This Ulta completely exceeded my expectations -- and here's why:…read more It's not the biggest location, but definitely not the smallest either. The store is spotless, well-organized, and very easy to navigate. The staff is friendly, helpful, and knowledgeable. They give you space to shop comfortably, yet they're always nearby if you need assistance. I really appreciated that no one was pushy, rude, or made me feel profiled -- just genuine customer service. There's a salon in the back for hair services and a makeup station in the cosmetics area, which makes it a one-stop beauty spot. This location has officially become my favorite Ulta, and I truly hope they never change the way they manage this store. Overall, I 100% recommend this Ulta -- great service, great atmosphere, great experience!

They don't have a dedicated Benefit Brow Bar or expert. The space is there but it wasn't set up or…read morelit. If you get brow services it will be done by a hairstylist or another employee and not a Benefit arch expert. They aren't transparent about this. The store could be neater and better lighting is needed. It doesn't seem to be well staffed or organized.

The owner has the most disgusting attitude ever. I love the cashier Hispanic lady she is a real…read moresweetheart but if you'd like to get ridiculed by the owner you know where to go. You can definitely find the products in the beauty shop @ezcosmetics 2 blocks away so welcoming

They're stuff is weirdly overpriced then other places selling the same brands. Also i don't know if…read moreit's the owner or just the cashier but she has a bad attitude and just seems to hate her job

The girls working here are rude and not helpful at all. I asked a question and was completely…read moredismissed. I feel bad that I even bought something and supported this place.

The girls working here are rude and not helpful at all. I asked a question and was completely…read moredismissed. I feel bad that I even bought something and supported this place.

Don't come here for braiding hair or any kind of ethnic extensions. Makeup yes and product…read moreselection is good but not very much extension hair for ethnic styles.

Super kind staff and a great selection. I went in with a list of styling tools and products that I…read moreneeded and everyone was friendly and helped me find what I was looking for, providing information and recommendations along the way. The store is not huge but definitely has a great selection of hair and makeup products and tools as well as some wigs and extensions. Prices are affordable and comparable to other similar stores as the aisles are clean and well-stocked. In a city where beauty supply stores can offer a very hit or miss experience, I would highly recommend Wonder Beauty Zone for a pleasant and productive shopping trip.

Have everything you could think of inside pertaining to hair, skin care and so many other products…read more Huge store Friendly welcoming staff Very pricey

Good customer service matter. Unfortunately, we live in a time when good service doesn't seem to…read morematter but patrol and treated like your guilty until proven innocent first when you walk into a store. I guess being racially profiled. They are acting any ol' way to customers and taking their money. I usually don't write reviews. I simply came to the store to buy something I saw the other day afterwork and go home. I was already tired. However, I was met with the gentleman's attitude. At first he would not help me really saying too fast "we don't have". I had to guide him to the place where another worker, who was so kind help me find something and there it was. And it the way he beckoned me to come, I felt like he treated me less than a person, like a pet. I did not feel right at all. This is what it comes to? Treating certain people like pets and taking their hard earned money? He did help me find what I was looking for. He never apologized for treating me like I was a problem just for coming into the store. Maybe he had a bad day because he was clearly angry with me and I just wanted to find and buy a certain product. I ended up buying and left the store, but I had a bad taste in my mouth for the experience I've endured. Please, treat your customers much better. We still want to feel good buying things. Saying thank you goes a long way. I don't know what is going on in that store, maybe security and cameras are needed. Maybe you should not be security and a customer service agent at the same time. I would not go to that location anymore unless for some reason the item is definitely in that store and I would just have to grin and bare it.

Occasionally I have to mail packages via UPS and it now costs money to have them come to your place…read moreto pick up a package. I live in the neighborhood and found out via the UPS website that Beauty Kingdom is a UPS Access point where you can pick up or drop- off packages. Today I went to drop off four packages to be mailed. The gentleman at the register was very professional, friendly and patient. I really appreciate that and will come back here to mail UPS packages.

Customer service is always SUPERB!! If they don't have it they'll show you a good alternative!!…read moreI'll definitely keep coming back if they continue what they're doing!!! They're wayyyyy better than that excellence beauty supply store down the other way on Broadway!!

The owner of this store kept my roommate's watch, which was an heirloom, and when I tried to buy it…read moreback from him (which shouldn't have been necessary), he told me he had already sold it. I'm truly disgusted, never ever spending another cent at this terrible establishment!

My favorite selection (NYX)falling in love right you see it…read more I got a good deal with some eyebrows pencil and eyeshadow palette it was my day Thanks.

I went in there to buy hair oil and was monitored like a thief and I'm assuming it's because of…read moreskin color. it's actually pathetic and I'm a utility worker working outside of the shop. so that goes to say a lot wouldn't recommend highly prejudiced and they don't hide it. don't support them let them fail

All right I waited a whole week to post this review because I wanted to be fair. I went to the…read morebeauty supply two times in a two week period. Each time I went, the ladies on the floor were very nice, very decent and very courteous. The person who wasn't courteous was the person that worked cashier originally. For some reason I'm assuming she has a biased against people that look like me. Twice not once but twice I went to this cashier on both of those visits and she handed me off in Spanish or whatever she said I don't know what, to a different cashier. She had no problem taking the money from the customer that was before me, but as soon as I stepped to the counter, she didn't want to serve me. I was polite every single time I went to the store. There was absolutely no reason for her to hand me off not once but twice. I will never spend my money in that store again. The first time it happened I said no it can't be that right so let me come back again next week and see if it happens again. Same woman at the cashier and I'm the same person and it happened every single time that I went. If black females are problems maybe you need to move to another planet. And it's a shame because they really have a lot of products in there and my black friend went in there but I guess since he's a guy the lady didn't mistreat him. It's a damn shame that this treatment came from another minority. I'd rather go all the way to Jamaica Avenue where I have a diverse group of beauty supplies that I can go to that I know won't treat me like crap. Disgusting

Whenever I shop here the staff has been gracious. However, it's is ALWAYS NEW staff…read more As a self proclaimed beauty supply connoisseur, this says one thing to me....an old Caribbean adage -"Fish rotten's from the head". Take from that what you will. Anyway, as nice as the staff is, it's hard for me spending money with the owner here so whenever I'm in W Beauty it's because I'm usually checking for a hard to locate item or a last minute beauty "need". Three stars for the young staff who even though not always knowledgeable, I can't find fault with that because, they only started working here yesterday...always yesterday. The End.

If you asked me 3 months ago I would have given this business 5 stars. I have been going in there…read morefor 6 years. I was there yesterday had to deal with their extremely rude new cashier; then was followed out of store by another employee who stood behind me while I was opening my bag (I guess he didn't realize I knew he was right behind me). I let it go neighborhood has a lot of shoplifters. Then today went back for something I forgot yesterday and lipstick that I buy all the time there. I began placing items on counter so I wouldn't be followed out of store again and the new rude cashier told me not to place items on the counter. I will not be returning untill SHE IS GONE.