I ordered online and called to pick up. Jacob got everything ready for me and threw in some accessories. It was a great time talking surf and ended up leaving with two boards. So stoked. Thanks again! read more

Just purchased my first carbon fiber hard board (Focus Smoothie 10') from Focus SUP and I cannot wait to take it out on the water! (Next step? A rack to carry it!) Jacob answered all my questions and made the purchase process easy. He helped me find the right board and the right value, and followed up after my purchase. We're lucky to have Focus SUP in SoCal, but for those who live further away, don't despair. They can ship to you, too! read more

We had the best experience today with Maggie at this shop! She took such great care of us. She even FaceTimed Jacob to make sure we were getting the right boards for our height/weight and the type of water we were going to stand up paddle board in. She was able to find guys to help us strap the boards onto our roof rack. We can't say enough positives about the entire experience. We never felt pressured to purchase anything and they did a great job explaining the boards to us. I would definitely recommend this place to anyone looking for a SUP!!!! read more

Focus SUP Hawaii - Focus SUP hat - Paddleboarding Near Me - Canoga Park, California

See all

Located in an industrial area of the valley, Focus SUP Hawaii sells stand up paddle boards and surf boards. It does not look like a retail store but they do sell their products directly to you. They sell to other retail stores as well. I finally had to get my own stand up paddle board as I love to paddle board. I got the whole kit, a 9 feet by about 32 inch board , one paddle and leash and Jacob, the owner threw in a couple straps free of charge so I can fastened it to the roof of my car. I walked away very happy with my new board. I highly recommend this place if you are in the market for a SUP or surf board. read more

See all

Best purchase ever!!!! My 9' SUP is epic. I can cruise around in the Harbor with my wife when she is on her 10' SUP. (Happy wife happy life.) I normally surf a 6'4" fish. Honestly being able to catch some waves and rip down the line is my stoke. I have an assortment of 13 board this is a great board, fun to ride, fair pricing. read more

Focus SUP Hawaii - 9' SUP Fish Style - Paddleboarding Near Me - Canoga Park, California

Recently stopped by Focus SUP and picked up 4 new surf SUP carbon boards and paddles for a great deal and great service!!!! We have been paddling and surfing on Focus SUP's for several years and by far they are one of the best boards on the market. Jacob and the crew at Focus have always stood behind their products and are very passionate about customer service, the sport and the lifestyle of being on the water!! Thank you Team Focus and see you out on the water. Be safe all..... Josh and Laurie read more

Focus SUP Hawaii - 4 FOCUS SUP RUN - Paddleboarding Near Me - Canoga Park, California

My favorite SUP place for both surfing and racing boards from beginner to advanced. Jacob and Alon are helpful and honest and not just out to sell you a board. They truly care and want their clients to get the right board and have a great experience. All this and they're reasonably priced as well! read more

Focus SUP Hawaii - Focus SUP Hawaii - Paddleboarding Near Me - Canoga Park, California

I bought a 10' smoothie years ago and came back and bought a 8'9 torpedo they are very knowledgeable and helpful here.. the boards are amazing we'll definitely be back for 3rd board at some time .. read more

Focus SUP Hawaii - Torpedo 8'9 - Paddleboarding Near Me - Canoga Park, California

Bought two boards with them and I am super happy with both of them however this would have not been possible without the support and guidance from the Focus team and most particularly Alon ... This guy is amazing as his priority is Not to sell you a board but to make sure which one is the right one for you and why ... Great job Focus team for the quality of your product as well as your customer service!!! read more

I've been looking for a paddle board for a while and had a really good experience with focus in the past. I fell in love with the torpedo SUP which is perfect for my size. With a lot of help from the experienced staff I finally got my dream paddle board together with all the accessories I needed for my next trip. I highly recommend visiting the store and see the variety of boards Focus has to offer. I will definitely come back for more! read more

See all

I'm new to the SUP recreational activity and had been wanting to try it for years. Luckily, I moved into the Ventura Harbor area and came across Dave and Kathrin at the Focus SUP Hawaii location in Ventura, CA. They are both making as they helped introduce me to the various styles and lengths of boards, and took me into the harbor for a safety and familiarization workshop. After the workshop, they helped fit me with a board for my size and weight, we worked out a great deal, and as they say, the rest is history in the making! Thanks Dave and Kathrin - this is a must visit shop! read more

I recently purchased two (2) paddle boards, paddles, leashes & fins from Focus!! Their CEO wrote me, following my order and really helped me through the process to delivery. They packed the boards incredibly well and they showed up perfect, along with the paddles and fins. They also included a number of stickers for the boards. Really a great experience. The boards are amazing and I have enjoyed them a number of times with my neighbors. I have two neighbors that have said they will be purchasing paddle boards from Focus. Finally, their CEO has followed-up a number of times to make sure I was thrilled with my boards. Absolutely!! Thanks read more

Awesome people, awesome boards... I bought my Focus board online but I wanted to do some customization to it so I stepped in to get some accessories and found this sup heaven! These dudes know what they're talking about, they love their boards and were super friendly... I'm going back there to get another board next month for my son I would recommend them to anyone I know as well cheers.. read more

I was interested in the carbon Classic Surf SUP and Focus let me demo the 9'0 before I decided on the 9'10. The board is very well-designed, fun to surf, and great for cruising as well. It came with a full set fins, a high-quality carbon paddle, and some other goodies, all for a very competitive price. The customer service is unparalleled. I highly recommend this brand for SUPers! read more

Thank you so much for the great costume board!!! I love it so much! Will defiantly get my boy same one when he's ready read more

After years of lugging around my heavy SUP, I was looking for a lighter board. Focus SUP Hawaii not only has a great selection of Carbon boards, but let me tell you, they are great at customer service and stand behind their boards. The first board I bought, was too short and narrow for me. I contacted the store, and they let me bring it back and exchange for a board that fit me better. If you are in the market for a SUP or an upgrade, I would definitely recommend them. read more

The Aloha spirit is Alive and Well in Canoga Park! Super nice people over at Focus SUP and their boards are EPIC. The Torpedo is calling my name. And the Classic looks so fun. Seriously, go check them out. You won't be disappointed. Alon, thanks again for the hat and leash and for the discount prices. I really appreciate it bro. It would be an honor to become a member of the Focus family. read more

Bought my second board from Focus SUP. Love my first board, and highly recommend it - 9' Prime. Great in waves and for just being out on the water. Been wanting an inflatable and with the awesome deals and great customer service (thanks, Alon!) it was a no-brainer. read more

I was driving myself crazy looking at the endless variety of standup paddle boards. My friend suggested Focus Hawaii in Canoga Park, which is two miles from my house! I told Jacob what I wanted out of a SUP and he guided me to the 10 foot Smoothie. What an incredible board. Focus has a great selection to choose from and Jacob is totally low key which made my experience with Focus a wonderful experience read more

Recently purchased two SUPs for my teen and pre-teen sons. Jacob went above and beyond to ensure the boards perfectly suited each of the boys. As first time purchasers of SUPs, it was great to have knowledgeable guidance without any sales pressure. Location is an industrial area and off the main streets but Focus is well worth finding! read more

WOW ! WOW ! WOW ! I am SOOOO happy I found this company ! I was in the market for a specific SAP and researched everywhere for the highest in quality, price and service. I found this company to have the biggest and best selection, with the best quality and the best prices. These guys are hardcore surfers, they know their stuff! They were super professional, knowledgable and friendly. I got more than I expected in terms of quality and for the best price. These people backup their products, and I made friends for life. HIGHLY recommended !!!! read more

Found them through an ad they placed on Facebook. Everywhere else had only their cheap, crappy quality boards in stock and thankfully Focus had some of their 9'10 smoothie boards left. These are by far the best quality stand up paddle boards we've owned and the owner is so nice and helpful. Highly recommend this place read more

The Product is Amazing! Best of the Best! Not do you get Great product but the customer service is outstanding!

This is probably my favorite SUP store in all of southern California. It's a small set up bit that's what I like best about it. They have a company dog who's name is Dash... he's so fun and lovable. There's a plethora of boards in the warehouse and lots if fun surf and SUP memorabilia when you walk in. They've been in business for almost 10 years with the same ownership. Jacob really knows his stuff and can recommend just the right board. read more

Amazing boards. Purchased 2 and am very happy with the product and the service.

Just made a purchase at your location in hawaii . i wanted to thank you for everything. u guys has an awsone service ,very personal and informative. large selection and outstanding product ! see at the next purchase. read more

Great deals, awesome selection, and super friendly service! Had the pleasure of meeting Jacob and Alon who were very helpful and knowledgeable. I rode a friend's SUP Focus several years back and they are by far the best boards out there. If you're looking for a SUP, this is the place because you are buying directly from the source. These guys really hook it up and they have whatever you're looking to do, tour, surf, race, etc. read more

Recently bought a 14' Bluefin race board and a custom twin fin from Jacob at his store. I am a self confessed SUP geek and my conversation with Jacob leaves me thinking that Focus, as a brand, is committed to the sport of paddle boarding for all the right reasons. Thank you. I'll be back for more. read more

I love my Focus SUP , I was looking for a Good SUP For a long time ,and then I found Focus SUP Hawaii web site I purchased the 10' smoothie Act on the site it was easy to find with great pictures and details and a good price , in the process I had to use their customer service witch was very helpful and courteous , overall great experience highly recommend . read more