My son on Feb. 6th 2026 at about 4:30am needed a tow as he ended up on the side of an on ramp (I do not say a ditch because it was not one). But he was about 10-15 feet from the side of the road. Called AAA and was set up with a tow truck company coming to his rescue (or so I thought). FLT took the response and well from there it was awful. First, took over an hour to get to him. Then once the driver got there he saw my sons ford fiesta (not much bigger than a matchbox car) and told him that he needed to use a "special equipment?" to get him out and that he needed to pay $642.01 before he could assist. I immediately called AAA and had someone on the phone along with my son and AAA received the update directly from my son. They advised at that time they couldn't do anything but that he could submit the bill back to AAA and they would "consider" if they would reimburse him. I needed my son out and safe, so I told him to pay it because we didn't know any better. My son took pictures of where he was and how the driver did not need to do anything special. FLT took advantage of my son and his need for assistance. And had I known better, I would have told him to tell the driver "no thank you" and just called another company to assist. But since we belong to AAA I figured we needed to do what was being instructed. Thank god AAA was on the phone when all this was happening. My son sent all the documentation to them and they refunded him fully! We have learned a big lesson!! I hope to never need this tow company again. Beware, they like to overcharge (probably because they saw a young kid and figured they could get away with it). So happy that AAA agreed!! read more

Battery replacement. 0 degrees F. Ahead of schedule. Fast, friendly , knew what he was doing all right.

Charged me for 2 days after not letting me pick it up the night it was towed. Seems like a scam to me. About twice the price of the average tow in Madison. read more

After another company left me out in the heat for four hours and cancelled, Finish Line Towing came through. Got to my location within 20 minutes and the driver, Mike, was awesome. Helpful and professional all the way. I will always contact Finish Line from now on. read more

0 stars. 0.00 I have video of them beating my car because they treat people's property as trash. They laugh at you on the phone and refuse to have a conversation regarding their scathing customer service. Mind you while a family member was being rushed to hospital for a brain injury. Still think it's totally hilarious. Bummer I have video and three willing witnesses and contacted the building they contracted with. I'm just getting started. Nobody especially a business should contact with these people UNLESS THEY ALSO WANT TO BE FINANCIALLY LIABLE FOR THEIR UNETHICAL WORK PRACTICES! read more

Make sure when you need a tow from a public road that you have the name of a good towing company in Dane County! If not the dispatcher is required to call "next on the list" and you DO NOT want it to be Finish Line Towing!! They charge $800 for a 16 mile tow. Double the norm and 3 times what the state of Wisconsin allows for towing of private property per trans code 319. Do your research and don't get ripped off by this company! read more

called earlier in the day to get a cost on a tow schedule a time for a price soon as it got to the time the price jumped up because trinity or trinidy forgot to mention the price goes up after hours it would be ok if i was informed now i have to pay extra to have my car sit over night eventhough we agreed upon a certain price they dont hold their selfs accountable for their mistakes will cause some type of inconvenience due to lack or proper communication. read more

Got my car towed and couldn't pick it up until the next day even though they say that they're open 24/7 that's a lie. Called first thing at 8am and was told I was being charged for 2 days of storage even though I tried to get my car last night at 9pm and they weren't open or pickup until 8am. So they charged for 2 full days, even though my car had been there less than 24 hours. They take full advantage of people. read more

Getting out ahead of the snarky replies from the owner: Yes my car was impounded Yes there are consequences to actions Yes I absolutely clowned you in my most recent email At a glance: Car damage as a result of the tow Lazy liar twenty-something owner Zero respect for property Unfortunately I was parked in a lot I didn't have a permit for for 2.5 hours. My car was impounded. Fine. My issues are that when I picked the car up, Johnny Van, the owner of Finish Line Towing WI, (flt-wi.com) said it hadn't been dragged at all. Clearly that is not the case. Immediately upon bringing my car home, I could tell the alignment was off (it was aligned in May, two months ago). While at Honda, the technician confirmed front caster was way off, which is the forward/backward positioning of the front wheels. Pretty consistent with dragging and mishandling a car. I called three times (once a day last week) to simply ask some questions and get some feedback on whether there was a process in place for situations like this. I hadn't asked for anything at this point beyond that. I got no response until emailing, then sending a follow up email two days later. The only responses I received were baselessly claiming my car was "fine," and advising he would not be responding further. Having my car taken and paying the fee are consequence enough, that doesn't give justification for property damage and you don't get to decide that it didn't happen, lol. read more

Finish Line Towing - Towing Near Me - Madison, Wisconsin

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Absolutely crazy...........they tow your vehicle late at night. You p/u the next day 8am and they charge you for TWO days.......$400! That is absurd! And this is Madison, not California read more

The tow company was amazing to work with, the tow truck driver could not locate my car so instead of the driver leaving, the dispatch office called me to figure out where my vehicle was. They were pleasant to deal with and the driver was awesome. I hope I do not have to use a tow company again but if I do I would definitely call them again read more

I was parked for 15 minutes with my hazards on in a private lot and these fucks don't have a 24hr impound lot so I guess I'm just screwed until tmrw morning awesome. But they tow 24/7. Screw yall read more

My mom called them for battery help for her car today, Wednesday of 4/5/23. A service person in a Nissan AAA mini van showed up and while my elderly mom was reasonably haggling about price, he blew up and started yelling at her very loudly. No service person or professional or really anyone has ever yelled at a member of my family like that. I was afraid for her safety. I started recording at the end whereupon he quickly left but not before insulting me and my mom. I have irreversible, untreatable, incurable obesity from the psychiatric drug abilify, which I was not warned about. I have religiously exercised and dieted all my life because I enjoy it and was a skinny athlete before the weight gain. This guy told us or me (I didn't even say a word to him) to stop eating out at Taco Bell, which is funny because neither I nor my mom eat out at Taco Bell and it's not expensive anyway. No apology from the company at all and no consequences I know of for this menace operating as a "professional," who brought this disturbance to the tranquility of my house and neighborhood and vulnerable mother. Therefore, I would recommend nobody go near this company. I have video evidence supporting my claims--I was present and this guy indeed yelled and insulted me: https://www.tiktok.com/t/ZTRcXcVpn/ The owner who has commented on the other hand was not present and insists my account is false without evidence. But I promise you this dude was shouting like crazy and we have family and neighbor witnesses. read more

An update... I just had a call from the owner of the company who during the call blamed the issues on anyone other than his company. Then with a stern voice apologized and asked me to remove the reviews as they would affect his company. When I mentioned the style of which he opened the conversation was very arrogant he got mad at me and told me to buy a better car so I won't need towing. He closed the conversation telling me to F@CK OFF. I hope a company with an owner like this goes out of business. read more

Finish Line Towing - This doesn't say Don Miller, does it Finish Line Towing - Towing Near Me - Madison, Wisconsin

Francisco was courteous and helpful when he arrived. Worked quickly Andi felt like my car was in good hands. Thanks, Finish Line!

terrible service. Driver lost my fob key and finish line refuses to pay for it or return my calls.

Car got towed and it was unfortunately this company. We found out around 3:30pm that the car was towed and called them immediately. The lady over the phone seemed to only care that they were closing soon and how much we owed them and therefore failed to inform us on which documents we needed. We went in the next day and asked to take care of the entire situation and the lady had an immediate attitude. She told us when we walked in that we are missing documents and then asked if we were the reason we weren't told. The lady at the front desk raised her voice consistently and truly has no idea how to be genuine to customers, especially when we are paying them over $300! My boyfriend and I are disappointed with this experience and don't recommend this business to anyone! **Edited: Seeing the owners response is very upsetting. Nearly all of their replies are blaming the customer for faults caused by their company! This a prime example of how they will treat you when you enter their office. Making only snarky comments and not treating customers fairly or nicely for simply showing up to take care of business. I never once mentioned being upset by the fact of matter, just how we were treated when we went in and the ILLEGAL manner in which they didn't disclose all information. Good luck doing any business with this rude, unfriendly, pathetic company who employees people of the same nature! read more

They wouldn't tell me when they were going to arrive, wouldn't give me the drivers number so I could contact him because I needed to give him my keys. Sat and waited for 2 hours. Then when he finally arrived there the idiot popped my tire loading up my vehicle onto the bed of the trailer. Do NOT use this company read more

Finish Line Towing - This idiot popped my tire loading my truck onto the trailer. Do not use this service - Towing Near Me - Madison, Wisconsin

Absolutely awful service. Over 3 hours to wait for an emergency tow when my girlfriend's car died on an off ramp. Original wait time was 1 hour but they had to cancel the original dispatch and wait to send a new truck out just because we pushed the car to a side street less than 100 yards from the ramp! The woman who took our calls was unprofessional and became snippy with our frequent calls as we tried to figure out what was going on. She finally "explained" that the reason they had to cancel the original truck was because the "change in address of the pickup has to be approved by the roadside assistance program." Completely unhelpful and utterly incompetent. read more

they towed my car and had damage to the curb side of my car, a spot that screams tire truck damage they blocked my number and won't compensate me for the damage that they did to my vehicle read more

Finish Line Towing - Towing Near Me - Madison, Wisconsin

My car was towed eventhough it was not illegally parked. Called to get info and let them know, my parking did not violate restrictions. The woman proceeded to be very rude and disrespectful. Instead of helping me understand the violations that were allegedly made, she continued to be unprofessional. I've dealt with many towing companies before and I've never experienced customer service this bad. Upon my arrival the lady continued to argue with me and told me the fee was 320$ plus $$ each day it was not retrieved. Reply to John F. My post has more emphasis on the unprofessionalism then you just reinforcing alleged illegal parking. Poor customer service is the main point of my review. I was not being disrespectful to your female receptio ist, her unprofessional attitude was unnecessary. read more

Had my car keys stolen and could not move my car to a safe location. Called AAA and a guy named Keyon Johnson came a towed the car. Amazing guy that was helpful from start to finish, arrived on time, and towed the car quickly. Extremely friendly as well chatted with him the entire ride. In the end, he even offered to give me a ride back to my apartment after a horrible day, which really lifted my mood up. Amazing towing service and customer service, 10/10, read more

Responded within an hour as initially indicated. Communicated the whole way. Received text messages, a phone call from the office and one from the driver. The tow operator was efficient, friendly, professional and thorough. Thank you, Jim. Full marks from me. read more

Professional and efficient. Austin kept me updated when he would arrive and was right on time. I appreciate the quick service.

At 9:40 AM they told me they would be at my car in 60-90 minutes. They then called me and hour later to say they would be at my car in 15 minutes and they never showed. When I called them they said they got busy but would have my car towed to the dealership by 4PM. At 5:30 I called and they never towed my car. They said they got too busy and deferred back to my warranty company. TERRIBLE service and communication. DO NOT ever use this company. read more

Voice mailbox is always full, I can't even call them to contact the repair shop. No one ever answers the phone.

Finish Line damaged the rocker panel and fender of my car with their wheel dolly and refused to take responsibility. As such I was out the deductible of my insurance and Finish Line refused to provide their insurance information to AAA for reimbursement. read more

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I paid $325 after my car was towed by a neighboring company. That is absolutely ludicrous. They only accept cash and have no change. Poor business practice. Also, I was told by the 24 hour service that it would be $130 and when I arrived in the morning I was told $325. read more

This place is sketchy. I was parked overnight in a lot I wasn't supposed to (my bad but the signs are not super clear and friends had parked overnight in the same lot before). I got towed by Finish Line. After multiple conversations with the (pretty rude) woman running dispatch, I had to pay $295 in cash (how are cards not an option with that exorbitant pricing). The manager refused to speak to me on the phone. I also had to wait several hours to come pick it up but they charged me for a day of storage. Seems predatory to me. I know towing happens but they made the experience a whole lot more unpleasant than it needed to be. read more

My Car broke down Friday and they were able to assist with towing it. The tow guy was very polite and helpful and saved me a huge tow fee by calling the shop and the mechanic was able to get my car in Monday and fixed by Tuesday. They communicated with me and gave close estimates. It ended up being less than if I took it to my regular dealership. Coming from a women who has never had a car break down, they helped my experience go much better than expected. read more

I was stranded today at House on the Rock in Spring Green Wisconsin and Xavier came to the rescue! NOTE: DO NOT USE ZIPCAR RENTAL SERVICES. driving our zipcar rental from Chicago to spring Green was a mistake as the lack of cell reception inhibited us from unlocking the vehicle. Thankfully, Xavier was able to come out from Madison to help us get into the car. Unfortunately, we still weren't able to get the car to start due to the electronic security system. Xavier attempted to jump start the car and even offered to give us a ride to town to get help. Such a kind and generous human during these trying times. Super grateful people like him are out there willing to help those in need. 5 stars. Thank you so so much! read more

Terrible service as in no service. Kept me waiting for nearly 3 hours for a tow and eventually just dropped my request. Person taking the calls blamed my insurance for dropping or removing my request for help. I spoke with my insurance and that was not the case. No update, no courtesy call, nothing but excuses. That's ok because another phone call and Finish Line's competition was at my place in 15 minutes, getting me to where I needed to be and making that $$$. read more

Incident occurred On 7/19/2023 l( day of tow ) Initial attempt to pick up vehicle 7/20/2023 Day of pickup 7/21/2023 My car got towed due to a bad choice of my own however the staff has been utterly disrespectful towards me with both slandering me and posting details of the situation that led me to have my car towed publicly that I haven't been convicted of due to them being upset about a review that was not made by me( they very clearly ASSUMED it was)The friend that was assisting me was the one who spoke to the staff. I cannot control what comes out of someone else mouth nor should I be punished for it. The only point in time I interacted with staff was at pickup which at no point did I say or do anything disrespectful to the woman who released vehicle or the man who opened the gate. In addition to the slandering and posting of my situations personal legal details that I haven't even been convicted of which is highly unprofessional and disrespectful as hell, I was never offered a receipt. In the comment that the company directly posted in the review my friend made on google, the company specifically stated that " a receipt was offered but I didn't hear because I was too busy screaming over them " That's a bold face lie being as the other individual stayed in the car at time of pick up and never interacted with your staff at all that day, which cameras will prove . Not at any point , during the day of pickup or previous day did I yell or mistreat any of the staff I interacted with. Might want to get your facts straight before you slander people. Outside of the above mentioned complaints, Night of tow the gentleman who released my keys to my home for me stated he was able to look up what the total amount of vehicle release for me would be if picked up next day which was around 350. Due to us showing up late Thursday we had to wait till Friday, there is no way that it's 300 for 1 additional night which is probably because it was a scam which would make perfect sense as to why I was denied a receipt. read more

These folks scammed my mom out of a battery to the tune of over $200. The technician pulled a total "I'm a man, I know better" on her and made her feel dumb, then would not give her the (supposedly) dead battery when she asked--which had the date of install on it (and had been guaranteed by Finish Line). read more

Got a flat on the way to work but was able to limp to the parking ramp. Called AAA at 7:30 AM and Finishline showed up at 7:40 and the spare was swapped on by 8 AM!! And the fellow checked all the tirepressures and asked me to start the car so he could be sure I did not need a jump. Stellar service!! read more

Was stuck out on I90 with a flat tire... they showed up within 30 mins of calling them and the driver was extremely nice!!! Can't be more grateful for the service they provided, I will always call Finish Line Towing from here on out!!! read more

I had stupidly lost my car keys at a hotel in Madison. I called my husband to confess that I lost the keys but of course there was no way he could help. We live in Atlanta, Georgia. I called AAA to ask for service and settled down for a long wait. I barely got off the phone to my husband when Leland from Finishline Towing showed up. He got the door open in a very short time and even helped me look for my keys. He saved my vacation. He was so very helpful and I thank him very much. If you need your life/vacation saved, give Leland a call. read more

As far as towing experiences go this one was the best I've ever had! Israel towed my car to a shop when it didn't start after work. He was super nice and concerned about my comfort. Car trouble makes for a pretty bad day, but he made things as hassle free as possible. read more

My truck stalled on interstate 90 I called finish line right after it stalled I was quoted $90.00 hookup $7.00 a mile tow was less than 10 miles I told them I was gonna check around for other options I decided to rent a u haul trailer and truck (I'm from MN) I went to get my truck off the interstate it was gone I tracked it down at finish line I called and the first thing the woman said to me was you have full coverage ins. Don't you. they told me $572.00 cash (trying to gouge the insurance company) I went to atm to get the money I was only able to withdraw $400.00 they said $572.00 cash I decided to drive the uhaul rental home to Minnesota the next day he messaged me saying the bill was $366.00 I was there the day before with $400.00 the guy is a chump !!!!! Why did the bill go from $572.00 on Sunday when I was there to 366.00 on Monday when I was back in Minnesota chump if yr rates have never changed the truck would have been picked up Sunday if you weren't playing games when yr ready to release my truck for 366.00 not a penny more I will pick it up . There would not be any storage if you weren't playing games when I was there Sunday !!!!!! read more

I was ready to head out of town for the day, but my key fob wouldn't open my car door. I could open the door without the key fob, but I couldn't start the car without the battery. Stone cold dead. I called AAA and Kyle arrived in my parking lot TEN MINUTES later! He could jumpstart my car, but the battery was old and only at 30%. Kyle didn't have my exact battery in his van, but he had one that was close enough for someone who was raring to head out of town. He was very friendly, very accommodating, and I was only a half-hour late for my appointment! Highly recommended! read more