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Don Rafa's Super Mercado

3.1 (12 reviews)
InexpensiveGrocery
Closed • 7:00 am - 7:45 pm

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Le entrance
Steven W.

This is a just off the highway 129 latino style market which is locally famous for it's carniceria.-that is to say meat counter. It has it's own side lot which will always have parking, but be warned it's not the easiest to maneuver around in, especially (or around ) in a larger vehicle such as a pickup truck/suv. Careful parking is recommended. This is a medium ish store as far as these things go, and just inside the entrance is the ever busy and popular meat counter/hot foods section. They offer a variety of the expected latino style cuisine-tacos, burritos, refried beans etc.-but also a great verging on excellent selection of Asian items such as fried rice and noodle dishes. They also do up some specialty items like tripe and masa. Assuming you are not here for the meats or prepared foods this is also a full grocery. Drink and frozen food coolers line the back walls and the produce section is at the very back. Dry goods everywhere else. The beer selection is just average, as are the dry goods. The real strong points are the aforementioned meat counter, bulk items (especially the beans, rice, flour and chiles) and the small but very affordable yet high quality veg section. some of the weekly specials for the produce are unbeatable. Bonus points awarded for the snacks and drinks located right up front by the register making it very easy to pop in for a coke and a snack. Fresh roasted peanuts for the win! Totally worth some grocery shopping even if you are not particularly Latino/Latina

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Nob Hill Foods - Lamb leg steaks pre seasoned

Nob Hill Foods

3.3(84 reviews)
1.7 mi
•$$

I've been shopping here for 30+ years and several things about it. Make it five star to me. Many of…read morethe employees have been there 20-30 years or even more so there's something that keeps in there and I hope it's the combination of good union, benefits, and pay. Employees are always friendly and attentive and have answered questions when I had them. Buy a large I find the produce to be excellent, and I'm glad that there's at least some local produce available. While prices for some things are understandably higher than at a discount store, that's overridden by the quality and variety of many items not found elsewhere in Watsonville. I have started using the app and while I don't find it user-friendly at all, after a few months, I've gotten the hang of it, and there are some substantial savings with it. I hesitated in the beginning because I really don't like all my shopping habits, tracked, but acknowledge that tracking is how they can personalize specific discount offers to you. So, I would like less types of discounting, but I'll take it for now. I just click on the account and select to clip all savings instead of Willie Nelly going through item by item. One click of the account barcode and you'll get your savings at checkout. I don't recall, but I think they might even have a Wallet feature so you could enter your preferred credit card and shop with nothing but your smart phone. But again it's the people and the service and the cleanliness and the quality of the food that keeps me coming back.

Went in only for a sandwich. It was delicious, well…read moreprepared, great customer service. Except I got a bone on my second bite into my sandwich. Please be more careful when shredding your meats! A young child could have choked on this!

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Safeway - Pretty cool sentiment and nice play on the town's name but we all know there's a much higher cost for freedom. Still, I like it.

Safeway

2.3(74 reviews)
2.6 mi
•$$

To be frank, I didn't use this Safeway for grocery shopping. I was on a couple hundred mile road…read moretrip and needed a place to use the restroom. As others have noted, they seem to keep in cold in here. I noticed a couple of homeless people out front so they might do this to keep them out of the store. Not sure really. The restroom is easily accessible, closer to the door on the right when you come in from parking lot. It was clean enough and had all the normal supplies, toilet paper, towels, soap, etc. So...if you're on the road and need a place to relieve yourself, easy parking, restroom close to the front door and all the stuff you need to go. ;) And...if you're hungry, they have food too. Enjoy!!!

I went today to get a few items. I had a knee replacement about two months ago I got some of what I…read morewent for because I couldn't stand much longer. Went to check out only two lanes open . Self check closed and lines backed up to middle of produce and to Starbucks. Went to costumer service rang the bell and the only person to show up was the bagger I asked if they could get more help he turned off the call button and walked away. If this was a one time thing I wouldn't complain but lately when ever I have gone in no matter the time there is always a long line and only one or two cashiers .Safeway you need to either get more cashiers or new management

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Don Rafa's Super Mercado - grocery - Updated May 2026

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