Bakery

    4.6(51 reviews)
    5.5 mi

    My family went back in October and absolutely loved it. Ended up going 3 times in our week long…read moretrip. Staff is super nice and the pastries are amazing. super cute place!!

    If you ever wanted to feel immediate joy upon walking into a bakery, just head to Big Park Bakery…read morein Sedona. First, wow. And I don't throw that around lightly. From the second you walk through the front door, you're greeted by a glass case full of pastries that honestly belong in an art gallery. Every single one looks like it was styled for a magazine shoot. It's almost rude how good everything looks. The staff? Absolute pros. Friendly, warm, and genuinely happy to help. Their recommendations were spot on, like they knew exactly what kind of morning we were trying to have. My wife ordered the Campfire Latte, and it tasted as good as it looked. Unfortunately, in a move that will live in family history, she knocked the entire thing over within minutes. Full spill. Total latte catastrophe. But here's where this place really shines. The staff immediately jumped into action, cleaned everything up with smiles on their faces, reassured her it was no big deal, and made her a brand-new one at no charge. That kind of kindness sticks with you. I went with the carrot cake muffin, and I'm not exaggerating when I say it transported me straight to taste heaven. Perfectly moist, balanced, just unreal. We also grabbed the cherry cheesecake croissant, which absolutely hit the spot. Flaky, rich, just the right amount of sweet. This place isn't just baking, it's creating edible happiness. And then there's the setting. Sitting back with a great cup of coffee, staring out at those breathtaking Sedona red rocks, everything just slows down. Coffee has never tasted so peaceful. Big Park Bakery isn't just a stop for pastries. It's an experience. And one we'll gladly repeat. This spot is my new happy place!!!

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    Big Park Bakery - So delicious!!

    So delicious!!

    Big Park Bakery - So many delicious choices...it was hard to choose!!

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    FreeForm Coffee Roasters - coffeeroasteries - Updated May 2026

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