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    Diamond Boutique

    4.0 (68 reviews)
    Open 10:30 am - 5:00 pm

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    Chad C.

    Was able to get a watch fitted (removed links) in a matter of minutes while checking out their selection of pre-owned Rolex's. Excellent customer service with a great selection of watches to consider. Five stars !

    2019 Top Agent In San Diego
    Rey R.

    After winning an award for being a "Top Producing Real Estate Agent" in 2019 by SDAR & The San Diego Union-Tribune, I wanted to commemorate this special accomplishment with a piece of jewelry. The staff at Diamond Boutique were so helpful and they new exactly what I was looking for. Newsha was able to design a custom diamond ring that was perfect to commemorate this award. They also engraved the ring with the name and date of the award. Now, when I meet new clients, the ring allows me an opportunity to share my past accomplishments. Thank you Diamond Boutique!! 5 Star Service and quality!!

    2 Karats Custom Engagement Ring
    Uyen T.

    I am so happy with my custom engagement ring we got from the Diamond's Boutique. My fiancé worked closely with Newsha and her team to customize the ring. He picked out the main diamond and Newsha designed the setting to perfection and as I had envisioned. She was extremely detailed oriented and created the backing of the ring so it doesn't spin because of my work, I need a ring that is more stationary. We are extremely happy with our engagement ring and look forward to return and get our wedding band.

    Ouchie! Mali can be defensive but how defensive can she be? Look!
    I S.

    Mali, I know you're being defensive because it's your operation. However, I've dealt with Ali on this purchase. Your dates are incorrect we purchased the ring in 2008 and we got married in 2008 which we modified the diamond. We had some extra stuff added to it and picked out the diamond out of 5 diamonds and I looked at the certificate which was from EGL Israel. Ali really sold me on this Grading Company even though I'm used to GIA diamond grading. Out of the 5 loose diamonds that it only showed me two of them stood out really well and after about 25 seconds I was able to find the shiniest one and Ali agreed with my selection. This diamond was over one and a half carats very high quality and the certificate was shown to me. We came back in a couple days and picked up the diamond without comparing to the certificate. Why would I need to do that it's about trust right? I know as the diamond was not Shining well and I asked Ali "how come it's not so shiny" and he said it's because it's set and it's not loose so it won't Sparkle as much so I thought yeah that makes sense. A few months later we decided to upgrade that ring but we really heard good stuff from Unicorn Jewelers. So we went there and met the owner and we wanted to get a band on it. Before Unicorn jewelers took the ring, The master gemologist measured the diamonds and looked at the certificate and said you need to come here. I walked over there with my wife and he said this is not the diamond that matched the certificate. My jaw dropped and I didn't know what to do. I said are you sure? And he said absolutely. This is right before we got married so unfortunately we're stuck between a rock and a hard place with a fake diamond so in a nutshell we had to get police report and I made a claim to Jewelers Mutual Insurance which paid for it so I had to get a police report and it was filed. I'm not too sure if the claim went against them or your store or somewhere else but it was resolved. Yes, there was a police report and there was a settlement so the matter was closed. We can always go to the scenario and say that the other Jeweler possibly switched the diamond. This is this actually what Ali was saying. First of all, I had Direct sight of that individual so I know it was not them. Secondly, when I originally picked up the diamonds you didn't compare the diamonds when I picked up the certificate which is a concern for me because I should have had it looked at again when I left to verify this expensive diamond match the diamond certificate which I originally purchased. Alis mom Mali is very defensive and acts like she knows what's going on with this whole operation. In fact, she says there was no police report which is not relevant anyway because the claims over and everything's done. However if you know Jewelers Mutual Insurance do require a police report especially for a loss of this magnitude. I think it's a responsible for your company to make a mistake like this and you guys need to take responsibility for your actions. If it's the customer's fault we can understand things. However, when employee makes a big mistake like that they should go bend over backwards for you and come to a resolution and the company should reward you and give you something at least as a token of their appreciation for the wrongdoing. I'm just telling the truth about the whole incident. Everything I talk about is facts. I don't like to Give opinions because it doesn't really work out when you give opinions. But Ali really pushed egl Israel as a good diamond grading company. I have talked to lots of experts that said that company inflates the grades of the diamonds. You should always use GIA for diamond grading. In light of this, if Ali is a gia graduate why is he trying to sell diamonds from different graders. If I had a license to be a mechanic for BMW's why would I work on a Mercedes ? I'm sorry this didnt work out but hopefully your company can learn about these experiences and change your behavior so you won't have these kind of problems in the future. San Diego Superior Court page is very busy with the name of your company. A lot of people don't even file lawsuits because they don't want the drama. However, when you look at all of them it's an astronomical amount of lawsuits which would match a company like Costco or another very big business in San Diego like Walmart. You become defensive and defend every review. But you have numerous negative reviews and the good ones appear to be someone you know. A learning lesson is to he accurate, honest, have great customer service and you won't have issues like this. I was a good customer and started out with $600 ratings then other stuff then a diamond. But unfortunately you lost a great customer. But you don't care. You will move on and hopefully change your behavior.

    Diamonds aren't forever at Diamond Boutique
    Matthew Y.

    Diamonds aren't forever after you walk out the door with your new purchase, that's what I was told after my 1+ ct diamond custom ring broke, not the ring but the diamond! After doing business with this owner for over 15 years, I was told there was nothing they could do but sell me another diamond. I had even had the custom ring appraised by them, no mention of a fatal flaw that resulted in a diamond that is now in two pieces. After spending thousands of dollars with two generations, this family owned business lost a faithful customer. Buyer beware!

    What a beauty, designed perfection!

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    5 months ago

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    8 months ago

    Great people to do business with. Love their attitude and commitment to making you happy with your purchase.

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    10 years ago

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    14 years ago

    Great service, very helpful and great value. Really friendly too. Check it out.

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    12 years ago

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    Page 1 of 2

    Ask the Community - Diamond Boutique

    Review Highlights - Diamond Boutique

    After Newsha heard a brief description of what I do/not like in jewelry, we left the ring with her.

    Mentioned in 8 reviews

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    Diamond Boutique - jewelry - Updated August 2026

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