From start to finish they made my life so much easier. Front office staff was very helpful went…read morebeyond what I would ever expect them to be. The doctor apologize for giving me a shot that hurt really bad and he pulled the tooth out and he may not have the best bedside manner but I'm not there to have a conversation. All in all it took about 10 minutes after he gave me the shot of the Novocaine. Pricing was great. So I would recommend this doctor to anybody that needs somebody right away.

Dr. Ben Tarsitano made my tooth extraction so easy I'm convinced he's part magician. I came in…read morescared, left laughing, and somehow the whole thing was over before I finished panicking. Clear instructions, zero pain, and a dentist with great humor? Five stars all day. Highly recommend! The front desk staff were also extremely kind and caring!

Our practice, UC Dental is located in Union City. We worked on sustainability projects with Dr…read more Ariana and Dr. Max. Being in the dentistry business for over 50 years, they are the kindest, most transparent, & professional dental providers you will meet. When you come in, you are greeted with a warm smile. They have invested a lot into their patients. Believe me, I have seen their backend operations. I heartily recommend them to anyone in the Scotts Valley/Santa Cruz region.

The dentists are holistic and caring; however, the office policies, staff, and financial practices…read morelack ethics and are misleading. I had an appointment here to get a treatment plan and quote for Invisalign, and I went in to get scanned; part of that included a CBCT scan, which apparently "cost" $800 a la carte. I say 'cost' because the practice owns the machine, and all they have to do is sit you in it and press the button. I was hesitant to even do the scan because I am claustrophobic, and I had perfectly good X-rays, but I was pressured into it. Once I got the results for the invisible aligners, I saw the cost and what it would break down to, and I wanted to wait a few months before starting treatment until I had more money to start the expensive monthly payments. However, I was told that if I waited, they would charge me over $800 for the scan! I was never told this beforehand and argued back and forth with Kim about it, and then ultimately was pressured to start the aligner treatment before I was ready to start it because they were threatening to charge me for the scan separately. I gave it another shot and was going to take my child here for an exam and cleaning. The day before the appointment, she was sick with a fever and got sent home from school in the morning, and of course I called to reschedule. They want 2 business days' notice, or they charge me $150. I'm sorry, what parent has 2 business days' notice before their kid suddenly comes down with something? I offered to bring her in anyway to avoid spending $700 on an exam, cleaning, X-rays, plus a $150 deposit in the future, which is an unrealistic amount of money to just be able to drop when you are a family with no dental insurance. I scheduled here because Santa Cruz Children's Dental wanted to charge me $800 per child for the same thing!!! They said no I can't bring her in sick, so they would charge me anyway, and then tried to act like it was a "credit" for next time. No, it's not a credit; it's a penalty. Absolutely unethical, unkind, and INSANE business practices. They charged me anyway, and I disputed the charge on my card. I will not be making further appointments here and will take my business elsewhere. They also recommended an invasive and expensive double JAW surgery for me, which, after seeking a second opinion from another holistic dentist, was completely unnecessary, as the clear aligner treatment alone is already doing the job of widening my palate and expanding my airway. This practice is questionable and ethically and morally wrong, given their financial and business practices. If you are an uber-wealthy Silicon Valley transplant, go ahead and go here, but for the middle-class families of Santa Cruz... stay far, far away. They act like $150 is ten dollars. No big deal, why are you upset? It's the dentist's time, after all. Not to mention that they have a mile-long waitlist for cleanings, are booked out months in advance, and have probably already filled it. The dentist's time and the money the practice makes are the bottom line here.

Despite all the negative reviews, Dr. Sophia Espinoza was fantastic! The office welcomed me…read moreimmediately, and the entire cleaning process went smoothly. Dr. Espinoza is extremely kind, attentive, and thorough. I highly recommend coming here for your dental cleanings!

This has been my dentist since i was a child and i love it here! i would keep coming if i still…read morelived in the area, sophia always made sure i was as comfortable as possible and would do her best to accommodate me. The lady at the front desk is also very kind. highly recommend coming here, one of the few places that still takes medi-cal and does a good job.

We could not be happier with North Coast. We are on our 3rd kid receiving orthodontia and wouldn't…read morego anywhere else. Every single person who works there will give you a smile and great attention. Both Doctors are very thorough, thoughtful and extremely good at what they do. We've had expanders, rubberbands, head-gear, braces, Invisalign and retainers between all three of my children. They are experts at all!!!

Are they Expensive -Yes Is Staff Polite - Yes, but with used…read morecar sales men like sales tactic. A lot of fast paced speech. A lot of smiles. You're gonna feel some pressure to sign the day of consult. You been warned. Keep shopping the 200$ savings isn't a deal breaker to stay. Is Scheduling easy- Not exactly Are they open Friday- No Open weekend -No Is there more than one location- yes. But not open daily.- this is where I'm upset! We are in our first year of treatment. And we have always had to commute 40 minutes or more when we were living on the mountain. The office does get bent out of shape if you are late. We chose NCO in anticipation of their Scott's Valley office opening. 20 mins from home! Great ...Well That took longer than expected. So yeah, I felt misleaded. Then to find out they don't operate the SV location M-F Because they aren't not open on Friday at either location. We have now moved a little farther away and To make an appointment we are looking at weeks for SV openings that work around school and work schedule. Or now w traffic. Deal w 2 hr round trip commute to Capitola. It's great to see the practice growing, but it's apparent they BIT off more than they can CHEW if they can't operate both facilities. My other complaint is I've never met the Orthodontist working on my child. (My Experiance working w interventional doctors for over a decade. They don't come out to talk because they are on the next patient $$$) They never came out to meet/great me. Not Once! After reading some of his reviews and he seems brash- I hope not- Just do your job correctly! So far my kiddo's smile is looking better. So I have extremely mixed feeling about this business.

This place traumatizes children. First my older daughter, she was screaming for being in so much…read morepain, her face was blood shot from her screaming. She told me she felt everything, I felt awful. I changed her to another dentist. I should have learned my lesson but I thought it would be different with my son. Wrong. I will not let my other child experience this type of dental negligence. Also, I learned that they do not have a dental hygienist to clean the kids teeth. They have assistants that brush their teeth, no scraping is done. How is this okay? Please, do yourself and your child a favor by finding another dentist, a parent should always be with their child.

What a nightmare. There administrative staff are just INCOMPETENT!! Since February, 2025 of this…read moreyear, I have been trying to get 2 teeth orally removed. I have a HMO and first off they referred me to an Dentist that only takes PPO. I had an abscess on both teethe and I'm in constant pain. So, the referred office lets me know that they only except PPO's and that I needed to go back to my main dentist to have them send me to an office that takes HMO's. I called Healthy Smiles and let them know that I needed to change ortho dentist to an HMO one. They told me okay, no problem. I set the apt with an HMO office that I have been to before and for sure know that they take my insurance. A month later and two days before my Ortho doctors office calls me saying they dont have the referral or the auth # to see me. So, I call my insurance to see if I could get it all changed around to the correct office. They stated I needed to go back into my main office to get a new referral. So, I did. three weeks later. I went in had my teethe reevaluated so, they could send my referral to the ortho doctor. They gave me a referral card. Which I took to the referral doctors office . Set my next apt for over a month. I think all is well. The day before my apt, I get a call from the ortho office that they still had not received my auth# to see me. I then decided I would call my dental insurance company to see what was going on. They told me that my Auth # was no longer valid and that I needed to go back to Healthy Smiles to get reevaluated for another auth#. Mind you this whole time I have an abscess and my two teethe hurts. Now, I'm pretty upset. So, I call Healthy Smiles and complain about all that happened. They had the nerve to tell me that my referral was sent to a totally different office all together. They gave me there number to this different office to call. Healthy Smiles also stated that it was my insurance who decides on where I go on referrals not them. I call this new office to have them check to see if they have my authorization referral. I got hung on. NOT GOING TO LIE. IM LIT right now. Its been months with this abscess. I don't recommend this dentist office at all. I will be switching to a new main dentist.

Got my wisdom teeth removed here 3 weeks ago and it was a very positive experience. I had never…read morebeen put under before, so I was extremely nervous, but the women who were there while I was being set up were so compassionate and kind to me. I was shaking and crying on the day of, but they did an amazing job helping me calm down, and one of them in particular talked me through all the way until I was out. I have other health issues, and the surgeon was receptive and thorough in acknowledging them and made me feel comfortable and confident that there would be no complications. I was put under with no issues, and I only had swelling and bruising on one side from one of the teeth, the rest healed well with hardly any swelling and no further bruising at all. When the numbing first wore off, I started feeling a lot of pain and they filled pain meds for me with no question, but the pain died down shortly after and I didn't end up needing more than tylenol and advil. I was able to follow the instructions they gave and had zero complications. My top sockets have already filled in and the bottom ones are on their way as well. I was able to keep my wisdom teeth through adulthood because I didn't have any complications until I started having health issues, and even then, I still kept them in 1 or 2 years longer than I probably should have. I was completely avoiding it due to the nerves so I really appreciate this team for taking such good care of me! Thank you!

Dr. Chang is a great dentist. Super knowledgeable and kind. The implant he did for me was fast and…read morepainless. I now have a wonderful new tooth and am very happy. Great care and follow up.

I highly recommend you to call them for treatment of any oral situation. It is operated & run by…read morewell-educated, professionals. It is also a type of internship for those completing their career education goals. Experienced Dr's oversee & supervise work from first appt throughout progress to competition. Then they approve/or reschdule you for whatever corrections needed. After final approval,, you can rest assured that their efforts & quality results pay off in that your results will not only last but most likely, your appearance will significantly improve... Eating will quickly become possible again &/or enable you to nourish your body without having to go to great lengths to disguise issues. Just think of it! Saying yes to enjoying a dinner with your friends & will no longer be embarrassed eating in front of others. You can return to pain free eating; finally enjoying & looking forward to being able to eat more of your favorite more nutritional foods. As someone who has struggled with many oral/dental issues in this long & beautiful Life of mine, trust me - a stranger - when I suggest tending to mouth issues as early as possible. More often than not, delaying treatment of issue/or problem quickly allows increased damage to occur & dramatically increases the cost & length of time to perform an affective treatment. Complications can come up that sometimes cannot be repaired or corrected properly & that could lead to tooth loss. Dentures come with their own set of problems & pain. They also change your looks, shape of your face - especially in the areas of your mouth, chin, lipsas time goes on your speech is also changed.Take good care of yourself..all of your self. Despite a few snags along this journey, my experience doing business with them overall was professional. Everybody is friendly & they are organized. I smile & eat a lot more...with a minimum amt of pain. That's huge. Hope you give this place a try next time you are in need. Mucho gracias. Best wishes for a 2022.

I highly recommend (Dr Her) if I could give her more then a 5 stars I would in a heart beat I have…read morenothing to say but good things about her she is the most genuine person and understanding I can honestly say she truly loves what she dose and the staff is amazing as well super kind not like other dentist I've gone too to So don't hesitate to schedule an appointment at this location at commercial Way in Santa Cruz a big thank you to all the team! And DR HER .

I had a very bad toothache and I did not have a regular dentist. Dr. Gomez. Gave me an appointment…read morethe same day I called. My tooth needed to be pulled and Dr. Gomez was patient and kind. I'm so glad that I found Dr. Gomez and I recommend her to anyone looking for a new Dentist.

Nothing wrong with Dr Gomez herself, but their system of "pay up front, get reimbursed later,"…read moretotally sucks! I was told my insurance would cover the visit. I paid over $300 up front and only got $30 reimbursed from my insurance. I am 50 years old and have NEVER paid a dime for an exam. ya, you heard it, just an exam! she didnt even do anything! when I called the office, the receptionist said that actually my insurance WASNT in network!!! i trusted they checked prior to me going there. I asked for doctor to call me back and it's been a week now.....crickets!