Lovely shop that is well decorated. Clothing items are very cute, but please know there is no extended sizing. Something to be mindful of when bringing in groups of family and friends who might not be able to shop there. read more

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Really great and unique pieces at a nice price point! Will definitely return! My salesperson was very friendly too! Fun location in Vail Headquarters in Temecula. read more

Very cute boutique. My sister bought very nice dangling earrings. They were reasonably priced.

Really nice selection and friendly, attentive customer service. I'll definitely be back!

Fabulous! We were coming to Paso to see a concert, do a little wine tasting and shop. I looked up boutiques and their websites and found the most perfect dress for my my daughter's upcoming wedding shower and rehearsal dinner. I called and spoke with, I believe Emily, to see if they had her size in stock. They did. She said that they had a 30 day return policy. They held it for me for 2 days. I picked it and it was on it's way to Boston 5 days later. It was PERFECT!!! It was $144 but looked like a $500 dress. Had it not been for the excellent service and the 30 day return policy I would not have bought it! Thank you Firefly! I can hardly wait to come back to Paso and to Firefly! Thank you! Thank you! Thank you! read more

Firefly - I wish I could have added the video but the dress was beautiful and PERFECT. - Jewelry Near Me - Paso Robles, California

After an initial negative experience it was quite a while before I went back. I have been in several times since and each time has been very pleasant and their inventory is fabulous. Would like to see a little more variety in the sizes not everyone is a petite small or medium. But this is not a big box store, and I'm sure that affects their ability to carry volumes of merchandise. Still, it is a very nice shop with quality clothes. read more

Amazing collection ranging from clothing to accessories in the store. Found it to be decently priced too for the collection. Makes you wonder if you will find the designs and combinations anywhere else. Very helpful staff as well! read more

I visited Firefly back in early fall and fell in love with a dress that I didn't buy THAT day. I figured 'meh... I will find one similar when summer comes around'. Come February, I decided I really wanted that same exact dress I tried on at that one store during a weekend trip to Paso. I couldn't find anything like it anywhere it was driving me nuts. Found out the name of the shop, Firefly. Emailed them with the picture I had taken of said dress, and within a day I received 2 emails from this amazing local business saying they would check their store-room and get back to me. To make a long story short; they had the dress. 1 left that had been a return! I lucked out and ordered it over the phone with the friendliest retail business woman I have ever talked to, Rebecca! They shipped out the dress the next day and followed up with me via phone and email. I have never received such personalized, friendly, detailed and professional service before, ever! Thank you Firefly! Amazing work ethic and customer service. Not to mention, this place has the most adorable children's section with beautiful trinkets and books, etc. Really cool selection of handbags and lots of pretty clothing. Very nice and clean store aesthetic too. A+++! read more

Probably my favorite store in downtown Paso! Staff was so friendly and helpful as soon as I walked in and while browsing. Their selection of clothes/accessories is super cute as well as diverse for all different tastes & styles. All the clothes fabrics felt of great quality and not sheer or cheap, which I find often with stores like these. I picked up the cutest pair of earing for only $12, such a steal! I can't wait to be back. read more

Firefly - Storefront view on sidewalk. - Jewelry Near Me - Paso Robles, California

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I needed a last minute Christmas gift for my young adult granddaughter so I popped into Firefly as a first stop downtown. I need look no further! Found the perfect scrunchy neck scarf with fringe for her. Great price. And, while I was browsing I found a lovely pair of black faux suede gloves with furry trim for me. Wore them all month! Everything was reasonably priced. Took the scarf home, added to the gift box I shipped to my granddaughter. She was delighted on Christmas morning! Love Firefly! read more

This is a cute boutique with eye-catching displays! Between brunch and an afternoon wedding, I had some time to wander around downtown and popped in to have a look. I didn't buy anything because I was with a group and I didn't want to keep anyone waiting, but I kept thinking about a couple of items I'd seen. So naturally I snuck away from my group later in the day and made my way back to the shop. I was ready to buy a cute bralette when the sales lady told me that everything in the sale section was 60% off. Of course I went back to take a look and I ended up leaving with the aforementioned bralette as well as two dresses, all for under $60! Definitely happy with my purchases and definitely recommend this shop! read more

Such a cute little place! Beautiful items here. I was drawn in by the beautiful wooden cutting boards (too beautiful to use) with beautiful stones implanted in them. I went to the back, where there is a small sale area. I had a white elephant party to go to that night, so I found the perfect gift. A mug that is black with some eyes....then when you fill it with a hot liquid, it lightens up and becomes squids in a blue ocean. LOVE! There are also beautiful jewelry everywhere. read more

Firefly - Jewelry Near Me - Paso Robles, California

First of all, very cute things at reasonable prices. Helpful nice staff. Lots of cute and carefully curated items. Second, Best customer service ever! My daughter and I bought a few dresses while passing through Paso a few weeks ago, one for her and one for sister not present (to wear to a wedding). Turns out the one we bought for my other daughter didn't work and she didn't end up wearing it. We tried to return it in our way back, but missed their hours by a few moments. I called once home, and Rebecca was soooo helpful in making the return very easy, and she was just an absolute delight. She went above and beyond getting me free shipping to return even. Please shop here. Buying items from nice helpful folks feels good. Third, the dress we kept is so cute! It looked amazing in the wedding photos. read more

Usually one of my favorite stores. Have been shopping in this store for years and usually find some great treasures. My mom and I went in there this afternoon. Was delighted by the goodies but sorely disappointed by the rude sales associate and bad service. Short blond hair who said she was one of the buyers. I had to walk up to the desk and say hi to her FIRST. She did not engage me, did not try to connect or be friendly in anyway then got right back on her iPhone. RUDE! She has about 6/7 people in her store and she did not bother to greet them, connect with them or offer them any product knowledge. She just stood behind the desk doing her own thing. After putting my purchase on the desk I walked out not buying it. This store obviously does not need sales and is not interested in good customer service. Do they not understand how much they could not only keep but increase sales by having their store staffed with friendly helpful sweet people, who walk out from behind the counter and get connected. Very sad and plan on spreading the word about this poor poor service. read more

I love this place. Everytime i'm in Paso I have to come here!!!! I have to see what is new! There is always a new featured artist expo upstairs! Cool and unique jewelry and knicknacks. read more

I came in with my mom on an epic browse session and I was just so impressed. This place was cute with a touch of whimsy, mature with a sense of playfulness, and handmade with a touch of love. It was incredibly pleasant. The best part though is that a lot of the products in this store are affordable. Very affordable and accessible which, in the area that it is located in Paso Robles, makes this store a hidden gem. read more

I love love love this store. It is like the Anthropologie housewares section but also has a nice selection of jewelry and some super cute cards and a variety of items made by local artists. I bought the earrings I wore for my wedding here and I always find beautiful gifts for friends here as well. If I could, I would buy one of everything in the store. read more

Really cool store in downtown Paso robles we support small owned businesses, it's what keeps our town authentic and running.

It's the customer service for me... liked this place, first time customer...however, even though the clothes and jewelry were very cute, but not sure if I'd come back. I came in close to closing, literally minutes and the young lady let me know when I asked to try on some clothes. I understood and tried to hurry, however, not another word was said to me. "If the clothes fit fine?" or "If I needed anything". She was walking around slamming stuff, just being super loud, making it known she wanted to be done. Almost as if to make sure I knew she wanted me out. Which having worked in retail myself I get it, wanting to go home after a long day... but that shouldn't deter someone from good customer service. When I checked out, again I hurried as fast as possible, not a single word was said yet again, other than "Just the blouse?" It was uncomfortable checking out, she wasn't friendly at all with me... but was super nice and bubbly to the two ladies she helped before me asking her to try on the clothes. Her demeanor seemed as though it was a favor that she was letting me pay. Again, I understand the need to close by a certain time but don't be rude or make people feel a certain way... especially if they are a first time customer. read more

I love this store! I bought so many Christmas presents here. It's now my go-to when I need a gift. Perfect housewarming candles. Not cheapy stuff, but nice $25-40 candles that new home owners appreciate. Really cute trivets, coffee mugs all kinds of nice cute things suitable for gift giving. They also have a few articles of clothing. Forget the big box stores where everybody will have duplicate gifts. Shop here for one of a few and one of a kind items. #shoplocal read more

Wonderful store with lots of variety from clothing and jewelry to books and housewares. Staff is friendly and the service is first class.

This place is really cute. Not a conventional gallery, but as their business card accurately describes, a "contemporary craft gallery." Jewelry, candles, stemware, hand made books, etc. All beautiful stuff made by artisans. I wanted to take the whole store with me. Bonus: I went up and asked a really nice woman behind the counter about local wineries and she was very helpful and friendly. I love little shops with friendly staff. read more

If you love art, unique items, and jewelry then you must stop here on the quaint corner of Park St and 13th st? It is a little bit like Anthropologie, Hands Gallery and something great. The owner was working and mentioned her daughter and her run the shop, buy for the shop and decorate the shop together. They have a great eye. Open till 6pm now which is helpful since you can stop by before you head to dinner. read more

Friendly staff, super attentive when I had clothes in my hand and offered me a fitting room. Adorable shop! Offered sizes small to large.

i basically want to live in this store and spend my days trying on jewelry, writing letters on fine stationary, burning amazing candles and going upstairs to look at art. if you have any ounce of taste and are in Paso Robles, you need to stop here and check it out. read more

Wonderful store featuring handmade items and some of the items are made by local artists! The inventory is always changing so you never know what you might find! It's a great place for accessories, gifts and home accents. read more

Cool stuff! I really like these large wood platters with inset stones and shells that you see right when you walk in. They have a nice assortment of things good for home or gifts. The gallery upstairs is free and has some interesting art. Good stuff. read more

This is a cool place to check out. Really cool inventory (is always changing, which is very nice). A fun place to go if you've got a little spare time and want something small and unique for your house! Plus, they've got an AWESOME location: A block away from the downtown park! read more

I can't wait to get back to Paso Robles and see what you have because I love your store! I bought several jewelry pieces made by the owner but every one in my group (ages 30 something to 50 something) found some thing that absolutely delighted them and that is what makes this store so fantastic! read more

Etsy meets Anthropology. Firefly is an awesome place to shop for gifts...but beware, it's hard to not leave with something for yourself! I'm so glad to have such a creative store in town that offers everything from trendy clothes, to handmade jewelry, to children's goods. Love it! read more

Unfortunately we had a very bad experience yesterday. We walked into the shop and were met with two very unfriendly women(one younger blondish women and the other was an older brunette women). Both had very unfriendly expressions on their faces, gave no greeting to our group and gave us the clear impression that they were not interested in selling. The younger women was very stand offish and grimacing the entire time we, along with other patrons, were in the store. The older women made it clear that we were not welcome to touch or look at any items in the store, it's a clothing and jewelry store? This equated to none of us spending money and purchasing anything in the store because of the unfriendly feeling put forth by the store staff. The staff was very unprofessional and need a refresher on how to welcome patrons into the establishment and how to sell, the experience was very odd. read more

This place has great stuff and one-of-a-kind items, but the customer service is pathetic. My wife and I have done a lot of shopping here in the past, but never again. Sales Associates are rude, unknowledgeable, and not helpful. The return and exchange policy is as strict as any place I've ever seen. The owner has always seemed pleasant, but she is not training employees very well. We love to buy local, but there are plenty of other stores in town that have nice and helpful people working there. read more

Stopped in over the weekend, previously a store I visit regularly, mostly in your other Paso location, but had a bad experience there. A gal with short blonde hair was in charge and was very unfriendly and looked to be on her cell phone. She did not try to make contact with me or help me. I would rate the store non existent on customer service. Let's get it together or are you doing that well? read more

This little boutique is AMAZING. So much cool stuff, and it's all so unique. Beautiful jewelry and housewares. I bought a very unique little blouse their last April, and the gal working there was super friendly. She even took the time to walk outside, and point us in the direction of the best coffee-shop in town. read more

A very unique store to browse. They had some lovely smelling soaps. The variety of things they have is awesome. This store is unlike any other I have been to in the Norrh County! read more

I pop in here about once a month. It's got really fun/different stuff and periodically there are nice events in the upstairs gallery space. I always bring friends in here when they visit because it's not the typical boutique gallery fare. Definitely worth a stop. read more

I found cute blouses, and toys for the kids, even something for Dad. Even to see, a worthwhile experience

Firefly is unlike any other store I've experienced. If I had to make a reference it might be Anthropologie meets museum gift store. However because Firefly is local and owner curated, the merchandise is more uncommon and varied: clothing from small and charming companies in LA and Europe, artisan soaps and candles, whimsical kitchen, gift, and decor items, and a vast selection of beautiful items made by local artists. . . Don't get me started on the jewelry! And the books! There is even a "playhouse" in the middle of the store filled with absolutely delightful children's gifts. Looking for something one-of-a-kind? This is your place. All price ranges. All ages. Male or female. I love to visit OFTEN to see what is new. You will find the ladies at Firefly delightful, artistic, helpful without being pushy, and knowledgeable about their products as well as the Paso Robles scene. Watch for special events and trunk shows also. They know how to have a good time. read more

Horrible customer service , sales associate would not return a product I had just purchased moments before because the perfume was in the wrong place and yes I tore open the package but I had my receipt that stated product exchange or store credit for 30 days no where did it state any exceptions. I was told to "enjoy my new sent and learn to like it" I obviously won't enjoy it because it's not the one I want. I picked up the package that was directly behind the tester and was told that it happens so often that it's just the way it is basically? So I have to pay for your poor product display? Being in the customer service industry as a hairstylist I would NEVER treat any customers this way but obviously firefly does not care about repeat business. Very disappointed. Will Never be back not that they care. read more

It's like walking into anthropologie with local artist pieces included. Everything is a delight for the eyes, decor everying