I must admit, I avoided this place for ages because I just assumed it was a posh designer store because of its name! When I actually got round to looking in it, I thought it was just another one of those touristy, overpriced 'Oxford University' memorabilia shops.
BUT, and it's a big but, I was wrong! This has got some great clothes in a variety of styles, and is a refreshing change from the chain stores around town (which can be great, but you know what to expect every time). It's hardly a major item in there, but I'm quite fond of the lingerie. Prices vary but it's all fairly reasonable for Oxford, and if you're lucky you can grab a real bargain. As with all sales items, get it when you see it or you might be disappointed when you return!
The staff are very friendly, and are happy to let you browse. If you're after an Oxford-branded gift for someone, or a treat for yourself, they're very helpful and can recommend things you might not have noticed. read more