My fiancé began his ring search knowing almost nothing about diamonds but was willing to explore…read moreand learn. He visited several jewelers across OC, from large retailers to family owned stores and even some that were recommended by other friends/family but none compared to the genuine care and honest customer service he received from Kathy and Jenny here! I came with my fiancé on his first visit here to get sized and choose some shapes that I preferred. Kathy patiently walked us through sizing and explored different shapes with zero pressure and so much patience. We loved how relatable she was and how natural and genuine our convos went! When he returned on his own, Jenny took her time to educate him fully and showcased her expertise (being in the business for 30+ years) and made sure he truly understood every detail, not just the 4 C's, but things other stores never even mentioned so he could feel confident making such an important decision. They actually encouraged him to even take his time and check out other places to make sure he was confident in his decision. This kind of customer care made all the difference! I didn't see the ring until the proposal, and it was absolutely perfect! But what makes it even more meaningful is knowing how much thought, care, and intention went into choosing it and how much of that came from the guidance he received there. I really can't thank both Jenny and Kathy enough for making his experience so smooth and seamless! If you're starting your ring journey and feel overwhelmed, go to South Coast Jewelers. They don't just sell you a ring, they make you feel confident, excited, and taken care of which makes this kind of experience so much more priceless.

My boyfriend initially went in on his own to look for engagement rings, and unfortunately, the…read moreexperience was not welcoming at all. He felt judged right away, as if they didn't really want him as a customer. He was genuinely interested in finding a ring and doing business with a local jeweler, but it felt like he was underestimated from the start, which was disappointing. What made it more upsetting was that this is an Asian-owned establishment, yet the environment felt very judgmental and uninviting. During that first visit, they offered to email him the paperwork with ring details and sizing information--but we never received anything. At that point, we were still actively shopping around. When I later went back with him, the staff seemed slightly friendlier once I was there (I'm Asian), but the overall vibe was still the same--very cold and not particularly interested in helping us or earning our business. Again, we asked for follow-up emails, including the GIA paperwork and details we discussed in person, and once again, nothing was ever sent. In the end, we decided to skip this jeweler altogether and take our business elsewhere. Honestly, I'm glad we did. A big purchase like an engagement ring should feel exciting and welcoming, and unfortunately, that just wasn't the experience here

As a 3rd Gen Eastside Costa Mesa local, I can't recommend Premier Jewelers enough! They are super…read morefriendly, incredibly helpful, and always treat us like family. It's our absolute go-to spot for jewelry. Support this local gem!

Every time I go to Premier Jewelers, I walk away happy! They have some unique pieces, but honestly,…read moreI've gone in a few times just to have my jewelry repaired. Most recently, they fixed a necklace that broke. The owners are just the nicest, always helpful, and they got everything done fast--in just a couple of days. The price was perfect for the care they put in. I highly recommend them!

Simone & Son was the first place we went to ring shop on a whim found from Yelp, and when deciding…read morewhich jeweler to go with, we kept landing back here. I came to them with a laundry list of mismatched things I wanted in the rings, but Angela's knowledge helped me narrow down what I actually wanted - an engagement ring and wedding band from a different jeweler but have S&S execute the customization to fit my diamond. Shant was very patient and delivered beautifully with my dream rings to real life. Long story short, I'm extremely happy with the final products! They offer lifetime warranty on the smaller looser stones, reasonable pricing for customizations, and excellent customer service.

Hands down best experience Ive had. Right as I walk in, Brandon, greeted me with a friendly smile…read moreand a "How may I help you?" After I showed him my broken silver Miami Cuban link, he assured me that he will take care everything. In less than 5 minutes, my chain necklace was returned, repaired and shined like new. If your looking for any repairs on silver, watches or are looking for something new, Simone & Son is definitely the place to go!

Pierre was so warm and helpful in repairing my jewerly. He made sure it was just right. I will…read moredefinitely be returning to trade with him in the future.

Great Rolex and gold selection the best place to trade in gold coins. Pierre is the man!read more

I recently went to RBFJ in Santa Ana on Bristol and was met by Anthony, who help me and my fiance…read morewith sizing her engagement ring. He was attentive, knowledgeable and very friendly. He did all the sizing, paper work and pricing for us. Houng (sp?) then came in an introduced himself as the jeweler, look at the ring and he said he had just finished his other items and mentioned if we want to stay, that he would size the ring right away for us. He came back shortly with the re-sized engagement ring, which fit perfectly and my fiance was so happy..! Great service, price and professionalism to both of these employees..

I purchased another ring for my diamond upgrade, and the staff were very helpful and friendly. The…read morecenter diamond was upside down at first, but a special thanks to the bench jeweler Hoang Pham, who spent so much time fixing it and making my ring perfect for me. He was incredibly patient and very, very kind. I truly appreciate his effort and craftsmanship!

This review truly makes me happy. I was initially nervous about how the process would unfold,…read morenaturally worried that my rings might get lost or damaged. However, reaching out to Manny eased all those nerves. He explained the process patiently and reassured me that everything would be fine. He was incredibly understanding and took the time to work with me gently. I was unsure about which type of diamond to upgrade to, but Manny showed me multiple options. Since I couldn't see them in person, I had to trust his judgment, and he truly understood what I was looking for. I just received the rings today, and they are absolutely stunning--much better than I had hoped. If you're considering making a change, I highly recommend reaching out to Manny. He was absolutely wonderful and made the experience so much easier. I have no regrets about my decision and will definitely choose him and the company again. Jackie Upper Marlboro, Md

When someone walks in to buy an engagement ring, they are trusting you with an important moment in…read moretheir life, and that trust was completely mishandled here. I came in just before Christmas because I planned to propose to my girlfriend on an upcoming vacation. When I first walked in, I told the sales associate that I was looking for a quality engagement ring and wanted to see their better options, since this was an important purchase for me. I also made it very clear that this was my first time buying jewelry, that I had a firm $10,000 budget for the entire ring, and that I only wanted a natural diamond, not lab grown. During our discussion comparing natural versus lab grown, she mentioned that natural diamonds are generally viewed more favorably, which reinforced my decision to stick with a natural stone. There was absolutely no confusion about my budget or what I was looking for. We went over it several times, a $10,000 budget for the complete ring and natural diamonds only. Despite that, I was sold a band for about $7,000 that did not include the center diamond, with very clear guidance that a natural two carat diamond would fit this exact setting and could be added as soon as I returned from my vacation, all within the remainder of my budget. I was told this would be no problem at all and that this was a normal process. I trusted that advice and planned accordingly. I also explained that proposing on my trip was the priority, and I was comfortable upgrading the center diamond immediately afterward, as I was advised. The ring itself was beautiful and the temporary stone looked great in the setting, so I felt confident proposing with it and completing the ring upon my return. I was genuinely excited to propose with this ring. My girlfriend loved it immediately, and it already carries emotional and sentimental value for both of us. That is what makes this situation so upsetting. I came back to the store expecting to complete the ring exactly as promised, only to find out that what I had been assured was possible simply was not. Now I am faced with the possibility of having to start over entirely with a different band, despite the fact that this ring is already tied to our engagement and the memory of that moment. What made this even more frustrating is what I learned afterward. Multiple other jewelers explained to me that in an engagement ring, the majority of the budget should go toward the center diamond, not the band. I was essentially guided to spend roughly 70 percent of my total budget on the setting alone, which left me in an impossible position from the start. While the band itself is truly beautiful, with very high quality and bright diamonds, I later learned that pairing it with a natural two carat diamond anywhere near my remaining budget was never realistic. When I returned to the store, and saw the same sales lady's buy the entire story changed. I was immediately shown a $15,000 center diamond on top of the $7,000 ring. When I reminded her of my budget, the sales associate became irritated and dismissive. Only after pushing back did she return with a noticeably yellow, low quality diamond and tried to sell it to me for $8,000, which made no sense given the quality of the ring I had already purchased. It felt like I was being pushed to accept whatever they could sell me instead of what had been promised. After that, I was told she would search and contact me within a week. It has now been over two weeks with no call, no email, and no follow up of any kind. Once they had my money, communication stopped completely. Since then, I have visited multiple other jewelers, and more than one of them immediately recognized the situation and told me they have heard similar stories from customers coming from this same store. They also explained that getting a nice two carat natural diamond within the remaining budget was never realistic with the quality of the setting I was sold. At those stores, I was educated, treated with care, and given realistic options. The difference in professionalism and integrity was night and day. What I learned through all of this is that buying jewelry should be an educational experience, where all the facts are laid out clearly so you can make an informed decision. At those other stores, I felt guided and respected. Here, I felt bait and switched, not advised kindly through a once in a lifetime purchase. Now I am left with an expensive, incomplete engagement ring and a situation that should never have happened. What should have been an exciting and meaningful experience turned into stress, disappointment, and feeling misled. If you are shopping for an engagement ring and do not already know exactly what you are doing, I strongly recommend going somewhere else. Clear communication, realistic expectations, and basic follow through should be the minimum standard for a purchase of this size, and unfortunately that was not my experience here at all.

Amazing service and gorgeous jewelry. Excellent selection of new and vintage pieces and great with…read morerepairs

Family-owned business that provides the best customer service I have ever experienced. They are…read morethoughtful and meticulous with their work. If you are looking for a watch, wedding ring, jewelry, or need a repair/cleaning, there is no one else I'd recommend other than Wm. Harold & Sons!

Came in for a wedding ring, was a bit nervous with the process of buying a ring, but John was very…read morewelcoming and made me feel like home. We went through all the unique pieces together until I came across one that made me smile and say "this is the one" The ring is so beautiful that I keep looking at it and get happy every chance I get. Thanks to John for making this happen couldn't be happier!!

I came in to get a ring resized about 3 weeks ago and I am grateful for the help. Very helpful and…read moreknowledgeable guy. I'd recommend to anyone here! Great costumer service and fast work. My client is very happy about the ring. Thank you!!

May Martin is my favorite jewelry store with high quality & evenly priced items! The staff is…read morealways so helpful & makes me feel so welcome. MM even donated jewelry to my bach weekend, I love yall!!!

I've been buying jewelry from May Martin at the Lab since they first opened. I remember when they…read morehad a small pop-up, and I was really excited to support the brand. One of my favorite pieces has always been the Opalite necklace. Over the years I've probably purchased at least five of them. At the time they were around $25, and now they're listed at $48 on the website. Unfortunately, the most recent one I purchased broke within a week or two. I stopped by the shop today to ask if there was anything they could do--whether that meant repairing it or offering a small discount toward a replacement. Nothing was offered, and the interaction I had (I believe with May Martin's mother) felt dismissive and uncomfortable. I was told the necklaces looked tarnished and was lectured about how to care for them. In reality, they had been sitting in a drawer for a year or two because I wasn't sure what to do after the chain broke. I understand that things can break and that policies vary, but customer service matters. Even a simple apology or a small gesture--like a repair option or a 5-10% discount--would have gone a long way toward creating a better experience. Unfortunately, the interaction left me with a bad impression, and I don't plan to return. I'd recommend looking for higher-quality pieces elsewhere.

Everyone at Liberty Diamonds has been so kind and wonderful to work with. Thank you to Nikol,…read moreChristina, and Troy for helping my fiancé and me with my engagement ring and both of our wedding bands. We truly couldn't be happier with the entire process or with how beautiful our rings turned out. The experience was so special and will always be a meaningful memory for us. We've already recommended Liberty to several friends who are starting their ring shopping, and we'll continue to do so. Thank you again for making this such a memorable and joyful part of our engagement!

I am absolutely obsessed with my engagement ring from Liberty Diamonds. From the moment we walked…read moreinto the store, Cristina and Troy made the entire process feel personal and special. Cristina had already been in touch with my fiancé beforehand, so when we arrived she had curated a selection of diamonds, ring styles, and settings she knew I might love. She walked us through everything with so much care, from explaining GIA certification and clarity to showing us real diamonds under the light so we could truly see their brilliance. Unlike other places we visited, Liberty Diamonds actually let us compare real and lab diamonds side by side, which made such a difference. Cristina also guided us through the custom design process, explaining setting heights, diamond shapes, and every detail that would make the ring uniquely mine. They even sent my fiancé a 3D rendering of the design so he could visualize exactly what the final piece would look like. I left our appointment feeling completely confident that we were in the best hands! Fast-forward to the proposal and I was speechless. My ring is everything I dreamed of and more. The sparkle, the cut, the craftsmanship... it's truly stunning! Cristina and Troy did an exceptional job bringing my dream ring to life. I couldn't recommend Liberty Diamonds more for anyone looking for a thoughtful, transparent, and genuinely magical ring-buying experience.