New gifts, home decor, and women's clothing are the features in this boutique shop with a Christian…read morevibe.

We booked and fully paid for a Northern European cruise through Serendipity Boutique (with Martha)…read morein June 2023, for a trip departing July 11, 2025. The reservation included myself, my boyfriend, my brother's family, and his in-laws. Unfortunately, it turned into the most stressful vacation planning experience I've ever had. Over the 18 months leading up to the trip, we made numerous attempts--via email and phone--to get basic information: our cruise cabin assignments, pre-departure hotel, international flights, and transportation. Martha consistently dodged our questions, gave vague responses, and shifted blame to Norwegian Cruise Line (NCL). We communicated early that we intended to upgrade our flights to business class. Despite this, no itineraries or confirmations were provided as prices steadily rose. With just two months to go, we still had no flight info, no hotel details, and no cruise cabin assignments. Martha's advice? Book our own flights and hope to be reimbursed--though she couldn't confirm how much. She later mentioned a $750 credit per passenger, reimbursed only after the cruise. By then, even economy flights had nearly doubled in price. She repeatedly changed her timeline for finalizing details: first 60 days out, then six weeks, then 30 days. When we checked in again at 30 days, she claimed NCL was "delaying confirmations" and that she had "pulled back" our flights to book them herself. On June 13, 2025, my brother's in-laws received their NCL balcony room confirmations. My brother and I still had nothing. At 21 days out, my brother contacted NCL directly. To our shock, NCL had no reservations for us at all. Worse, balcony cabins--the category we had paid for--were sold out. We made repeated attempts to reach Martha to salvage the trip, especially as one of our travelers--my brother's mother-in-law--was battling stage 4 lung cancer. This was her dream trip. Martha knew about her condition and her intent to upgrade flights. While she had a cruise room (still no flight), my brother and I had no booking. Out of options, my brother sent a formal demand letter via a process server on June 16, 2025, requesting receipts and proof of booking. Within hours of her signing for the letter, we received confirmation that our cruise had just been paid and booked--on June 16--less than a month before departure. The timestamp made it clear: she had not secured anything until that very moment, despite having our full payment since 2023. Only one of the three cabins was booked in the correct category. My cabin was eventually upgraded to balcony level before departure, but my brother's never was. Meanwhile, business class tickets had soared past $6,000--nearly double what they had cost just months prior. This entire experience turned what should have been a joyful, once-in-a-lifetime trip into a mess of stress, frustration, and last-minute panic. Instead of excitement, we were left scrambling and anxious in the final days before departure. Martha repeatedly misled us and refused to take responsibility, continuing to blame NCL for what was clearly her failure to secure our arrangements. We plan to file a formal complaint with the Florida Department of Agriculture (which regulates sellers of travel) and are still considering legal action due to the serious negligence involved. Though she later refunded my brother due to the cabin downgrade, the damage had been done. Bottom line: I'm still not sure how a boutique is selling travel, but I strongly caution anyone considering Serendipity Boutique.This was a clear case of mishandling and deception, despite having our full payment for more than two years. A trip we had looked forward to became a chaotic, last-minute scramble that took a major emotional toll on our entire group.

The staff who work at this store are very kind, courteous, patient, and helpful. We saw them…read morehandle a really complicated return with the utmost diligence and care, even though the customer made it quite complicated. They also took the time to welcome and communicate with all customers, showing extra compassion for those having a bad day. Their professionalism, empathy, and hard-work needs to be commended! Special kudos to Cecilia and Cassidy -- they are the best!

I just have to say that this is the cutest Francesca's that I have ever seen! Compared to other…read moreFrancesca's this one is SUPER organized and I always find something I want, or would want to buy for someone lol! They have everything from AWESOME smelling candles (that I'm burning right now) to little novelty items, to jewelry and really cute clothes. The staff is great and I've always been greeted warmly when going there. I'm surprised this is the first review for this gem of a store... BUT if you read this, go experience it first hand! I bet you won't leave without something cute or great smelling like this Voluspa candle I'm burning... MMMMMMMM =] Thanks Courtney! You were super helpful! I'll be coming back for all those candles!!

On a fun Girls week trip with my best friends in the world....we came across this wonderful shop!…read more Jade & Ainsley we're working and shortly became our good friends. The store has a great selection of country type gifts, candles, journals, clothing, jewelry.. well just a fantastic place to shop. And the staff were especially personable and helpful

Excellent selection of clothing, accessories and gifts. The shop owner is super sweet and will even…read morehelp put together a few items for a gift.

It takes along time to get your item. The prices are great. But, I have been waiting over a month…read morefor my item that comes from China. I asked them questions with no replies. I still haven't received it. But after I searched it I found it was on its way to me. (It's it the United States or so it says). Hopefully it will be here soon, at my house.

This store is STILL a Gainesville gem! I've been shopping with dear Lilly (owner) and sweet Nova…read morefor yearssss! Every visit is wonderful, they're both so personable and attentive, and the unique finds are phenomenal. Each visit is at least a 1.5 to 2- hour ordeal as I gab away and meticulously go through each rack (and most times double back). Madewell, J Crew, Urban Outfitters-- oh my! ...and in Gainesville, FL?! I stan. No matter when I visit, there's always something (basically everything) rare and wonderful in this store, and also I run across an amazing shoe or two. Weddings, events, and whatever-- I know I can always find some fabulous piece at Urban. The time and attention put into buying and restocking is clear and evident. The prices are great, and the sales are even better. I have run into some store hour issues post-Covid, but I am also and regrettably aware of a few health issues that make it so. I truly hope to always have this store to visit when I'm in the area. It's become a must-stop, and amazing treat that I look forward to when I'm in town. Thank you Lilly for your years of customer service, for heightening the style game, and for bringing apex brands to Gainesville in one shop. For me, you've truly made your mark!

Malgorzata's opened in fall 2011. I discovered this gem just yesterday. If you love art, pottery,…read morehandmade woven clothing, and other artisan gifts, this shop is a must. Toss in extremely friendly & helpful (but not pushy) service by Malgorzata, her husband Jim, & a staffer, and you cannot go wrong here! Malgorzata describes her establishment as "an eclectic gallary and boutique with handmade clothing, accessories and much more." Within its walls can be found artisan gifts of handmade jewelry; unique mobiles & clocks; purses, clothing, scarves and hats; musical wall art; pottery; baskets; and beautiful woven clothing made by Malgorzeta herself. The loom is on the premises so you can see what she's creating. (Malgorzeta has 20 years of weaving experience.) Art pieces on site rotate out so new artists are featured; over 200 artists are represented. If there's something you want, but can't find in the shop, just ask; she's happy to order it for you if she's able. (I am currently awaiting a stylish handbag in a color she didn't carry.) Prices are reasonable for the quality; the vast array of different styles of art are appreciated; & this well lit, spotless captivating gem is so deserving of not only a visit, but many return trips! ....................... Update: If 6 stars were a possibility, I would gladly oblige. I returned to purchase my purse, but decided I liked another color better than the one that had been specially ordered for me. The owner & her assistant were extremely friendly & helpful. Even the customer they were assisting was very outgoing! If you love art & supporting artists; an array of eclectic items; & fair prices, this place is a must. I could live inside this store...& quite happily:) And it's so accessible; it's in Thornebrook on the east side...to the left of Bageland. It's just feet from plenty of parking.

Great selection that is always changing. The staff is courteous and helpful without being pushy…read more They truly care about "you" and not just making the sale.

From the owner: A fun, trendy, and comfortable women's clothing store in Gainesville, FL!read more

What charming ladies work here! They made my day! I really enjoyed shopping here, and bought 2…read moreitems. They have new stuff, and consignment. So, you can sell your used items here, or buy used designer purchases cheaply. They have fantastic Coach pocketbooks at half the going rate. I got to choose a pair of free earrings for making my purchases. What a nice concept! These ladies are so sweet. They deserve to be checked out; they will interact with you are are so personable. I enjoyed shopping here as much as their company! I'll be back!

Friendly atmosphere. Beautiful merchandise. Always find something I like. Great for gift items…read moretoo.

I have to say this is one of my favorite go to stores! I love that I can go here and shop and am…read more greeted and am able to shop without being pressured to buy anything..the ladies are super helpful if you need assistance coordinating an outfit or just an honest opinion too..Betsy is an absolute gem and her shop is just beautiful..they have great sales here and quality clothing ..I ended up here twice this week and bought a Dress, Blouse, a Charm and a Purse..

The Cotton Club is the place to shop in Crystal River! I love the unique clothing and gifts. They…read morehave a great display of Brighton jewelry and accessories. The owners are so wonderful and they will help you select the perfect outfit for your casual or dressy event! I could spend hours shopping in The Cotton Club! When you are in Crystal River be sure to leave time to visit The Cotton Club located on Citrus Avenue!