A thousand thanks (or perhaps curses) on whoever put a branch of East into Covent Garden Piazza, as my opera going is now generally accompanied by gentle retail therapy.
I like the slightly corner unit proportions of this shop, and the deceptively spacious floor space once you're past the till/door area. In fact, I often try to limit my visit to this area, as that's where a lot of the jewellery accessories are, and I'm not going to bankrupt myself by buying Shiny Things (possibly).
The staff are friendly and approachable without being pushy, and I love the way that the clothes are grouped in colours. East are known for their use of luxury fabrics, and for the quality, the clothes are extremely reasonably priced. read more