Great service, selection was a bit space but it was the change of season Products available were very good quality and worth the trip! read more

We shopped for cute clothes that weren't the norm for my 18 year old daughter for Christmas gifts. She loved everything and wasn't wearing everything that everyone else had! read more

I have been shopping at Fray since they opened the first store. The new store is much more spacious, well laid out and offers more merchandise and new labels. Their prices are affordable, and plenty of sizes to choose from, the styles are definitely up to date and they also have a nice selection of accessories and the staff is very helpful and friendly. The styles go from super casual for at home days, casual and fun daytime pieces as well as business professional. I highly recommend this boutique! read more

We love this place. My wife bought a sweater here and she wears it all the time. The clothes are made with high quality fabrics and the staff is very friendly/helpful. read more

Such beautiful and affordable options! This boutique is a great addition to Oconomowoc and the Lake Country area.

Happened to see this boutique on a recent trip to Oconomowoc. Absolutely fell in love with the clothes,jewelry, and other cute items. I am currently looking for a second job so that I can do weekly shopping sprees here. But in all honesty this a wonderful shop with great stylish clothes that I have not seen in any other stores. Very fashionable and affordable. read more

Cute clothes but the staff is unwelcoming and cold. One of the employees who works there frequently lacks basic customer service skills and makes the shopping experience unpleasant. read more