I have been to Fred's several times. This last visit was disappointing. The staff could stand to be a little more helpful and welcoming.

If I could give this place a zero star rating, I would have. We stopped in while up there playing mini golf because I wanted to help the local economy, and get a gift for my friend. The guy at the cash register was noticeably rude. He must've thought we were tourists --ha! Joke's on him! -- because he appeared to dislike visitors. Anyhow, get anything you need BEFORE you go up to Beech Mountain. This business does not deserve any money coming in. They have a reputation of being horrible -- look through the reviews. AND it's not just that horrible man at the desk today. WOW... Bless it! read more

Amazing is just the start. Great old fashion comfort food. Nothing but stick to your ribs goodness. Get yourself the breakfast club. Bacon, Sausage w/ gravy with Egg and American cheese. Pro-tip: get the bacon well done. Fred's- If it ain't here you don't need it. read more

Fred's General Mercantile - Breakfast CLUB Sandwich. - Grocery Near Me - Beech Mountain, North Carolina

Wednesday, January 14, 2026 @ 2:47-2:58pm 2 people working. No hello or welcome in. No acknowledgement whatsoever. No "can we help you?" There was no interaction at all until he scanned my items and told me the total and said to tap to pay here. Are they ok? Did something happen that we weren't aware of? From my experience being in Avery and Watauga counties, I have experienced very friendly locals and all the restaurants, shops and pet store were all very nice and super friendly people. So please enlightened me. Thank you! read more

Fred's General Mercantile - Grocery Near Me - Beech Mountain, North Carolina

It's a great general store that's close to the mountain - we were able to get plenty of food for our airbnb plus they had rentals, some Beech mountain merch, & other supplies. The guys working the counter seemed pretty pissed that people wanted to shop there? lol. We went there twice during our stay and both times felt like we were a bother even though we were buying a good bit of stuff. If you don't mind their attitudes then it's a great spot! read more

Nice people, yummy bfast buffet - potatoes are amazing! Bacon is good. Cute in a mountain town.

Love this place! It's your old town Mercantile that has awesome home made fudge. The restaurant downstairs has great food and you cant go wrong with the tuna melt. read more

Cool looking store. Beware they will tell you they have a product, when I purchased it and opened the box it wasn't in there the cashier didn't offer a refund/ let me return. Wouldn't recommend. read more

This is the second time trying this joint. My wife an I had ice cream that they literally scraped the side to get 1/2 cup and charged $3. It took 30 seconds to realize that they rely on tourists and the fact that you are only there for a finite time. Thus they render shitty service and very poor quality food at a price I am a home owner on Beech. If you can go anywhere else, do so. Stop before you get to the top!!!!! read more

Most everyone knows you can get all of what you need, but did you know that also includes notary services? Just before our trip here, our realtor notified us of our home closing date. Being that was July 3, no one would even talk to us to get these documents signed before the holiday. We brought our documents dd with us to NC in hopes we would find some kind, willing, souls to help us close on one house. Over the weekend, I reached out to a few notaries, realtor offices, and even attorneys. That have us a few leads but nothing definite. My dad recommended we try Fred's- "they have and do everything! As parents usually are, he was correct. We dropped in on Sunday and were told to come back Monday during working hours. We arrived mid day Monday and the manager stopped what he was doing to notarize our documents, even asking those managing the front desk to sign as witnesses. We are ever so thankful this is done! To top things off, they even have a UPS drop off location which saved us a trip to Banner Elk. Thank you SO very much for your kindness and expertise! Now we have a great story about how we sold our FL house in Beech Mountain, courtesy of Fred's! read more

They got everything you need man. Not much else I can say other than that and that the prices are pretty good.

Awesome outdoor dining area. Breakfast was well portioned. Service well just kinda meh with a grumpy cashier but it was Monday. read more

Fred's General Mercantile - Outdoor seating. - Grocery Near Me - Beech Mountain, North Carolina

Nice General Store with excellent prices on many items. There are many food and drink items as well. Stop in when you're in the area. read more

Fred's General Mercantile - Grocery Near Me - Beech Mountain, North Carolina

Fabulous place....a real "find".... They have everything you never knew you needed and then some....it's the kind of "old fashioned " feel in today's world..... Could spend hours just browsing. read more

Fred's is a great atmosphere with everything you need on Beech Mountain. They have Beech Mountain apparel, hardware, groceries and everything you need on mountain at affordable prices. My family has visited Fred's for decades. You can also eat a tasty and affordable breakfast or lunch downstairs at the deli where the food is yummier than other poor options like White Wolf/Holy Smokes where food and service aren't as good. Get your snowboards/ski rentals at Fred's downstairs (where they also have clothing) for affordable/quality equipment. Fred's rentals are better than places like White Wolf where equipment tends to heavily scratched/beat up, and bindings gets stuck constantly throughout day, ruining snowboarding experience. Management at White Wolf was rude, loses receipts and makes threatening calls to customers, falsely calling children thieves. Go to Fred's to get your gear instead. Shop at Fred's General Mercantile for virtually all your needs - souveniers, shirts/apparel, groceries, ski/snowboard rentals, and good breakfast/lunch at the deli downstairs. read more

Great little general store in Beech Mountain. You can find a bit of everything and anything here from snacks to clothing to hiking boots to hardware to Christmas ornaments. I wouldn't bank on doing all of your food shopping for a Beech Mountain vacation here, you'll be quite limited, especially if you're looking for fresh ingredients. The food options lean heavily toward packaged and canned foods, but they had some options for fresh vegetables, eggs, milk, and cheese. The guy that rung us up was nice and they packed everything into a box for us. read more

Really fun old fashioned general store. Everything from gifts, hardware, groceries, clothes, shoes, and a cafe downstairs. Their motto is: "If we don't have it, you don't need it."!!! read more

Fav spot for 34 years now !!!! Kids love it ! They have mostly everything you forget to bring when you want on vacation ha ha

They tried to charge double for rental equipment compared to the price listed on website. When I asked they said they changed the price the day before. When getting breakfast the price was posted at $15 but all members of our party were charged $16 with no explanation. Overall every experience felt like a scam and the employees were rude. read more

This is really the hub happening place in beech mountain. It's a general mercantile store and reminds me of the old small town "dry goods" stores, sort of like a very small ACE hardware that sells tools / nails / basic clothing, as well as a small grocery area (about 4-6 aisles total; plus refrigerated / frozen area and fresh produce corner). I appreciate the motto "if you don't see it, ask for it. If we don't have it, you don't need it". I asked for several items, and amazingly they did have them (50 foot rope, men's readers glasses at +1.5). My kids both chose beech mountain sweatshirts and sunglasses there. They also sell wine and beer with an eclectic collection including local North Carolina IPA beers, and French and Italian wines (I did not see any hard liquor there). We were able to stock up on frozen pizzas, pasta, tomato sauce, eggs, milk, butter, bread, goldfish snacks, ziplock baggies, paper towels, sandwich meat, cheese, peanut butter, jelly, etc. They also have basic toiletries (band-aides, face wash, shampoo, chapstick, etc). Lots of canned options - beans, soups, etc. Hot tea packets, K-cups, and coffee supplies. The only thing they didn't have in the grocery section is large frozen meats if you want to slow cook for a large group (ie: crockpot for pot roast, ribs, whole chicken), but that's not what this store is intended to be - it's not a large grocery store, it's a local mercantile store - If you want bulk groceries like that, then you would need to go to a larger grocery store a few miles outside of town. I really enjoyed shopping there. Fred's received their weekly truck shipment while we were there and were fast and efficient at unpacking. There is also an upstairs (3rd floor) area which is less crowded and sells holiday decor, kitchenwares, etc. I also purchased this book there - "images of America - beech mountain". There was a very nice collection of local books and magazines to purchase. A fun place to explore - and great to spend your grocery money supporting a local store, rather than a large chain. In my experience the staff was very kind and helpful. As others have mentioned - Parking can be tight, but if you circle around a bit something will open up and there is also some space along the road in front of the store - even tho we were there during a peak holiday season, I was always able to find somewhere to park. read more

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The symbol of Beech Mountain! This is a must visit! Their Deli is amazing! They have everything you could need and more!

When you are about 5,000 feet high in the mountains, it can be tough to find some food. Luckily, some buddies and I came across this nifty shop near our cabin. It was an absolute life saver to have this store so close since they offered really just about anything you can think of. The shop has a lot of personality and also has some very friendly staff. This shop satisfied all my grocery needs while also offering a wide array of souvenirs. read more

Such a cute place! Perfect for what we wanted to see! It's like stepping into a Christmas postcard. It was snowing outside and they had a great outdoor area to hangout and enjoy the views! Hot cocoa was yummy & the deli inside was like you inside a snow globe! read more

Upon our second visit for a lost tooth brush we overheard the couple working the counter taking negatively about their customers loudly. They made many comments about how much they hate tourists, how they can always tell who they are based on how horribly they drive trying to navigate the roads and how annoying it is to share the roads and space with so may clueless people. It was my understanding that these were the owners of the store as well. Tourism is a major supporter of this area and several businesses in the area depend on it. It's grossly distasteful to talk so negatively about people patronizing your business while they are in the your store shopping. Sad. read more

Just the whole experience of going there. Very quaint. Took me back to my childhood. I love that place.

Such a cute store !! Super quirky !!! Love it !! Well priced and got everything a girl needs read more

Fred's General Mercantile - Out side of the store - Grocery Near Me - Beech Mountain, North Carolina

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*Keeping this one short and sweet* The archetypal general store of Beech Mountain where all your needs will be met. Produce, spirits, blankets, houseware, DVD's, etc. You name it, Fred's has it. The first floor houses a satisfying deli, which I highly recommend. Visit the third floor for more exclusive, home-ridden items. Other than that, no qualms here. Fred's is a Beech Mountain must-stop! read more

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PIES! Okay so I'd give their homemade desserts and pies 5 stars. The mercantile and deli have a different score, I'd say 3 stars. I want to give this place 3 stars, but the pies have me at 5. So, the mercantile itself has a nice selection of drinks, dry foods, alcohol, basic dairy products, basic produce, bread and candies. Pretty much just the basics like eggs, cheese, hamburgers, hot dogs, bread, butter, noodles, sauces, chips, lettuce, tomatoes, fruit, etc. Your basic mercantile. I thought the selections were better and more vast than most small mercantiles. They also have clothing, winter wear, deer feed, medicine, tools, etc. Just a good selection of stuff you may need! The staff I thought would be more friendly for a local legend that it is freddy's. There was one lady, however, who was super nice. The deli is average. I kind of expected better food, but it's honestly like a usual skiing cafeteria. Not really special food but a wide selection of sandwiches. I tried the ham and cheese melt the first time and didn't really like it. The seasoning on the sandwich was way too overpowering. The meat was fresh though. The club was better, but again nothing special. Fresh ingredients, but just average cafeteria type food. Kind of a quick lunch option for skiiers. Certainly a lot of people come here though. Prices are fair. Cheap lunch option. Now for the homemade pies. Apparently a lady hand makes them and the store sells them. You order your pie 2 days in advance, and the woman makes them in her home and then delivers them to the store. The store calls you to pick it up. Literally a homemade pie straight out of someone's home kitchen hand made for you from scratch. Delicious. We ordered a chocolate chess pie and a toll house chess pie. The chocolate chess was my favorite. It's basically a rich, creamy chocolate pie filling that is reminiscent of a delicious brownie. The crust was great. The toll house pie was awesome too. It was like a chocolate chip cookie in pie form with walnuts inside. But, it's not a chocolate chip cookie, it's like a moist, crumbly pie filling. The walnuts were a little big, but that did not stop me from eating it and loving it, I just picked them out. It was delicious too. If I had to choose one though, it would be the chocolate chess. If you're staying here for a few days, trust me, you will enjoy their pies. Anyone will. They are amazing. read more

Small aisles, well stocked inventory, higher than usual prices. It was a little dim inside and I have poor vision so I didn't feel comfortable walking around. They do have a nice selection of freezer and refrigerated food, fresh fruits and veggies, tshirts, hoodies, shoes and winter wear. So lots of variety. We picked up a few perishables for our vacation. All employees were wearing masks because pandemic. This place is closest to our vacation and I don't like driving down the mountain every time I want ice cream or need a tomato. Fred's is convenient and the store has what I need. read more

I fell in love with this little shop. It has everything and anything. The lady who attended us was extremely sweet and talked to us about where she's from and how she moved the Sugar Mountain because she fell in love with it when she came on vacation. This place is family owned, so it's like a 3-story house but in a store. I absolutely loved the third floor. According to the lady that worked there, the owners used to live on the third floor, so when they moved out they used the third floor to sell clearance items and art work. I loved how the kitchen was still in tact, so they used the shelves to put merchandise and clothes for sale in the bedroom area. Pretty cool place! Definitely check it out. The floor under is a deli and you can rent cheap skis. 4 minutes from Sugar Mountain Resort. Definitely come here! Eat, Shop, and rent Skis. read more

The owners & employees are rude & overpriced... unfortunately it's the nearest market to the ski resort.

I love Fred's. Beech Mountain is a very isolated area, there are not a of options unless you want to make the trek down to the surrounding towns. Fred's has EVERYTHING! They make it so easy for the locals, skiiers/resort goers and those just passing through. Fred's has a full grocery section with fresh produce, an extensive hardware area for anything you could need for a home project, a clothing section for everyone in the family--clothes specific to outdoor activities of course, they also have plenty of gifts and items for the tourists in town. The front exterior of the building is fun, colorful and inviting. You're drawn to the front door! There is even a resident cat to greet you :) read more

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Excellent store and great selection. Prices reflect location and that has to be understood. Everything ya need and more

WARNING NO COVID PRECAUTIONS AT THIS STORE. No one was managing the door to control the number of people in the store, and there were two lines from the cashier all the way back to the coolers. Customers were not social distancing. Total lack of management and complete disregard for customer and employee safety. We left without purchasing our items (left them in the aisle) Shame. We used to come here before the pandemic and always enjoyed shopping here. read more

I rented a snowboard from Fred's . One ride down the slope and a piece of the bindings broke off and couldn't be fixed. Two snowboard instructors tried to help me but found the bindings on the board were broken. I can't believe the negligence of this business, to not only rent faulty equipment, but to refuse to even give us a store credit for their mistake. Don't come to this business unless you want to lose money and get hurt. read more

The absolute rudest and most unhelpful staff. They are extremely disrespectful and unprofessional. The attitude from each staff member was truly unacceptable, please do not waste your time and money. read more

Birdhouses. T-shirts. Canned goods. Christmas decorations. Fishing equipment. Stuffed animals. Postcards. Cold drinks. Ski rentals. A deli. Yes, all these things can be found at Fred's! Beech Mountain residents will tell you that this quirky store is a must-see. Check out the staircases, which are decorated with all kinds of posters, crafts and signs that will make you chuckle. Also be sure to visit the holiday room, where snowperson dishware smiles at you even in the summer months. Keep your eyes out for posted notices like "Don't wake the bear, he's grouchy." For an added bonus, there is a lawn and a gazebo next door where local bands will play to large audiences in the summer. The pace of life seems pretty relaxed and you'll see a lot of older couples having a dandy time. read more

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We're not having much luck near Banner Elk. Arrived 10:37, signs say breakfast until 11! Turned away very rudely from the diner. They will not be getting any business from me in the future. Yikes read more

Fred's General Mercantile - open hours sign - Grocery Near Me - Beech Mountain, North Carolina

Whenever I'm in town I always stop in. This is a throwback to the stores of our grandparents. the more you look the more unique things you'll find. Huge wine selection as well as some food staples that will save you a trip to town. read more

Fred's General Mercantile - Grocery Near Me - Beech Mountain, North Carolina

We stopped in Fred's on a family mountain trip. It's totally enchanting in the most precious way. It has a fully stocked grocery section, fun gift shop and sweet little ski shop as well. I want to move to Beech Mountain and do all my shopping there. We picked up some candy and I got one of their Fred's General Merchantile long sleeve tshirt which is so super comfy and the prettiest shade of blue, it's a Comfort Colors brand and they have great quality. The lady that was working, I didn't get her name, moved to Beech Mountain from Greensboro, she and her husband who was also there told us how much they love the area. Everyone was so nice. When I move up here Fred's will be my go to. read more