We had an amazing experience at Diamonds Direct! From the moment we walked in, the entire process felt welcoming, professional, and stress-free. A special thank you to Sumer, who truly made our experience exceptional. Sumer was incredibly knowledgeable, patient, and attentive to what we were looking for. She took the time to explain every detail, answer all of our questions, and helped guide us without ever making us feel pressured. Her genuine kindness and expertise made what could have been an overwhelming process feel exciting and memorable. We are so grateful for her help and highly recommend working with Sumer if you're looking for outstanding service and a wonderful overall experience! read more

Went in to this jeweler to look for ideas for an engagement ring, and we were greeted by their very friendly staff, who immediately offered us a beverage (mimosas included, too)! We were helped by Enrique, who was very knowledgable and patient while I tried on many rings. As soon as I showed him an inspiration picture, he was able to pick out a perfect ring that fit all of our criteria. Overall we had a great experience, and this store has a wide variety of jewelry to peruse, and even offers customization for these items! They have natural and lab grown diamonds to choose from. Highly recommend working with Enrique if you are visiting! read more

Diamonds Direct - Jewelry Near Me - Columbus, Ohio

Diamonds Direct is the best. The staff is patient and kind. Great customer service! I'm always pleased and will always come back here.

My husband wanted to buy me a new wedding ring for our 40th wedding anniversary. This was the last store that we visited before making a decision to buy. My husband and I should've saved our time and started at this store! Our experience with Nick/Aimee couldn't be better! I picked my diamond and it was made way before the projected completion date. I'm thrilled with my ring. This was the perfect gift to mark a milestone in our marriage! I would definitely recommend Diamonds Direct ! They will treat you right! Rhonda J. read more

Diamonds Direct - Jewelry Near Me - Columbus, Ohio

I can't scream loud enough how much we love Zach Young at Diamonds Direct Columbus! He helped us design the most gorgeous custom Verragio engagement ring. I've dreamed of owning a Verragio since I was 16 and Zach helped me choose features that made my ring unique, timeless, and beyond what I ever dreamed of. Not only did Zach make my dreams come true while keeping us in budget, he made the process fun and educational. I can't thank you enough Zach for an experience my fiancé and I will never forget and will always cherish! We have been back several times since and I can tell you Zach continues to be the best resource for all of our jewelry needs. Ecstatic to have a genuinely helpful, trustworthy, and reliable jeweler to shop with. read more

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I highly recommend this store. It was time to upgrade my .3 carat wedding ring for something more substantial. Mary has over 30 years of experience in the gem business and she expertly educated us on choosing the best gem for our budget. Once a diamond passes the one carat weight the price jumps substantially. She chose a .9 carat diamond for me and I get all kinds of compliments on how beautiful it is. Some people even think it's two carats! She also arranged to have my .3 carat diamond made into a solitaire necklace. And to top everything off, even with short notice we were able to pick up our items on our anniversary. Wow! I love Diamonds Direct. read more

Every Valentine's Day, I like to bring my wife in and get her a new piece of jewelry. This year we decided to get her wedding ring remounted. The original had taken some wear. Enrique Cervante guided us through the process. We were understandably worried. He put us at ease and assured us they could recreate the ring exactly as it was. When we got it back it was perfect. Maybe better than the original. I can't recommend Enrique and Diamond's Direct high enough. As long as they are open, we will be giving them our business. read more

GO HERE FIRST IF YOU HAVE A RING STUCK ON YOUR FINGER! I am not going to get into exactly how I got my wedding ring stuck on my middle finger, but there was no way to get it off. I called Diamond's Direct (where I bought it from) and asked if there was any way that they could get it off and if they could save the ring for a minimal price. They told me to bring it in and that they would definitely try to help me out. Immediately upon arrival, the jeweler used a special tool to painlessly cut the wedding ring off in a place where it could be mended. I then worked closely with Ellen to ensure that it was resized appropriately, and she did not end up charging me any money for the repair. I got my valued ring back on my finger within three days at no cost, after I was scared of losing both my finger and investment of the ring a few days earlier. Thank you to the Diamonds Direct team for your great customer service! read more

Customer service 10/10 people. Me, a clumsy fool, bent my engagement ring a cringe worthy amount. Was so excited to find out that fixing it was included in my fiancé's purchase from Diamonds Direct. I was able to come into the store pretty soon after the damage as they opened up on May 18th! Everyone in the store was so kind and helpful. There were masks and hand sanitizer available. It was just a whole beautiful professional experience. I was quoted my ring back by that Friday and got the call on Thursday it was ready a day early. Score. Thank you for saving this clumsy girl's ring!! read more

What a tremendous experience! From going together to look at rings, to the ordering, to the final product, Diamonds Direct was definitely the place to go! Nick was amazing! He was a huge help throughout the entire experience and was courteous, accommodating, and knowledgeable. I seriously am recommending Diamonds Direct and Nick to anyone who will listen. He was truly involved in the entire experience helping navigate through everything and showing interest in what we wanted and what we were looking for. He communicated with quick responses to my emails and kept me in the loop along the way with everything. When the ring was ready and I was getting ready to go pick it up, I asked if I just come in or if he wanted to know when I was coming in and he said to let him know bc he wanted to see my reaction to the ring. That was amazing to know even once he had the sale buttoned up and complete, he still showed care and interest in everything. I cant recommend Nick enough if you stop in to Diamonds Direct! read more

Diamonds Direct - Jewelry Near Me - Columbus, Ohio

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I recently bought a ring from Ellen at Diamonds Direct on Polaris, and I would like to share a little bit about the experience my fiancé and I had to help the next person who wants to buy a wedding ring but may not know where to start. Don't worry. I got you. My Fiancé and I went into this process with very little knowledge about engagements rings. Because of this we were nervous going into it because I did not want to deal with pushy salespeople or deal with upselling. Good news, at Diamonds Direct this could not be farther from the truth. Overall, this was an amazing experience from start to finish. The first time my Fiancé and I went into the store it was, low key, overwhelming. We did our research online, but there are levels to this. :-) We sat down, drank a glass of wine, and started talking with Ellen. Right out of the gate this experience felt very VIP'ish'. Strong start, right? Ellen was patient, answered every question that we had (and we had a lot). We got the feeling very quickly that this process is going to be very different than we anticipated, in a good way. Once she finished explaining the process and identified what we wanted, we started looking at the rings. Ellen asked thoughtful questions and showed us specific things that we would ask for, AND things that she thought we would like. If I were reading this, I would be concerned if this is the moment where she starts bringing out more expensive rings and try to upsell us. Not the case. This is the part where we learned more about various type of rings and manufacturers, and the purpose behind why different rings are made the way they are. This is perfect because we want to know that we are making a smart decision and the right one. She is good at reading people. There were plenty of times where I wanted to speak with my fiancé, and she would immediately ask us if we wanted to chat alone for a moment to talk through our choices. At one point I asked her to "get out of my head". :-) In the end, it took 2 different visits and a lot of soul searching to make our final decision about which ring to go with. We went into this knowing very little about wedding rings. We walked out with the most amazing ring, and the confidence that there is no other ring in the world that we want, no other place to buy it, and no other person we would want to guide us through the process. Ellen you are amazing, and we appreciate you! read more

Diamonds Direct - Jewelry Near Me - Columbus, Ohio

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The term you get what you pay for applies to my experience here. Our engagement ring experience included over 7 shops ranging from artisan/high-end jewelers to those offering a more budget - friendly price point as well as those somewhere in between. We meet with Aimee as we had an appointment. She was very personable & showed us numerous rings that she thought I'd be interested in. The one that caught my eye was one by the same designer that I had on hold at another jeweler. While the ring at Diamonds Direct was far less, the compared quality (color) was also less than the other so we ultimately made the decision to purchase elsewhere. While I was fortunate to be able to make such a decision, I think it is necessary to have these options to accommodate everyone's dream ring. read more

Outstanding service and great prices! Recently too my necklace to get fixed and replace two diamonds. At Kay's Jewelry they wanted to charge me over $200 (without the diamonds). The repairs came out to me under $150 and did an amazing job. My necklace looks brand new. When buying diamonds or "bling bling", highly recommend this establishment. They have a huge inventory and name brands. The best part is that you don't need to but a separate insurance. Wish I had known this before making my purchase. In any event, before you decide to buy strongly recommend you visit them and compare. I'm sure that you will be delighted. read more

Diamonds Direct - My gold/name necklace - Jewelry Near Me - Columbus, Ohio

We purchased our ring at the Polaris Parkway diamonds direct with Taryn. We first met her and did a lot of shopping for the perfect ring, she was very generous with her time and patient to help us learn about the options, styles and quality indicators. Then covid hit and everything went on hold. We put the whole ring purchase on hold due to the climbing uncertainty with the economy, supply chains and the world in general. We went back 2 years later on the day of our 5th anniversary and met up with Taryn again and she remembered us. Again, just as helpful and professional as she was before and helped us purchase the ring that my spouse really adores. Thank you Taryn for being such a delight to work with. I fully recommend Taryn and Diamonds Direct Polaris for providing us with a great and memorable customer experience. read more

FANTASTIC! Quick (less than 24 hours) and flawless resizing! Shortly after getting engaged, I realized that my ring was a slightly too big. I went into diamonds direct and they were able to look up our information really quickly and help me find a more comfortable size. I was able to get my ring back within 24 hours! A lot of my friends who are not diamond direct customers told me that they had to wait upwards of 2 weeks to get their rings back! Thanks to their sales associate Dave, I now have the perfect size ring and know a little bit about the process. read more

Diamonds Direct - Jewelry Near Me - Columbus, Ohio

I am updating my review to 4 Stars. Nick at Diamonds Diamonds Direct reached out to me after my 1 Star review. He has arranged for a store credit in the amount that was paid for the ring. read more

Ellen was FANtastic. Great experience, and they provided a very custom ring she loved.

I absolutely love Diamonds Direct, they have the best selection, best staff, and the best prices. I recommend them to everyone and will continue to do so. We worked mostly with Heidi for everything but everyone we have come in contact with has been amazing. Since my engagement ring was purchased we have been in many times to purchase more and figure out the best sizing for my bands. And every time I am always blown away by the service. We needed all of bands sized 4 days before my wedding and they said it would be done in less than 24 hours. If that wasn't enough they also gave me a travel bag for my rings! Amazing. My rings are beautiful and I couldn't be happier. I receive so many compliments, thanks Diamonds Direct! read more

Diamonds Direct - Jewelry Near Me - Columbus, Ohio

Very reasonable with repairs for jewelry that I didn't purchase with them! They charged $50 to repair 2 rings after I fell and damaged them. They looked awesome! Like new, great job! read more

This is the spot if you're looking for beautiful jewelry and outstanding customer service. My husband and I purchased our wedding jewelry here with a lot of help from Nick. The jewelry options for both of us were fantastic and Nick was extremely helpful! Closer to our wedding date, we purchased jewelry for our mothers and again, Nick was so helpful and we easily found unique sets that fit their individual style. I cannot say enough good things about the selection and service. I highly recommend DD, don't waste your time elsewhere! read more

We bought my engagement rings and wedding rings from diamonds direct! I love my verragio engagement ring and they helped us find the perfect fit for a wedding ring and a great match for my fiancé's wedding ring. I highly recommend diamonds direct, great customer service!!! Wait for the 20% discount weekend to buy. Karl: (our barrage rep) better be at Tequila cowboy tonight read more

Diamonds Direct - Jewelry Near Me - Columbus, Ohio

This company is awesome!! Amiee was amazing at helping my fiancé and I find our dream rings! She even told us about discounts even after we put deposits down on the rings that came up in the time we had done that and were going to pick them up. We so appreciate that when planning a wedding is so expensive. 10/10 would recommend. read more

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I damaged my engagement ring while moving and the staff at Diamonds Direct were able to look at the damage and get it fully cleaned. Totally worth getting jewelry with Diamonds Direct because of their complimentary service and cleaning. I was able to pick it up within one day! Wonderful customer service! read more

Looks like they had plenty of parking. Decent staff. Fresh beer and champagne, however service was poor. It was like an assembly line going in there. Next next next. I did not get a hello. I did not get acknowledged. I did not get any help. Your loss is someone else's gain. I stopped by to see if one last jeweler can change my mind and it seems they had no care for the customer but just sales. As I browsed by myself, I over heard many sales people try their best pitch at other couples and they were just saying things as if they knew what they were talking about but had no true value in the clients wants. After this experience, it confirmed my decision to go elsewhere. Not impressed. I'm assuming the excuse for poor service was their sale this weekend of just 20% off and being so packed. read more

Very welcoming and patient to work my wife to find what she truly loved. Patient and more focused on our needs. We will return without hesitation. read more

My fiancé bought my engagement ring here. They have a huge selection! He had a wonderful experience. We just bought our wedding bands here as well. They told us we could bring everything back in right before the wedding to get cleaned, re-dipped, etc. free of charge. They are friendly and attentive. Highly recommend! read more

Diamonds Direct-Columbus is one of the very best jewelry stores in Ohio! They have a huge selection; everything you can think of! We were ring shopping and Nick Stefano, was very knowledgeable about his diamonds and rings. He gave us a complete overview of the process of their diamonds and took time to pick out the perfect rock that not only fit our budget, but gave us the most bang for our buck. The VP, Tery, was also great. They also customize rings and have different financing options. They will work with you so you get what you want! Everyone there is so friendly and professional, I highly recommend coming here for all your jewelry needs! read more

Thank you Ellen and Ryan! My husband and I were looking to purchase another wedding band to match the one we purchased years ago from the Diamond Cellar. We started with the Diamond Cellar to order another one but we got three different prices for the same ring??? The prices were not even close to one another varying in the hundreds of dollars. Completely turned off I emailed Diamonds Direct regarding the ring we were looking for Ryan emailed me a few times to get the specifics about the ring and then had Ellen contact me from our store here in Columbus. She was able to order the ring for me that day and for hundreds less than the lowest price we were quoted earlier from the Diamond Cellar. Ellen was super easy to work with and now my ring is ordered! On another note, I will say that the jewelry they have on their website does not compare to some of the items that I saw in the store. They have a wonderful selection and some very beautiful pieces that are not wedding ring or band related. read more

I want to thank Nichols Stefano for an awesome experience and guidance in finding the perfect ring for my now fiancee. Thank you for everything and we will be sure to return read more

This place has an amazing selection and great customer service and help. I had the pleasure of having Taryn Hensel and she was so incredibly helpful throughout the process. I've sent multiple friends here who have returned previously purchased rings from other stores because they could upgrade and spend less here. Amazing place. read more

My husband had been talking about buying me diamond earrings for awhile. I just so happened to hear on the radio an add for five years same as cash. I get excited and think I wonder if he'll go for it too. So I make him a really nice dinner just to help my situation when he comes home from work. I bring up how we have been discussing buying some earrings and the ad overheard on the radio and to my surprise he thinks it's a great idea. We go there first thing on Sunday and it's super secure you have to wait to be let in by a buzzer. We are greeted immediately and we are asked if we are looking for anything specific. We are led to the earring section and shown different sizes of diamonds. The two of us settle on the exact same pair and are rather excited. Once we are told what the price is, my hubby says well if you give it to us for this amount it's a deal and what do you know. They do! They then ask if we'd prefer the push backs or screw backs. We opt for the more secure screw backs and they tell me to give them one day to make them and I happily agree to do it for the security. If your in the market for some nice jewelry they have the best deals on Valentines, Christmas and in September. Definitely a great buying experience and I highly recommend! read more

This Diamonds Direct is the best! Went there for a ring resizing and we were helped by a very friendly staff as soon as we walked in the door. The jeweler even worked extra hard to get it done that night so we could have it before the weekend. Great place and great staff!! read more

I had a wonderful experience with Diamonds Direct and will suggest them to anyone looking for a ring. Mary was beyond helpful and made me feel welcomed as we went in. Most people were very friendly and welcoming. They were also able to work with me to get my grandmother's 60 year old diamond into a new setting with a very reasonable price. I now have a sentimental ring that I adore. read more

Despite my fiancé trying his best, the band on my engagement ring was just too big and needed to be re-sized. I walked into Diamonds Direct at about 5:10 PM and my ring was finished by 6:30 PM the same evening... Talk about amazing service! I definitely thought they would have to keep it a few days, or at least overnight, so that was such a pleasant surprise. The staff is amazing as well - I highly recommend Diamonds Direct! read more