I had an fantastic experience here. Large and beautiful selection with a wide price range. I loved working with Selena. She was kind and helpful and a lot of fun to work with. She searched diligently to help find the right ring/stone for me. She made me feel welcome and valued as a customer which I can not say about some of the other local jewelry stores I went to. To them I say "Big mistake. Big. Huge!" :D read more

I love this place. This is wheee my husband got my engagement ring and wedding band. They have such a unique collection of rings and styles thy are not to pricey. You can find some really nice things for a decent price. I come in to get my ring cleaned a few times a week and the people are always so friendly. Every time I've come, there has been someone available to help me almost right away. They also have drinks, coffee, and chocolate. Yummy! I feel so spoiled when I am in here! I highly recommend this place for anyone looking for rings! read more

I originally had an unfortunate experience with Diamonds Direct but then I met Brad. If you have the opportunity to shop here, ask to work with Brad. He will go above and beyond to make sure his customers are happy. He's a real pleasure to work with and genuinely wants customers to enjoy their experience. Diamonds Direct has great care policies. They will clean and care for your jewelry free of charge. I love the fact I can take my rings in whenever I want to get them cleaned and polished. No paper work or inspections necessary! If you shop here, I hope your experience ends up being as wonderful as ours! read more

My husband bought my wedding set here! Corey and Tammy Casper helped us and they are the best! Will be going back again for another band to represent our baby girl born in August. read more

Diamonds Direct - My husband bought my wedding set here! Corey and Tammy Casper helped us and they are the best! Will be going back again - Jewelry Near Me - Indianapolis, Indiana

Where do I even begin when reviewing the most important purchase I've ever made? For starters, Diamonds Direct has great customer service, I was impressed with every single person I interacted with. I had a tight timeline and they were able to work with the manufacturer to make sure everything arrived in a timely manner. I was informed every step of the way and they were always responsive when I would check in. I genuinely felt that they cared, not just about my purchase, but about what it meant and symbolized to us. When it comes to inventory, their entire selection is nothing short of stunning. I was blown away and am so thankful I was pointed in this direction. Their knowledge was vast and they helped me truly understand all the different options and details involved with a diamond purchase. I highly recommend Diamonds Direct and will definitely return for future purchases. And the ring...it's breathtaking, we can't stop staring at it! read more

Bought an engagement ring for my girlfriend (soon to be fiancée!) at Distinctive. They were outstanding. Exceptional prices, outstanding staff. Very helpful folks. They helped me get the ring she wanted down to my price point by working with the designer, and offered 12 month same as cash financing, in addition to some fun peripheral stuff. Really exceptional place. Highly recommend it! read more

We went in for a ring for my wife before Christmas and had some ideas we wanted to look for as well as a not-in-stock ring my wife had seen online that we wanted to look at. Selena helped us out including hunting for a rare stone, pulling together several options for stones and getting the online ring in to take a look at. She stayed in contact with me about some options along the way and helped pull the final ring together and make it fit our budget. A great experience and we will definitely be back next time we are after something shiny. read more

Love love love this place! Nicki helped my very picky mother for over 2 hours and finally found her the perfect ring! She was a blast to talk to and has so much knowledge. We were beyond confident and absolutely love what she helped us create. We shopped around and no one could beat there prices or selection. Will only be doing business with diamonds direct from now on. read more

Buyers beware. The Indianapolis store lost my tacori ring when it was left there to be sized. We have filed a police report but the store has no evidence of who picked it up even though u are suppose to show id and they have cameras. So now I am out 5k and they don't care. I have to now find an attorney. We had been loyal clients for years and very disappointed. i would never leave my jewelry there EVER!! read more

These people are fantastic. My fiancé went to 7 different stores before he came here and said he was treated SO well. The other places tried to get him to buy something he didn't want and didn't seem like they wanted to work with him. Every time I've gone on to get my ring cleaned, they give you a chocolate and a drink of your choice and take the time to answer any questions that you may have. They also have a wonderful selection and jewelers there to help create a ring if you want. read more

I love this place. They have always been personable and the diamonds are a great price. read more

Diamonds Direct - I love distinctive diamonds!!! - Jewelry Near Me - Indianapolis, Indiana

I have know Eli for over 20 years, and when I finally found "the one," I made sure that I would purchase my future fiancé's ring at DD!! Eli introduced me to his sales rep, Nikki Gaskin, and she took her time explaining all facets of purchasing the right ring. I told her exactly what my budget was, and roughly the size I wanted. She was very knowledgable, and definitely didn't pressure me into purchasing that day...although I did end up putting a down payment on a beautiful ring a few days later! When I came in Nikki was busy with another customer, but Tracie Walters stepped in to assist me. I received the same courteous attention that I got from Nikki a few days before! I highly recommend shopping at DD, and would refer anyone that is looking for that perfect piece of jewelry for that someone special in your life! Keep up the great work!! read more

After entering Distinctive Diamonds I was greeted and was able to wonder around the store and shop. They have a young lady who brings a choice of beverages and a chocolate. A sales person came up; she introduced herself then left me alone to look. No pressure shopping is what I liked most about my experience with Distinctive Diamonds. The sales people are friendly and very knowledgeable in their field. They gave me exactly what I wanted. I didn't feel rushed to buy. Distinctive has a very nice selection of engagement rings. I went with a Henri Daussi diamond ring. It was in my budget; the diamond was already mounted and had GIA papers to go with it. Thank you Distinctive Diamonds for a pleasurable buying experience. read more

I worked with Kris and she was great! Super personable and really listened to what I wanted. I have been to several jewelry stores looking for my engagement ring and Distinctive Diamonds probably had a bigger selection than the rest combined. I was really impressed with everything about it. read more

The jewelry is beautiful, the cost is amazing but the icing on the cake is 100% Matt Sanfilippo. He is incredibly knowledgeable, professional and very personable. Ring shopping can be stressful but he has made it one of the most enjoyable parts of wedding planning. Matt is great for the brand and excellent in his position. 10/10 would recommend Diamonds Direct and especially Matt. read more

Let me tell you about Selena. We went in to Diamonds direct last March to look at engagement rings. We got Selena and she told us right away that she was going to take care of us. We looked at a lot of rings, discussed price, and at the end found a perfect ring for us. We were back yesterday to look at wedding bands. The biggest thing for us was price. Hate to say that but it was. Since we are paying for majority of the wedding and we just bought a house we needed to be focused on the dollar. The moment we told Selena what our price was she was very good about staying within that price. She even went to look at my fiancé ring first so that she could see what the budget would be for mine. At the special event, we went to vendor after vendor. She told them our budget and if they couldn't meet it off we went to the next. Selena is someone that i would recommend to everyone. She knows her material, she is a perfectionist, and she cares about the customer service that she is giving. Thank you so much Selena for another amazing experience. We look forward to seeing you again for our next big milestone! read more

Diamonds Direct - Jewelry Near Me - Indianapolis, Indiana

I have been doing business with Kris for over 5 years. Best person you could ever work with. She both cares and listens! She will never sell you something that's not right for you. read more

Took my ring in to get resized. They did what another jeweler called "poor workmanship" The shank of the band was flat not round anymore, and my diamond setting was put off center. Took my ring to another jeweler to get it fixed. read more

My fiance and I came to Distinctive Diamond's Best Sale of the Year on Sunday of the weekend long event to look for engagement rings. We got there around noon and the crowd was already amassed complete with guards lining the entrance and interior. Once we entered the showroom, it was sensory overload as the room was packed. We checked in and were told to wait for a sales person to help us. We were offered an alcoholic beverage and both my fiance and I politely declined but appreciated the gesture. While we waited to be greeted by our assigned sales person, we began to look around and chatted with some of the designer's representatives that were on hand for the sale. While talking with the designer representative we were offered again, but the same employee, an alcoholic beverage. Again we declined. I won't mention our sales person's name but the gentleman we worked left a poor taste in our mouth. Once he introduced himself to us, he seemed almost offend that we began looking and talking to other folks. I had been in mid question with one of the designers representatives and he kept trying to pull us away, which I found odd. We ended up moving with our sales rep. to the back end of the showroom. On our way to the area, we were offered wine / beer by the same female employee. That was three times in less than 15 minutes. In the 55 minute we were at DD, we were offered beer and wine a total of 7 times all by the same female employee. While the gesture was appreciated, by the third time this not only became annoying, it crossed the line to highly offensive. I should not have to tell someone 'NO thank you' to an alcoholic beverage 7 separate times at noon on a Sunday. I understand they were very busy and she was just doing her job, but this culture of pushing alcohol on customers seemed very aggressive and inappropriate to me. While that situation was difficult, it wasn't enough to make us leave, yet. When we started working with our sales representative we immediately informed him that we were on a set budget for our ring and that we were not looking for a wedding band, just an engagement ring, and our budget was firm. We felt that this was understood since we were upfront about it, so we didn't feel the need to ask about pricing for each piece he presented to us. Silly us! He also kept walking off and disappearing so we found ourselves asking questions of the designers and getting suggestions and support from them. When he did come by to check on us or hand us another setting (way out of our budget), he consistently seemed inpatient with me and kept pushing for me to settle on a setting so we could talk diamonds. At this point I was so overwhelmed and lost about the entire process, I started to understand why so many people needed multiple drinks to get through this!! I decided to narrow down the setting I wanted by looking at pricing, that was the reason my fiance and I came together so we could make a decision together and find something in our budget. Our sales person still wasn't present so we started asking the designer about setting prices. The designer's representative we had been talking to started to give us prices but he quickly stopped once he saw the baffled and puzzled look on our faces when the prices he shared were well over our budget. He quickly suggested that he track down our sales representative from DD and encouraged us to talk prices with him. Once he got our sales rep back to where we were, the designer's rep. mentioned to the sales representative that we had a budget. The Sales rep. confidently responded that he was well aware, almost offended that a designer's rep. had told him this. The confused designer's rep. politely mentioned that all the settings that we had selected from his specific designer were well out of our price range already, without the diamond. The Sales rep seemed to just brush this off. When we questioned him on this and mentioned that we were concerned and that our budget was firm for both setting AND the diamond, the most unprofessional and unheard of suggestion came out of his bag of sales tricks. He suggested that we could afford just the setting now with our budget and that we could just get a CZ for now for the ring. We could come back and purchase a diamond later, essentially doubling our budget. A jewelry store that suggested we buy a CZ for our engagement ring? Now I have heard it all. I was so baffled by this suggestion and the complete lack of disrespect for our budget. My fiance and I shared disapproving glances and at this point, it was time to leave. While they do have an excellent selection and quality diamonds, the sales approach we experience wasn't for us. Some people appreciate wine and creative solutions to their budgeting challenges, we aren't those people. I also feel we would have had a completely different experience had it been any day other than the Best Sale event. read more

My fiancé purchased my engagement ring from Distinctive Diamonds. It's beautiful, and while I traditionally purchase exclusively from another area jeweler, I decided to visit Distinctive to look at wedding bands. We met with a sales rep and selected several styles that my fiancé liked and discussed options to create custom bands for my set. This was on April 23 and we have had absolutely no follow up from the sales rep. My fiancé was even back in on April 30 and purchased another piece of jewelry from this same rep and requested that he let us know about the rings (pricing, etc., on mine in particular). Quite frankly I find the lack of basic sales etiquette/follow up appalling, and we will not be purchasing our wedding bands or any future pieces from Distinctive. The whole experience has been extremely disappointing. We would have been happy with a simple follow up email or phone call. I would highly recommend avoiding this jewelry store as customer service is not their strength. read more

I was surprisingly underwhelmed with this store. I had high expectations after several acquaintances of mine gave them great reviews. I will say that they had a nice selection of jewelry and a variety of styles available. I was in the store for several minutes before being greeted. The gentleman that helped me seemed rather uninterested and bored. I stayed for only 10 minutes and left to go to a smaller family owned jewelry store elsewhere. I thought the prices were higher than they should be, compared to other rings I have seen in the past. I doubt that I will return to this store. He also said that not all of their diamonds were certified. read more

My fiance and I stopped in here on our quest for my engagement ring. The staff is very inviting and friendly. Their selection of engagement rings is huge! Everything was beautiful. The gentleman that we were working with was incredibly knowledgeable about their products and the diamonds. Unfortunately, I didn't find my ring there but I would definitely go back if I had to purchase more jewelry. read more

I haven't been to DD myself, but my fiance bought my GORGEOUS diamond here. He's had nothing but fabulous things to say about the overall experience. Apparently, their commercials are true- they have awesome customer service and do match competitors' prices, even if you find the price from an online retailer. Guys, do your girls a favor, and go to Distinctive Diamonds! read more

Nikki and Selena are incredible to work with while on the store. They are laid back and help you feel at ease with making your choice. We got all of your rings here and they are very professional. The selection is great and the prices are more than fair. Avoid the chains and go to diamonds direct. If you are not blown away by the selection, prices, and service then I am not sure what to tell you. I would highly recommend this place to EVERYONE! read more

This is my husband's review, but since he's not on Yelp, I need to share it. Plus, it really says it all about how much we are now BIG fans of Distinctive Diamonds. I just felt the need to share a short story with you of my first experience with Distinctive Diamonds. I am a soldier currently deployed overseas and was struggling to come up with an idea for Valentines Day when I heard about the a special that Distinctive Diamonds was running. With the operations tempo and other duties keeping me busy, I ended up like many other guys looking for ideas for my lady love with little time to spare. When I called from Afghanistan to ask about the special, I received what was easily the best possible customer service from an eager and knowledgeable sales associate named Melissa. The store was obviously busy, but over a few phone calls, she not only helped me pick out the perfect set of earrings, but because I wanted it to be a surprise and the store was going to close too soon for friends or family to come pick up the purchase, she offered to personally deliver the earrings to my wife at our home when she got off of work. Needless to say that my wife (who hates surprises) was overwhelmed by the service, the gift, and the moment; tearfully doling out hugs to Melissa I heard. I could not be more impressed, or grateful for Melissa and her team doing for us what I could not while I'm away. Thank you just doesn't seem to be enough, but for her professionalism, compassion, and commitment to going above and beyond, Distinctive Diamonds has earned a customers for life. read more

When I started looking for an engagement ring, Distinctive Diamonds came very highly recommended. When I arrived, I'm sure that I looked completely lost, but Kris could not have been more helpful. She asked all the right questions and she picked out the perfect engagement ring to suit my fiancees personality. While Kris and I were going through the ordering process, Eli (the owner) came out and introduced himself. Between the two of them, they really made me feel like they valued me as a person as well as a customer. A few weeks later, our customized ring arrived and my fiancee absolutely loves it. Distinctive Diamonds has gained a customer for life. read more

To say it simply, I will never recommended Diamonds Direct, ever. I will never again purchase anything from Diamonds Direct. They will however continue to service and clean my items- considering this is the only area they have yet to mess up. I will not post the name of the individual this review is about- simply because they have to know who they are. Diamonds Direct has unreasonably terrible customer service. Since the name change, I believe Megan Crabtree and Eli still hold their same titles. So I am not sure why their customer service has done down hill so much. Although I should never have had to, I've had multiple conversations with Megan about the numerous times mistakes have been made on their end. Our sales person lied on several occasions, miscommunicated (about timing, price, ring specs and emails) At one point I was told that diamonds sometimes arrive at their store with mismarked tags-meaning that the size written on the tag isn't always correct. WHAT?? When I questioned this, I was laughed at. There are much better places around Indianapolis, please do not waste your time here. read more

My experience with diamonds direct was great! The staff was super helpful and patient. Matt helped me get the ring I want in my price range!

I've been to DD several times. I purchased my fiancé's engagement ring, our wedding bands, some earrings and a pendant. We had sizing issues on the engagement ring and on my non-refundable wedding band. The Manager Brad was very nice and was able to make it right with us. It's good to see that in a retailer. Thank you, Brad read more

This place is second to none. Best in the Business!!!! I promise you that you will not regret going here from start to finish! My girlfriend (at the time) now Fiancé and I had a dreadful experience at another jeweler, which I will not mention. We went to this jeweler to only look and try to get an idea for what she liked in style and taste. Like most couples looking for the first time, we were extremely excited as it felt like a new adventure for us. . . But unfortunately even though we let them know this right from the start they began to be pushy and persuade her into what ring she needed, wrather then seeing what rings she liked, even going as far as separateing us during the process in order to have me put a down payment before we left...all the while leaving us both feeling uncomfortable and not even being able to enjoy the experience together. Needless to say it was a complete Nightmare!!! To be honest, neither of us wanted to even think about entering into another store to look together again. A few months went by and I had a friend who asked me to go with him to pick up a ring he had purchased, reluctant I went along. We entered Distinctive Diamonds and immediately it was a completely different atmosphere. Everyone was extremely personable, as soon as we entered the host greeted him by name and the associate he had been working with came over and did the same, letting him know that he would be right with him after he had finished with a couple he was working with. It was incredible...after my experience I was astonished at the level of customer service and professionalism that this company displayed. I came back a few times after and checked it out, never purchasing a thing but only looking. Each time they greeted me by name and never pressured me to do a single thing. I eventually began to work with the same associate that my friend had used and worked with, Matt Philley. This guy did a phenomenal job at helping me find the perfect ring, all while working with me to see what would fit my soon to be fiancés taste best. I must have come there a dozen times without signing or being pressured to do a thing. I would recommend him to anyone... As a matter of fact I have, four of the guys in my wedding have since purchased rings at Distinctive and all have had the same to say. Although I greatly enjoyed my experience working with Matt, it was a total team effort as there were multiple people from the Distinctive team that played a huge roll in helping me purchase my happily ever after custom ring. The entire staff works together to ensure that you get exaclty what you want out of a ring, all while making each experience enjoyable. I am extremely thankful for the entirety of the Distinctive Staff and team. This place is a no brainer when it comes to choosing a Jewler and rest assured that each & every individual that works there will always go the extra mile to ensure that you are not only taken care of, but that every need of yours is met. Ps...she said Yes! read more

We purchased my engagement and wedding rings at Distinctive Diamonds in 2011-12. Since then, DD has re-plated my white gold rings twice, resized them (to make them larger, thus adding more gold), and today replaced a missing smaller (pave-style) diamond on my ring (on the spot!), all for free and with a smile. They will also clean and inspect your ring as often as you would like. I am very happy that we are customers of DD. read more

"Will never go anywhere else EXCEPT Distinctive Diamonds"- per my husband. David Cohen helped us picking ring. He was extremely helpful guiding me picking design of ring and band. I was very happy with a wide selection and excellent service. It can be imagined how beautiful my ring was that when i saw it- I called David back to thank him because my ring is just gorgeous. Never a day goes by when i don't get compliment on it. For the best selection , the most beautiful jewelry and the VERY best price & service everrrr, DD is place to go...... SIMPLE UNBEATABLE!!!!!! read more

My (now) fiance and I went into Distinctive Diamonds after shopping around at several places for a loose diamond for an engagement setting we had, and really loved our experience here. The prices and benefits offered at DD are by far the best we encountered (online or in person) of all the places we went to, and we did a LOT of research. The store itself is state of the art! They greet you at the door with refreshments and chocolates, and everyone is courteous and knowledgeable. You truly feel like it is a "shopping experience" rather than a cheesy sales pitch like other jewelry stores. Although I can't personally speak to the engagement settings offered at the store, I can say that they had a huge selection of styles and designers. Our jeweler, Brandon Long, was incredible to work with and very patient with us as we came to look at loose stones multiple times. Since this was a big decision to make, we appreciated that he listened to our every desire and concern regarding the perfect stone for us. And boy, did he deliver!! He gave us everything we imagined and more, and we could not be more pleased with the outcome. I get so many compliments on my engagement ring. I can't thank you enough, Brandon! You truly went above and beyond and know the importance of excellent customer service. If you're looking for amazing prices, great quality and a huge variety of stones, and excellent customer service, you can't get much better than Distinctive Diamonds! I highly recommend it to anyone searching for the perfect engagement ring (or other jewelry). read more

I bought my fiancée's ring here in December and she absolutely loved it! I did my share of shopping and research at all of the jewelry stores in the Indy area (Jared's, Shane Co, Zales, Hoffmeister) and none of them came close to the quality and service you receive at Distinctive. Jessica Stapleton did an incredible job of finding the PERFECT ring I was looking for! Don't have any complaints at all. All of my future jewelry will be bought from Distinctive Diamonds! read more

Went to look at bridal sets. Was helped by Nina. No pressure put on us to buy. We were allowed to take our time and find exactly what we wanted. Offered water and other beverages often. Was impressed. Top candidate for where I will buy ring. read more

My fiance and I were shopping for wedding bands, and being procrastinators we were on a pretty tight time crunch. After spending a week looking at other jewelry stores with no success, we ended up at Distinctive Diamonds. We were greeted right away asking if we would like a drink and chocolate. Nice touch, but I was a little shocked it took around 10-15 minutes before we were able to get an actual sales person. Either it was a busy night for them, or they need to get more sales people. This was the only jewelry store which we had to wait for a sales person (maybe that's a sign it's a good store?). I was turned off because of the wait, which made the job tough for the sales person, but Brandon Long did a good job trying to chip away at my bad attitude. We left that night with a couple of things in mind, but nothing that was perfect. He offered for us to place a deposit and hold it, but when I told him not tonight, he didn't pressure me, which I appreciate. A couple days later, I received an email from him as a friendly followup. This is the only store that asked for my contact info, and followed up (I'm in sales so I appreciate these little things). I gave him the info of what we were looking for, and when we came back he showed us a few more rings and we were able to find the one for her. The surprising thing is we found similar rings in other stores, and they said they were unable to re-size it to what we needed. Brandon worked with the onsite ring team, and they were able to make it work for us. This was huge, and helped provide us with that perfect wedding band. When we had to come back in later to purchase additional items and work through some details on the wedding band, Brandon worked around our busy schedule, and came in on his day off to help us. I don't know if I would have found this experience with any other sales person, but it was instrumental in making this process stress free. We also used their shop to resize her engagement ring (bought from somewhere else), and we were blown away by how good the ring looks. I swear it looks better now than when I first bought the ring. Also, being on a time crunch, the team at Distinctive Diamond has been able to have extremely fast turn around on resizing etc. I can't say enough good things about the store and Brandon - and I look forward to working with them for anything jewelry I need in the future. read more

Kathy Gillio helped us get the ring of my wife's dreams! We actually moved to California during the process of ring shopping and Kathy gave us such great service that it was a given that we would purchase a ring through her. She took care of the overnight shipping and eased our fears about having something like that shipped across the country. We will continue to use Kathy and Distinctive Diamonds as our sole source of jewelry (all the way from Sunny Southern California). read more

David Cohen was extremely helpful with designing my 15 year anniversary new wedding ring. I wanted a vintage look and he knew exactly where to guide me. He also worked with me to stay within my budget I appreciate David's expertise and knowledge in this area. His friendly demeanor made me feel as if I were more than just a client. I felt like we were friends. Thanks David for all of your assistance! Overall, I am very pleased with DD and David's service and will definitely return! read more

My husband has bought me diamond earrings, a tennis bracelet and a beautiful 3 ct. yellow diamond 25 anniversary ring at DD. We have received such personal service every time we've been in. They treat you like family and I can tell you their quality is outstanding. Highly recommend DD for all your jewelry needs. Lisa N. read more

For the reader, I feel it is wise to provide a little background about myself before diving into the review. This way, you can better gauge how your experience may be in comparison to mine. I am a young man pursuing a career in the life sciences. I possess a Bachelor's of Science in Biotechnology and came to Distinctive on the recommendation of a friend. I had done my research on stones via Union Diamond/Blue Nile representatives and thus knew exactly what I wanted. I recommend this to anyone going into these stores, so that you may know the market values of stones/styles. In doing some comparisons at stores around Indy, I went to three other stores (Reis Nichols, Shayne Co, and Jared) and found the value/price of the stones at Distinctive to be superior to these. The sales associate who greeted me was very cordial and helpful. Throughout every step of the way, I was not pushed (beyond reason, they are in sales after all..) to buy any particular thing. The sales associate (Matt) was exceptionally prompt in returning emails. He also demonstrated how the stones I had found on Blue Nile were less superior to the stone he had in the store via the actual certifications of each stone (accessible online). My budget was not exceeded, and I was able to buy a gorgeous ring for my fiancee. The only downside to this store may be the fact that they carry only "high end" brands of bands/Men's jewelry. However, I would say the quality of the jewelry is superior to that which may be found at the other chain stores. read more