I'm here about a year later reposting this review because I guess the owner had it removed. The way the owner is attempting to censor me should be extremely telling.  I still think about this horrible experience every time I'm in Malibu, which is almost weekly. I went to another business in the plaza well after Zuma Jay's had already closed. The parking lot is extremely small and spaces are limited, so I ended up parked in a spot directly in front of his shop. I had a friend with me who stayed in the car, and I left it running because I was only going to be gone for no more than five minutes. I was upstairs in the other business for no more than 90 seconds when the owner stormed into someone else's establishment looking for me, yelling at me to turn my car off because it was blowing exhaust into his shop. And I say this because it is relevant, I drive a brand new, well maintained, luxury vehicle that does not just sit there emitting fumes like that. If his concerns were valid (they weren't) there were so many other ways this could have been handled. His shop was already closed. He could have simply closed his door, waited, or calmly approached me when I came back. Instead, he chose to come into another business and aggressively attack me.  When I finished my business and walked downstairs, I saw him trying to yell at my friend, who was still sitting in the car. She didn't engage with him because she genuinely thought he was a crazy homeless man harassing her. This interaction was completely unacceptable and left a lasting impression. I would stay away from this place and spend your money at a more respectful establishment that knows how to treat people professionally. read more

Had a wonderful experience at Zuma Jays! My buddy and I rented a couple surf boards at very reasonable price. When we got to the beach we realized one of the boards had a broken leash. When we returned the rentals, the owner personally gave me a discount. Really appreciate the outstanding service! Would definitely recommend! read more

Loved coming in here and getting great service from the owner. It's so tough to run a business these days and I admire what this local surf shop is doing. I'll be back for any of my gear needs. They also have cool tshirts if you have friends from out of town looking for a Malibu souvenir. read more

Jeff Wagner is the best!!! He's been in business a long time an knows how to advertise, market and sell product. He knows what product to stock for his customer base needs. He's been able to build his business in spite of fires, economic problems, and competition. read more

Love the service. Love the Store. Love the prices. What else could you ask for except a couple more parking spots.

Was in the store looking to get a rental. I walked in without being greeted, then was proceeded to be asked how I could be helped after a couple minutes. Once I said I was looking for a boogie board rental - the gentleman asked how I could be helped, proceeded to try and shame me for it saying the beach there doesn't allow it. But yet they do rentals. I'm not sure if it's a Malibu thing or if this guys business is just the pretentious. If you rent boogie boards, you probably shouldn't shame those that are going to rent them from you. A simple - drive a little bit this way to this beach and you're golden, rather than being a complete dick. I then proceeded to stand there with my hand in my pockets as he was helped someone else. I've been to many surf shops, this is the worst one I've ever walked into read more

Really great surf shop with nice unassuming expert people working here. If you're shopping for a wet suit or board I'd definitely try this place first. read more

Zuma Jay never fails to dissapoint ! I drive all the way from Northern California to stock up on his t-shirts for friends , family , kids and now grandkids ! Quality , selection and prices are always amazing ! He represents Malibu at its best ! Thank you Jefferson for always being a major reason to stop in Malibu ! read more

Great prices for surf boards and surfer needs! Malibu visitors will LOVE the man himself Mayor J and his shop gifts available in all sizes and styles for everyone. Thank you for the experience and goodies! read more

Zuma Jay Surfboards - J Wagner is THE BEST - Surf Shop Near Me - Malibu, California

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This is the best surf shop I have ever had the pleasure of shopping with. Jay has a wealth of knowledge and will gladly give insight to those that ask. He is an absolutely remarkable human. Personally and professionally. 10/10 would meet Jay for the first time again. read more

Zuma Jay Surfboards - Surf Shop Near Me - Malibu, California

Best kept secret in Malibu!!! $20 to rent a surfboard all day, $10 for a wetsuit, and $50 for a SUP. He's got the best prices on surfboards, surf gear, and rentals in the area. Located right off the Malibu coast where you can enjoy all the water sports you want. Jay himself is really cool, and his employees are super nice and knowledgeable. They are covid complaint with plexi glass and masks. And what better way to keep you body healthy than to social distance while surfing? They have a few parking stalls but it's mainly street parking. Hope to see you out on the water. read more

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I had a great experience here!! A friend and I rented a few surfboards and wet suits. Jay was so kind and helpful in the process. The prices were reasonable, he gave us some helpful advice and it was just a nice experience overall. I would definitely return! read more

On of the best wetsuits I have gotten. I am been returning their for 5 years now and they last a long time and the service is great.

I was there in February and purchased several things from the little shop including a cord pullover and several t-shirts branded Zuma Jay's! The products were both of great value and quality. Definitely a surf shop for the surfer...by the surfer!!! Jay personally assisted my brother and me in the shop and we had a nice chat with him. I later found out about Jay's background and asked him to be on my podcast and he graciously accepted. Once the show airs...you can find it at www.backstagepassradio.com read more

The one and only ZUMA JAY surf shop!! Everything you need from boards to suits to jackets and booties. Long boards, thrusters, or anything in between. Wax,leashes, and all the accessories. A tradition since the late seventies. A true authentic surf shop!! One of the few still in operation. Well worth the drive from anywhere to Malibu. Jay has a long storied history in the surfing world that he will willing share with anyone!! Take advantage of his knowledge and his merchandise. You will Not be disappointed!! read more

Jay is accommodating, friendly to all, knowledgeable when it comes to surfing, surf history, surfboards, wax, and any and all surfing equipment. The store is packed to the gills with everything you will ever need to accomplish a great day of surfing, either for beginning first-timers, or for the experienced surfer. Best prices in Malibu, hands down! read more

So I went here back in the summer of 2010. It was an awesome experience. Jay is the mayor of Malibu as well! Although I got too fat for the hoodie I bought there, my mom still wears it! Repping Zuma Jay in Oklahoma 14 years later! read more

This surf shop was such a sweet find, Jay was extremely friendly and is someone you can have a great conversation with, he's also very knowledgeable about the area too! read more

Family owned surf shop. Jay has everything you need, I love to go in and grab a leash or wax and hear a story.

Jay is an absolute legend! Was super helpful and knowledgeable when helping us pick out our boards. Wouldn't rent my surf board from anyone else. The prices are unbeatable - for $35 we got 2 surf days (one evening and the following morning). jay was super accommodating when we were running a bit late to return the boards. Just an all around great experience! read more

Where do I begin? If you want to support a local shop, this isn't it. Don't give your business to someone who treats potential customers as rudely as this guy Jay does. My daughter was in the tiny shopping center where this shop is located. She also works in a surf shop and was looking forward to shopping at this shop. She briefly walked across the street to pick up her takeout food order. Upon returning to her car, finds that the shop has closed and her car's been locked in the parking lot. We tried contacting all the places in the shopping center to try to get information about how she could get her car out. It was a little after 7:00pm. Obviously, the shops had closed by then and she realized she made a mistake leaving her car there, even briefly. She emailed every business as none of them had voicemail when she tried calling them. Ended up walking 3 miles to her place. This morning, tried calling again and was told her car would be towed. Asked for the towing company's information so she could follow up with them and instead was berated by the surf shop's owner for causing him so much trouble. Literally yelled at her for being on his property. He told her that even though he didn't need her spot (and the lot was empty) he was still going to get the car towed. After trying to reach the towing company without any luck, was told that her car wasn't towed and that it was there for her to retrieve. When she picked up her car, Jay had left a lovely note for her. I'll share the contents, just for fun. And no, her car was not there 36 hours. What a fun guy.. read more

Zuma Jay Surfboards - Surf Shop Near Me - Malibu, California

Great surf shop and they gave nice local tips! Don't leave rentals at the door when they're closed or it'll get stolen

Real deal local surf shop. This is a place for surf essentials like wax, leashes, wetsuits, etc. Nice selection of fins!! It's not one of those Ron Jon-style "surf shops" that's more of a clothing store. They do good prices on board rentals too. For me, however, the coolest thing is the selection of surf literature (books). Some crazy old self-published stuff with generations' worth of insider knowledge lurking around on those shelves. read more

Great surf shop! Just picked up a fantastic boogie board for the kids . Jay was really nice and helpful and helped me get what I needed quickly. Got a pair of swim trunks also . I will definitely be back . A cool shop . Thanks Jay !! read more

Love this shop. Most OG surf shop in Malibu. I've been coming here since I was a grom! Good selection, knowledgeable staff. Definitely recommend. read more

I've driven by Zuma Jay's countless times on my way to work, always wanted to check it out, a short drive from Kanan but never have had the time to stop. We just stayed in Malibu for Memorial Day weekend, and we ended up in the shop three times for everything we needed..let me repeat. Everything you need for the beach at a great price. Again.... Everything you need at a great price!!!!! No joke...we needed some new beach stuff for Malibu and an upcoming trip. Luckily this worked out very well. And our last day, Memorial Day, we met Jay....What a pleasure. A Malibu legend. read more

Quick service. No line. I hated having to cross the street with all equipment on (because the shop where you pay and get your equipment is across the ocean- you have to cross the PCH). Other than that, they have the kayak on the other side of the street. 2 men meet you there and help you pick an entrance with less waves and guide you in. My bf and I flipped over 3 seconds into it. They pulled us out and helped us back in. read more

Went in here to buy a patch kit for my board. The guy (musta been Jay) was a condescending prick. Go here if you enjoy self important people talking down to you. I'm not going back. read more

"Zuma" Jay - The current mayor of Malibu & connoisseur of all things wave. And I quote, "No bling here. Just the real thing." I couldn't have said it better myself. No clothes, no shoes, no crap. Just boards, wet suits, kayaks and all the associated accessories. Happy Surfing Haole! read more

I haven't found a better deal on beach kayak rentals elsewhere! $45 for a 2-person kayak for 24 hours! Such a great deal! Other places are around $20/hour. I don't know about Zuma Jay, but his staff was pretty helpful. They set up the kayak with back supports and wheels. The kayaks, life vests and paddles were all very clean. The staff also pointed out a slightly hidden entrance to the beach that takes you to an area where there are very few people. The store has a lot of surfing items - clothes, boards, waxes, etc. I don't know much about surfing so I can't really recommend Zuma Jay as a place to go for surfers. The store is across the street from the beach on Pacific Coast Hwy (PCH) in Malibu. Sidenote: I saw 3 sealions (2 of them were very small and they were playing with each other!), jellyfish, a school of fish, and lots of large pelicans diving into the water for fish. I had an amazing time kayaking in Malibu!! read more

I usually hate surf shops. I went in there on my way up to CL to pick up a bar of wax which isn't something I was relishing. The guy, Jay I assume, and I had a brief and intelligent conversation, he treated me like I was totally worthy to be there in his little cave. I gave him ten one dollar bills and scored nine bars of sex was like it's 1973 or something. I was digging this. I'm going to go back and buy an Oneil wetsuit one if these winter's. Maybe when the wax runs out. read more

The guy was very helpful and kind. We got to rent our boards and wetsuits for 24hrs at the same rate other places were charging per hour. Great deal! HIGHLY RECOMMEND!!! read more

Zuma Jay Surfboards - wet suit and board from zuma jay - Surf Shop Near Me - Malibu, California

Most terrible place ever. I rented from them 3 days in a row payed every time upfront. I rented a surfboard and 4 boogie boards and because I had a bad back they loaded everything up in my car. The Finn broke off the board when we tried getting the board off the car. When we brought it back the owner flipped out saying fuck you don't come back here get the fuck out off my property based on their fault. I was trying to be professional and a loyal customer and this asshole of an owner got into my cousins face and threatened our lives. Telling us that he's ex military and he was looking for a fight. He told me to go fuck myself. I wouldn't recommend this place. Terrible owner terrible staff. They don't even follow Covid protocols the owner doesn't wear a mask and they all don't wear gloves. Such a shitty place. Iv never seen such horrible customer service. read more

I was shopping for x-mas gifts for out of towners and scored Zuma Jay-Malibu, CA. t-shirts for $10, I'm stoked! Council Man Zuma Jay was giving an Antelope Valley couple the lo-down on local eateries, it was a nice touch and they were excited about chatting with the guy after reading the L.A. Times article on his history. read more

The rude older skinny blonde lady who works here smelled like Alcohol and kept insisting on "helping me" try my wetsuit on. Very creepy.

I was really looking forward to Zuma Jay's but was disappointed upon arrival. The shop was fine and the merchandise was good but Mr Wagner left a little to be desired. He wasn't rude (necessarily) but seemed OVERLY interested in the business side over the surf side. I went in just wanting to check the shop out, maybe buy some boardshorts or a shirt, and pick up some stickers. When I got the stickers and went to pay, he questioned whether I had cash (side note, there was a COVID-19 sign as soon as you come in saying that masks are required for service... Yet he wasn't wearing a mask and this surf shop is VERY tight. And No, I'm not crazy concerned about catching COVID). I told him that hardly anyone carries cash anymore especially with the pandemic going on. He said he had to sell at least $3 "just to break even", so I bought some combs and allowed him to over charge me by $1 so he could make a buck (literally). When I asked for a bag he seemed put off a bit. The associate ringing the sale got a container from behind the counter and selected a bag from a wide variety of other places, I just so happened to receive a small McDonalds bag. Before I left Mr Wagner stated "just remember you got a $4 investment in there". I can't say EXACTLY what he meant but judging by the other conversations he had with customers in the store (excuses for not delivering product on time, etc) it had to do with me wanting a bag to carry 6 stickers and 3 combs. In baseball, we call that "Bush league" Pretty sure McDs would like to know that he is using their bags to increase his profit margin. PS his prices aren't low enough to justify his sensitivity read more

Loved this surf shop. Very helpful getting my daughter set up with a board and wetsuit. Jay was there helping us. Will return for more stuff when needed. read more

I've gotten a few things here -- trying to come in only when Jay's uptight trophy-wife, Candace wasn't here. I couldn't agree with Sharon B. more; this woman definitely is everything Sharon said and more -- she is "White Privilege" personified. I bought a board from the shop (my second board and first thruster) and it surfs ok -- not nearly as good as my Con. And I've bought wax, towels and a couple of t-shirts. When she *was* in it was as though she couldn't wait for me to get out of the shop; she's a piece of work, for sure and I don't get it because Jay's such a great guy. read more

went there looking for a wetsuit and Candace was that cool to tell me..." the water is warm in Sept and Oct here in Malibu, you don't need no wetsuit. come back in November ". brilliant!! see you in November Candace. read more

I've never had such a horrible experience in retail!!! The blonde woman who works here is a NIGHTMARE!!!! Horrible customer service and extremely rude! She was short wouldn't help me and completely ignored me when I would ask a question. This place is over priced and has low quality people working here! I hope you AVOID this store!!! read more