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    Diamonds Forever

    4.8 (19 reviews)
    Closed 11:00 am - 7:00 pm

    Services - Diamonds Forever

    Jewelry cleaning

    Jewelry redesign

    Jewelry repair

    3 More Services

    Jewelry reshaping or resizing

    Jewelry restoration

    Jewelry stone setting

    Diamonds Forever Photos

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    Recommended Reviews - Diamonds Forever

    Your trust is our priority, so businesses can't pay to alter or remove their reviews. Learn more about reviews.
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    Really good service I was helped by Guadalupe  she is very helpful the price is fair good quality jewelry ,totally recommended
    Miguel Angel L.

    Price ,service, and happy with my purchase! I compared prices with other places and this was the best option Guadalupe helped me to find what I wanted!

    Mercedez E.

    Wonderful customer service . Thank you so much for Patty, Aleem, and Allan. We had Went to other places but these people went above and beyond to give us a good price and to make sure we walked out happy (: . Definitely will be coming back. .

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    5 months ago

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    3 months ago

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    1 year ago

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    4 months ago

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    8 months ago

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    1 year ago

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    11 months ago

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    1 year ago

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    10 months ago

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    1 year ago

    Excellent customer service. Also I really appreciate how they answered my questions which made for a smooth transaction.

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    1 year ago

    Price is negotiable. Service is fantastic. Quick resizing. Aleem and Mayra are knowledgeable, super nice and helpful.

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    3 years ago

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    2 years ago

    Great customer service and prices are better than most competitors. High quality pieces with custom options.

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    3 years ago

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    3 years ago

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    3 years ago

    I love this store I have gotten 2 rings from them so far and love the quality . The owner and workers are very nice and helpful and polite.

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    4 years ago

    I've bought two Seiko watches from them so far. Will most likely come back for more. Greatly appreciate the service from Mo and Ray!

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    Ask the Community - Diamonds Forever

    Review Highlights - Diamonds Forever

    Thank you so much for Mo, Christina and Ray for assisting us in getting me and my mom's jewerly.

    Mentioned in 6 reviews

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    CH Premier Jewelers - CH Premier Jewelers Store Front

    CH Premier Jewelers

    (273 reviews)

    $$$

    West San Jose

    I saw an exclusive Seiko watch that I absolutely fell in love with online. No other stores had this…read morewatch in the area, except CH Premier. How lucky of me! I called the next morning and Ida assisted me in confirming that it was available and there was only 1. She helped hold it for me for a few hours until I was available to come. My first time there, and oh my gosh this jewelry store was massive! They had all kinds of brands. I met up with Ida and she was so professional and sweet and helped me get this beautiful watch. The whole process was so smooth. I will def be coming back here to get more watches! I highly recommend this place.

    I had a great experience at CH Premier Jewelers at Valley Fair. I came in looking for five watches…read moreas New Year gifts for my family, and Afsheen made the whole process smooth and genuinely enjoyable. She really took the time to understand what I was looking for and helped me pick watches that were all different, yet clearly part of the same family, and nicely aligned on price. That's harder than it sounds, and she nailed it. I went with Longines automatics, which was perfect--I love mechanical watches, and it was honestly a joy teaching my family how to wind and use them. Big bonus points for the details: Afsheen also helped with the packaging and even tied ribbons around each watch box, which made the gifts feel extra special without me having to ask. Overall, super helpful service, no pressure, and a really pleasant buying experience. If you're shopping for watches--especially gifts--this is a great place to go, and ask for Afsheen.

    Rolex Boutique - J Licht & Sons

    Rolex Boutique - J Licht & Sons

    (243 reviews)

    West San Jose

    Amazing boutique with an incredibly professional and welcoming staff. I'm a South Bay local and…read moreonly recently started visiting this Rolex boutique at Valley Fair after purchasing my first Rolex Datejust in Maui as a honeymoon piece. That first Rolex made me truly appreciate the craftsmanship, beauty, and confidence that comes with wearing one, so I decided to start building a relationship with this boutique. From my very first visit, Jose was warm, professional, and genuinely welcoming. Even though I hadn't purchased anything from this location yet, he made me feel like a valued customer. I shared that I was interested in eventually adding a Submariner and a few GMTs to my collection. Over the following months, I stopped by whenever my wife and I were at the mall. During those visits, I got to know Everette, Yvette, Hayden, Jakob, and several others. Every single team member was equally kind, informative, patient, and professional. I never once felt judged or pressured. They always took the time to let me try on pieces, educate me about Rolex, and reassure me that patience is part of the journey. Today, I visited again and was greeted by Roksana. She checked on the watches I was waiting for and asked whether we were celebrating anything special. I mentioned that my wife and I were commemorating a work milestone, and she said, "Let me go check in the back." My heart immediately skipped a beat. A few minutes later, she returned with a Rolex Submariner Date. My wife and I were beyond excited and purchased it on the spot. Thank you again, Roksana! This was honestly one of the best luxury retail experiences I've ever had. I really appreciate that this boutique focuses solely on Rolex, so there's never pressure to purchase other brands or unwanted pieces just to build a relationship. Just as importantly, every member of the staff is genuinely kind and welcoming, and that made every visit enjoyable regardless of whether I was buying anything. I was fully prepared to wait over a year for a Submariner, so receiving one sooner was amazing -- but the exceptional customer experience along the way was just as meaningful. Huge thanks again to J. Licht & Sons. Highly recommend visiting this boutique! PS, can't forget about Stanley and all our 49er chats!

    Amazing! What went well? Everything. I only buy from J Licht…read morehere in the Bay Area. Amazing team in SJ, got my sub & OP here, yes they actually sell watches but it takes ughhh time. However I was told I'll get another dream watch very soon according to Yvette :D They'll will spoil you with treats and drinks, my suggestion to you guys is visit the store on weekdays and try to work with the same SA.

    Diamonds Forever - jewelry - Updated May 2026

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