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    Direct Flooring

    4.6 (19 reviews)
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    Services - Direct Flooring

    Floor installation

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    Excellent sales, service, and customer focus. I have now used Direct Flooring twice on two different projects and have been extremely pleased on both accounts. Jeff helped me select the right flooring for what I wanted and ensured I got a great deal. He selected James to complete the installation and on both occasions, the job was done quickly, efficiently, and above expectation. I highly recommend this business if you are looking at completing a flooring project.

    Luxury vinyl tile in kitchen ("Santa Fe").

    All flooring places have multiple choices for luxury vinyl planks; however, we wanted luxury vinyl tile, which some places don't even carry. Direct Flooring had many choices, and we love the Santa Fe that we ordered. Our installer--GMEX Construction--did a great job. Direct Flooring gave us a veterans discount, which is always nice. See Jeff at Direct Flooring (conveniently located by Sprouts, Target and Burlington) for a great floor shopping experience! You don't have to go to Fort Myers or worry about getting a low quality product, because they only sell the best (at reasonable prices)!

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    8 months ago

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    4 years ago

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    8 years ago

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    8 years ago

    Excellent service!! Good prices!! Jeff and his crew KNOW what they are doing!

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    Review Highlights - Direct Flooring

    Our project started when we met Jeff in his Cape Coral showroom, and the entire process from that point on was flawless.

    Mentioned in 14 reviews

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    Floor-Mart

    Floor-Mart

    (28 reviews)

    We hired Floor Mart for a whole-home tile installation, and unfortunately, the experience was…read moredeeply disappointing. While the scope of the project was large, the execution lacked professionalism from the very beginning. The installation crew was clearly inexperienced--something the crew leader openly acknowledged, stating that several workers were still in training. Throughout the install, numerous baseboards, walls, personal property and existing finishes were damaged. Despite providing both photos and videos documenting these issues, the owner refused to take accountability. Instead, he became hostile, personally insulted me, and accused us of being unable to pay our bill--despite having received bank records showing our general contractor had been paid in full two months before the project even began. When we withheld final payment until repairs were made, the owner filed a lien on our home. He issued a partial credit for some of the damage but never took full responsibility. Once paid, he refused to complete the remaining punch list items--despite previously agreeing to do so in writing. Contrary to the owner's public response to my original review on google, the job was not completed. My husband and I had to finish grouting, repairing damage, and repainting--tasks that were Floor Mart's responsibility. Claims that all punch list items were resolved before payment are false, and I have timestamped written communication confirming the owner's refusal to finish the work. The accusation that I was abusive or made derogatory comments toward the crew is categorically false. I was direct in addressing the quality issues. For example, many baseboards were installed damaged. At my husband's request (he was working for our GC at the time), I marked damaged baseboards with small check marks using a Sharpie to indicate which ones needed to be replaced. No marks were ever made on the flooring. One mark was made on the wall to identify a large hole the crew created during demo--damage we later had to patch ourselves. Floor Mart claimed they sent a painting crew to cover these marks, but that's inaccurate. The painting crew was sent to clean up orange caulk lines, dirt, and grease left by the crew--not to cover Sharpie marks. Had all the damaged baseboards been replaced, the sharpie marks would've been gone. There were no other subcontractors present during this project; Floor Mart's crew was the only one on-site. Any claim that other subs had issues with me is categorically false. Our general contractor--a close family friend--has never made derogatory remarks about me or my mental health and neither has my husband who was equally disappointed in this experience. That accusation is a defamatory and dishonest attempt to discredit a legitimate complaint. To be clear: I have written, time-stamped communication, including messages with the sales rep (who was great), that fully support everything written here. This job did not go south until the owner got involved. The photos I've attached show real, unresolved damage and poor craftsmanship--not misleading "extreme close-ups." I'm writing this review to help others avoid the stress, cost, and conflict we experienced. If you're considering Floor Mart, I strongly recommend exploring other options. Pay close attention to how he responds to this review and to others with negative criticisms of the business.

    Friendly, knowledgeable staff are ready to help without being pushy. Quality products are available…read morein different price ranges.

    Direct Flooring - flooring - Updated May 2026

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