I am writing this to warn both homeowners and lenders about Ronald Hayes and Florence Appraisal. There is a clear and documented pattern of Mr. Hayes providing intentionally low appraisals, specifically within minority communities, depriving homeowners of tens of thousands in equity.
In 2025, I had a property appraised that was 100% renovated, including a new roof, HVAC, windows, plumbing, kitchen, bathrooms, and a privacy fence. Due to previous experiences with appraisal bias, I paid for an independent, out-of-pocket appraisal first, which valued the home at $140,000.
When the lender sent Mr. Hayes, I recognized him immediately from a similar "drive-by" style appraisal he conducted for me back in 2012. History repeated itself: despite the total renovation, Mr. Hayes's assessment came back at $90,000--a staggering $50,000 difference from the independent appraisal.
The report was riddled with inaccuracies:
False Data: He listed brand-new upgrades as being 1-5 years old.
Poor Comparables: He used properties with no improvements and different lot sizes, seemingly pulling random data rather than conducting a professional analysis.
Refusal to Communicate: When I called for an explanation, Mr. Hayes refused to answer a single question, told me to talk to the lender (despite me paying for the service), and ultimately hung up on me.
Because of this unethical conduct, I am taking formal action. I have filed a complaint with the Consumer Financial Protection Bureau (CFPB) for lending discrimination and am reporting this violation of the Fair Housing Act to HUD's Fair Housing office. I am also submitting a formal grievance to the South Carolina Real Estate Appraisers Board to protect future homeowners from being deprived of their hard-earned equity.
Lenders, do not use this firm if you value accuracy. Homeowners, if you see his name, request a different appraiser immediately. read more
