Divine is one of the newest additions to Mermaid Quay's boutique shops, opening just a few months ago to a warm reception.
I saw the reaction first-hand - this place was heaving when I went in over the weekend, bursting with ladies of all ages fingering delicate scarves, draping strings of brightly coloured beads over their necks - it appears Divine has filled a hole in the Bay market. And how.
Although admittedly not my taste, Divine's ranges of clothing, jewellery and accessories probably caters more to an older age bracket of shoppers, than say, Zebra2 which can be found a few doors down.
It's like Accessorize for your Mum, offering everything from ethically-sourced necklaces, bracelets, and earrings to watches, hats and handbags.
I'm pleased there's an improved selection of shops in Mermaid Quay, although there's still little in the way of choice for the masculine shopper, nevertheless, Divine is way better than another Bella Italia or, God forbid, a KFC. read more