One would think that you were walking in to a clothing store titled 'Mr Simple' as you walk past…read morethis Brunswick Street boutique however The Lab is just doing some advertising (albeit, over-the-top advertising) for one of their main labels. So don't be turned off by the name! This is a great place to shop for a man of any style - you can get some great basics like jeans and plain tees, but then also head down the relaxed-surfer-skater path if you choose. I love all the sunnies that they stock in the window and while this is specifically a store for men, I have purchased a few pairs in my time. Perfect for that sunny day at a festival. The staff are lovely and are happy to let you browse around and the prices are very reasonable.

The Lab Store is a men's clothing shop that sells dapper basics for the slightly more sophisticated…read moreex-skater type. Their clothes are free from bells and whistles and are generally quite plain. However, their stuff is still fashion-forward and not dull. They have a decent selection of jackets, crewnecks and hoodies, shirts, t's and jeans. They also have a good selection of shoes (mostly Vans, but a wide variety) and sunglasses.

With hats, bags, and wallets up for grabs at $1 and cool t-shirts available for around the $10…read moremark, Clear It! is an absolute goldmine if you are prepared to sort through the ~90% of the crap they have here. Coming from the UK, shopping here is akin to shopping at TK Maxx. There are lines and lines of racks and there is treasure to be found in amongst the rest of the very run of the mill stuff. You could easily spend a good half an hour looking for bargains here. There are huge discounts and if you endure it will be well worth your search.

Ever have that argument with your wardrobe? I have nothing to wear!…read more Well luckily Clear It! is near! This massive fashion outlet is just what you've been looking for! Stocking brands such as Dangerfield, Friends of Couture, Jack London, Revival and more you will not be short of options for something new to add to your wardrobe. I actually come here once a week, its that cheap. Singlets - 2 for $10, Shirts from $10, pricing is ridiculous here! My favourite purchases include a 3 / 4 long Dangerfield coat, originally $250, i scored it for $75. Even picked up a Jack London business shirt for $10!!! So fellas if you want some new kicks or clothes pay Clear It a visit and while you shop, the Clear It women's store is just a few shops up.

Excellent advice, and really high quality clothes. It's so hard to find clothes that aren't built…read moreto fall apart, but you'll find none of that here

From the owner: Godspeed. Melbourne based store selling select quality denim and menswear from Japan, USA and…read moreEurope. Professional Denim Repair, Alterations and Service.

Much, much more than just ok, OK OK are a boutique fashion store catering to the laid-back but…read morestyle-conscious urban dresser with a social conscience. Halfway down a gorgeous, little walkway that always makes me feel like I'm on holiday when I walk along it, OK OK stands out in all its pure whiteness. You might also be drawn in by a rack of clothes placed just outside the store, very enticing indeed. The OK OK look is relaxed, sportswear-inspired pieces teamed with a basics range, all made Melbourne, and mixed with international design-directed pieces. Strictly speaking, boys' stuff is upstairs and girls' stuff downstairs, but the styles are deliberately unisex so its worth checking out the whole shop.

OK OK is an Melbourne based fashion label founded in 2007, with the aim to create Australian-made…read morebasics. The retail space is the extension of le internets and web store. The old wives tale about the label is that the stockings and hosiery is made in Brunswick close by, from what also runs as a compression bandage factory! Absolute madness aside, every attempt is made to keep the goods' origin south of the equator. The space itself is a two floor masterpiece. found in the quaint pedestrian lane named Sparta, the shop appears rather quietly in black and white. When you open the door the first thing you notice is the shallow nature of it. You can see the back wall easily, and your eyes are drawn to the staircase off to one side. Upstairs the le mens, downstairs is le womens. Many of the fits are unisex, so don't feel precious about checking out the whole store. The quality of goods is amazing - tops and bottoms aplenty with accessories and shoes in the mix as well. Those found behind the counter are delightfully helpful in talking about the pieces and helping chose (and helping you walk away with less money than you began with), and if the conversation lasts long enough will offer some insight into the nightlife of Brunswick and Melbourne. They're so nice they helped us book accommodation with a friend of theirs in Tasmania! Best shoe shopping trip EVER!

A hip Northcote shop selling a range of stock by a whole slew of Australian designers, I Dream a…read moreHighway is a friendly boutique with the admirable aim of supporting local talent, and providing interesting and affordable designs to buyers. As well as selling a range of womens and mens clothes, accessories and jewellery, I Dream a Highway does a fine line in interesting home decor items such as horse shaped wall hangings made out of vintage wallpapers and the like. And with I Dream a Highway's founders arranging events such as the upcoming Northcote Independent Fashion Festival at the neighbouring Northcote Social Club, you can support I Dream a Highway's admirable ambitions even if their garb isn't quite your style.

The over-busy window displays of this double shop front should give you a clue as to what's to…read morecome, and I don't mean all the different brand signs stuck up. Yes, you'll find products by Lee, Bonds, Hard Yakka and there'll be a suit sale too, but I'm referring to the sheer quantity of stuff. The racks are completely rammed, chock full of stock. The shelves are piled high, and there doesn't appear to be a space that the owner hasn't used for merchandise. The first half of the shop is girls' stuff - vest tops, t-shirts, little fleecy shorts, pink polo tops, and jeans. In the next room is the change rooms and stuff for guys. I came here with my man and he found some good trackie pants and shorts. Not exactly cheap but not too pricey either, and infinitely more interesting than shopping at KMart. I believe they also offer tailoring services, but I don't really know anything about that.

says woman's clothing but has men's gear to. And guys he has a great selection of really good…read morejeans. I found it just because he had a wrangler sign out front. And he is always heaps cheaper than anyone else.

All I ever wanted in life was a man that wore Jack London. I am yet to find this man, mostly…read morebecause I don't date men skinny enough to wear their clothes, but I think it will happen one day. Stylish, trendy but still classic and cool is how I would describe the clothes at Jack London, you also need to be very brave to pull off some of their fashion. But if this sounds like you (i.e. you're a skinny hipster) then Jack London should be your one stop shop. The staff are very helpful and dressed to perfection, so feel free to steal some of their style notes. I admire a man that puts effort in to his appearance and these boys clearly do! It can be outrageously expensive, but I do think their suits are worth the money. They won't go out of style and you'll always impress the ladies (and gents.) I mean, come on, I'm attracted to their MANNEQUINS!

Jack London, made in Melbourne, is full of slim-fitting, slick and flamboyant clothing. If you've…read moregot the guts to wear a white, powder blue or pink jacket then you'll love this store. Trendy, skinny, pretty-boy fashion at it's best. This Brunswick Street store has the nicest staff out of the string of stores.

Don't make the mistake I did by going up just one level and thinking you found the store and been…read moreshocked by every shirt is $300+, just keep heading upstairs and you can raise your jaw from the sticker shock just one level below. My style is usually minimal and this store hits all the dots and considering average prices in Oz this place is quite reasonable for quality clothing and good style. I am going to Berlin and Sweden soon, and I got inspired from some of the labels to look out for on my trip. The hidden factor makes me feel just that bit more special, since I walked by this place who knows how many times without realizing its presence.

Somewhere is a men's and women's fashion store that sells clothing by local and international…read moredesigners. It also has a gallery space that showcases the work of emerging Australian artists. The clothes at Somewhere are sleek, simple, and very on trend. The menswear section is mostly stocked with jeans, chinos, plaid shirts and pocketed t's. The prices range widely, but in general, it's quite well priced when compared to many of Melbourne's similarly styled and themed fashion stores. Somewhere also has a very decent selection of shoes and accessories, like hats, ties, sunglasses and scarves. The staff are great (helpful and attentive, but genuine with their recommendations and not pushy).