During family vacations I believe I found this place 4 or 5 years ago and have been going ever…read moresince! Staff is friendly, wide jewelry selection, so many different clothes for different age groups as well! They also carrie flags and other little gift items! One of my favorites!

Nice store with a great selection! You can pretty much find anything here. If you don't see…read moreanything once you've explored the store they have an upstairs filled with an entire different vibe. Anything from clothing to artwork here. The employee there was friendly and eager to help. Definitely worth a stop!

First let me say, take this place for what it is. It is a tiny little pirate shop for tourists…read more I had it in my head that I wanted to buy a pirate flag to take back to Ohio to fly on our front porch. This store was steps away from our vacation rental so we stopped in on our last day to find my flag. They had many to choose from and we had no trouble leaving with what we came for. They also have other fun pirate swag, T-shirts, and sweatshirts. My husband picked up a decal and T-shirt as well. We talked to the man working and he told us about him and his son who owns it. He was super nice and easy to converse with. It was worth stopping and checking out and our flag is proudly flying!

This place is awesome. Bad ass little store tucked away so pay attention or you'll miss it. The…read moreowner was really friendly and cool. Prices were average about the same everywhere

This is a great surf shop. It has a nice selection of unique clothing and surf boards that you…read morewon't find anywhere else. Something about the place feels more authentic than a lot of the other large shops on the island. The folks running the shop were very attentive and helpful. Careful backing out of your parking spot along the road...

Love this place . A must on our OBX trips. Friendly service,great vibe. Love their merchandise…read more Just all around great stop.

I've always experienced a positive experience at Jewels By The Sea. I've been buying jewelry there…read morefor years! There is a price point selection for everyone. Check it out for yourself. The ladies who work there are professional, knowledgeable and nice, bonus.!

We had an amazing experience at this lovely boutique. Unlike a lot of touristy shops with cheap…read morejewelry this is a mid to upscale boutique. The staff was friendly and knowledgeable. We live outside Boston and the negative review of this shop had to be written by Yankee fans! There are many unique ocean inspired pieces. My friend bought a beautiful topaz wave pendant that was stunning. Great shop with prices from $39 to high end. Would highly recommend

I love coming here when I'm in town. The staff are so fun, helpful and positive! The women's'…read moreclothing section is wonderful! The best part is how they help the community!

Always a fun time, always an adventure! Affordable and…read morevaried! Folks are always nice and helpful...and what a great support to the community. Two thumbs up.

Such a cute little boutique! We found a dress and accessories for my 19yo, jewelry for me and gifts…read moreto take back home. There's a little something for everyone! The service was friendly and welcoming and the prices were very reasonable. Check it out!

Great place for shopping. Owner is very talented and her work is beautiful. Would definitely…read morerecommend stopping here.

Very nice little shop with true gourmet items - lots of sweets and treats!…read more There are also barbeque sauces, hot sauces, fudge sauces, and souvenirs galore. A really cute place, with a super friendly salesgirl behind the counter. Don't go crazy with the fudge samples, though....they are highly addictive!

Wow! We originally went to a different ice cream place downtown he road but when we saw the line we…read moresaid now way. We then saw Ocean Gourmet served ice cream. We stopped in. There was a small line but when I say the line was moving with swift proficiency-- holy cow! The woman scooping ice cream was fast, friendly, and really knew her way around the ice cream. Everything was amazing. We had six people in our party and everyone got what they wanted for under $40 (1 small cup, 4 medium cones, and 1 large cup). A great value especially in a vacation town. This would be our recommendation. We took our ice cream to go but there is plenty of seating on the deck out front.

Got one used book and one new one! Loved the selection and how it was laid out, it felt cozy and…read morestill organized. The woman at checkout was super talkative and helpful, and the experience overall was great. The prices of new books seemed to just be cover price, which is expected, and prices of used ones were marked down to fair values.

Maybe the cutest OBX bookstore I have come across. I loved the staff selected blind books.read more