FreeForm Coffee Roasters
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Super busy on Sunday morning, this is the place to be. I got a London fog latte. There are seats inside and upstairs. The view upstairs is so gorgeous. They have some pastries like croissants and muffins but no full meals. You are walking distance to the Tlaquepaque area. My friend got a matcha and enjoyed it. Great morning spot and I will definitely be back
FreeForm Coffee Roasters was saved in the bookmarks for a caffeine fix on this Sedona getaway. They have a curated coffee menu, along with some matcha and tea options. One thing to get are those delicious pastries staring at you in the counter, specifically, their chocolate croissant. Once that thing was toasted, it was the perfect amount of flaky, buttery, and chocolate in every bite. Can't miss that one. My Salted Maple Latte was a little more on the salted side, so I didn't know if I thoroughly enjoyed that one. Their matcha is decent, but probably the best they have for a matcha option. I only know this because they use Mizubi matcha powder, and I've used that one in the past at home. The service was friendly, and I would suggest FreeForm for all the beverage options and a quick bite.
When the locals tell you this is the best coffee in Sedona and a must stop when you're visiting, you listen. Because I fell in love at first sip here. Their coffee was like heaven in a cup. I struggled to stop myself from chugging the whole thing just so I can enjoy my drink more. Heck, I should've just bought another one! What we tried: Iced Hazelnut Mocha Latte (seasonal special) - 5/5 Strawberry Matcha Latte (seasonal special) - 4/5 Dirty Chai Latte - 4.5/5 They have *THE BEST* hazelnut mocha latte I've ever had, and I've had a lot of them since it's pretty much my favorite coffee flavor combination. I would have 20 cups of it if I could. Or take some home with me and keep gallons of it in our freezer just so I can have it everyday. Because it absolutely hit all the right notes for me. The strawberry matcha latte was good, but I didn't taste much strawberry, and I personally prefer my matcha latte to have a little bit of sweetness--like a good balance of earthy and sweet--but this wasn't sweet at all. Their dirty chai, on the other hand, was like a warm hug on a cold day. It had the perfect blend of spiciness, sweetness, and creaminess with an extra kick of caffeine. I can definitely see now why people consider this as the best coffee shop in town. I know I'll be coming back and getting my coffee here every time we visit Sedona!
I've been hoping to find an amazing local roaster since we came into town and Freeform was the one to beat. Hidden away in Sedona this beautiful picturesque coffee shop is 100 percent the best shop i visited on my trip to AZ. The espresso is excellent, and the drinks are complimented by that. I got 4 drinks in total, iced americano salted maple hazelnut mocha and a cortado. All of them were fantastic, though my personal favorite was the salted maple latte. Unlike most places, the maple is pre salted so the amount of salt in the drink is always consistent. This is a huge bonus because you don't have to wonder if it will be too salted. The have a variety of different coffees available to purchase which all smelled incredibly delicious. This is one place that you need to go to if you're ever in Sedona. 10/10
This place is very busy. We came around 8:30 and there was so much people waiting for their orders. My husband got the mocha and he said it was good. They also have merch in the back. The door is pretty small so if there is a line you have to squeeze out because some people don't want to move out of the way.
Best coffee experience while in Sedona. I dropped by on Presidents' Day morning and there was a substantial line when I arrived. Parking was still available which was nice. The line for coffee went pretty fast and the cashier that took our order was all good vibes. Getting our order was quick too; I think there were 3 baristas making orders. I was able to try their latte and iced chai. Chai was the right amount of sweetness; I had tried The Chai Spot and enjoyed this more. Latte was great as well! I don't know if they rotate their beans, but the coffee they pick was not too sour for me. Overall, a great coffee spot if you are in the Sedona area!
Great indoor space, super clean and friendly staff, and perfectly located just outside of Tlaquepaque. They open pretty early too, for those who enjoy a good sunrise hike. The seasonal syrup flavors seem to be a local favorite, we got a hot cardamom spiced latte and marshmallow macha latte, but the matcha was a bit bitter and clumpy. Still worth the visit, and they have several comfy seating options indoors & outside if you wanted a place to meet with a friend or do some work.
What a cute coffee shop located in Sedona! My husband was looking for some good third wave coffee and found this place. He had the pour over while I had the London Fog as the non coffee drinker. This place is constantly busy - we were there for close to an hour - hour and a half on a Sunday morning and there always was a line. I appreciate that if you order for here they give you your drink in a mug. I really loved my London Fog as it wasn't too sweet! Price seems on par for the specialty coffee. I can't recommend this place to study/meet up as the inside is very small and has only enough seating for 15 people at most but we were able to snag a table after waiting for about 10 minutes. They also have a balcony upstairs with a couple 2 seater tables outside. Parking is free in the front and on the side.
22 days ago
20 days ago
Taste - Disgustingly Bitter, additives flavorless... Volume - the excuse given when you ask why methods used to enhance flavor aren't followed... Value - None, maybe to say you had coffee in Sedona? But I couldn't drink it past the first try! So definitely none! Wouldn't recommend if it was the last coffee stop for days! A gas station drip coffee has better flavor! read more
1 month ago
I had the hazelnut iced latte with almond milk and it was incredible. I'm definitely a coffee snob, so this made me so happy. I love supporting independent coffee shops, and this one did not disappoint. My little brother had a muffin, and my parents ordered pour-over coffee--they loved it too. The barista was so sweet and outgoing. When she wasn't making drinks, she took the time to chat with me and my mom and even shared some local spots to check out away from the crowds. Overall, one of my favorite coffee experiences. The inside was also very clean and cozy to just sit and relax. read more
Super busy on Sunday morning, this is the place to be. I got a London fog latte. There are seats inside and upstairs. The view upstairs is so gorgeous. They have some pastries like croissants and muffins but no full meals. You are walking distance to the Tlaquepaque area. My friend got a matcha and enjoyed it. Great morning spot and I will definitely be back read more
5 days ago
The coffee + pastries here are elite. I ordered a cardamomy latte with oatmilk + a gf carrot cake muffin to share with my husband. The muffin was still warm 12/10 read more
FreeForm Coffee Roasters was saved in the bookmarks for a caffeine fix on this Sedona getaway. They have a curated coffee menu, along with some matcha and tea options. One thing to get are those delicious pastries staring at you in the counter, specifically, their chocolate croissant. Once that thing was toasted, it was the perfect amount of flaky, buttery, and chocolate in every bite. Can't miss that one. My Salted Maple Latte was a little more on the salted side, so I didn't know if I thoroughly enjoyed that one. Their matcha is decent, but probably the best they have for a matcha option. I only know this because they use Mizubi matcha powder, and I've used that one in the past at home. The service was friendly, and I would suggest FreeForm for all the beverage options and a quick bite. read more
When the locals tell you this is the best coffee in Sedona and a must stop when you're visiting, you listen. Because I fell in love at first sip here. Their coffee was like heaven in a cup. I struggled to stop myself from chugging the whole thing just so I can enjoy my drink more. Heck, I should've just bought another one! What we tried: Iced Hazelnut Mocha Latte (seasonal special) - 5/5 Strawberry Matcha Latte (seasonal special) - 4/5 Dirty Chai Latte - 4.5/5 They have *THE BEST* hazelnut mocha latte I've ever had, and I've had a lot of them since it's pretty much my favorite coffee flavor combination. I would have 20 cups of it if I could. Or take some home with me and keep gallons of it in our freezer just so I can have it everyday. Because it absolutely hit all the right notes for me. The strawberry matcha latte was good, but I didn't taste much strawberry, and I personally prefer my matcha latte to have a little bit of sweetness--like a good balance of earthy and sweet--but this wasn't sweet at all. Their dirty chai, on the other hand, was like a warm hug on a cold day. It had the perfect blend of spiciness, sweetness, and creaminess with an extra kick of caffeine. I can definitely see now why people consider this as the best coffee shop in town. I know I'll be coming back and getting my coffee here every time we visit Sedona! read more
1 month ago
I've been hoping to find an amazing local roaster since we came into town and Freeform was the one to beat. Hidden away in Sedona this beautiful picturesque coffee shop is 100 percent the best shop i visited on my trip to AZ. The espresso is excellent, and the drinks are complimented by that. I got 4 drinks in total, iced americano salted maple hazelnut mocha and a cortado. All of them were fantastic, though my personal favorite was the salted maple latte. Unlike most places, the maple is pre salted so the amount of salt in the drink is always consistent. This is a huge bonus because you don't have to wonder if it will be too salted. The have a variety of different coffees available to purchase which all smelled incredibly delicious. This is one place that you need to go to if you're ever in Sedona. 10/10 read more
This place is very busy. We came around 8:30 and there was so much people waiting for their orders. My husband got the mocha and he said it was good. They also have merch in the back. The door is pretty small so if there is a line you have to squeeze out because some people don't want to move out of the way. read more
5 days ago
Best coffee experience while in Sedona. I dropped by on Presidents' Day morning and there was a substantial line when I arrived. Parking was still available which was nice. The line for coffee went pretty fast and the cashier that took our order was all good vibes. Getting our order was quick too; I think there were 3 baristas making orders. I was able to try their latte and iced chai. Chai was the right amount of sweetness; I had tried The Chai Spot and enjoyed this more. Latte was great as well! I don't know if they rotate their beans, but the coffee they pick was not too sour for me. Overall, a great coffee spot if you are in the Sedona area! read more
Great indoor space, super clean and friendly staff, and perfectly located just outside of Tlaquepaque. They open pretty early too, for those who enjoy a good sunrise hike. The seasonal syrup flavors seem to be a local favorite, we got a hot cardamom spiced latte and marshmallow macha latte, but the matcha was a bit bitter and clumpy. Still worth the visit, and they have several comfy seating options indoors & outside if you wanted a place to meet with a friend or do some work. read more
What a cute coffee shop located in Sedona! My husband was looking for some good third wave coffee and found this place. He had the pour over while I had the London Fog as the non coffee drinker. This place is constantly busy - we were there for close to an hour - hour and a half on a Sunday morning and there always was a line. I appreciate that if you order for here they give you your drink in a mug. I really loved my London Fog as it wasn't too sweet! Price seems on par for the specialty coffee. I can't recommend this place to study/meet up as the inside is very small and has only enough seating for 15 people at most but we were able to snag a table after waiting for about 10 minutes. They also have a balcony upstairs with a couple 2 seater tables outside. Parking is free in the front and on the side. read more
4 months ago
We were here for 3 days and came here every morning for all 3 days. The nicest barista, the silkiest specialty lattes. It was the perfect hot cup of warmth to start the morning. We LOVED the hot salted maple latte and highly recommend it. read more
This is a very nice coffee roaster. They made a very nice latte and after chatting with them, said they could make me a breve if I ask. We didn't see any pastries or food so I think it's coffee only. They also had a nice selection of beans available. read more
5 months ago
We passed by this coffee shop several times over the weekend and noticed it always had a line out the door, so I knew it had to be worth a stop. When we finally went in, the inside was super cute, aesthetically pleasing, and very clean. It had a cozy, welcoming atmosphere, and despite being busy, it didn't feel chaotic. We visited late in the morning, around 10:30 a.m. The line wasn't too long at that point, but the shop was still packed with people waiting on their orders, and most of the tables were full. It definitely seemed like a popular spot with both locals and visitors. I ordered a seasonal latte, a hot cinnamon amaretto with almond milk and two extra shots of espresso. The espresso was perfectly brewed with no burnt or bitter taste, which I always appreciate. The amaretto flavor came through a bit stronger than the cinnamon, but overall the latte was smooth, flavorful, and really enjoyable. It's easy to see why this place stays busy. Between the atmosphere and the quality of the coffee, it's definitely somewhere I'd stop again to try something different on the menu. read more
Such a fun tucked away coffee shop that is certainly no secret! This shop is always buzzing with people, staff seems to enjoy their day, and lots of great places to sit - comfy chairs, little tables, or belly up to the coffee bar! Also their merchandise is great! read more
4 months ago
FreeForm Coffee Roasters was my favorite stop in Sedona! We arrived right when they opened on a Saturday morning, and there was already a line forming outside the door. The interior was bright and modern, with limited seating and some merch for sale. I ordered an iced Salted Maple Latte off their seasonal menu, and an iced Vanilla Rose Latte for my friend. I also got a Cheese Danish, which was super tasty. The outside was nice and flaky, and I appreciated the generous amount of filling. Service wasn't the fastest, but they were quite efficient considering how busy they were. My Salted Maple Latte was tasty and very strong, and I loved how my friend's Vanilla Rose Latte came with tiny rosebuds inside - so cute! They also had the cutest stickers, so I had to buy myself one of those. Would return! read more
If you're looking for a solid coffee shop in Sedona - come here! The vibes were great, the coffee was excellent and tasty, and the service was helpful. Ordered their cinnamon roll latte, pour over with notes of strawberry, and a pillowy croissant. Highly recommend! read more
Coming from the NW we get nervous trying new coffee shops but this one did not disappoint. We enjoyed a cinnamon roll latte on ice and a salted maple bar latte on ice. They were not overall sweet and well balanced in flavor. They were a little more pricey than back home but otherwise great experience! read more
Vibey coffee shop with great energy. They offer two different types of beans for espresso - i went with the single origin Colombian vs the fruity note blend. Sit at the bar and enjoy the moment. I went to the cafe after a hike to the 7 Sacred Pools and coincidentally sat next to someone who lives near the trailhead. We got to talking and he showed me a video of the river formed by the storms behind his property. Glad i wasn't caught in that! The cafe was busy, and loud so be prepared to adapt in csse you were looking for a quiet place. read more
2 months ago
2 months ago
10 months ago
Stellar coffee drinks, cute space and great service. Their baristas know how to sling a great espresso! Some indoor seating and outdoor seating. Parking lot next to the business (free). read more
Loved this spot!! Had to stop by for a coffee break after a race in Sedona!! Super cute inside with a decent amount of seating, and easy parking if you get there early enough. It is popular!! I'd recommend going earlier to beat some of the lines. Service was also very friendly. I ordered a hot mint matcha latte which was super delicious. My friends got one of the winter special lattes and a London fog. All drinks were super delicious and if I lived here I'd come everyday. read more
Staff was nice but unfortunately this latte was not great. It was so milky and you can barely taste the espresso. Husband got a lavender honey latte and it was the worst I've ever had. It was even lighter in color than the one I had. It's too bad because it smelled great in there. read more
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More info about FreeForm Coffee Roasters
411 State Route 179
Ste 7
Sedona, AZ 86336
Directions
(928) 800-2885
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https://freeformcoffee.com
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What type of milks do they offer?
Hello! We offer organic dairy options, oat milk, almond milk and sugar-free almond milk. Hope you can swing by!
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FreeForm Coffee Roasters - coffeeroasteries - Updated July 2026
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