Surf/Snow style is not cheap and that's the way it has always been. So, if you're looking for a bargain, then you're not going to find it in here (even in the sales).
I have no worries about paying a little extra for kit if it's something I want. The style is a mix of your regular extreme sport look, with some more grown-up and laid back threds thrown in. Sometimes it's a little too Boden looking for my liking (boys and gilrs) but pick the right kit and it mixes well on the beach or bar.
The staff indoors are very fiendly and ever-helpful. If it's not in stock they can get it for you (have a look online or in the catalogue).
I don't think they are paid to be extra happy, but rather the store is a nice little place and given the chance they're more than happy to help.
Frankly, we spend far too much time in there :) read more