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    Diamonds Direct

    4.3 (96 reviews)
    PriceyJewelry, Watches
    Closed 10:00 am - 7:00 pm
    Updated 2 weeks ago

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    Nancy A.

    I went to this store on two separate occasions. We met with Kris C. every time we shopped. We also met the wonderful Vice President named Niv A. while we shopped. Truly the best selection of diamonds, gemstones, and watches.

    Bracelet and ring that are unwearable and the charge to fix it the first time.

    We have bought numerous things weddings rings (his and hers) necklaces, earrings, bracelets, etc. One of the bracelets broke and we took it to get fixed "under warranty" we thought. We went to pick it up and it was $369.15. after they had it for 2 months. Fast forward 6 months, the same bracelet and then the ring breaks, we go back, and Alex offers us, 3 options: 1. to spend 2 times as much as it cost to get something new. 2. He will give us a little over half of what we bought it for or 3. We can turn it into our insurance. So I'm not really sure where a warranty comes into play here or what I am supposed to do with 2 pieces of broken jewelry I can't do anything with now.

    Customized Ring designed by Rachel Martin from Diamonds Direct. She does amazing work. We love working with her!!!

    Rachel Martin from Diamonds Direct, you did another amazing job. You are so fun to work with. We absolutely love working with you and highly recommend asking for her.

    Abigale W.

    Amazing experience here. The Indianapolis location itself was informative, not pushy, patient, and very knowledgeable. They really got it together for our engagement ring purchase. Four stars because the financing information took over a month to arrive but I imagine that has more to do with the parent company and credit company than the actual Indy Location.

    Make sure to ask for Anthony! Very knowledgeable and made sure my fiancé and I left with the exact ring we had been looking for
    Elizabeth M.

    Diamonds direct is just amazing!! Not to mention their staff is great! My fiancé and I walked out today with the perfect engagement ring, we had been searching for quite some time and my best friend suggested we go there. Best decision ever ! Make sure to ask for Anthony he will definitely take care of you !

    Shelby S.

    If I could give the team at Diamonds Direct (formerly Distinctive Diamonds) 12+ stars, I would! My journey started in November, 2016 when my mom and I walked-in hoping to find 1 wedding band that I would love, but luckily for me (unluckily for my now husband) I found 2! Kristin "Kris" Cassady was my (awesome) saleswoman and as a team, we came up with a beautiful, stackable-look that was 1000% what I was hoping for. I got married in April, 2017 and that is when I started wearing my engagement ring and 2 wedding bands daily. In the sample sizes, I loved how the combination looked, in my size, on my chubby fingers and considering that I chose 1 bezel set eternity ring and 1 pronged eternity band I didn't love the look as much. The bezel set ring that I wore in the middle sat lower than my pronged engagement ring and the other (pronged) wedding band so it appeared lackluster, which was not my vision. Back to the drawing board! I returned to Diamonds Direct asking for possible suggestions. After consulting with the "Dream Team": Dominique, Mark (the Master Jeweler), Shannon, Kris and Mark again, we came up with a plan. After a few hours and some hives, I returned to pick-up my wedding bands. Mark, the Master Jeweler (and a jewelry rockstar) soldered my bezel set wedding band the same height as my pronged wedding band and it is absolutely perfect! He could not have done a better job if he tried, it is exactly what I wanted. Kudos to the Direct Diamonds Dream Team. Thank you, thank you, thank you all! I can't wait to see what we come up with next! -Shelby PS. I am not traditional, nor is the order in which I wear my rings.

    Front view.
    Whitney M.

    Almost 2 years ago, my now fiancé and I went to Diamonds Direct just to get an idea of what we could afford and what we were wanting. Recently, my fiancé decided to return to make that big purchase. He really enjoyed the overall service at Diamonds Direct. He had used an existing family band, but needed to update the stone and the head that supports it. During that process, they offered to place the original stone in a pendant of my preferred finish, free of charge! This was an incredibly sweet gesture and I'm equally as excited to wear both the necklace and the engagement ring. My fiancé even was offered watch battery replacements for two of his watches free of charge. The only thing he wanted to make note, that the consultant Grace, who is no longer working there, pressured him into purchasing the wedding band. Since the engagement band is older and didn't come from this store, there wasn't a matching set or anything to warrant buying the wedding band that day. She did talk him into buying a rose gold band, even though the engagement ring itself was gold. Luckily, once he told me, we talked about it and he able to return it with no issues. I'm sure I'll have future visits here for wedding bands and cleanings. But Jeff really enjoyed his experience.

    Eli J.

    I walked into DD looking for a diamond and a way to get a setting I'd been looking at for my girlfriends engagement ring. I did not leave disappointed! I met Khris, who was super bubbly, funny, and mega helpful! She showed me all the ins and outs of diamond buying and taught me about what makes DD better than the three other jewlers on the same street. I told her what I had in mind and she ran with it! The diamond that Khris found for me was perfect! Large, sparkling, and most importantly, in budget! Khris then went the extra mile and with only two pictures of the setting I wanted to go on, designed the perfect setting for the diamond. The final product is pictured. My girlfriend is now my fianceè and wearing the gorgeous ring designed my Khris from diamonds direct!

    Verragio engagement ring with 1.52 ct center diamond with matching Verragio wedding bands. All purchased at DD.
    Bradey K.

    I have made several purchases at Distinctive Diamonds and had no problems at all. I don't understand the low ratings and negative comments, but the common theme is all of the reviewers have very few reviews on yelp. My suggestion would be to call and talk to the store manager, David, or Megan with your concerns so they can address it directly. I have purchased an engagement ring, wedding bands and other jewelry here. Our sales lady, Traci, is wonderful. I have also worked with Eli, Megan and Chrissi, with the same great results. I didn't feel pressured to buy anything at anytime. The service we received and the quality of the jewelry we purchased was top notch. Independently appraised our rings are worth about 30% more than what we paid. A true value for our money. Most jewelry stores offer drinks to their customers. DD has soda and water along with alcoholic beverages. I have never felt overwhelmed by the offerings of drinks or felt like they were trying to push alcohol on me. Due to the high volume of people which visit on weekends, I can see how you would be offered something several times. They tend to be extremely busy on the weekends so visiting during the week may be a better option if you don't like crowded stores and you browse and interact with your sales person in a less hectic environment.

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    Ask the Community - Diamonds Direct

    Review Highlights - Diamonds Direct

    My fiancé and I came to Diamonds Direct when it was Distinctive Diamonds while looking for my engagement ring.

    Mentioned in 21 reviews

    Read more highlights

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    I was suppose to write this a while ago but work etc and getting locked out of my account made it…read moredifficult. Anyways, I have to say I love this place... though to be perfectly honest I have yet to physically visit. For context my experience was initially online then via phone. I was trying to pre-order a seiko Pepsi watch and this was the only location that was doing pre-orders without marking it up 2~5 x the price. I couldn't put a deposit down but I could add myself to a waiting list. Few weeks went by and I had forgotten about it and accepted it probably just wasn't in the stars for me to get a collector's watch at retail. Then Joe Moyer reaches out to me. We talk and he asks me about myself and if I was still interested in the watch. I know it doesn't sound like much but I think it's more about what it didn't sound like. It didn't sound sketch or overly transactional. It genuinely felt like a conversation and I didn't feel duped or have buyers remorse afterwards.

    I had the band switched out here on a brand new watch I admittedly purchased elsewhere at an Omega…read moreboutique in NY. As seen in the picture there are scuff marks right where the band exchange is at. I get that it's probably annoying having someone bring something in purchased elsewhere but I figure as an Omega AD they would know what they are doing. Also had a bunch of awesome watches in the store I would have been definitely coming back in the future to look at if I had a better experience. Sales associate also really was not friendly and felt like I was scooted out the door.

    Diamonds Direct - jewelry - Updated May 2026

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